{"id":3386,"date":"2022-08-25T10:00:10","date_gmt":"2022-08-25T13:00:10","guid":{"rendered":"https:\/\/verocontents.com.br\/?p=3386"},"modified":"2024-04-17T13:29:52","modified_gmt":"2024-04-17T16:29:52","slug":"what-is-google-amp-and-why-implement-it-on-your-website","status":"publish","type":"post","link":"https:\/\/verocontents.com.br\/en\/blog\/what-is-google-amp-and-why-implement-it-on-your-website\/","title":{"rendered":"What is Google AMP and why implement it on your website"},"content":{"rendered":"<p>One of the most important factors for content ranking in search engines is page loading. Therefore, there are several guidelines and tools to improve website performance. One such tool is Google AMP. But what is Google AMP?<\/p>\n<p>In this article, you will learn about an intelligent architecture developed by great technology minds. With this system, you can <a href=\"https:\/\/verocontents.com.br\/en\/blog\/tips-to-improve-website-performance\/\">improve your website performance<\/a> and do more business on the internet. Check out!<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-black ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Index<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-google-amp-and-why-implement-it-on-your-website\/#O_que_e_Google_AMP\" >What is Google AMP?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-google-amp-and-why-implement-it-on-your-website\/#Arquitetura_do_Google_AMP\" >Google AMP Architecture<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-google-amp-and-why-implement-it-on-your-website\/#Por_que_implementar_Google_AMP_no_meu_site\" >Why implement Google AMP on my website?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-google-amp-and-why-implement-it-on-your-website\/#Os_smartphones_sao_o_futuro_da_internet\" >Smartphones are the future of the internet<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-google-amp-and-why-implement-it-on-your-website\/#Recursos_cada_vez_mais_simples\" >Increasingly simpler features<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-google-amp-and-why-implement-it-on-your-website\/#AMP_afeta_o_design_das_paginas\" >AMP affects page design<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"O_que_e_Google_AMP\"><\/span>What is Google AMP?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>It&#039;s been a few years since the digital market revolutionized the shopping experience. And a new era was born from the use of smartphones, with a completely new dynamic and unprecedented solutions.<\/p>\n<p>In this way, users began not only to spend more time on the internet, but also on their cell phones. Therefore, in order to further optimize the ecosystem of content on the internet, the importance of page loading times has increased.<\/p>\n<p>The loading speed of a website is an essential item and an important factor in <a href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-seo-and-why-you-should-do-it\/\">SEO and search engine ranking<\/a>. Therefore, it needs to be considered carefully.<\/p>\n<p>An interesting solution to ensure accelerated loading of a website&#039;s pages is to maintain a simplified code base. This is the logic of Google AMP, proposed in 2015 by Google and other large companies, such as <a href=\"https:\/\/verocontents.com.br\/en\/blog\/communication-strategy-tips-on-linkedin\/\" target=\"_blank\" rel=\"noopener noreferrer\">Linkedin<\/a>, <a href=\"https:\/\/verocontents.com.br\/en\/blog\/pinterest-everything-you-need-to-know-2\/\">Pinterest<\/a> and Twitter.<\/p>\n<p>However, this solution has a very clear focus: mobile devices. Understand more below.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Arquitetura_do_Google_AMP\"><\/span>Google AMP Architecture<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>AMP is the acronym for Accelerated Mobile Pages. Therefore, it is clear that this system benefits page loading on smartphones and other mobile devices.<\/p>\n<p>Basically, the idea is to facilitate the entire processing of internet content so that it can be loaded almost immediately on mobile devices. To achieve this, this open source system combines three fronts with a focus on optimization:<\/p>\n<ul>\n<li>HTML: structural language of internet pages in which AMP codes replace some programming lines;<\/li>\n<li>Java Script: programming language for dynamic content that also operates AMP codes;<\/li>\n<li>Cache: AMP database with the purpose of avoiding code reprocessing.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Por_que_implementar_Google_AMP_no_meu_site\"><\/span>Why implement Google AMP on my website?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If it is now clear what Google AMP is, it is easy to understand why this tool can be fundamental for internet businesses.<\/p>\n<p>After all, search engines prioritize some factors when ranking pages for a keyword and, as we already said, loading speed is one of them.<\/p>\n<p>But that&#039;s not all that represents the potential of configuring AMP on your company&#039;s pages. Here are a few more reasons to start doing this right away.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Os_smartphones_sao_o_futuro_da_internet\"><\/span>Smartphones are the future of the internet<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>As time passes and technologies become increasingly sophisticated, it becomes clear that the internet of the future will be mobile. That&#039;s why concepts like the Internet of Things, hypermobility and omnichannel are so important.<\/p>\n<p>Thus, the advantages will be on the side of those who prepare for this ultra-connected world, in which remote control of everything is in people&#039;s pockets.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Recursos_cada_vez_mais_simples\"><\/span>Increasingly simpler features<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>As it is an open source system, anyone interested can participate in the development of AMP. And this has made accessing these resources increasingly easier.<\/p>\n<p>With several heads thinking together, solutions become more accessible even to those who don&#039;t understand.<\/p>\n<p>A simple example is the ease of configuring AMP in <a href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-wordpress-2\/\">websites made with WordPress<\/a>. Just install a plugin and follow the instructions and the program does everything practically on its own, without the need for extensive knowledge.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"AMP_afeta_o_design_das_paginas\"><\/span>AMP affects page design<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>When we think about code simplification, we are likely to affect the website design. Therefore, it is essential to understand a little about what happens with the processing of codes, to guarantee the identity of the pages.<\/p>\n<p>Thus, another advantage of AMP is that the system provides a basis for the entire internet when it comes to loading optimization. Being an open source architecture, the tool evolves in a way that even contributes to the design.<\/p>\n<p>In this way, it is possible to ensure <a href=\"https:\/\/verocontents.com.br\/en\/blog\/why-website-design-is-important-for-user-experience\/\">the best user experience<\/a> without losing quality in other fundamental details of your business.<\/p>\n<p>Did you like this post? Sign up for our newsletter to receive our content.<\/p>","protected":false},"excerpt":{"rendered":"<p>One of the most important factors for content ranking in search engines is page loading. Therefore, there are several guidelines and tools to improve website performance. One of these tools is Google AMP.<\/p>","protected":false},"author":1,"featured_media":3389,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[333],"tags":[160,31,26,134],"class_list":["post-3386","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-amp","tag-seo","tag-website","tag-wordpress"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>O que \u00e9 Google AMP e porque implementar no seu site - Vero Contents<\/title>\n<meta name=\"description\" content=\"Neste artigo, voc\u00ea vai aprender o que \u00e9 Google AMP e como essa ferramenta pode ser fundamental para o desempenho do seu neg\u00f3cio na internet.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-google-amp-and-why-implement-it-on-your-website\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"O que \u00e9 Google AMP e porque implementar no seu site\" \/>\n<meta property=\"og:description\" content=\"Neste artigo, voc\u00ea vai aprender o que \u00e9 Google AMP e como essa ferramenta pode ser fundamental para o desempenho do seu neg\u00f3cio na internet.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-google-amp-and-why-implement-it-on-your-website\/\" \/>\n<meta property=\"og:site_name\" content=\"Vero Contents\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/verocontents\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-25T13:00:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-17T16:29:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2020\/12\/o-que-e-Google-AMP-e-por-que-implementar-no-seu-site.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marcel Castilho\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@marcelcast\" \/>\n<meta name=\"twitter:site\" content=\"@marcelcast\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marcel Castilho\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/verocontents.com.br\/blog\/o-que-e-google-amp-e-porque-implementar-no-seu-site\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/o-que-e-google-amp-e-porque-implementar-no-seu-site\/\"},\"author\":{\"name\":\"Marcel Castilho\",\"@id\":\"https:\/\/verocontents.com.br\/#\/schema\/person\/bd2c94994384cf33451ed8cd98b183a9\"},\"headline\":\"O que \u00e9 Google AMP e porque implementar no seu site\",\"datePublished\":\"2022-08-25T13:00:10+00:00\",\"dateModified\":\"2024-04-17T16:29:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/o-que-e-google-amp-e-porque-implementar-no-seu-site\/\"},\"wordCount\":774,\"publisher\":{\"@id\":\"https:\/\/verocontents.com.br\/#organization\"},\"image\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/o-que-e-google-amp-e-porque-implementar-no-seu-site\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2020\/12\/o-que-e-Google-AMP-e-por-que-implementar-no-seu-site.jpg\",\"keywords\":[\"AMP\",\"SEO\",\"website\",\"WordPress\"],\"articleSection\":[\"SEO\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/verocontents.com.br\/blog\/o-que-e-google-amp-e-porque-implementar-no-seu-site\/\",\"url\":\"https:\/\/verocontents.com.br\/blog\/o-que-e-google-amp-e-porque-implementar-no-seu-site\/\",\"name\":\"O que \u00e9 Google AMP e porque implementar no seu site - 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