{"id":3373,"date":"2022-07-19T13:02:37","date_gmt":"2022-07-19T16:02:37","guid":{"rendered":"https:\/\/verocontents.com.br\/?p=3373"},"modified":"2025-05-05T10:42:10","modified_gmt":"2025-05-05T13:42:10","slug":"what-is-google-discover-and-why-do-you-use-it-2","status":"publish","type":"post","link":"https:\/\/verocontents.com.br\/en\/blog\/what-is-google-discover-and-why-do-you-use-it-2\/","title":{"rendered":"What is Google Discover and why use it in your content strategy"},"content":{"rendered":"<p>Google Discover is another great feature from Google, always aiming to provide good user experiences. And if you generate content to position yourself well in search results, you must <a href=\"https:\/\/developers.google.com\/search\/docs\/advanced\/mobile\/google-discover?hl=pt-BR&amp;visit_id=637408496640853884-2569431750&amp;rd=1\" target=\"_blank\" rel=\"noopener noreferrer\">use Google Discover<\/a> in your favor.<\/p>\n<p>Therefore, we put together this article, with the aim of helping you so that you can make the most of this resource. See what we have prepared for you:<\/p>\n<ul>\n<li><strong>What is Google Discover and how does it work?<\/strong><\/li>\n<li><strong>How to optimize content for the tool?<\/strong><\/li>\n<li><strong>How to analyze the results obtained?<\/strong><\/li>\n<\/ul>\n<p>Check out!<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-black ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Index<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-google-discover-and-why-do-you-use-it-2\/#O_que_e_e_como_funciona_o_Google_Discover\" >What is Google Discover and how does it work?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-google-discover-and-why-do-you-use-it-2\/#Como_otimizar_conteudos_para_a_ferramenta\" >How to optimize content for the tool?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-google-discover-and-why-do-you-use-it-2\/#Otimize_as_paginas_do_seu_site_para_a_versao_mobile\" >Optimize your website pages for the mobile version<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-google-discover-and-why-do-you-use-it-2\/#Utilize_imagens_de_qualidade\" >Use quality images<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-google-discover-and-why-do-you-use-it-2\/#Siga_as_politicas_do_Google_Noticias\" >Follow Google News policies<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-google-discover-and-why-do-you-use-it-2\/#Produza_textos_de_interesse_com_assuntos_atuais_e_conteudos_evergreen\" >Produce interesting texts with current affairs and evergreen content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-google-discover-and-why-do-you-use-it-2\/#Publique_mais_videos_no_Youtube\" >Publish more videos on Youtube<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-google-discover-and-why-do-you-use-it-2\/#Como_analisar_os_resultados_obtidos\" >How to analyze the results obtained?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"O_que_e_e_como_funciona_o_Google_Discover\"><\/span>What is Google Discover and how does it work?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google Discover was launched in 2018, but it already existed in 2017 as Google Feed. After going through some adjustments and improvements, the resource as it is today shows a personalized feed. Without the need for research, the content presented is updated regularly and shows information according to the user&#039;s interactions with Google products.<\/p>\n<p>Thus, content becomes more attractive, with the aim of improving the user experience.<\/p>\n<p>The resource is only available for mobile devices and can be accessed in three ways:<\/p>\n<ul>\n<li>Through the device&#039;s browser, accessing google.com.br;<\/li>\n<li>Through the Google app, available on both Android and iOS;<\/li>\n<li>Through the \u201cswipe right\u201d feature on some devices.<\/li>\n<\/ul>\n<p>In this way, Google starts to recommend content, based on the user&#039;s experience, which is exactly the opposite of the search tool, which brings results for what the user wants. <a href=\"https:\/\/verocontents.com.br\/en\/blog\/search-engine-optimization-tips\/\" target=\"_blank\" rel=\"noopener noreferrer\">user search<\/a>. Thus, it becomes an active resource, anticipating search intent, suggesting content. Discover includes videos, entertainment updates, sports scores, events and more.<\/p>\n<p>The tool is very interesting and the user can indicate whether they want to receive more or less content, according to the cards suggested by the tool. Additionally, you can indicate which content you want to include in the resource. Thus, this happens when the search engine displays the Follow option, which will make you receive content on the chosen topic.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Como_otimizar_conteudos_para_a_ferramenta\"><\/span>How to optimize content for the tool?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Firstly, it is important to point out that the feature allows you to bring more organic traffic to your website. With the growth of mobile, it can be a formidable resource for getting in front of your customers. However, it is essential to have <a href=\"https:\/\/verocontents.com.br\/en\/blog\/content-production-is-important\/\" target=\"_blank\" rel=\"noopener noreferrer\">relevant content<\/a> for your personas.<\/p>\n<p>So, the first point is not to think strictly about the technical part. Generating content is always a way of relating to your customer. Therefore, it should always be the main focus. Some tips can help:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Otimize_as_paginas_do_seu_site_para_a_versao_mobile\"><\/span>Optimize your website pages for the mobile version<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The feature is specific to mobile devices. So, nothing more necessary than optimizing your website for mobile. Your <a href=\"https:\/\/verocontents.com.br\/en\/blog\/tips-to-improve-website-performance\/\" target=\"_blank\" rel=\"noopener noreferrer\">website must be responsive<\/a> or have an AMP version. AMP pages, identified by a lightning bolt in the top right corner, have priority, as they are 100% optimized for mobile. This way, they load faster.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Utilize_imagens_de_qualidade\"><\/span>Use quality images<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Since Google uses a card to display Google Discover content, the image must be of high quality. And we are, in this case, talking about high-resolution images, at least 1200px wide. To use large images in Discover, you must complete <a href=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLSdEHmPmv-SAXVuYqW2CT0qALgNX-0_F3xmnrSxsLyFyvSeQUw\/viewform\" target=\"_blank\" rel=\"noopener noreferrer\">this form<\/a> to authorize Google.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Siga_as_politicas_do_Google_Noticias\"><\/span>Follow Google News policies<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>It is important to follow the guidelines of <a href=\"https:\/\/support.google.com\/news\/publisher-center\/answer\/6204050?hl=pt-BR\">Google News<\/a> so that the contents are trustworthy for the user.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Produza_textos_de_interesse_com_assuntos_atuais_e_conteudos_evergreen\"><\/span>Produce interesting texts with current affairs and evergreen content<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Evergreen content is timeless subjects that are not associated with specific events. In addition to them, you should use fresher content, which is Google Discover&#039;s priority. It can be market news, current news or trending topics.<\/p>\n<p>It is important, once again, to emphasize that you must generate relevant content. Revisit your interests <a href=\"https:\/\/verocontents.com.br\/en\/blog\/what-are-personas\/\" target=\"_blank\" rel=\"noopener noreferrer\">persona<\/a> and the topics that bring the most engagement.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Publique_mais_videos_no_Youtube\"><\/span>Publish more videos on Youtube<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Video content is increasingly appearing in search results. Likewise, they are featured on Google Discover. You <a href=\"https:\/\/verocontents.com.br\/en\/blog\/tips-on-how-to-promote-your-brand-on-youtube\/\" target=\"_blank\" rel=\"noopener noreferrer\">Youtube videos<\/a> appear in autoplay, gaining prominence and attracting more clicks than other cards.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Como_analisar_os_resultados_obtidos\"><\/span>How to analyze the results obtained?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>To measure what&#039;s happening on Google Discover, you can use the performance report in Google Search Console. There, you can find impressions, clicks, and CTR for content that has appeared in the Discover feed over the past 16 months. However, only numbers that reach a minimum threshold are shown there.<\/p>\n<p>Some important items from the <a href=\"https:\/\/developers.google.com\/search\/blog\/2019\/04\/search-console-reporting-for-your-sites\" target=\"_blank\" rel=\"noopener noreferrer\">Discover report<\/a>:<\/p>\n<ul>\n<li>Volume of traffic generated from Google Discover to your website;<\/li>\n<li>The best content on Discover;<\/li>\n<li>Frequency with which content appears;<\/li>\n<li>Discover Content Performance vs. Traditional Search Results<\/li>\n<\/ul>\n<p>Another great tool for generating organic traffic, Google Discover is aligned with new mobile trends. If you want help from an SEO expert, <a href=\"https:\/\/verocontents.com.br\/en\/talk-to-an-expert\/\" target=\"_blank\" rel=\"noopener noreferrer\">talk to Vero Contents<\/a>. We are here to help you!<\/p>","protected":false},"excerpt":{"rendered":"<p>Google Discover is another great feature from Google, always aiming to provide good user experiences. And if you generate content to position yourself well in search results, you should use Google Discover to your advantage.<\/p>","protected":false},"author":1,"featured_media":3380,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[19],"tags":[21,13,35,31],"class_list":["post-3373","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inbound-marketing-e-conteudo","tag-inbound-marketing","tag-marketing-de-conteudo","tag-personas","tag-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>O que \u00e9 Google Discover e por que us\u00e1-lo? Blog da Vero Contents<\/title>\n<meta name=\"description\" content=\"O Google Discover \u00e9 mais um \u00f3timo recurso do Google, sempre com o objetivo de proporcionar boas experi\u00eancias ao usu\u00e1rio.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-google-discover-and-why-do-you-use-it-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"O que \u00e9 Google Discover e por que us\u00e1-lo na sua estrat\u00e9gia de conte\u00fado\" \/>\n<meta property=\"og:description\" content=\"O Google Discover \u00e9 mais um \u00f3timo recurso do Google, sempre com o objetivo de proporcionar boas experi\u00eancias ao usu\u00e1rio.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-google-discover-and-why-do-you-use-it-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Vero Contents\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/verocontents\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-19T16:02:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-05T13:42:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2020\/12\/o-que-e-Google-Discover-e-por-que-usa-lo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marcel Castilho\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@marcelcast\" \/>\n<meta name=\"twitter:site\" content=\"@marcelcast\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marcel Castilho\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/verocontents.com.br\/blog\/o-que-e-google-discover-e-por-que-usa-lo\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/o-que-e-google-discover-e-por-que-usa-lo\/\"},\"author\":{\"name\":\"Marcel Castilho\",\"@id\":\"https:\/\/verocontents.com.br\/#\/schema\/person\/bd2c94994384cf33451ed8cd98b183a9\"},\"headline\":\"O que \u00e9 Google Discover e por que us\u00e1-lo na sua estrat\u00e9gia de conte\u00fado\",\"datePublished\":\"2022-07-19T16:02:37+00:00\",\"dateModified\":\"2025-05-05T13:42:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/o-que-e-google-discover-e-por-que-usa-lo\/\"},\"wordCount\":906,\"publisher\":{\"@id\":\"https:\/\/verocontents.com.br\/#organization\"},\"image\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/o-que-e-google-discover-e-por-que-usa-lo\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2020\/12\/o-que-e-Google-Discover-e-por-que-usa-lo.jpg\",\"keywords\":[\"inbound marketing\",\"marketing de conte\u00fado\",\"personas\",\"SEO\"],\"articleSection\":[\"Inbound Marketing e Conte\u00fado\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/verocontents.com.br\/blog\/o-que-e-google-discover-e-por-que-usa-lo\/\",\"url\":\"https:\/\/verocontents.com.br\/blog\/o-que-e-google-discover-e-por-que-usa-lo\/\",\"name\":\"O que \u00e9 Google Discover e por que us\u00e1-lo? 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