{"id":357,"date":"2021-07-01T15:21:40","date_gmt":"2021-07-01T18:21:40","guid":{"rendered":"https:\/\/verocontents.com.br\/?p=357"},"modified":"2025-06-24T22:24:49","modified_gmt":"2025-06-25T01:24:49","slug":"social-media-because-we-need-it","status":"publish","type":"post","link":"https:\/\/verocontents.com.br\/en\/blog\/social-media-because-we-need-it\/","title":{"rendered":"Social media: why we need it"},"content":{"rendered":"<p><span style=\"font-size: large;\">The first word that comes to mind when I think of<span class=\"apple-converted-space\">\u00a0<\/span><strong><em>social media<\/em><\/strong><span class=\"apple-converted-space\">\u00a0towards my clients<\/span>\u00a0It is\u00a0<strong>influence.<\/strong><span class=\"apple-converted-space\">\u00a0Sharing and relationships are the main actions that social media should create between people and companies, and influence is the end result of these interactions. <\/span><\/span><\/p>\n<p><span style=\"font-size: large;\">We&#039;ve all heard advice from an acquaintance, friend or relative when we wanted to buy something. For better or worse, a purchase may have been decided by third-party advice. And so it happens on social media.<\/span><\/p>\n<p><span style=\"font-size: large;\">The power of influence on social media is one of the great levers to enhance a good relationship with the public. Likewise, today there is a power of sharing and exchanging information that only social media can offer. <\/span><\/p>\n<p><span style=\"font-size: large;\">The road there is a two-way street and, therefore, influencing and being influenced in order to multiply ideas (positive, preferably) is the main objective of these channels. But how can this influence really happen?<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-black ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Index<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/verocontents.com.br\/en\/blog\/social-media-because-we-need-it\/#Como_ter_bons_resultados_nas_midias_sociais\" >How to have good results on social media<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/verocontents.com.br\/en\/blog\/social-media-because-we-need-it\/#Crie_visibilidade_e_conteudo_de_qualidade_para_seu_publico\" >Create visibility and quality content for your audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/verocontents.com.br\/en\/blog\/social-media-because-we-need-it\/#Seja_criterioso_na_criacao_da_persona\" >Be careful when creating your persona<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/verocontents.com.br\/en\/blog\/social-media-because-we-need-it\/#Nao_caia_nas_metricas_de_vaidade\" >Don&#039;t fall for vanity metrics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/verocontents.com.br\/en\/blog\/social-media-because-we-need-it\/#Compartilhar_e_o_segredo\" >Sharing is the secret<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Como_ter_bons_resultados_nas_midias_sociais\"><\/span><span style=\"font-size: large; color: #ff9900;\"><strong>How to have good results on social media<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-size: large;\">First, create good profiles.<span class=\"apple-converted-space\">\u00a0AND<\/span>\u00a0It is essential that your information is filled out clearly and this includes even basic information, such as telephone number, address and website. Make a good description of what you do and have good images on the channels that make a good first impression possible.<\/span><\/p>\n<p><span style=\"font-size: large;\">Be visually aligned with campaigns on other channels and media. This will multiply the message that is being conveyed by your company at that moment. And although it may seem obvious, basic information helps to facilitate relationships and contact with your potential customers.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Crie_visibilidade_e_conteudo_de_qualidade_para_seu_publico\"><\/span><span style=\"font-size: large; color: #ff9900;\"><strong>Create visibility and quality content for your audience<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-size: large;\">Sharing content aims to attract and engage potential customers on digital platforms. Standing out from other companies is the motto and, to do this, we must keep in mind exactly who we want to talk to. And not just with WHO, but HOW to communicate with him. In digital media, especially, the language is very specific and must create an immediate synergy with the public, so that interactions are as natural as possible.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Seja_criterioso_na_criacao_da_persona\"><\/span><span style=\"font-size: large; color: #ff9900;\"><strong>Be careful when creating your persona<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-size: large;\">To create this synergy, it will be necessary to create a very fine-tuned editorial line, with an intense depth in creating the profile of the recipient of your message, what we call <a href=\"https:\/\/verocontents.com.br\/en\/blog\/what-are-personas\/\"><em>persona<\/em><\/a>. <\/span><\/p>\n<p><span style=\"font-size: large;\">Demographic information alone, such as gender, age and region, will not be enough to reach you, creating a real relationship. It is necessary to build a profile that includes psychographic information, understanding what this person thinks\u00a0<em>persona<\/em>, what is your lifestyle, consumption preferences, behavior and beliefs. <\/span><\/p>\n<p><span style=\"font-size: large;\">This information will help to draw up an efficient line of communication that can easily be expanded and shared. In digital marketing, observing references that will link to these\u00a0<em>personas\u00a0<\/em>and will create the necessary empathy, which is essential to win over and retain your audience.  Remember that every day a huge amount of information and posts are shared (positively and negatively). Understand your audience as much as possible and obtain significant results.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Nao_caia_nas_metricas_de_vaidade\"><\/span><span style=\"font-size: large; color: #ff9900;\"><strong>Don&#039;t fall for vanity metrics<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-size: large;\">Your page can have more than 1 million followers and not get good results. Don&#039;t get carried away by this kind of <a href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-kpi-and-why-is-it-important-2\/\" target=\"_blank\" rel=\"noopener noreferrer\">metric<\/a>. What matters in social media is involvement, engagement. Therefore, content is essential, as is creating empathy with your <em>persona<\/em>. <\/span><\/p>\n<p><span style=\"font-size: large;\">Therefore, do not be fooled by this type of metric, which only serves to enhance work that may not be as adequate as it should be.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Compartilhar_e_o_segredo\"><\/span><span style=\"font-size: large; color: #ff9900;\"><strong>Sharing is the secret<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-size: large;\">Sharing and promoting relevant information is the foundation for creating this relationship. If you have profiled your audience and managed to define a good editorial line, you then need to understand that the content to be produced must be social content that is interesting to pass on. <\/span><\/p>\n<p><span style=\"font-size: large;\">This will make your messages go viral, bringing more audiences to your channels. Publish posts whose benefit extends to other people and keep all sharing options at the forefront. Make use of multiple channels, as this helps with dissemination and, if well planned, will certainly lead your audience to converge on your main focuses, such as your website or <a href=\"https:\/\/verocontents.com.br\/en\/blog\/want-to-have-a-successful-blog\/\" target=\"_blank\" rel=\"noopener noreferrer\">blog<\/a>.<\/span><\/p>\n<p><span style=\"font-size: large;\">Be clear, have credibility and speak the language of your audience. Create content that is really worth sharing and your social media strategy will certainly be successful. And don&#039;t forget: the internet is the fastest and most dynamic medium there is!<\/span><\/p>\n<p><span style=\"font-size: large;\">If you want to know about our services in the area of social media management, click <a href=\"https:\/\/verocontents.com.br\/en\/social-media\/\">here<\/a>.<\/span><\/p>\n<div class=\"banner_wrapper\" style=\"\"><div class=\"banner  banner-5431 bottom vert custom-banners-theme-default_style\" style=\"\"><img decoding=\"async\" width=\"215\" height=\"215\" src=\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2025\/02\/Banner-Sucesso-nas-Redes-Sociais-215x215-2.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2025\/02\/Banner-Sucesso-nas-Redes-Sociais-215x215-2.jpg 215w, https:\/\/verocontents.com.br\/wp-content\/uploads\/2025\/02\/Banner-Sucesso-nas-Redes-Sociais-215x215-2-150x150.jpg 150w, https:\/\/verocontents.com.br\/wp-content\/uploads\/2025\/02\/Banner-Sucesso-nas-Redes-Sociais-215x215-2-12x12.jpg 12w, https:\/\/verocontents.com.br\/wp-content\/uploads\/2025\/02\/Banner-Sucesso-nas-Redes-Sociais-215x215-2-45x45.jpg 45w\" sizes=\"(max-width: 215px) 100vw, 215px\" \/><a class=\"custom_banners_big_link\"  href=\"https:\/\/materiais.verocontents.com.br\/ebook-sucesso-redes-sociais\/#utm_source=(direct)&utm_medium=(none)&utm_campaign=(none)&utm_content=&utm_term=&utm_referrer=banner-site\"><\/a><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>The first word that comes to mind when I think about social media in relation to my clients is influence. Sharing and relationships are the main actions that social media should create between people and companies, and influence is the end result of these<\/p>","protected":false},"author":1,"featured_media":2160,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[335],"tags":[12,41,35,40],"class_list":["post-357","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-redes-sociais","tag-marketing-digital","tag-midias-sociais","tag-personas","tag-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>M\u00eddias sociais: porque precisamos delas - Vero Contents<\/title>\n<meta name=\"description\" content=\"A primeira palavra que me vem \u00e0 mente quando penso em m\u00eddias sociais para meus clientes \u00e9 influ\u00eancia. 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