{"id":365,"date":"2022-07-28T13:32:02","date_gmt":"2022-07-28T16:32:02","guid":{"rendered":"https:\/\/verocontents.com.br\/?p=365"},"modified":"2024-04-17T13:31:25","modified_gmt":"2024-04-17T16:31:25","slug":"email-marketing-tips","status":"publish","type":"post","link":"https:\/\/verocontents.com.br\/en\/blog\/email-marketing-tips\/","title":{"rendered":"Email marketing: tips for your campaigns to take off"},"content":{"rendered":"<p><span style=\"font-size: large;\">To the<strong> email marketing campaigns<\/strong> They are fundamental to success in digital marketing and are still very efficient. This tool, so loved and hated by many, is essential for building relationships, generating traffic and promoting promotions, generating <a href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-lead\/\" target=\"_blank\" rel=\"noopener noreferrer\">leads<\/a> e <a href=\"https:\/\/verocontents.com.br\/en\/blog\/smarketing-how-to-integrate-marketing-and-sales\/\" target=\"_blank\" rel=\"noopener noreferrer\">sales<\/a>. But to be successful and not become an annoying spammer, some care and good practices must be applied. Here are some tips to help you get great results:<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-black ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Index<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/verocontents.com.br\/en\/blog\/email-marketing-tips\/#Pense_primeiro_em_sua_audiencia\" >Think about your audience first<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/verocontents.com.br\/en\/blog\/email-marketing-tips\/#Segmente_sua_base_de_email_marketing\" >Segment your email marketing base<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/verocontents.com.br\/en\/blog\/email-marketing-tips\/#Realize_testes_AB\" >Carry out A\/B tests<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/verocontents.com.br\/en\/blog\/email-marketing-tips\/#Capriche_no_design\" >Capriche in design<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/verocontents.com.br\/en\/blog\/email-marketing-tips\/#Crie_automacoes\" >Create automations<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Pense_primeiro_em_sua_audiencia\"><\/span><span style=\"font-size: large; color: #ff9900;\"><strong>Think about your audience first<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-size: large;\">It seems obvious, but it&#039;s not. When developing a campaign <a href=\"https:\/\/verocontents.com.br\/en\/blog\/email-marketing-campaigns\/\" target=\"_blank\" rel=\"noopener noreferrer\">e-mail marketing<\/a>, the focus must be entirely on the audience. Without thinking about the benefits offered or solutions sought by your audience, click-through rates will be well below what is desired. First look at your needs <em>prospect<\/em>. If you try to sell something right away, you will have a high rejection rate. Think about who is reading it and what benefit it would have for them to open your email marketing. If you only talk about yourself, without showing an important message to be opened, your message will be sent to the trash can. Therefore, create a dialogue with your audience, providing them with relevant information. And don&#039;t forget to bring maximum engagement to your channels by sharing blog and social media posts. Listen to what your audience has to say and you will be able to provide more information of real interest.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Segmente_sua_base_de_email_marketing\"><\/span><span style=\"font-size: large; color: #ff9900;\"><strong>Segment your email marketing base<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-size: large;\">It&#039;s important that you don&#039;t be too generic. The best way to hit the target is by segmenting your base, as your message will meet the needs of those who are receiving it. Know who you are targeting and think about exactly how to communicate with that audience, personalizing your message as much as you can. Look for offers that are interesting to this audience and this way you will gain their trust. Write very objective emails for your segmented list, which will ensure there are no distractions. So, your <em>calls-to-action<\/em> (CTAs) will work much more effectively.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Realize_testes_AB\"><\/span><span style=\"font-size: large; color: #ff9900;\"><strong>Carry out A\/B tests<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-size: large;\">Some technical issues must be observed before launching your campaign. Firstly, we have to consider the famous <a href=\"https:\/\/verocontents.com.br\/en\/blog\/what-are-ab-tests-and-how-to-use-them\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em>A\/B testing<\/em><\/a>. Using different subjects for the same campaign, you will be able to know the best approach for your audience. Therefore, carry out tests with different phrases for small samples of your base and analyze the results. O <em>A\/B testing<\/em> It can also be done with images and other items from your email. But remember: change one item at a time. If you change more than one variable, you won&#039;t know which one worked.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Capriche_no_design\"><\/span><span style=\"font-size: large; color: #ff9900;\"><strong>Capriche in design<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-size: large;\">Other important items must be observed to improve the delivery of your campaigns, such as design. An efficient email should have around 60% text and 40% images and should have a text-only version. Avoid long titles, heavy images, capitalized words and typical expressions such as \u201cfree\u201d, \u201cclick here\u201d and punctuation and characters such as \u201c$$$\u201d, \u201c!!!\u201d It is &quot;???&quot;. Remember to create responsive layouts, as the world is completely mobile-oriented. Use attractive images.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Crie_automacoes\"><\/span><span style=\"font-size: large; color: #ff9900;\"><strong>Create automations<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-size: large;\">Automations really help increase your sales. By creating automations, you will have more time to plan and optimize your campaigns and marketing actions. <em>digital marketing<\/em> and you will be able to create closer relationships with your base, as you will be able to more efficiently manage your <em>leads<\/em>. The tools that enable these automations make it easier to measure results and help us better understand the needs of our prospects. If you already have a segmented base, automation will allow you to optimize the functioning of your funnel and create more opportunities to close sales. It will also allow your audience to receive more and more information focused on their interests and will increasingly increase the engagement and success of your campaigns.<\/span><\/p>\n<p><span style=\"font-size: large;\">And most importantly: don&#039;t disturb recipients by filling them with inappropriate, repetitive, daily messages. Find the\u00a0<em>timing<\/em> do your base and you will be successful in your campaigns!<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Email marketing campaigns are fundamental to success in digital marketing and are still quite efficient. This tool, so loved and hated by many, is essential for building relationships, generating traffic and promoting promotions, generating leads and sales.<\/p>","protected":false},"author":1,"featured_media":2116,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[340],"tags":[28,39,42,18],"class_list":["post-365","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-mail-marketing","tag-calls-to-action","tag-e-mail-marketing","tag-email-marketing","tag-ferramentas-digitais"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Email marketing: dicas para suas campanhas 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