{"id":3993,"date":"2025-10-06T13:16:18","date_gmt":"2025-10-06T16:16:18","guid":{"rendered":"https:\/\/verocontents.com.br\/?p=3993"},"modified":"2025-10-13T17:21:15","modified_gmt":"2025-10-13T20:21:15","slug":"web-analytics-tools","status":"publish","type":"post","link":"https:\/\/verocontents.com.br\/en\/blog\/web-analytics-tools\/","title":{"rendered":"8 Web Analytics Tools to Level Up Your Website"},"content":{"rendered":"<p>Have you ever heard that phrase: <em>\u201cWhat is not measured, is not managed\u201d<\/em>In the digital world, it&#039;s the law. In other words, there&#039;s no point investing in content, media, or SEO if you don&#039;t know what&#039;s working. And, especially, what&#039;s not. That&#039;s where web analytics tools come in: they reveal what&#039;s happening behind the scenes on your website, showing user behavior, page performance, and the real impact of your actions.<\/p>\n<p>But you don&#039;t need to be a data scientist to use these tools. Today, they&#039;re more accessible, intuitive, and connected than ever. In this article, we&#039;ll dive into the 8 main web analytics tools that can transform the way you view your website\u2014and your results. In addition to explaining what each one does, we&#039;ll provide practical examples of how to apply them in your daily life.<\/p>\n<blockquote><p><strong><em>\u201cWeb analytics tools allow you to understand visitor behavior, identify bottlenecks, and improve website performance in terms of SEO, conversion, and user experience.\u201d<\/em><\/strong><\/p><\/blockquote>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-black ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Index<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/verocontents.com.br\/en\/blog\/web-analytics-tools\/#1_Google_Analytics_4_GA4_o_coracao_das_suas_decisoes_digitais\" >1. Google Analytics 4 (GA4): the heart of your digital decisions<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/verocontents.com.br\/en\/blog\/web-analytics-tools\/#Como_usar_na_pratica\" >How to use in practice<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/verocontents.com.br\/en\/blog\/web-analytics-tools\/#Insight_de_especialista\" >Expert Insight<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/verocontents.com.br\/en\/blog\/web-analytics-tools\/#2_Google_Search_Console_a_bussola_do_seu_SEO\" >2. Google Search Console: Your SEO Compass<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/verocontents.com.br\/en\/blog\/web-analytics-tools\/#Como_usar_na_pratica-2\" >How to use in practice<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/verocontents.com.br\/en\/blog\/web-analytics-tools\/#Insight_de_especialista-2\" >Expert Insight<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/verocontents.com.br\/en\/blog\/web-analytics-tools\/#3_SEMrush_o_olhar_estrategico_sobre_o_mercado_e_os_concorrentes\" >3. SEMrush: a strategic look at the market and competitors<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/verocontents.com.br\/en\/blog\/web-analytics-tools\/#Como_usar_na_pratica-3\" >How to use in practice<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/verocontents.com.br\/en\/blog\/web-analytics-tools\/#Insight_de_especialista-3\" >Expert Insight<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/verocontents.com.br\/en\/blog\/web-analytics-tools\/#4_Ahrefs_o_raio-x_dos_backlinks_e_do_conteudo\" >4. Ahrefs: An X-ray of Backlinks and Content<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/verocontents.com.br\/en\/blog\/web-analytics-tools\/#Como_usar_na_pratica-4\" >How to use in practice<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/verocontents.com.br\/en\/blog\/web-analytics-tools\/#Insight_de_especialista-4\" >Expert Insight<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/verocontents.com.br\/en\/blog\/web-analytics-tools\/#5_Moz_Pro_o_SEO_simplificado_para_acompanhar_evolucao\" >5. Moz Pro: SEO simplified to keep up with your progress<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/verocontents.com.br\/en\/blog\/web-analytics-tools\/#Como_usar_na_pratica-5\" >How to use in practice<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/verocontents.com.br\/en\/blog\/web-analytics-tools\/#Insight_de_especialista-5\" >Expert Insight<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/verocontents.com.br\/en\/blog\/web-analytics-tools\/#6_Hotjar_o_olhar_humano_sobre_os_dados\" >6. Hotjar: a human perspective on data<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/verocontents.com.br\/en\/blog\/web-analytics-tools\/#Como_usar_na_pratica-6\" >How to use in practice<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/verocontents.com.br\/en\/blog\/web-analytics-tools\/#Insight_de_especialista-6\" >Expert Insight<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/verocontents.com.br\/en\/blog\/web-analytics-tools\/#7_Crazy_Egg_testando_o_que_realmente_funciona\" >7. Crazy Egg: Testing What Really Works<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/verocontents.com.br\/en\/blog\/web-analytics-tools\/#Como_usar_na_pratica-7\" >How to use in practice<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/verocontents.com.br\/en\/blog\/web-analytics-tools\/#Insight_de_especialista-7\" >Expert Insight<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/verocontents.com.br\/en\/blog\/web-analytics-tools\/#8_WebPageTest_diagnostico_tecnico_que_impacta_SEO_e_UX\" >8. WebPageTest: technical diagnosis that impacts SEO and UX<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/verocontents.com.br\/en\/blog\/web-analytics-tools\/#Como_usar_na_pratica-8\" >How to use in practice<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/verocontents.com.br\/en\/blog\/web-analytics-tools\/#Insight_de_especialista-8\" >Expert Insight<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/verocontents.com.br\/en\/blog\/web-analytics-tools\/#Como_integrar_as_ferramentas_para_analise_completa\" >How to integrate tools for complete analysis<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/verocontents.com.br\/en\/blog\/web-analytics-tools\/#Conclusao\" >Conclusion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/verocontents.com.br\/en\/blog\/web-analytics-tools\/#FAQ_%E2%80%93_Perguntas_e_respostas_sobre_ferramentas_de_analise_web\" >FAQ \u2013 Questions and answers about web analytics tools<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/verocontents.com.br\/en\/blog\/web-analytics-tools\/#1_Qual_e_a_melhor_ferramenta_para_comecar\" >1. What is the best tool to start with?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/verocontents.com.br\/en\/blog\/web-analytics-tools\/#2_Qual_a_diferenca_entre_o_Hotjar_e_o_Crazy_Egg\" >2. What is the difference between Hotjar and Crazy Egg?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/verocontents.com.br\/en\/blog\/web-analytics-tools\/#3_O_GA4_substitui_o_Search_Console\" >3. Does GA4 replace Search Console?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/verocontents.com.br\/en\/blog\/web-analytics-tools\/#4_Preciso_usar_todas_essas_ferramentas_ao_mesmo_tempo\" >4. Do I need to use all these tools at the same time?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/verocontents.com.br\/en\/blog\/web-analytics-tools\/#5_Como_medir_se_minhas_melhorias_estao_funcionando\" >5. How do I measure whether my improvements are working?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Google_Analytics_4_GA4_o_coracao_das_suas_decisoes_digitais\"><\/span>1. Google Analytics 4 (GA4): the heart of your digital decisions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The <strong><a href=\"https:\/\/verocontents.com.br\/en\/blog\/all-about-google-analytics-4-or-ga4\/\">Google Analytics 4 (GA4)<\/a><\/strong> is the brain behind any modern digital strategy. After all, it goes far beyond counting visits, analyzing user behavior based on events, journeys, and engagement.<\/p>\n<p>Unlike the old version (Universal Analytics), GA4 works with an \u201cevents and parameters\u201d logic, which makes it more flexible and accurate in reading the user experience.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Como_usar_na_pratica\"><\/span>How to use in practice<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Imagine you have an e-commerce business and notice a drop in your conversion rate. In GA4, you can create a custom funnel, mapping each step: product view \u2192 add to cart \u2192 checkout \u2192 payment completed. Analyzing this funnel revealed that many customers abandon the shipping screen. That&#039;s it: you&#039;ve found the real bottleneck. With this information, you can test free shipping above a certain price and measure the impact on conversion.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Insight_de_especialista\"><\/span>Expert Insight<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Connect GA4 with the <a href=\"https:\/\/verocontents.com.br\/en\/blog\/how-to-optimize-your-website-for-google-ads-2\/\">Google Ads<\/a> and Search Console. This completes the cycle: you understand where the visitor came from (Search Console), what they did (GA4), and whether they converted after an ad (Ads). This integration is gold for inbound marketing strategies.<\/p>\n<blockquote><p><strong><em>\u201cGA4 reveals where visitors enter, what they do, and where they abandon \u2014 essential data for optimizing conversions and campaigns.\u201d<\/em><\/strong><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"2_Google_Search_Console_a_bussola_do_seu_SEO\"><\/span>2. Google Search Console: Your SEO Compass<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If GA4 shows what the user does within the site, the <a href=\"https:\/\/verocontents.com.br\/en\/blog\/google-search-console-what-is-it-and-why-is-it-so-important\/\">Google Search Console (GSC)<\/a> shows how it reaches you. In this sense, it&#039;s Google&#039;s main free tool for understanding your organic performance.<\/p>\n<p>With GSC, you can find out which terms make your site appear in searches, how many impressions and clicks it receives, its average position, indexing errors, and performance issues (like Core Web Vitals).<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Como_usar_na_pratica-2\"><\/span>How to use in practice<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Suppose you have a page that appears well-ranked but has a low CTR (click-through rate). This means the title and meta description aren&#039;t attracting clicks.<\/p>\n<p>So, with the &quot;Performance \u2192 Queries&quot; report, you can identify the keywords that generate impressions and rewrite your headline based on them. For example:<\/p>\n<ul>\n<li>Before: \u201cAdvanced SEO Guide\u201d<\/li>\n<li>Next: \u201cAdvanced SEO: Real Strategies to Double Your Traffic in 30 Days\u201d<\/li>\n<\/ul>\n<p>This simple change can increase your CTR and bring in many more visitors \u2014 without changing your rankings.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Insight_de_especialista-2\"><\/span>Expert Insight<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Follow the report of <a href=\"https:\/\/verocontents.com.br\/en\/blog\/the-role-of-core-web-vitals-in-seo-and-google-ranking-2\/\">Core Web Vitals<\/a> to understand if your pages are fast and stable. An LCP (Largest Contentful Paint) above 2.5s or a high CLS (Cumulative Layout Shift) could be dragging down your Google rankings.<\/p>\n<blockquote><p><strong><em>\u201cSearch Console shows you how Google sees your site and what you need to adjust to show up and get more clicks.\u201d<\/em><\/strong><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"3_SEMrush_o_olhar_estrategico_sobre_o_mercado_e_os_concorrentes\"><\/span>3. SEMrush: a strategic look at the market and competitors<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A <strong><a href=\"https:\/\/pt.semrush.com\/\">SEMrush<\/a><\/strong> is one of the most comprehensive SEO and digital marketing platforms in the world. After all, it allows you to analyze organic and paid performance, identify high-potential keywords, audit your website, and, most importantly, discover what your competitors are doing.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Como_usar_na_pratica-3\"><\/span>How to use in practice<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Imagine your company operates in the education sector and wants to increase organic traffic. In SEMrush, you can use the Keyword Gap tool to compare your domain with those of direct competitors. It will show you the keywords they rank for that you don&#039;t.<\/p>\n<p>This way, you find \u201ccontent opportunities\u201d (terms with good search results and moderate competition) and create new strategic articles to fill them.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Insight_de_especialista-3\"><\/span>Expert Insight<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Using the Keyword Magic Tool, filter words with commercial or informational intent, depending on the funnel stage. Then, create content clusters and use Position Tracking to monitor your daily rankings.<\/p>\n<blockquote><p><strong><em>\u201cSEMrush shows you where you\u2019re losing ground in Google and what you need to do to outpace your competitors.\u201d<\/em><\/strong><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"4_Ahrefs_o_raio-x_dos_backlinks_e_do_conteudo\"><\/span>4. Ahrefs: An X-ray of Backlinks and Content<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The <a href=\"https:\/\/ahrefs.com\/pt\">Ahrefs<\/a> is the king of backlinks. While Semrush shows the big picture, Ahrefs dives deep into the connections that support a website&#039;s SEO. It analyzes referring domains, broken links, organic keywords, and historical traffic trends.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Como_usar_na_pratica-4\"><\/span>How to use in practice<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Suppose you want to strengthen the SEO of a page about \u201ccontent marketing\u201d. This way, <strong>Ahrefs \u2192 Site Explorer<\/strong>, enter a competitor&#039;s domain and go to Backlinks. This way, you&#039;ll discover sites that linked to their article, and you can reach out to them offering your content as a more up-to-date or complete alternative.<\/p>\n<p>Another powerful feature is Content Gap: it compares your site to your competitors and shows you keywords they rank for that you don&#039;t.<br \/>\nThis guides your keyword targeting and expansion strategy.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Insight_de_especialista-4\"><\/span>Expert Insight<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Use Content Explorer to identify topics that generate a high volume of backlinks in your niche. This way, you&#039;ll create content with real potential to become a reference.<\/p>\n<blockquote><p><strong><em>\u201cAhrefs reveals who\u2019s powering your competitors \u2014 and how you can earn those same links.\u201d<\/em><\/strong><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"5_Moz_Pro_o_SEO_simplificado_para_acompanhar_evolucao\"><\/span>5. Moz Pro: SEO simplified to keep up with your progress<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A <a href=\"https:\/\/moz.com\/\">Moz Pro<\/a> It&#039;s perfect for those who want a clear and straightforward overview of SEO without diving into complex dashboards. It offers auditing, ranking tracking, and on-page optimization features.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Como_usar_na_pratica-5\"><\/span>How to use in practice<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Let&#039;s say you want to improve the SEO of a landing page. With the Page Optimization tool, Moz analyzes whether the main term is well distributed, whether the title and meta are optimized, whether the headings are correct, and whether the images have alt text. Each item is then given a score, and you can adjust what&#039;s missing to achieve 100%.<\/p>\n<p>Plus, with Link Explorer, you can compare your domain authority (DA) and page authority (PA) against your competitors\u2014ideal for assessing your SEO strength.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Insight_de_especialista-5\"><\/span>Expert Insight<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Moz is great for tracking local keyword growth, especially when targeting regional businesses or franchises.<\/p>\n<blockquote><p><strong><em>\u201cMoz simplifies SEO with intuitive reporting and analytics that show you exactly what to improve on each page.\u201d<\/em><\/strong><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"6_Hotjar_o_olhar_humano_sobre_os_dados\"><\/span>6. Hotjar: a human perspective on data<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Not everything that matters can be measured in numbers. <a href=\"https:\/\/verocontents.com.br\/en\/blog\/how-to-use-hotjar-in-wordpress\/\">Hotjar<\/a> It goes beyond cold reports and shows real visitor behavior through heat maps, recordings, and surveys. In short, it&#039;s essential for understanding user experience (UX).<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Como_usar_na_pratica-6\"><\/span>How to use in practice<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Imagine your landing page has a lot of traffic but low conversions. Using heatmaps, you notice that people are clicking on a non-clickable image or that the main button is below the fold. So, you adjust the layout and reposition the CTA, leading to an increase in conversion rates.<\/p>\n<p>Additionally, with recordings, you can watch real user sessions, seeing where they pause, scroll, or abandon. And with surveys, you can understand why they make certain decisions.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Insight_de_especialista-6\"><\/span>Expert Insight<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Combine Hotjar + GA4: Use GA4 to find out which page is experiencing a drop-off and Hotjar to understand why. This combination is unbeatable for UX.<\/p>\n<blockquote><p><strong><em>\u201cHotjar translates user behavior into images and actions, revealing what numbers alone cannot reveal.\u201d<\/em><\/strong><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"7_Crazy_Egg_testando_o_que_realmente_funciona\"><\/span>7. Crazy Egg: Testing What Really Works<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The <strong><a href=\"https:\/\/www.crazyegg.com\/\">Crazy Egg<\/a><\/strong> is an alternative (or complement) to Hotjar. It also offers heatmaps and recordings, but with a powerful twist: visual A\/B tests that let you test different versions of a page in minutes.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Como_usar_na_pratica-7\"><\/span>How to use in practice<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Suppose you want to know if your CTA button phrasing impacts conversions.<br \/>\nWith Crazy Egg, you create one variation with &quot;Subscribe Now&quot; and another with &quot;I Want Immediate Access.&quot; The tool automatically splits traffic between the two versions and shows which one had more clicks and conversions.<\/p>\n<p>Another useful feature is the confetti map, which shows where clicks came from\u2014separated by traffic source (organic, social, email, etc.). This helps you understand whether your Instagram audience behaves differently than your Google audience.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Insight_de_especialista-7\"><\/span>Expert Insight<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Use Crazy Egg to validate design hypotheses without relying on major changes. Small visual tweaks can yield big gains.<\/p>\n<blockquote><p><strong><em>\u201cCrazy Egg turns hypotheses into tests and tests into real conversion results.\u201d<\/em><\/strong><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"8_WebPageTest_diagnostico_tecnico_que_impacta_SEO_e_UX\"><\/span>8. WebPageTest: technical diagnosis that impacts SEO and UX<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The <a href=\"https:\/\/www.webpagetest.org\/\">WebPageTest<\/a> is your website&#039;s performance &quot;doctor.&quot; It goes beyond a speed score and shows you in detail what&#039;s slowing down loading. This way, you can simulate a page opening on different devices, connections, and locations, obtaining metrics such as LCP, CLS, FID, and TTFB.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Como_usar_na_pratica-8\"><\/span>How to use in practice<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Imagine your website has good content, but it takes 6 seconds to load on mobile. When you run the test, WebPageTest shows that the main culprit is a chat script loaded before the main content. You can then move it to the bottom of the page or use asynchronous loading and see the improvement in LCP in real time.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Insight_de_especialista-8\"><\/span>Expert Insight<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Combine WebPageTest with Search Console&#039;s Core Web Vitals report. This allows you to cross-reference lab data (test data) with real user data (field data).<\/p>\n<blockquote><p><strong><em>\u201cImproving performance isn&#039;t just a technical issue\u2014it&#039;s an SEO and conversion strategy.\u201d<\/em><\/strong><\/p><\/blockquote>\n<h3><span class=\"ez-toc-section\" id=\"Como_integrar_as_ferramentas_para_analise_completa\"><\/span>How to integrate tools for complete analysis<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>None of these tools alone tells the whole story. The secret lies in combining them.<\/p>\n<p>Think of it this way:<\/p>\n<ul>\n<li><strong>Discovery and SEO:<\/strong> Semrush, Ahrefs, Moz and Search Console<\/li>\n<li><strong>Behavior and conversion:<\/strong> GA4, Hotjar, Crazy Egg<\/li>\n<li><strong>Technical performance:<\/strong> WebPageTest<\/li>\n<li><strong>Continuous monitoring:<\/strong> GA4 + Search Console<\/li>\n<\/ul>\n<p>A real example:<\/p>\n<p>You publish an article and notice a drop in traffic.<\/p>\n<ul>\n<li>The <strong>Search Console<\/strong> shows a drop in impressions.<\/li>\n<li>The <strong>SEMrush<\/strong> reveals that competitors have created similar content with more backlinks.<\/li>\n<li>The <strong>Ahrefs<\/strong> shows where these links come from.<\/li>\n<li>The <strong>Hotjar<\/strong> indicates that users leave the page early.<\/li>\n<li>You optimize content, improve UX and links.<\/li>\n<li>Three weeks later, GA4 shows increased engagement and conversions.<\/li>\n<\/ul>\n<blockquote><p><strong><em>\u201cWhen tools work together, you transform siloed data into strategic intelligence.\u201d<\/em><\/strong><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"Conclusao\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Using web analytics tools is like having a dashboard for your digital business. After all, they show you what&#039;s working, where the problems lie, and where there&#039;s hidden potential. More than just numbers, they&#039;re decision-making tools.<\/p>\n<p>Whether you&#039;re a marketer, business owner, or content creator, start with the free ones (GA4, Search Console, WebPageTest) and, as your strategy matures, invest in the advanced ones (Semrush, Ahrefs, Hotjar, Crazy Egg).<br \/>\nThe important thing is <strong>don&#039;t fly in the dark<\/strong>.<\/p>\n<p>Want to find out what&#039;s holding your website back from growing? Request a quote <strong><a href=\"https:\/\/verocontents.com.br\/en\/talk-to-an-expert\/\">free SEO and performance analysis<\/a><\/strong> with Vero Contents and receive a complete diagnosis within 48 hours.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"FAQ_%E2%80%93_Perguntas_e_respostas_sobre_ferramentas_de_analise_web\"><\/span>FAQ \u2013 Questions and answers about web analytics tools<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1_Qual_e_a_melhor_ferramenta_para_comecar\"><\/span>1. What is the best tool to start with?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Start with <strong>Google Analytics 4<\/strong> e <strong>Search Console<\/strong>Both are free, powerful, and essential for understanding organic traffic and performance.<\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"2_Qual_a_diferenca_entre_o_Hotjar_e_o_Crazy_Egg\"><\/span>2. What is the difference between Hotjar and Crazy Egg?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Both analyze behavior, but Hotjar is more focused on UX and user feedback, while Crazy Egg focuses on <strong>A\/B testing and click visualization<\/strong> by traffic source.<\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"3_O_GA4_substitui_o_Search_Console\"><\/span>3. Does GA4 replace Search Console?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>No. GA4 shows on-site behavior; Search Console shows how the site is viewed by Google. Together, they complement each other.<\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"4_Preciso_usar_todas_essas_ferramentas_ao_mesmo_tempo\"><\/span>4. Do I need to use all these tools at the same time?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Not necessarily. Build a minimal stack with GA4 + Search Console + an SEO tool (Semrush or Ahrefs) and a UX tool (Hotjar or Crazy Egg). The rest is complementary.<\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"5_Como_medir_se_minhas_melhorias_estao_funcionando\"><\/span>5. How do I measure whether my improvements are working?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Set goals in GA4 (such as CTA clicks, form submissions, or purchases) and track them week by week. If traffic, engagement, and conversions increase together, you&#039;re on the right track.<\/p>\n<p>Image: Freepik<\/p>\n<p>Article originally published on 06\/24\/2023 and updated on that date.<\/p>","protected":false},"excerpt":{"rendered":"<p>Have you ever heard the saying, &quot;What&#039;s not measured, isn&#039;t managed&quot;? In the digital world, it&#039;s the law. In other words, there&#039;s no point investing in content, media, or SEO if you don&#039;t know what&#039;s working. And, most importantly,<\/p>","protected":false},"author":7,"featured_media":3995,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[336],"tags":[51,68,37],"class_list":["post-3993","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ferramentas","tag-kpis","tag-metricas","tag-web-analytics"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>8 Ferramentas de an\u00e1lise da web para seu site - Vero Contents<\/title>\n<meta name=\"description\" content=\"Descubra 8 poderosas ferramentas de an\u00e1lise da web para impulsionar o desempenho e a qualidade do seu site. 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