{"id":3052,"date":"2021-03-30T19:00:25","date_gmt":"2021-03-30T22:00:25","guid":{"rendered":"https:\/\/verocontents.com.br\/?p=3052"},"modified":"2024-05-05T09:05:21","modified_gmt":"2024-05-05T12:05:21","slug":"facebook-analytics-find-out-everything-about-the-tool","status":"publish","type":"post","link":"https:\/\/verocontents.com.br\/en\/blog\/facebook-analytics-find-out-everything-about-the-tool\/","title":{"rendered":"Facebook Analytics: learn everything about the tool"},"content":{"rendered":"<p>Facebook Analytics is a very cool user behavior analysis tool, but many people still don&#039;t know about it.<\/p>\n<p>We&#039;ve already talked a lot here on the blog about the importance of data analysis. And there are several cool tools that can help you understand where digital marketing is taking you. After all, those who don&#039;t analyze, don&#039;t evolve.<\/p>\n<p>In this article, we are going to talk about a very interesting tool with features that can complement other tools, such as <a href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-kissmetrics-and-how-to-use-it\/\" target=\"_blank\" rel=\"noopener noreferrer\">Kissimetrics<\/a> and himself <a href=\"https:\/\/verocontents.com.br\/en\/blog\/all-about-google-analytics-4-or-ga4\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Analytics<\/a>: Facebook Analytics.<\/p>\n<p>Follow this article:<\/p>\n<ul>\n<li><strong>What is Facebook Analytics<\/strong><\/li>\n<li><strong>How Facebook Analytics can help your business<\/strong><\/li>\n<li><strong>Using Facebook Analytics<\/strong><\/li>\n<li><strong>Main Features of the Tool<\/strong><\/li>\n<\/ul>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-black ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Index<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/verocontents.com.br\/en\/blog\/facebook-analytics-find-out-everything-about-the-tool\/#O_que_e_Facebook_Analytics\" >What is Facebook Analytics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/verocontents.com.br\/en\/blog\/facebook-analytics-find-out-everything-about-the-tool\/#Como_o_Facebook_Analytics_pode_ajudar_sua_empresa\" >How Facebook Analytics can help your business<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/verocontents.com.br\/en\/blog\/facebook-analytics-find-out-everything-about-the-tool\/#Usando_o_Facebook_Analytics\" >Using Facebook Analytics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/verocontents.com.br\/en\/blog\/facebook-analytics-find-out-everything-about-the-tool\/#Funcionalidades_Principais_da_Ferramenta\" >Main Features of the Tool<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/verocontents.com.br\/en\/blog\/facebook-analytics-find-out-everything-about-the-tool\/#Visao_Geral\" >Overview<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/verocontents.com.br\/en\/blog\/facebook-analytics-find-out-everything-about-the-tool\/#Paineis\" >Panels<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/verocontents.com.br\/en\/blog\/facebook-analytics-find-out-everything-about-the-tool\/#Atividades\" >Activities<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/verocontents.com.br\/en\/blog\/facebook-analytics-find-out-everything-about-the-tool\/#Usuarios_ativos\" >Active users<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/verocontents.com.br\/en\/blog\/facebook-analytics-find-out-everything-about-the-tool\/#Receita\" >Revenue<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/verocontents.com.br\/en\/blog\/facebook-analytics-find-out-everything-about-the-tool\/#Funis\" >Funnels<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/verocontents.com.br\/en\/blog\/facebook-analytics-find-out-everything-about-the-tool\/#Retencao\" >Retention<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/verocontents.com.br\/en\/blog\/facebook-analytics-find-out-everything-about-the-tool\/#Coortes\" >Cohorts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/verocontents.com.br\/en\/blog\/facebook-analytics-find-out-everything-about-the-tool\/#Detalhamentos\" >Details<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/verocontents.com.br\/en\/blog\/facebook-analytics-find-out-everything-about-the-tool\/#Jornadas\" >Journeys<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/verocontents.com.br\/en\/blog\/facebook-analytics-find-out-everything-about-the-tool\/#Percentis\" >Percentiles<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/verocontents.com.br\/en\/blog\/facebook-analytics-find-out-everything-about-the-tool\/#Eventos\" >Events<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/verocontents.com.br\/en\/blog\/facebook-analytics-find-out-everything-about-the-tool\/#Sobreposicao\" >Overlay<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/verocontents.com.br\/en\/blog\/facebook-analytics-find-out-everything-about-the-tool\/#Valor_vitalicio\" >Lifetime value<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/verocontents.com.br\/en\/blog\/facebook-analytics-find-out-everything-about-the-tool\/#Pessoas\" >People<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"O_que_e_Facebook_Analytics\"><\/span><span style=\"color: #ff9900;\">What is Facebook Analytics<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Facebook Analytics is Facebook&#039;s metrics analysis tool. It is important to highlight that the tool measures not only information from the social network, but also from other platforms, such as your own website, which can be done by installing the Facebook pixel.<\/p>\n<p>In addition to this important difference, Facebook Analytics allows you to track, in addition to traffic, demographic information and reports on user behavior. This way you can follow, for example, the <a href=\"https:\/\/verocontents.com.br\/en\/blog\/adwords-purchasing-journey\/\" target=\"_blank\" rel=\"noopener noreferrer\">purchasing journey<\/a> from the user on Facebook, to your website or app, to the final conversion.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Como_o_Facebook_Analytics_pode_ajudar_sua_empresa\"><\/span><span style=\"color: #ff9900;\">How Facebook Analytics can help your business<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The tool allows you to use funnels, cohorts and segments. This way, you can filter the groups of people who are interacting with your company, better understanding their behavior.<\/p>\n<p>Funnels allow you to measure conversions carried out in a sequence of actions, as well as conversion rates and completion times for certain experiences on your channels. A cohort is a group of users who use your company&#039;s channels to perform the same action. This action can be, for example, a purchase or adding a product to the cart, both on your website and in an application.<\/p>\n<p>Segments are groups of users defined by demographic data, device information, application installation source or by events (which can be conversions, for example).<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Usando_o_Facebook_Analytics\"><\/span><span style=\"color: #ff9900;\">Using Facebook Analytics<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The first step to using Facebook Analytics is to have an account on <a href=\"https:\/\/www.facebook.com\/business\/\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook Business Manager<\/a>. The second is to set up the Facebook Pixel on your website. The pixel is a resource used to track events, which can range from the conversions of your ads to the configuration of specific audiences, Lookalike.<\/p>\n<p>To install Pixel, choose the corresponding option in the left corner menu and follow the instructions. You must include the Pixel code on your website, an action that can be done via <a href=\"https:\/\/verocontents.com.br\/en\/blog\/how-to-use-google-tag-manager-2\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Tag Manager<\/a>, directly in programming or using a plugin <a href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-wordpress-2\/\" target=\"_blank\" rel=\"noopener noreferrer\">WordPress<\/a>, if you use this CMS system.<\/p>\n<p>To understand the tool, you need to understand some concepts that are covered \u2013 events, event source and channels. You\u00a0<strong>events<\/strong>, as we have already said, are the actions that users carry out; The <strong>event source<\/strong> This is where Facebook Analytics will receive information about events, such as your website or application. You\u00a0<strong>channels<\/strong> are the environments where events are recorded.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Funcionalidades_Principais_da_Ferramenta\"><\/span><span style=\"color: #ff9900;\">Main Features of the Tool<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>To access the tool, access the Business Manager, click on the three bars in the top left corner and select the Analytics option.<\/p>\n<p>The tool presents some options in the menu on the left, which will vary according to the sources that have been adjusted. Therefore, some reports and metrics may not be available. Let&#039;s go to the summary:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Visao_Geral\"><\/span><span style=\"color: #ff6600;\">Overview<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The overview provides information such as the number of new users, active users per hour over the last day and week, demographic data \u2013 such as gender, age and location, as well as engagement with posts on the Facebook page.<\/p>\n<p>Behavior information such as purchase frequency or other personalized actions, which were previously defined, can also be shown. This is important, as you can define as an action, for example, cart abandonment by location, essential information for those who work with <a href=\"https:\/\/verocontents.com.br\/en\/blog\/why-open-an-online-store\/\" target=\"_blank\" rel=\"noopener noreferrer\">virtual stores<\/a>.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Paineis\"><\/span><span style=\"color: #ff6600;\">Panels<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The dashboards section allows you to create custom dashboards, which allows you to track key metrics.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Atividades\"><\/span><span style=\"color: #ff6600;\">Activities<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In the activities section you find specific events. This is extremely rich and detailed information about your audience and their behavior on your website\/application\/social network. Let&#039;s follow:<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Usuarios_ativos\"><\/span><span style=\"color: #993300;\">Active users<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>This tab shows the number of unique and new users in a given period. You can also view the number of events and durability (number of active users per day divided by the number of active users per month). This way, you can measure engagement by channel.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Receita\"><\/span><span style=\"color: #993300;\">Revenue<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Here we have metrics such as total revenue in the period, number of orders and average revenue per purchase. See the importance of installing Pixel and the quality of information we can obtain with the tool.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Funis\"><\/span><span style=\"color: #993300;\">Funnels<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>The functionality of the funnels is really cool. With it, you can create funnels to visualize your visitors&#039; journey, tracking the progress of conversions. This way, you can identify user behaviors.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Retencao\"><\/span><span style=\"color: #993300;\">Retention<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>The percentage of users who continue using your digital channels after the initial interaction. You can filter data by channel, location, language, device type, and by time range.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Coortes\"><\/span><span style=\"color: #993300;\">Cohorts<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Cohorts, as we have already shown, are the group of users who carried out a certain sequence of events (defined previously in the tool).<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Detalhamentos\"><\/span><span style=\"color: #993300;\">Details<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Here we have pivot tables, where you can group user activity data, using filters with up to three parameters. You will be able to cross-reference data, such as page views, second device, age group and gender, etc.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Jornadas\"><\/span><span style=\"color: #993300;\">Journeys<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Journeys measure a sequence of events or actions by a user across different channels and devices. With it, you will be able to understand the customer experience across your channels and event sources. There are two types of journeys: conversion (defined by you); and non-conversion, which ends after a period of inactivity with no user actions on channels.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Percentis\"><\/span><span style=\"color: #993300;\">Percentiles<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>In the percentiles you can see which groups or visitors are most active or produce the most value. The report shows the distribution of users who performed a certain action.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Eventos\"><\/span><span style=\"color: #993300;\">Events<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Events are specific interactions that users have performed, shown over a set period of time. Here the number of times the events have been executed and the number of users who performed the action are shown. In addition, you can observe the revenue that certain events generated for the company.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Sobreposicao\"><\/span><span style=\"color: #993300;\">Overlay<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>In the overlay you can see the number of users according to the parameter of your choice. You can view it in the form of a circle chart, where overlaps are shown.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Valor_vitalicio\"><\/span><span style=\"color: #993300;\">Lifetime value<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>The lifetime value shows how much the customer represents to the business, accumulated per day, week or month. You can filter the information by all users or paying users.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Pessoas\"><\/span><span style=\"color: #ff6600;\">People<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In the people section we have demographic data, where we can see information about education level, relationship status, lifestyle, region where they live, age group and gender, etc.<\/p>\n<p>Now you are on top of Facebook Analytics, a powerful analysis tool that provides important insights into your digital marketing actions. Do you want help with your company&#039;s digital marketing? <a href=\"https:\/\/verocontents.com\/fale-com-um-especialista\" target=\"_blank\" rel=\"noopener noreferrer\">Speak to a Vero Contents expert<\/a>!<\/p>","protected":false},"excerpt":{"rendered":"<p>Facebook Analytics is a very cool user behavior analysis tool, but many people still don&#039;t know about it. We&#039;ve talked a lot here on the blog about the importance of data analysis. And there are several cool tools that<\/p>","protected":false},"author":1,"featured_media":3064,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[337],"tags":[18,51,68,37],"class_list":["post-3052","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics","tag-ferramentas-digitais","tag-kpis","tag-metricas","tag-web-analytics"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Facebook Analytics: saiba tudo sobre a ferramenta - Vero Contents<\/title>\n<meta name=\"description\" content=\"O Facebook Analytics \u00e9 uma ferramenta de an\u00e1lises do comportamento do usu\u00e1rio muito bacana, mas que muita gente ainda n\u00e3o conhece.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/verocontents.com.br\/en\/blog\/facebook-analytics-find-out-everything-about-the-tool\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook Analytics: saiba tudo sobre a ferramenta\" \/>\n<meta property=\"og:description\" content=\"O Facebook Analytics \u00e9 uma ferramenta de an\u00e1lises do comportamento do usu\u00e1rio muito bacana, mas que muita gente ainda n\u00e3o conhece.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/verocontents.com.br\/en\/blog\/facebook-analytics-find-out-everything-about-the-tool\/\" \/>\n<meta property=\"og:site_name\" content=\"Vero Contents\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/verocontents\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-30T22:00:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-05T12:05:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2020\/06\/facebook-analytics.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marcel Castilho\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@marcelcast\" \/>\n<meta name=\"twitter:site\" content=\"@marcelcast\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marcel Castilho\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/verocontents.com.br\/blog\/facebook-analytics-saiba-tudo-sobre-a-ferramenta\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/facebook-analytics-saiba-tudo-sobre-a-ferramenta\/\"},\"author\":{\"name\":\"Marcel Castilho\",\"@id\":\"https:\/\/verocontents.com.br\/#\/schema\/person\/bd2c94994384cf33451ed8cd98b183a9\"},\"headline\":\"Facebook Analytics: saiba tudo sobre a ferramenta\",\"datePublished\":\"2021-03-30T22:00:25+00:00\",\"dateModified\":\"2024-05-05T12:05:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/facebook-analytics-saiba-tudo-sobre-a-ferramenta\/\"},\"wordCount\":1382,\"publisher\":{\"@id\":\"https:\/\/verocontents.com.br\/#organization\"},\"image\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/facebook-analytics-saiba-tudo-sobre-a-ferramenta\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2020\/06\/facebook-analytics.jpg\",\"keywords\":[\"ferramentas digitais\",\"kpis\",\"m\u00e9tricas\",\"web-analytics\"],\"articleSection\":[\"Analytics\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/verocontents.com.br\/blog\/facebook-analytics-saiba-tudo-sobre-a-ferramenta\/\",\"url\":\"https:\/\/verocontents.com.br\/blog\/facebook-analytics-saiba-tudo-sobre-a-ferramenta\/\",\"name\":\"Facebook Analytics: saiba tudo sobre a ferramenta - 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