{"id":3829,"date":"2024-04-19T09:00:06","date_gmt":"2024-04-19T12:00:06","guid":{"rendered":"https:\/\/verocontents.com.br\/?p=3829"},"modified":"2024-04-17T12:20:42","modified_gmt":"2024-04-17T15:20:42","slug":"pinterest-everything-you-need-to-know-2","status":"publish","type":"post","link":"https:\/\/verocontents.com.br\/en\/blog\/pinterest-everything-you-need-to-know-2\/","title":{"rendered":"Pinterest: Everything you need to know"},"content":{"rendered":"<p>Pinterest is a social media platform that stands out from its competitors due to its visual nature. It&#039;s a place where users can share images, ideas and inspiration.<\/p>\n<p>Pinterest has nearly 500 million monthly active users globally and is a great place for brands to promote their products and services. According to the report <a href=\"https:\/\/datareportal.com\/reports\/digital-2024-brazil\">Digital in 2024 Brazil<\/a>, prepared by We Are Social and Hootsuite, Pinterest already has 37.14 million monthly active users in Brazil.<\/p>\n<p>In this article, we&#039;ll take a look at everything you need to know about Pinterest, from what it is to how to use it to market your business.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-black ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Index<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/verocontents.com.br\/en\/blog\/pinterest-everything-you-need-to-know-2\/#O_que_e_o_Pinterest\" >What is Pinterest?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/verocontents.com.br\/en\/blog\/pinterest-everything-you-need-to-know-2\/#Como_funciona_o_Pinterest\" >How does Pinterest work?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/verocontents.com.br\/en\/blog\/pinterest-everything-you-need-to-know-2\/#Cadastro_e_criacao_de_conta\" >Registration and account creation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/verocontents.com.br\/en\/blog\/pinterest-everything-you-need-to-know-2\/#Exploracao_e_descoberta\" >Exploration and discovery<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/verocontents.com.br\/en\/blog\/pinterest-everything-you-need-to-know-2\/#Pins_e_boards\" >Pins and boards:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/verocontents.com.br\/en\/blog\/pinterest-everything-you-need-to-know-2\/#Interacao_e_engajamento\" >Interaction and engagement:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/verocontents.com.br\/en\/blog\/pinterest-everything-you-need-to-know-2\/#Personalizacao_e_recomendacoes\" >Personalization and recommendations:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/verocontents.com.br\/en\/blog\/pinterest-everything-you-need-to-know-2\/#Fontes_externas\" >External sources:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/verocontents.com.br\/en\/blog\/pinterest-everything-you-need-to-know-2\/#Ferramentas_de_marketing\" >Marketing Tools:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/verocontents.com.br\/en\/blog\/pinterest-everything-you-need-to-know-2\/#Utilizacao_como_ferramenta_de_planejamento\" >Use as a planning tool:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/verocontents.com.br\/en\/blog\/pinterest-everything-you-need-to-know-2\/#Por_que_e_importante_para_os_negocios\" >Why is it important for business?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/verocontents.com.br\/en\/blog\/pinterest-everything-you-need-to-know-2\/#Como_usar_o_Pinterest_para_divulgacao\" >How to use Pinterest for advertising?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/verocontents.com.br\/en\/blog\/pinterest-everything-you-need-to-know-2\/#Conclusao\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"O_que_e_o_Pinterest\"><\/span>What is Pinterest?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Pinterest is a platform for <a href=\"https:\/\/verocontents.com.br\/en\/blog\/social-media-because-we-need-it\/\">social media<\/a> which stands out for its unique visual content sharing format. Launched in 2010, Pinterest allows users to discover, save and share ideas and inspiration in the form of images, known as \u201cpins\u201d, which are organized into inspiration boards, called \u201cboards\u201d.<\/p>\n<p>Users can find a wide range of content on Pinterest, from cooking recipes and DIY tutorials to ideas for home decor, fashion, beauty, travel, and more. Thus, the user can click on each pin to reach the original source of the content, such as an external website, blog or online store, allowing easy exploration and interaction with the content.<\/p>\n<p>Pinterest is often used as a discovery and planning tool, where users can save pins they find interesting to their personal boards for future reference. Additionally, Pinterest offers advanced search and personalization features, making it easier for users to find relevant content based on their interests and preferences.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Como_funciona_o_Pinterest\"><\/span>How does Pinterest work?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Pinterest serves as a sort of visual search engine where users can discover and share ideas, inspiration, and visually appealing content. Here&#039;s a detailed explanation of how Pinterest operates:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Cadastro_e_criacao_de_conta\"><\/span>Registration and account creation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Users sign up for Pinterest by creating an account, providing basic information such as name, email and password.<\/li>\n<li>After registering, users have the option to personalize their profile by adding a photo and a brief description.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Exploracao_e_descoberta\"><\/span>Exploration and discovery<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Users can explore Pinterest in several ways, including the home page, where they are presented with suggested pins based on their interests and past activities.<\/li>\n<li>The search bar allows users to search by specific topics, keywords or categories, similar to a traditional search engine.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Pins_e_boards\"><\/span>Pins and boards:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Pins are images or videos that users share on Pinterest. Each pin usually includes an image, title, and description.<\/li>\n<li>Boards are organized collections of pins. This way, users can create multiple boards for different themes, interests or projects.<\/li>\n<li>When users find an interesting pin, they have the option to save it to one of their boards for future reference.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Interacao_e_engajamento\"><\/span>Interaction and engagement:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>In addition to saving pins, users can interact with content in a variety of ways, such as liking, commenting, and sharing.<\/li>\n<li>Additionally, users can also follow other users and boards, receiving updates about new pins and related content.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Personalizacao_e_recomendacoes\"><\/span>Personalization and recommendations:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Based on users&#039; interactions and interests, Pinterest offers personalized recommendations of pins and boards that may be of interest.<\/li>\n<li>Users can adjust their content preferences as well as follow specific categories to further refine their recommendations.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Fontes_externas\"><\/span>External sources:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Many pins on Pinterest link to external sources such as websites, blogs, and online stores. This way, users can click on pins to access original content and get more information.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Ferramentas_de_marketing\"><\/span>Marketing Tools:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>For brands and businesses, Pinterest offers marketing features like creating business profiles, promoted pins, and performance analytics. Later, we&#039;ll explore some more details about Pinterest for your business.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Utilizacao_como_ferramenta_de_planejamento\"><\/span>Use as a planning tool:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Many people use Pinterest as a planning tool for decorating projects, recipes, special events and more, saving inspiring ideas to their boards.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Por_que_e_importante_para_os_negocios\"><\/span>Why is it important for business?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Pinterest is important for business for several reasons. First, it&#039;s a visually appealing platform, which is great for brands to promote their products or services. Secondly, it is highly shareable, which means the content you share has a chance to be shared by other users and increase your brand&#039;s reach. Lastly, it offers additional features for business profiles, such as analytics and paid ads, which can help businesses reach their target audience more effectively.<\/p>\n<p>Additionally, Pinterest has a highly engaged and motivated audience, with many users using the platform to look for shopping ideas and inspiration. This means brands can connect with an audience that is already interested in their products or services.<\/p>\n<p>However, it is important to remember that success on the platform does not happen overnight. It takes time and effort to create a significant presence on the platform and build a loyal following. But with the right strategy and visually appealing content, Pinterest can be a powerful tool for businesses to increase their reach and boost their sales.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Como_usar_o_Pinterest_para_divulgacao\"><\/span>How to use Pinterest for advertising?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>For marketers and businesses, Pinterest offers unique opportunities for promotion and audience outreach. With the ability to create captivating and inspiring pins, brands can reach a highly engaged audience and drive traffic to their websites and products.<\/p>\n<p>Additionally, Pinterest is a great platform for promoting products and services, as it is visually appealing and highly shareable. Here are some tips on how to use Pinterest to promote:<\/p>\n<ol>\n<li>Create a business profile \u2013 When you create a business profile on Pinterest, you&#039;ll have access to additional features like analytics and paid ads.<\/li>\n<li>Create themed pinboards \u2013 Create pinboards that focus on specific topics related to your business, such as products or services. Make sure your pinboards are visually appealing and on-brand.<\/li>\n<li>Share high-quality images \u2013 Share high-quality images of your products or services to catch users\u2019 attention. Add a compelling description and include relevant keywords to help users find your pins.<\/li>\n<li>Be consistent \u2013 Keep your Pinterest activity consistent so your followers know when to expect new pins from you. Additionally, share other relevant pins that are of interest to your audience.<\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"Conclusao\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In summary, Pinterest is a highly visual and shareable social media platform that can be a valuable tool for businesses to promote their products and services. With a solid strategy and visually appealing content, businesses can connect with an engaged, motivated audience and achieve success on Pinterest.<\/p>","protected":false},"excerpt":{"rendered":"<p>Pinterest is a social media platform that stands out from its competitors due to its visual nature. It&#039;s a place where users can share images, ideas and inspiration. Pinterest has almost 500 million monthly active users<\/p>","protected":false},"author":1,"featured_media":3832,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[335],"tags":[41,166,162],"class_list":["post-3829","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-redes-sociais","tag-midias-sociais","tag-pinterest","tag-redes-sociais"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Pinterest: Tudo o que voc\u00ea precisa saber - Vero Contents<\/title>\n<meta name=\"description\" content=\"Pinterest \u00e9 uma plataforma de m\u00eddia social que se destaca dos seus concorrentes devido \u00e0 sua natureza visual.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/verocontents.com.br\/en\/blog\/pinterest-everything-you-need-to-know-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pinterest: Tudo o que voc\u00ea precisa saber\" \/>\n<meta property=\"og:description\" content=\"Pinterest \u00e9 uma plataforma de m\u00eddia social que se destaca dos seus concorrentes devido \u00e0 sua natureza visual.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/verocontents.com.br\/en\/blog\/pinterest-everything-you-need-to-know-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Vero Contents\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/verocontents\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-04-19T12:00:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2023\/04\/Pinterest-Tudo-o-que-voce-precisa-saber.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marcel Castilho\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@marcelcast\" \/>\n<meta name=\"twitter:site\" content=\"@marcelcast\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marcel Castilho\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/verocontents.com.br\/blog\/pinterest-tudo-o-que-voce-precisa-saber\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/pinterest-tudo-o-que-voce-precisa-saber\/\"},\"author\":{\"name\":\"Marcel Castilho\",\"@id\":\"https:\/\/verocontents.com.br\/#\/schema\/person\/bd2c94994384cf33451ed8cd98b183a9\"},\"headline\":\"Pinterest: Tudo o que voc\u00ea precisa saber\",\"datePublished\":\"2024-04-19T12:00:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/pinterest-tudo-o-que-voce-precisa-saber\/\"},\"wordCount\":1268,\"publisher\":{\"@id\":\"https:\/\/verocontents.com.br\/#organization\"},\"image\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/pinterest-tudo-o-que-voce-precisa-saber\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2023\/04\/Pinterest-Tudo-o-que-voce-precisa-saber.jpg\",\"keywords\":[\"m\u00eddias sociais\",\"Pinterest\",\"redes sociais\"],\"articleSection\":[\"Redes Sociais\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/verocontents.com.br\/blog\/pinterest-tudo-o-que-voce-precisa-saber\/\",\"url\":\"https:\/\/verocontents.com.br\/blog\/pinterest-tudo-o-que-voce-precisa-saber\/\",\"name\":\"Pinterest: Tudo o que voc\u00ea precisa saber - 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