{"id":3045,"date":"2021-09-26T18:15:44","date_gmt":"2021-09-26T21:15:44","guid":{"rendered":"https:\/\/verocontents.com.br\/?p=3045"},"modified":"2025-05-05T10:46:42","modified_gmt":"2025-05-05T13:46:42","slug":"lead-generation-with-google-ads-2","status":"publish","type":"post","link":"https:\/\/verocontents.com.br\/en\/blog\/lead-generation-with-google-ads-2\/","title":{"rendered":"Lead Generation with Google Ads"},"content":{"rendered":"<p>The <a href=\"https:\/\/verocontents.com.br\/en\/blog\/how-google-adwords-works\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Ads<\/a> It is a very powerful tool, accounting for more than 95% of Google&#039;s revenue. One of the characteristics that make it a tremendous success is that the people who click on the ads are already looking for your product or service.<\/p>\n<p>So, for those who need quick results, setting up an ad on Google Ads is a great way to start getting your business rolling. Furthermore, making an account and starting to advertise is a task that can be extremely quick.<\/p>\n<p>But many strategies can be adopted using the tool and one of them is the generation of <a href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-lead\/\" target=\"_blank\" rel=\"noopener noreferrer\">leads<\/a>. In this article, we will explore the <strong>lead generation with Google Ads<\/strong>.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-black ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Index<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/verocontents.com.br\/en\/blog\/lead-generation-with-google-ads-2\/#A_pagina_de_buscas_SERP\" >The search page (SERP)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/verocontents.com.br\/en\/blog\/lead-generation-with-google-ads-2\/#Como_funcionam_os_links_patrocinados_do_Google\" >How Google Sponsored Links Work<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/verocontents.com.br\/en\/blog\/lead-generation-with-google-ads-2\/#Como_e_a_Geracao_de_Leads_com_Google_Ads\" >What is Lead Generation with Google Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/verocontents.com.br\/en\/blog\/lead-generation-with-google-ads-2\/#Dicas_para_a_Campanha_do_Google_Ads\" >Google Ads Campaign Tips<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"A_pagina_de_buscas_SERP\"><\/span><span style=\"color: #ff9900;\">The search page (SERP)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>First, let&#039;s remember what Google search pages look like. A <a href=\"https:\/\/verocontents.com.br\/en\/blog\/after-all-what-is-serp\/\" target=\"_blank\" rel=\"noopener noreferrer\">SERP<\/a> \u2013 Search Engine Results Page, or search engine results page, is where the results of a specific search typed in the form field of the search engine page appear.<\/p>\n<p>In it, we have the search results divided into paid and organic. In some searches, the top part is dedicated to Google Shopping ads and on the right side, the description of the <a href=\"https:\/\/verocontents.com.br\/en\/blog\/google-my-business\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google My Business<\/a> (when we look for a company). Another type of search may result with company addresses above and a description next to it (usually Wikipedia).<\/p>\n<p>In searches where the results do not point to Google Shopping advertisers or company addresses, the basic page shows four ads at the top (or less, if the search term does not have so many companies), the first ten organic results and three ads at the bottom.<\/p>\n<p>As our focus is on <a href=\"https:\/\/verocontents.com.br\/en\/blog\/paid-traffic-everything-you-need-to-know-2\/\" target=\"_blank\" rel=\"noopener noreferrer\">paid search<\/a>, the advertiser will therefore have their ads at the top and bottom of the page. And always remember that you only pay for the ad when it is clicked.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-3048\" src=\"http:\/\/verocontents.com.br\/wp-content\/uploads\/2020\/06\/serp-2020.jpg\" alt=\"SERP 2020\" width=\"500\" height=\"385\" srcset=\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2020\/06\/serp-2020.jpg 800w, https:\/\/verocontents.com.br\/wp-content\/uploads\/2020\/06\/serp-2020-300x231.jpg 300w, https:\/\/verocontents.com.br\/wp-content\/uploads\/2020\/06\/serp-2020-768x591.jpg 768w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Como_funcionam_os_links_patrocinados_do_Google\"><\/span><span style=\"color: #ff9900;\">How Google Sponsored Links Work<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google works by keyword searches (or search term). In fact, the keyword can be an expression, sentence or phrase.<\/p>\n<p>In Google Ads, this term may be being competed for by several companies in an auction, where Google takes into account several criteria, including the maximum bid that the advertiser was willing to pay, the campaign&#039;s quality score and the impact of extensions. advertisement used by the advertiser.<\/p>\n<p>Therefore, it is not enough to place a very high bid for your ad to appear prominently. There is an important technical part related to the quality with which the Google Ads panel was assembled.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Como_e_a_Geracao_de_Leads_com_Google_Ads\"><\/span><span style=\"color: #ff9900;\">What is Lead Generation with Google Ads<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Contrary to <a href=\"https:\/\/verocontents.com.br\/en\/blog\/how-to-generate-leads-with-facebook\/\" target=\"_blank\" rel=\"noopener noreferrer\">lead generation with Facebook<\/a>, for example, where you collect leads directly from the platform, the <strong>lead generation with Google Ads<\/strong> There will be some steps for its implementation.<\/p>\n<p>Firstly, at the Google Ads campaign level. When creating your Google Ads campaign, you should aim to generate leads. This will make the platform direct your advertising to those advertisers who are more likely to leave your registration and you will have a better chance of reaching your goal.<\/p>\n<p>So, on the other hand, you have to have a form on your landing page for people to fill out \u2013 and become leads. There are even several conversion strategies, such as creating a <a href=\"https:\/\/verocontents.com.br\/en\/blog\/landing-pages-what-they-are-and-how-to-use-them\/\" target=\"_blank\" rel=\"noopener noreferrer\">landing page<\/a> so that lead generation can be done directly.<\/p>\n<p>This is extremely important, since to make the <strong>lead generation with Google Ads<\/strong>, there will be no point in taking the website visitor to a page without a form or simply to the Home Page of your website.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Dicas_para_a_Campanha_do_Google_Ads\"><\/span><span style=\"color: #ff9900;\">Google Ads Campaign Tips<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Firstly, it is essential that you know your target audience and your <a href=\"https:\/\/verocontents.com.br\/en\/blog\/adwords-purchasing-journey\/\" target=\"_blank\" rel=\"noopener noreferrer\">purchasing journey<\/a>. Create a persona (ideal client), understand their needs and search the Google keyword tool for what they are looking for.<\/p>\n<p>On top of that, choose the keywords of greatest interest and that are in accordance with the stage of the sales funnel. This way, you will have a better chance of getting a good conversion rate.<\/p>\n<p>And as we said, the landing page must be well put together, with images and information that lead the user to their objective: clicking on the action button to generate leads.<\/p>\n<p>And don&#039;t forget to constantly evaluate your campaigns. Google Ads works with constant optimizations. This will allow you to have surprising results, taking these leads to the end of your sales funnel.<\/p>\n<p>Did you like this article? How about setting up a winning Google Ads campaign <a href=\"https:\/\/verocontents.com.br\/en\/talk-to-an-expert\/\" target=\"_blank\" rel=\"noopener noreferrer\">speaking to one of our experts<\/a>?<\/p>","protected":false},"excerpt":{"rendered":"<p>Google Ads is a very powerful tool, accounting for over 95% of Google&#039;s revenue. One of the features that make it such a huge success is that the people who click on the ads are already looking for your<\/p>","protected":false},"author":1,"featured_media":3050,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[19,338],"tags":[32,44,139,43,62],"class_list":["post-3045","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inbound-marketing-e-conteudo","category-midia-paga","tag-adwords","tag-funil-de-vendas","tag-google-ads","tag-jornada-de-compra","tag-leads"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Gera\u00e7\u00e3o de Leads com Google Ads - Vero Contents<\/title>\n<meta name=\"description\" content=\"Muitas estrat\u00e9gias podem ser adotadas utilizando a ferramenta Google Ads, que permite resultados r\u00e1pidos, e uma delas \u00e9 a gera\u00e7\u00e3o de leads.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/verocontents.com.br\/en\/blog\/lead-generation-with-google-ads-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gera\u00e7\u00e3o de Leads com Google Ads\" \/>\n<meta property=\"og:description\" content=\"Muitas estrat\u00e9gias podem ser adotadas utilizando a ferramenta Google Ads, que permite resultados r\u00e1pidos, e uma delas \u00e9 a gera\u00e7\u00e3o de leads.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/verocontents.com.br\/en\/blog\/lead-generation-with-google-ads-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Vero Contents\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/verocontents\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-09-26T21:15:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-05T13:46:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2020\/06\/geracao-de-leads-com-google-ads.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marcel Castilho\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@marcelcast\" \/>\n<meta name=\"twitter:site\" content=\"@marcelcast\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marcel Castilho\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/verocontents.com.br\/blog\/geracao-de-leads-com-google-ads\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/geracao-de-leads-com-google-ads\/\"},\"author\":{\"name\":\"Marcel Castilho\",\"@id\":\"https:\/\/verocontents.com.br\/#\/schema\/person\/bd2c94994384cf33451ed8cd98b183a9\"},\"headline\":\"Gera\u00e7\u00e3o de Leads com Google Ads\",\"datePublished\":\"2021-09-26T21:15:44+00:00\",\"dateModified\":\"2025-05-05T13:46:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/geracao-de-leads-com-google-ads\/\"},\"wordCount\":826,\"publisher\":{\"@id\":\"https:\/\/verocontents.com.br\/#organization\"},\"image\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/geracao-de-leads-com-google-ads\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2020\/06\/geracao-de-leads-com-google-ads.jpg\",\"keywords\":[\"adwords\",\"funil de vendas\",\"Google Ads\",\"jornada de compra\",\"leads\"],\"articleSection\":[\"Inbound Marketing e Conte\u00fado\",\"M\u00eddia Paga\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/verocontents.com.br\/blog\/geracao-de-leads-com-google-ads\/\",\"url\":\"https:\/\/verocontents.com.br\/blog\/geracao-de-leads-com-google-ads\/\",\"name\":\"Gera\u00e7\u00e3o de Leads com Google Ads - 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