{"id":440,"date":"2023-05-25T13:09:55","date_gmt":"2023-05-25T16:09:55","guid":{"rendered":"https:\/\/verocontents.com.br\/?p=440"},"modified":"2024-06-02T19:17:56","modified_gmt":"2024-06-02T22:17:56","slug":"what-is-remarketing-and-retargeting","status":"publish","type":"post","link":"https:\/\/verocontents.com.br\/en\/blog\/what-is-remarketing-and-retargeting\/","title":{"rendered":"What is remarketing and retargeting"},"content":{"rendered":"<p>The <em><strong>remarketing<\/strong><\/em> and the <strong><em>retargeting<\/em><\/strong> These are two extremely powerful and important resources. After all, one of the principles of advertising is frequency. And that\u2019s where remarketing and retargeting come in.<\/p>\n<p>So, if digital marketing already allows us segmentation, adjustments, personalization and other important differences, imagine that you can show advertising again to those who have already been interested in a product or service. This is what remarketing and retargeting are all about.<\/p>\n<p>Thus, remarketing and retargeting consist of capturing back that visitor who visited your website and then left it. To do this, lists are used that can be used in email campaigns or various advertisements for your services\/products on other websites or social media that are presented again to your prospect or customer.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-black ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Index<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-remarketing-and-retargeting\/#Como_funciona_o_remarketing\" >How remarketing works<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-remarketing-and-retargeting\/#O_que_e_e_como_funciona_o_retargeting\" >What is retargeting and how does it work?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-remarketing-and-retargeting\/#Vantagens_do_remarketing_e_do_retargeting\" >Advantages of remarketing and retargeting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-remarketing-and-retargeting\/#Resumindo\" >In short<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Como_funciona_o_remarketing\"><\/span><span style=\"color: #ff9900;\">How remarketing works<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>It is very common to confuse remarketing and retargeting. Most of the time you will see the concept of remarketing serving all actions to re-engage people who have already shown interest in your brand or product. Google itself treats it this way, although remarketing specifically deals with email marketing actions.<\/p>\n<p>Much more important than the nomenclatures, it is essential to understand what the strategies are about. This will make a difference in your digital marketing.<\/p>\n<p>That said, we apply the remarketing strategy to email marketing actions that reactivate customers, leading them to take a specific action. An example of this is cart abandonment emails in <a href=\"https:\/\/verocontents.com.br\/en\/blog\/why-open-an-online-store\/\" target=\"_blank\" rel=\"noopener noreferrer\">virtual stores<\/a>, used to increase the sales conversion rate. Another use could be a promotion or discount coupon for those who entered a store and then left without making any purchases.<\/p>\n<p>To use the strategy, it is important to have good planning to map leads and their <a href=\"https:\/\/verocontents.com.br\/en\/blog\/adwords-purchasing-journey\/\" target=\"_blank\" rel=\"noopener noreferrer\">purchasing journey<\/a>. This is because remarketing uses the list system, just like in email marketing campaigns.<\/p>\n<p>These lists separate website visitors according to the action taken, such as:<\/p>\n<ul>\n<li>Visitor who downloaded an e-book;<\/li>\n<li>Who signed up to a list to receive newsletters;<\/li>\n<li>Customer who purchased more than X in your online store;<\/li>\n<li>Shopping cart abandonment.<\/li>\n<\/ul>\n<p>However, it is important to use remarketing carefully, respecting privacy policies and ensuring that users have the option to opt out of personalized ads if they wish. Additionally, it is critical to properly target remarketing campaigns to ensure ads are relevant and tailored to each target audience.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"O_que_e_e_como_funciona_o_retargeting\"><\/span><span style=\"color: #ff9900;\">What is retargeting and how does it work?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>We already understand much of the concept of remarketing. And the principle of retargeting is very similar to remarketing. Therefore, the function is to show your product or service again to a person who has shown interest. The difference is that in remarketing you already have your customer&#039;s registration and personalize advertising through email marketing.<\/p>\n<p>In retargeting, through the technology of <em>Cookies<\/em>, the website the user visited can \u201csee\u201d who you are in the navigation. So, if that site is part of a list of partner sites for the retargeting tool, it will display your ads to that visitor.<\/p>\n<p>This also happens with social media. Currently, the integration of applications, for example (let&#039;s mention WhatsApp, Instagram and Facebook here), allows retargeting to be carried out using access from all three platforms.<\/p>\n<p>It creates the feeling that the web is very much in line with our preferences. Therefore, it is a focused and extremely functional strategy to re-attract visitors who left without converting or purchasing.<\/p>\n<p>Thus, retargeting can be carried out across different advertising channels, including display networks such as the Google Display Network, social networks such as Facebook Ads, or even mobile applications. By showing personalized ads to people who have already expressed interest in your brand, you increase the chances of regaining their attention, reminding them of your product or service, and encouraging them to return to your website to complete a purchase or desired action.<\/p>\n<p>It is important to highlight that, as with remarketing, it is essential to use retargeting responsibly and in compliance with privacy policies. Users should have the option to opt out of personalized ads if they wish, and targeting should be done appropriately to ensure the relevance of the ads served.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Vantagens_do_remarketing_e_do_retargeting\"><\/span><span style=\"color: #ff9900;\">Advantages of remarketing and retargeting<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Widely used in <em>e-commerce<\/em>, remarketing and retargeting strategies, especially if worked together, bring a significant increase in conversion rates.<\/p>\n<p>If we consider that only around 1% of a website&#039;s visitors become customers, making a retargeting strategy efficient is crucial to optimizing CAC (Customer Acquisition Cost) and improving <a href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-important-in-digital-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">ROI (Return on Investment)<\/a>.<\/p>\n<p>And remarketing is no different. You can attract a registered lead, who has not yet become a customer, through specific promotions based on their preferences. Likewise, you can retain a customer and make them buy again with <em>cross-sell<\/em>, for example.<\/p>\n<p>And you can do remarketing using ads from <a href=\"https:\/\/verocontents.com.br\/en\/blog\/how-google-adwords-works\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Ads<\/a>. You can upload a list of customers, for example, and even choose similar targets for Google Ads by adding them to an ad group or campaign.<\/p>\n<p>Furthermore, the <a href=\"https:\/\/verocontents.com.br\/en\/blog\/how-to-generate-leads-with-facebook\/\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook<\/a> It also allows you to do remarketing, which makes advertising on this social media even more efficient.<\/p>\n<p>What&#039;s more: the remarketing ad is even more effective because it can be much more personalized, in addition to allowing you to counter objections that made the visitor leave your website.<\/p>\n<p>Therefore, both actions allow for better segmentation, personalization of the message, increased customer loyalty and retention and conversion rates.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Resumindo\"><\/span><span style=\"color: #ff9900;\">In short<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Therefore, remarketing and retargeting allow you to:<\/p>\n<ul>\n<li>Reduce the cost per lead;<\/li>\n<li>Increase the return on investment (ROI) of your campaign;<\/li>\n<li>Improve CAC;<\/li>\n<li>Bring back those who forgot what your website (or blog) was;<\/li>\n<li>Segment a list of leads, which can be used exclusively in remarketing;<\/li>\n<li>Break down objections to your product\/service.<\/li>\n<\/ul>\n<p>Always remember to include remarketing and retargeting in your strategies. It is a very important tool to bring back your visitor and make him a customer.<\/p>","protected":false},"excerpt":{"rendered":"<p>Remarketing and retargeting are two extremely powerful and important features. After all, one of the principles of advertising is frequency. And that\u2019s where remarketing and retargeting come in. So, if digital marketing already<\/p>","protected":false},"author":1,"featured_media":2139,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[338],"tags":[32,12,45],"class_list":["post-440","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-midia-paga","tag-adwords","tag-marketing-digital","tag-remarketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>O que \u00e9 remarketing e retargeting - Vero Contents<\/title>\n<meta name=\"description\" content=\"O remarketing e o retargeting s\u00e3o recursos poderosos e importantes. Eles consistem em capturar de volta o visitante e o seu cliente.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-remarketing-and-retargeting\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"O que \u00e9 remarketing e retargeting\" \/>\n<meta property=\"og:description\" content=\"O remarketing e o retargeting s\u00e3o recursos poderosos e importantes. Eles consistem em capturar de volta o visitante e o seu cliente.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-remarketing-and-retargeting\/\" \/>\n<meta property=\"og:site_name\" content=\"Vero Contents\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/verocontents\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-25T16:09:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-02T22:17:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2019\/03\/o-que-e-remarketing-ou-retargeting.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marcel Castilho\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@marcelcast\" \/>\n<meta name=\"twitter:site\" content=\"@marcelcast\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marcel Castilho\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/verocontents.com.br\/blog\/o-que-e-remarketing-e-retargeting\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/o-que-e-remarketing-e-retargeting\/\"},\"author\":{\"name\":\"Marcel Castilho\",\"@id\":\"https:\/\/verocontents.com.br\/#\/schema\/person\/bd2c94994384cf33451ed8cd98b183a9\"},\"headline\":\"O que \u00e9 remarketing e retargeting\",\"datePublished\":\"2023-05-25T16:09:55+00:00\",\"dateModified\":\"2024-06-02T22:17:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/o-que-e-remarketing-e-retargeting\/\"},\"wordCount\":1107,\"publisher\":{\"@id\":\"https:\/\/verocontents.com.br\/#organization\"},\"image\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/o-que-e-remarketing-e-retargeting\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2019\/03\/o-que-e-remarketing-ou-retargeting.jpg\",\"keywords\":[\"adwords\",\"marketing digital\",\"remarketing\"],\"articleSection\":[\"M\u00eddia Paga\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/verocontents.com.br\/blog\/o-que-e-remarketing-e-retargeting\/\",\"url\":\"https:\/\/verocontents.com.br\/blog\/o-que-e-remarketing-e-retargeting\/\",\"name\":\"O que \u00e9 remarketing e retargeting - Vero Contents\",\"isPartOf\":{\"@id\":\"https:\/\/verocontents.com.br\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/o-que-e-remarketing-e-retargeting\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/o-que-e-remarketing-e-retargeting\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2019\/03\/o-que-e-remarketing-ou-retargeting.jpg\",\"datePublished\":\"2023-05-25T16:09:55+00:00\",\"dateModified\":\"2024-06-02T22:17:56+00:00\",\"description\":\"O remarketing e o retargeting s\u00e3o recursos poderosos e importantes. Eles consistem em capturar de volta o visitante e o seu cliente.\",\"breadcrumb\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/o-que-e-remarketing-e-retargeting\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/verocontents.com.br\/blog\/o-que-e-remarketing-e-retargeting\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/verocontents.com.br\/blog\/o-que-e-remarketing-e-retargeting\/#primaryimage\",\"url\":\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2019\/03\/o-que-e-remarketing-ou-retargeting.jpg\",\"contentUrl\":\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2019\/03\/o-que-e-remarketing-ou-retargeting.jpg\",\"width\":750,\"height\":350,\"caption\":\"O que \u00e9 remarketing ou retargeting - Vero Contents\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/verocontents.com.br\/blog\/o-que-e-remarketing-e-retargeting\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/verocontents.com.br\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"O que \u00e9 remarketing e retargeting\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/verocontents.com.br\/#website\",\"url\":\"https:\/\/verocontents.com.br\/\",\"name\":\"Vero Contents\",\"description\":\"Ag\u00eancia de Marketing Digital e Inbound Marketing\",\"publisher\":{\"@id\":\"https:\/\/verocontents.com.br\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/verocontents.com.br\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/verocontents.com.br\/#organization\",\"name\":\"Vero Contents\",\"url\":\"https:\/\/verocontents.com.br\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/verocontents.com.br\/#\/schema\/logo\/image\/\",\"url\":\"http:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/02\/logo-vero-contents.png\",\"contentUrl\":\"http:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/02\/logo-vero-contents.png\",\"width\":240,\"height\":70,\"caption\":\"Vero Contents\"},\"image\":{\"@id\":\"https:\/\/verocontents.com.br\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/verocontents\/\",\"https:\/\/x.com\/marcelcast\",\"https:\/\/www.instagram.com\/verocommkt\/\",\"https:\/\/www.linkedin.com\/company\/vero-comunica-o-e-marketing\",\"http:\/\/www.pinterest.com\/marcelcsouza\",\"https:\/\/www.youtube.com\/channel\/UC0HHv6AQKtsUWqa21C5gX9Q\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/verocontents.com.br\/#\/schema\/person\/bd2c94994384cf33451ed8cd98b183a9\",\"name\":\"Marcel Castilho\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/verocontents.com.br\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/verocontents.com.br\/wp-content\/litespeed\/avatar\/8ff3e640d3f2f1ea324d691e4322e604.jpg?ver=1775734092\",\"contentUrl\":\"https:\/\/verocontents.com.br\/wp-content\/litespeed\/avatar\/8ff3e640d3f2f1ea324d691e4322e604.jpg?ver=1775734092\",\"caption\":\"Marcel Castilho\"},\"description\":\"Marcel Castilho \u00e9 especialista em marketing digital, neuromarketing, neuroci\u00eancia, mindfulness e psicologia positiva. Al\u00e9m de publicit\u00e1rio, tamb\u00e9m \u00e9 Master em Programa\u00e7\u00e3o Neurolingu\u00edstica. \u00c9 fundador, propriet\u00e1rio e CEO da Vero Contentes e da ag\u00eancia offline VeroCom.\",\"sameAs\":[\"https:\/\/verocontents.com.br\",\"https:\/\/www.instagram.com\/marcel.castilho.souza\/\",\"https:\/\/br.linkedin.com\/in\/marcel-castilho-e-souza\",\"https:\/\/x.com\/marcelcast\"],\"gender\":\"Masculino\",\"knowsAbout\":[\"Marketing Digital\",\"Inbound Marketing\",\"SEO\",\"SEM\",\"Psicologia Positiva\",\"Mindfulness\",\"Neuromarketing\",\"Neuroci\u00eancia\"],\"knowsLanguage\":[\"Portugu\u00eas\",\"Ingl\u00eas\"],\"jobTitle\":\"Propriet\u00e1rio\",\"worksFor\":\"Vero Contents\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"What is remarketing and retargeting - Vero Contents","description":"Remarketing and retargeting are powerful and important features. They consist of capturing the visitor and your customer back.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/verocontents.com.br\/en\/blog\/what-is-remarketing-and-retargeting\/","og_locale":"en_US","og_type":"article","og_title":"O que \u00e9 remarketing e retargeting","og_description":"O remarketing e o retargeting s\u00e3o recursos poderosos e importantes. Eles consistem em capturar de volta o visitante e o seu cliente.","og_url":"https:\/\/verocontents.com.br\/en\/blog\/what-is-remarketing-and-retargeting\/","og_site_name":"Vero Contents","article_publisher":"https:\/\/www.facebook.com\/verocontents\/","article_published_time":"2023-05-25T16:09:55+00:00","article_modified_time":"2024-06-02T22:17:56+00:00","og_image":[{"width":750,"height":350,"url":"https:\/\/verocontents.com.br\/wp-content\/uploads\/2019\/03\/o-que-e-remarketing-ou-retargeting.jpg","type":"image\/jpeg"}],"author":"Marcel Castilho","twitter_card":"summary_large_image","twitter_creator":"@marcelcast","twitter_site":"@marcelcast","twitter_misc":{"Written by":"Marcel Castilho","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/verocontents.com.br\/blog\/o-que-e-remarketing-e-retargeting\/#article","isPartOf":{"@id":"https:\/\/verocontents.com.br\/blog\/o-que-e-remarketing-e-retargeting\/"},"author":{"name":"Marcel Castilho","@id":"https:\/\/verocontents.com.br\/#\/schema\/person\/bd2c94994384cf33451ed8cd98b183a9"},"headline":"O que \u00e9 remarketing e retargeting","datePublished":"2023-05-25T16:09:55+00:00","dateModified":"2024-06-02T22:17:56+00:00","mainEntityOfPage":{"@id":"https:\/\/verocontents.com.br\/blog\/o-que-e-remarketing-e-retargeting\/"},"wordCount":1107,"publisher":{"@id":"https:\/\/verocontents.com.br\/#organization"},"image":{"@id":"https:\/\/verocontents.com.br\/blog\/o-que-e-remarketing-e-retargeting\/#primaryimage"},"thumbnailUrl":"https:\/\/verocontents.com.br\/wp-content\/uploads\/2019\/03\/o-que-e-remarketing-ou-retargeting.jpg","keywords":["adwords","marketing digital","remarketing"],"articleSection":["M\u00eddia Paga"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/verocontents.com.br\/blog\/o-que-e-remarketing-e-retargeting\/","url":"https:\/\/verocontents.com.br\/blog\/o-que-e-remarketing-e-retargeting\/","name":"What is remarketing and retargeting - Vero Contents","isPartOf":{"@id":"https:\/\/verocontents.com.br\/#website"},"primaryImageOfPage":{"@id":"https:\/\/verocontents.com.br\/blog\/o-que-e-remarketing-e-retargeting\/#primaryimage"},"image":{"@id":"https:\/\/verocontents.com.br\/blog\/o-que-e-remarketing-e-retargeting\/#primaryimage"},"thumbnailUrl":"https:\/\/verocontents.com.br\/wp-content\/uploads\/2019\/03\/o-que-e-remarketing-ou-retargeting.jpg","datePublished":"2023-05-25T16:09:55+00:00","dateModified":"2024-06-02T22:17:56+00:00","description":"Remarketing and retargeting are powerful and important features. They consist of capturing the visitor and your customer back.","breadcrumb":{"@id":"https:\/\/verocontents.com.br\/blog\/o-que-e-remarketing-e-retargeting\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/verocontents.com.br\/blog\/o-que-e-remarketing-e-retargeting\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/verocontents.com.br\/blog\/o-que-e-remarketing-e-retargeting\/#primaryimage","url":"https:\/\/verocontents.com.br\/wp-content\/uploads\/2019\/03\/o-que-e-remarketing-ou-retargeting.jpg","contentUrl":"https:\/\/verocontents.com.br\/wp-content\/uploads\/2019\/03\/o-que-e-remarketing-ou-retargeting.jpg","width":750,"height":350,"caption":"O que \u00e9 remarketing ou retargeting - Vero Contents"},{"@type":"BreadcrumbList","@id":"https:\/\/verocontents.com.br\/blog\/o-que-e-remarketing-e-retargeting\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/verocontents.com.br\/"},{"@type":"ListItem","position":2,"name":"O que \u00e9 remarketing e retargeting"}]},{"@type":"WebSite","@id":"https:\/\/verocontents.com.br\/#website","url":"https:\/\/verocontents.com.br\/","name":"Vero Contents","description":"Digital Marketing and Inbound Marketing Agency","publisher":{"@id":"https:\/\/verocontents.com.br\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/verocontents.com.br\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/verocontents.com.br\/#organization","name":"Vero Contents","url":"https:\/\/verocontents.com.br\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/verocontents.com.br\/#\/schema\/logo\/image\/","url":"http:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/02\/logo-vero-contents.png","contentUrl":"http:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/02\/logo-vero-contents.png","width":240,"height":70,"caption":"Vero Contents"},"image":{"@id":"https:\/\/verocontents.com.br\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/verocontents\/","https:\/\/x.com\/marcelcast","https:\/\/www.instagram.com\/verocommkt\/","https:\/\/www.linkedin.com\/company\/vero-comunica-o-e-marketing","http:\/\/www.pinterest.com\/marcelcsouza","https:\/\/www.youtube.com\/channel\/UC0HHv6AQKtsUWqa21C5gX9Q"]},{"@type":"Person","@id":"https:\/\/verocontents.com.br\/#\/schema\/person\/bd2c94994384cf33451ed8cd98b183a9","name":"Marcel Castilho","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/verocontents.com.br\/#\/schema\/person\/image\/","url":"https:\/\/verocontents.com.br\/wp-content\/litespeed\/avatar\/8ff3e640d3f2f1ea324d691e4322e604.jpg?ver=1775734092","contentUrl":"https:\/\/verocontents.com.br\/wp-content\/litespeed\/avatar\/8ff3e640d3f2f1ea324d691e4322e604.jpg?ver=1775734092","caption":"Marcel Castilho"},"description":"Marcel Castilho is a specialist in digital marketing, neuromarketing, neuroscience, mindfulness and positive psychology. In addition to being an advertiser, he also has a Master&#039;s degree in Neurolinguistic Programming. He is the founder, owner and CEO of Vero Contentes and the offline agency VeroCom.","sameAs":["https:\/\/verocontents.com.br","https:\/\/www.instagram.com\/marcel.castilho.souza\/","https:\/\/br.linkedin.com\/in\/marcel-castilho-e-souza","https:\/\/x.com\/marcelcast"],"gender":"Masculino","knowsAbout":["Marketing Digital","Inbound Marketing","SEO","SEM","Psicologia Positiva","Mindfulness","Neuromarketing","Neuroci\u00eancia"],"knowsLanguage":["Portugu\u00eas","Ingl\u00eas"],"jobTitle":"Propriet\u00e1rio","worksFor":"Vero Contents"}]}},"_links":{"self":[{"href":"https:\/\/verocontents.com.br\/en\/wp-json\/wp\/v2\/posts\/440","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/verocontents.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/verocontents.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/verocontents.com.br\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/verocontents.com.br\/en\/wp-json\/wp\/v2\/comments?post=440"}],"version-history":[{"count":2,"href":"https:\/\/verocontents.com.br\/en\/wp-json\/wp\/v2\/posts\/440\/revisions"}],"predecessor-version":[{"id":4943,"href":"https:\/\/verocontents.com.br\/en\/wp-json\/wp\/v2\/posts\/440\/revisions\/4943"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/verocontents.com.br\/en\/wp-json\/wp\/v2\/media\/2139"}],"wp:attachment":[{"href":"https:\/\/verocontents.com.br\/en\/wp-json\/wp\/v2\/media?parent=440"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/verocontents.com.br\/en\/wp-json\/wp\/v2\/categories?post=440"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/verocontents.com.br\/en\/wp-json\/wp\/v2\/tags?post=440"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}