{"id":4137,"date":"2025-04-23T06:00:06","date_gmt":"2025-04-23T09:00:06","guid":{"rendered":"https:\/\/verocontents.com.br\/?p=4137"},"modified":"2025-04-23T06:54:06","modified_gmt":"2025-04-23T09:54:06","slug":"flywheel-and-sales-funnel-what-are-the-differences-and-how-to-integrate-the-models-2","status":"publish","type":"post","link":"https:\/\/verocontents.com.br\/en\/blog\/flywheel-and-sales-funnel-what-are-the-differences-and-how-to-integrate-the-models-2\/","title":{"rendered":"Flywheel and Sales Funnel: what are the differences and how to integrate the models"},"content":{"rendered":"

If you work in marketing or sales, you\u2019ve probably come across two models that organize the customer journey: the traditional sales funnel and the more recent flywheel model. But are they rivals? Competitors? Nothing of the sort.<\/p>\n

While the funnel represents a linear path to conversion, the flywheel proposes a constant cycle, where customer satisfaction drives new business. In this article, we will show you that the true strength lies in the integration of these two models. Let's go!<\/p>\n

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