{"id":4123,"date":"2024-01-15T17:55:16","date_gmt":"2024-01-15T20:55:16","guid":{"rendered":"https:\/\/verocontents.com.br\/?p=4123"},"modified":"2024-07-21T14:17:22","modified_gmt":"2024-07-21T17:17:22","slug":"inbound-marketing-for-real-estate-companies-how-to-boost-business","status":"publish","type":"post","link":"https:\/\/verocontents.com.br\/en\/blog\/inbound-marketing-for-real-estate-companies-how-to-boost-business\/","title":{"rendered":"Inbound marketing for real estate agencies: how to boost business"},"content":{"rendered":"<p>If there is a constant in the universe of <a href=\"https:\/\/www.designrush.com\/agency\/digital-marketing\/trends\/real-estate-digital-marketing\">real estate digital marketing<\/a>, is the need to reinvent yourself and stand out in the midst of growing competitiveness. In this context, Inbound Marketing emerges as an innovative approach, capable of transforming the way real estate agencies attract, convert and retain customers. In this article, we will deeply explore inbound marketing for real estate agencies, unveiling effective and <em>insights<\/em> valuable to boost your business.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-black ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Index<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/verocontents.com.br\/en\/blog\/inbound-marketing-for-real-estate-companies-how-to-boost-business\/#Introducao_ao_inbound_marketing\" >Introduction to inbound marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/verocontents.com.br\/en\/blog\/inbound-marketing-for-real-estate-companies-how-to-boost-business\/#Desafios_no_marketing_imobiliario\" >Challenges in real estate marketing:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/verocontents.com.br\/en\/blog\/inbound-marketing-for-real-estate-companies-how-to-boost-business\/#Persona_do_comprador_no_setor_imobiliario\" >Buyer persona in real estate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/verocontents.com.br\/en\/blog\/inbound-marketing-for-real-estate-companies-how-to-boost-business\/#Producao_de_conteudo_relevantes\" >Relevant content production<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/verocontents.com.br\/en\/blog\/inbound-marketing-for-real-estate-companies-how-to-boost-business\/#SEO_para_imobiliarias\" >SEO for real estate agencies<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/verocontents.com.br\/en\/blog\/inbound-marketing-for-real-estate-companies-how-to-boost-business\/#Estrategias_de_e-mail_marketing\" >Email marketing strategies<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/verocontents.com.br\/en\/blog\/inbound-marketing-for-real-estate-companies-how-to-boost-business\/#Midias_sociais_no_marketing_imobiliario\" >Social media in real estate marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/verocontents.com.br\/en\/blog\/inbound-marketing-for-real-estate-companies-how-to-boost-business\/#Ferramentas_e_tecnologias_para_inbound_marketing\" >Tools and technologies for inbound marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/verocontents.com.br\/en\/blog\/inbound-marketing-for-real-estate-companies-how-to-boost-business\/#Estudos_de_caso_de_sucesso\" >Successful case studies<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/verocontents.com.br\/en\/blog\/inbound-marketing-for-real-estate-companies-how-to-boost-business\/#Mensuracao_e_analise_de_resultados\" >Measurement and analysis of results<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Introducao_ao_inbound_marketing\"><\/span>Introduction to inbound marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The <a href=\"https:\/\/verocontents.com.br\/en\/blog\/inbound-marketing-and-integration\/\">inbound marketing<\/a>, (in some places called attraction marketing), aims to attract customers in a natural way, offering relevant content and solving their needs. Unlike traditional approaches, it&#039;s not about interrupting, but about creating genuine connections over time.<\/p>\n<p>Therefore, creating content, such as neighborhood guides, decoration tips and market trends, is crucial to attract visitor attention, in addition to being an important SEO strategy. Additionally, convert visitors into <a href=\"https:\/\/verocontents.com.br\/en\/blog\/rich-materials-they-contribute-to-the-generation-of-qualified-leads\/\">leads<\/a> it demands strategies such as landing pages and well-designed forms.<\/p>\n<p>One of the main features of inbound marketing is that it not only attracts the right audience, but also creates genuine and lasting connections.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Desafios_no_marketing_imobiliario\"><\/span>Challenges in real estate marketing:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Real estate agencies face unique challenges, from market seasonality to the need to stand out in a competitive landscape. Therefore, standing out requires innovative strategies, and this is where real estate inbound marketing comes into play.<\/p>\n<p>After all, the vast majority of real estate companies compete for the same space in terms of marketing, whether physically, by placing signs, or online, competing for the top positions in searches on real estate portals.<\/p>\n<p>Being different and relevant in the virtual world can be the big difference between winning or not new customers and boosting sales, at such an important time in the sector.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Persona_do_comprador_no_setor_imobiliario\"><\/span>Buyer persona in real estate<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Understand the <a href=\"https:\/\/verocontents.com.br\/en\/blog\/what-are-personas\/\">persona<\/a> of the buyer is vital. In real estate marketing, this means knowing the specific wants and needs of buyers and sellers. Therefore, creating detailed personas helps direct real estate inbound marketing strategies more effectively.<\/p>\n<p>This work must be done with the collaboration of marketing and sales, which must be aligned from the beginning in relation to the <a href=\"https:\/\/verocontents.com.br\/en\/blog\/adwords-purchasing-journey\/\">purchasing journey<\/a> of your customers.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Producao_de_conteudo_relevantes\"><\/span>Relevant content production<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Producing relevant content is the backbone of inbound marketing. Informative blog posts, videos showing properties, e-books about the property buying process or financing tips are examples of how to captivate and educate your audience.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"SEO_para_imobiliarias\"><\/span>SEO for real estate agencies<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Content optimization for search engines is another important highlight of the inbound marketing strategy. Therefore, using specific keywords, such as \u201cproperty for sale\u201d and \u201cbuy house\u201d (just to illustrate), is important to attract qualified traffic. Investing in SEO for real estate agencies is a crucial step to improving online visibility.<\/p>\n<p>Another important step is to integrate SEO with paid media strategies. It\u2019s a way to leverage marketing results, improving the ROI of paid campaigns.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Estrategias_de_e-mail_marketing\"><\/span>Email marketing strategies<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The real estate marketing sales cycle is an important point to consider. In the case of property sales, where the cycle is longer, email marketing becomes a powerful tool in the real estate inbound marketing arsenal.<\/p>\n<p>So, send informative newsletters, property updates and use automation to nurture leads throughout the sales funnel, one of the differentiators of inbound. Give your customers more options, even those interested in leasing. Email marketing is definitely not an obsolete tool and can be a very important tool in real estate marketing, especially if it is well segmented and focused on the customer&#039;s needs.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Midias_sociais_no_marketing_imobiliario\"><\/span>Social media in real estate marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Social media is a valuable platform for promoting properties and interacting with the public. Marketing strategies on Facebook, Instagram and LinkedIn are essential for building a solid presence and engaging potential buyers.<\/p>\n<p>This work must be integrated with other actions and must also take into account lead generation, an essential requirement for the development of inbound marketing.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Ferramentas_e_tecnologias_para_inbound_marketing\"><\/span>Tools and technologies for inbound marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Choose marketing automation platforms like <a href=\"https:\/\/br.hubspot.com\/\">HubSpot<\/a> e <a href=\"https:\/\/www.rdstation.com\/\">RD Station<\/a>. Additionally, using CRM helps you track leads, understand behaviors, and personalize interactions.<\/p>\n<p>Integrate the marketing platform with the CRM. This will make marketing and sales work even more in harmony and help understand the customer&#039;s purchase moment.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Estudos_de_caso_de_sucesso\"><\/span>Successful case studies<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Real examples illustrate the effectiveness of <strong>inbound marketing for real estate agencies<\/strong>. By exploring success stories, it is possible to understand how specific strategies generated concrete results, providing valuable lessons for implementation.<\/p>\n<p>Here at Vero Contents, we have two success stories in this segment. The work carried out for the <a href=\"https:\/\/verocontents.com.br\/en\/inbound-marketing-for-real-estate-lopes-erwin-maack\/\">Lopes Erwin Maack<\/a> and for the <a href=\"https:\/\/verocontents.com.br\/en\/inbound-marketing-for-real-estate-immobihaus\/\">ImmobiHaus<\/a> was fundamental to the growth of both real estate companies.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Mensuracao_e_analise_de_resultados\"><\/span>Measurement and analysis of results<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Key performance indicators (KPIs) like conversion rates and traffic growth are crucial. A <a href=\"https:\/\/verocontents.com.br\/en\/blog\/big-data-and-property-sales-changes-in-the-sector\/\">analysis of this data<\/a> guides strategic adjustments, ensuring a dynamic and adaptable approach.<\/p>\n<p>This way, it is possible to understand the key points of the sales process and increase conversion rates.<\/p>\n<p>In short, inbound marketing for real estate agencies is a transformative approach. Recapping its benefits, from attracting qualified leads to building lasting relationships, this article offers the complete picture. To implement these strategies, consider gradually integrating the practices discussed and adjusting as needed.<\/p>\n<p>In a constantly evolving real estate market, embracing Inbound Marketing is more than a strategy \u2013 it&#039;s a step towards lasting success. By adopting these practices, your real estate agency will be prepared to face the challenges of the future and prosper in a competitive digital landscape.<\/p>","protected":false},"excerpt":{"rendered":"<p>If there is one constant in the world of real estate digital marketing, it is the need to reinvent yourself and stand out amid growing competition. In this context, Inbound Marketing emerges as an innovative approach, capable of transforming the way<\/p>","protected":false},"author":1,"featured_media":4128,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[19],"tags":[21,62,191],"class_list":["post-4123","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inbound-marketing-e-conteudo","tag-inbound-marketing","tag-leads","tag-marketing-imobiliario"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Inbound marketing para imobili\u00e1rias: como alavancar os neg\u00f3cios<\/title>\n<meta name=\"description\" content=\"Vamos explorar o inbound marketing para imobili\u00e1rias, desvendando estrat\u00e9gias eficazes e insights valiosos para impulsionar seus neg\u00f3cios.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/verocontents.com.br\/en\/blog\/inbound-marketing-for-real-estate-companies-how-to-boost-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Inbound marketing para imobili\u00e1rias: como alavancar os neg\u00f3cios\" \/>\n<meta property=\"og:description\" content=\"Vamos explorar o inbound marketing para imobili\u00e1rias, desvendando estrat\u00e9gias eficazes e insights valiosos para impulsionar seus neg\u00f3cios.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/verocontents.com.br\/en\/blog\/inbound-marketing-for-real-estate-companies-how-to-boost-business\/\" \/>\n<meta property=\"og:site_name\" content=\"Vero Contents\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/verocontents\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-01-15T20:55:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-21T17:17:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2024\/01\/Inbound-Marketing-para-Imobiliarias-como-alavancar-os-negocios.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marcel Castilho\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@marcelcast\" \/>\n<meta name=\"twitter:site\" content=\"@marcelcast\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marcel Castilho\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/verocontents.com.br\/blog\/inbound-marketing-para-imobiliarias-como-alavancar-os-negocios\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/inbound-marketing-para-imobiliarias-como-alavancar-os-negocios\/\"},\"author\":{\"name\":\"Marcel Castilho\",\"@id\":\"https:\/\/verocontents.com.br\/#\/schema\/person\/bd2c94994384cf33451ed8cd98b183a9\"},\"headline\":\"Inbound marketing para imobili\u00e1rias: como alavancar os neg\u00f3cios\",\"datePublished\":\"2024-01-15T20:55:16+00:00\",\"dateModified\":\"2024-07-21T17:17:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/inbound-marketing-para-imobiliarias-como-alavancar-os-negocios\/\"},\"wordCount\":1048,\"publisher\":{\"@id\":\"https:\/\/verocontents.com.br\/#organization\"},\"image\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/inbound-marketing-para-imobiliarias-como-alavancar-os-negocios\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2024\/01\/Inbound-Marketing-para-Imobiliarias-como-alavancar-os-negocios.jpg\",\"keywords\":[\"inbound marketing\",\"leads\",\"marketing imobili\u00e1rio\"],\"articleSection\":[\"Inbound Marketing e Conte\u00fado\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/verocontents.com.br\/blog\/inbound-marketing-para-imobiliarias-como-alavancar-os-negocios\/\",\"url\":\"https:\/\/verocontents.com.br\/blog\/inbound-marketing-para-imobiliarias-como-alavancar-os-negocios\/\",\"name\":\"Inbound marketing para imobili\u00e1rias: como alavancar os neg\u00f3cios\",\"isPartOf\":{\"@id\":\"https:\/\/verocontents.com.br\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/inbound-marketing-para-imobiliarias-como-alavancar-os-negocios\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/inbound-marketing-para-imobiliarias-como-alavancar-os-negocios\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2024\/01\/Inbound-Marketing-para-Imobiliarias-como-alavancar-os-negocios.jpg\",\"datePublished\":\"2024-01-15T20:55:16+00:00\",\"dateModified\":\"2024-07-21T17:17:22+00:00\",\"description\":\"Vamos explorar o inbound marketing para imobili\u00e1rias, desvendando estrat\u00e9gias eficazes e insights valiosos para impulsionar seus neg\u00f3cios.\",\"breadcrumb\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/inbound-marketing-para-imobiliarias-como-alavancar-os-negocios\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/verocontents.com.br\/blog\/inbound-marketing-para-imobiliarias-como-alavancar-os-negocios\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/verocontents.com.br\/blog\/inbound-marketing-para-imobiliarias-como-alavancar-os-negocios\/#primaryimage\",\"url\":\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2024\/01\/Inbound-Marketing-para-Imobiliarias-como-alavancar-os-negocios.jpg\",\"contentUrl\":\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2024\/01\/Inbound-Marketing-para-Imobiliarias-como-alavancar-os-negocios.jpg\",\"width\":750,\"height\":350,\"caption\":\"Inbound Marketing para Imobili\u00e1rias - como alavancar os neg\u00f3cios\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/verocontents.com.br\/blog\/inbound-marketing-para-imobiliarias-como-alavancar-os-negocios\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/verocontents.com.br\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Inbound marketing para imobili\u00e1rias: como alavancar os neg\u00f3cios\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/verocontents.com.br\/#website\",\"url\":\"https:\/\/verocontents.com.br\/\",\"name\":\"Vero Contents\",\"description\":\"Ag\u00eancia de Marketing Digital e Inbound Marketing\",\"publisher\":{\"@id\":\"https:\/\/verocontents.com.br\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/verocontents.com.br\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/verocontents.com.br\/#organization\",\"name\":\"Vero Contents\",\"url\":\"https:\/\/verocontents.com.br\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/verocontents.com.br\/#\/schema\/logo\/image\/\",\"url\":\"http:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/02\/logo-vero-contents.png\",\"contentUrl\":\"http:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/02\/logo-vero-contents.png\",\"width\":240,\"height\":70,\"caption\":\"Vero Contents\"},\"image\":{\"@id\":\"https:\/\/verocontents.com.br\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/verocontents\/\",\"https:\/\/x.com\/marcelcast\",\"https:\/\/www.instagram.com\/verocommkt\/\",\"https:\/\/www.linkedin.com\/company\/vero-comunica-o-e-marketing\",\"http:\/\/www.pinterest.com\/marcelcsouza\",\"https:\/\/www.youtube.com\/channel\/UC0HHv6AQKtsUWqa21C5gX9Q\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/verocontents.com.br\/#\/schema\/person\/bd2c94994384cf33451ed8cd98b183a9\",\"name\":\"Marcel Castilho\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/verocontents.com.br\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/verocontents.com.br\/wp-content\/litespeed\/avatar\/8ff3e640d3f2f1ea324d691e4322e604.jpg?ver=1775734092\",\"contentUrl\":\"https:\/\/verocontents.com.br\/wp-content\/litespeed\/avatar\/8ff3e640d3f2f1ea324d691e4322e604.jpg?ver=1775734092\",\"caption\":\"Marcel Castilho\"},\"description\":\"Marcel Castilho \u00e9 especialista em marketing digital, neuromarketing, neuroci\u00eancia, mindfulness e psicologia positiva. Al\u00e9m de publicit\u00e1rio, tamb\u00e9m \u00e9 Master em Programa\u00e7\u00e3o Neurolingu\u00edstica. \u00c9 fundador, propriet\u00e1rio e CEO da Vero Contentes e da ag\u00eancia offline VeroCom.\",\"sameAs\":[\"https:\/\/verocontents.com.br\",\"https:\/\/www.instagram.com\/marcel.castilho.souza\/\",\"https:\/\/br.linkedin.com\/in\/marcel-castilho-e-souza\",\"https:\/\/x.com\/marcelcast\"],\"gender\":\"Masculino\",\"knowsAbout\":[\"Marketing Digital\",\"Inbound Marketing\",\"SEO\",\"SEM\",\"Psicologia Positiva\",\"Mindfulness\",\"Neuromarketing\",\"Neuroci\u00eancia\"],\"knowsLanguage\":[\"Portugu\u00eas\",\"Ingl\u00eas\"],\"jobTitle\":\"Propriet\u00e1rio\",\"worksFor\":\"Vero Contents\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Inbound marketing for real estate agencies: how to boost business","description":"Let&#039;s explore inbound marketing for real estate agencies, uncovering effective strategies and valuable insights to boost your business.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/verocontents.com.br\/en\/blog\/inbound-marketing-for-real-estate-companies-how-to-boost-business\/","og_locale":"en_US","og_type":"article","og_title":"Inbound marketing para imobili\u00e1rias: como alavancar os neg\u00f3cios","og_description":"Vamos explorar o inbound marketing para imobili\u00e1rias, desvendando estrat\u00e9gias eficazes e insights valiosos para impulsionar seus neg\u00f3cios.","og_url":"https:\/\/verocontents.com.br\/en\/blog\/inbound-marketing-for-real-estate-companies-how-to-boost-business\/","og_site_name":"Vero Contents","article_publisher":"https:\/\/www.facebook.com\/verocontents\/","article_published_time":"2024-01-15T20:55:16+00:00","article_modified_time":"2024-07-21T17:17:22+00:00","og_image":[{"width":750,"height":350,"url":"https:\/\/verocontents.com.br\/wp-content\/uploads\/2024\/01\/Inbound-Marketing-para-Imobiliarias-como-alavancar-os-negocios.jpg","type":"image\/jpeg"}],"author":"Marcel Castilho","twitter_card":"summary_large_image","twitter_creator":"@marcelcast","twitter_site":"@marcelcast","twitter_misc":{"Written by":"Marcel Castilho","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/verocontents.com.br\/blog\/inbound-marketing-para-imobiliarias-como-alavancar-os-negocios\/#article","isPartOf":{"@id":"https:\/\/verocontents.com.br\/blog\/inbound-marketing-para-imobiliarias-como-alavancar-os-negocios\/"},"author":{"name":"Marcel Castilho","@id":"https:\/\/verocontents.com.br\/#\/schema\/person\/bd2c94994384cf33451ed8cd98b183a9"},"headline":"Inbound marketing para imobili\u00e1rias: como alavancar os neg\u00f3cios","datePublished":"2024-01-15T20:55:16+00:00","dateModified":"2024-07-21T17:17:22+00:00","mainEntityOfPage":{"@id":"https:\/\/verocontents.com.br\/blog\/inbound-marketing-para-imobiliarias-como-alavancar-os-negocios\/"},"wordCount":1048,"publisher":{"@id":"https:\/\/verocontents.com.br\/#organization"},"image":{"@id":"https:\/\/verocontents.com.br\/blog\/inbound-marketing-para-imobiliarias-como-alavancar-os-negocios\/#primaryimage"},"thumbnailUrl":"https:\/\/verocontents.com.br\/wp-content\/uploads\/2024\/01\/Inbound-Marketing-para-Imobiliarias-como-alavancar-os-negocios.jpg","keywords":["inbound marketing","leads","marketing imobili\u00e1rio"],"articleSection":["Inbound Marketing e Conte\u00fado"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/verocontents.com.br\/blog\/inbound-marketing-para-imobiliarias-como-alavancar-os-negocios\/","url":"https:\/\/verocontents.com.br\/blog\/inbound-marketing-para-imobiliarias-como-alavancar-os-negocios\/","name":"Inbound marketing for real estate agencies: how to boost business","isPartOf":{"@id":"https:\/\/verocontents.com.br\/#website"},"primaryImageOfPage":{"@id":"https:\/\/verocontents.com.br\/blog\/inbound-marketing-para-imobiliarias-como-alavancar-os-negocios\/#primaryimage"},"image":{"@id":"https:\/\/verocontents.com.br\/blog\/inbound-marketing-para-imobiliarias-como-alavancar-os-negocios\/#primaryimage"},"thumbnailUrl":"https:\/\/verocontents.com.br\/wp-content\/uploads\/2024\/01\/Inbound-Marketing-para-Imobiliarias-como-alavancar-os-negocios.jpg","datePublished":"2024-01-15T20:55:16+00:00","dateModified":"2024-07-21T17:17:22+00:00","description":"Let&#039;s explore inbound marketing for real estate agencies, uncovering effective strategies and valuable insights to boost your business.","breadcrumb":{"@id":"https:\/\/verocontents.com.br\/blog\/inbound-marketing-para-imobiliarias-como-alavancar-os-negocios\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/verocontents.com.br\/blog\/inbound-marketing-para-imobiliarias-como-alavancar-os-negocios\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/verocontents.com.br\/blog\/inbound-marketing-para-imobiliarias-como-alavancar-os-negocios\/#primaryimage","url":"https:\/\/verocontents.com.br\/wp-content\/uploads\/2024\/01\/Inbound-Marketing-para-Imobiliarias-como-alavancar-os-negocios.jpg","contentUrl":"https:\/\/verocontents.com.br\/wp-content\/uploads\/2024\/01\/Inbound-Marketing-para-Imobiliarias-como-alavancar-os-negocios.jpg","width":750,"height":350,"caption":"Inbound Marketing para Imobili\u00e1rias - como alavancar os neg\u00f3cios"},{"@type":"BreadcrumbList","@id":"https:\/\/verocontents.com.br\/blog\/inbound-marketing-para-imobiliarias-como-alavancar-os-negocios\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/verocontents.com.br\/"},{"@type":"ListItem","position":2,"name":"Inbound marketing para imobili\u00e1rias: como alavancar os neg\u00f3cios"}]},{"@type":"WebSite","@id":"https:\/\/verocontents.com.br\/#website","url":"https:\/\/verocontents.com.br\/","name":"Vero Contents","description":"Digital Marketing and Inbound Marketing Agency","publisher":{"@id":"https:\/\/verocontents.com.br\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/verocontents.com.br\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/verocontents.com.br\/#organization","name":"Vero Contents","url":"https:\/\/verocontents.com.br\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/verocontents.com.br\/#\/schema\/logo\/image\/","url":"http:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/02\/logo-vero-contents.png","contentUrl":"http:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/02\/logo-vero-contents.png","width":240,"height":70,"caption":"Vero Contents"},"image":{"@id":"https:\/\/verocontents.com.br\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/verocontents\/","https:\/\/x.com\/marcelcast","https:\/\/www.instagram.com\/verocommkt\/","https:\/\/www.linkedin.com\/company\/vero-comunica-o-e-marketing","http:\/\/www.pinterest.com\/marcelcsouza","https:\/\/www.youtube.com\/channel\/UC0HHv6AQKtsUWqa21C5gX9Q"]},{"@type":"Person","@id":"https:\/\/verocontents.com.br\/#\/schema\/person\/bd2c94994384cf33451ed8cd98b183a9","name":"Marcel Castilho","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/verocontents.com.br\/#\/schema\/person\/image\/","url":"https:\/\/verocontents.com.br\/wp-content\/litespeed\/avatar\/8ff3e640d3f2f1ea324d691e4322e604.jpg?ver=1775734092","contentUrl":"https:\/\/verocontents.com.br\/wp-content\/litespeed\/avatar\/8ff3e640d3f2f1ea324d691e4322e604.jpg?ver=1775734092","caption":"Marcel Castilho"},"description":"Marcel Castilho is a specialist in digital marketing, neuromarketing, neuroscience, mindfulness and positive psychology. In addition to being an advertiser, he also has a Master&#039;s degree in Neurolinguistic Programming. He is the founder, owner and CEO of Vero Contentes and the offline agency VeroCom.","sameAs":["https:\/\/verocontents.com.br","https:\/\/www.instagram.com\/marcel.castilho.souza\/","https:\/\/br.linkedin.com\/in\/marcel-castilho-e-souza","https:\/\/x.com\/marcelcast"],"gender":"Masculino","knowsAbout":["Marketing Digital","Inbound Marketing","SEO","SEM","Psicologia Positiva","Mindfulness","Neuromarketing","Neuroci\u00eancia"],"knowsLanguage":["Portugu\u00eas","Ingl\u00eas"],"jobTitle":"Propriet\u00e1rio","worksFor":"Vero Contents"}]}},"_links":{"self":[{"href":"https:\/\/verocontents.com.br\/en\/wp-json\/wp\/v2\/posts\/4123","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/verocontents.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/verocontents.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/verocontents.com.br\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/verocontents.com.br\/en\/wp-json\/wp\/v2\/comments?post=4123"}],"version-history":[{"count":5,"href":"https:\/\/verocontents.com.br\/en\/wp-json\/wp\/v2\/posts\/4123\/revisions"}],"predecessor-version":[{"id":4683,"href":"https:\/\/verocontents.com.br\/en\/wp-json\/wp\/v2\/posts\/4123\/revisions\/4683"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/verocontents.com.br\/en\/wp-json\/wp\/v2\/media\/4128"}],"wp:attachment":[{"href":"https:\/\/verocontents.com.br\/en\/wp-json\/wp\/v2\/media?parent=4123"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/verocontents.com.br\/en\/wp-json\/wp\/v2\/categories?post=4123"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/verocontents.com.br\/en\/wp-json\/wp\/v2\/tags?post=4123"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}