{"id":2978,"date":"2021-09-19T16:01:03","date_gmt":"2021-09-19T19:01:03","guid":{"rendered":"https:\/\/verocontents.com.br\/?p=2978"},"modified":"2024-07-21T17:00:36","modified_gmt":"2024-07-21T20:00:36","slug":"google-my-business","status":"publish","type":"post","link":"https:\/\/verocontents.com.br\/en\/blog\/google-my-business\/","title":{"rendered":"Google My Business, what it is, why to use it and how to register"},"content":{"rendered":"<p>Google My Business is a free and very important tool for companies to be found easily on the internet. After all, the internet is the main tool for location search.<\/p>\n<p>If your company is not yet registered on Google My Business or Google My Business, you may be missing out on good business opportunities. The tool&#039;s focus is to help local businesses boost their sales, appearing in searches, both in <a href=\"https:\/\/verocontents.com.br\/en\/blog\/after-all-what-is-serp\/\" target=\"_blank\" rel=\"noopener noreferrer\">SERP<\/a> as on Google Maps.<\/p>\n<p>In this article, we&#039;re going to talk a little more about Google My Business and help you be even more present on the web. Let&#039;s go!<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-black ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Index<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/verocontents.com.br\/en\/blog\/google-my-business\/#O_que_e_o_Google_Meu_Negocio\" >What is Google My Business<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/verocontents.com.br\/en\/blog\/google-my-business\/#Por_que_a_empresa_deve_usar_o_Google_Meu_Negocio\" >Why should a company use Google My Business?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/verocontents.com.br\/en\/blog\/google-my-business\/#Como_cadastrar_a_empresa_na_plataforma\" >How to register your company on the platform<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"O_que_e_o_Google_Meu_Negocio\"><\/span><span style=\"color: #ff9900;\">What is Google My Business<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google itself says that companies that are validated on the internet are twice as likely to be considered respected by users and customers. This is where Google My Business comes in, the free advertising platform focused on organic results.<\/p>\n<p>Launched in 2014, Google My Business helps your establishment to be found on the web, be it a restaurant, clothing store, or any other type of business or service. The tool allows the inclusion of information, such as\u00a0<strong>address, contact telephone number, opening hours, peak times, service\/product notes, questions and answers, comments, events and updates<\/strong>.<\/p>\n<p>See an example:<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-2981 aligncenter\" src=\"http:\/\/verocontents.com.br\/wp-content\/uploads\/2020\/06\/google-meu-negocio-immobihaus.jpg\" alt=\"Google My Business ImmobiHaus\" width=\"341\" height=\"777\" srcset=\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2020\/06\/google-meu-negocio-immobihaus.jpg 341w, https:\/\/verocontents.com.br\/wp-content\/uploads\/2020\/06\/google-meu-negocio-immobihaus-132x300.jpg 132w\" sizes=\"(max-width: 341px) 100vw, 341px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Por_que_a_empresa_deve_usar_o_Google_Meu_Negocio\"><\/span><span style=\"color: #ff9900;\">Why should a company use Google My Business?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The number 1 benefit of Google My Business is helping your business get found on the web. The recent <a href=\"https:\/\/pt.semrush.com\/blog\/comportamento-de-pesquisa-online-brasil\/\" target=\"_blank\" rel=\"noopener noreferrer\">research on online search behavior in Brazil<\/a> shows that people actually use location search. Secondly, the platform helps to give <strong>greater reliability<\/strong> e <strong>more clicks<\/strong>, especially for those who post photos on their account.<\/p>\n<p>Furthermore, the panel provides various information, such as\u00a0<strong>how many people called the company using the phone number shown in the account, how many route requests were made, how many clicks the website had\u00a0<\/strong>through the use of the platform, <strong>how customers researched the company<\/strong> it&#039;s from\u00a0<strong>Where are these customers?<\/strong>.<\/p>\n<p>Google My Business also brings your company closer to your customer, at a more advanced moment in the <a href=\"https:\/\/verocontents.com.br\/en\/blog\/adwords-purchasing-journey\/\" target=\"_blank\" rel=\"noopener noreferrer\">purchasing journey<\/a>. What&#039;s more, as the platform appears on the first page, your company can gain enormous visibility, expanding its digital presence.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Como_cadastrar_a_empresa_na_plataforma\"><\/span><span style=\"color: #ff9900;\">How to register your company on the platform<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Access the website of <a href=\"https:\/\/www.google.com.br\/business\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google My Business<\/a> and click \u201cManage Now\u201d. Log in to the platform using the Google account your company uses (this can be Gmail or your own account). Here at Vero, we usually use the same account <a href=\"https:\/\/verocontents.com.br\/en\/blog\/all-about-google-analytics-4-or-ga4\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Analytics<\/a>, of <a href=\"https:\/\/verocontents.com.br\/en\/blog\/how-google-adwords-works\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Ads<\/a> It&#039;s from <a href=\"https:\/\/verocontents.com.br\/en\/blog\/tips-to-make-the-most-of-google-search-console\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Search Console<\/a>. This facilitates the unification of information. If you don&#039;t already have an account, create a new one and follow the instructions.<\/p>\n<p><img decoding=\"async\" class=\"wp-image-2985 aligncenter\" src=\"http:\/\/verocontents.com.br\/wp-content\/uploads\/2020\/06\/google-meu-negocio-tela1.jpg\" alt=\"Google My Business - screen 1\" width=\"500\" height=\"272\" srcset=\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2020\/06\/google-meu-negocio-tela1.jpg 1367w, https:\/\/verocontents.com.br\/wp-content\/uploads\/2020\/06\/google-meu-negocio-tela1-300x163.jpg 300w, https:\/\/verocontents.com.br\/wp-content\/uploads\/2020\/06\/google-meu-negocio-tela1-1024x557.jpg 1024w, https:\/\/verocontents.com.br\/wp-content\/uploads\/2020\/06\/google-meu-negocio-tela1-768x418.jpg 768w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<p>The following pages are quite intuitive. When choosing the address, it will be important to confirm the location. You will receive, via post, between 7 and 15 business days later, a confirmation code.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-2986\" src=\"http:\/\/verocontents.com.br\/wp-content\/uploads\/2020\/06\/google-meu-negocio-tela2.jpg\" alt=\"Google My Business - screen 2\" width=\"500\" height=\"272\" srcset=\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2020\/06\/google-meu-negocio-tela2.jpg 1367w, https:\/\/verocontents.com.br\/wp-content\/uploads\/2020\/06\/google-meu-negocio-tela2-300x163.jpg 300w, https:\/\/verocontents.com.br\/wp-content\/uploads\/2020\/06\/google-meu-negocio-tela2-1024x557.jpg 1024w, https:\/\/verocontents.com.br\/wp-content\/uploads\/2020\/06\/google-meu-negocio-tela2-768x418.jpg 768w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<p>After filling in the main registration information, you will be taken to a \u201cFirst Steps\u201d page. The platform will generate a \u201cplan\u201d, telling you exactly what information you should include, such as Services, Photos, Company Description, etc.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2987\" src=\"http:\/\/verocontents.com.br\/wp-content\/uploads\/2020\/06\/google-meu-negocio-tela3.jpg\" alt=\"Google My Business - screen 3\" width=\"500\" height=\"272\" srcset=\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2020\/06\/google-meu-negocio-tela3.jpg 1367w, https:\/\/verocontents.com.br\/wp-content\/uploads\/2020\/06\/google-meu-negocio-tela3-300x163.jpg 300w, https:\/\/verocontents.com.br\/wp-content\/uploads\/2020\/06\/google-meu-negocio-tela3-1024x557.jpg 1024w, https:\/\/verocontents.com.br\/wp-content\/uploads\/2020\/06\/google-meu-negocio-tela3-768x418.jpg 768w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<p>Click on each of the plan items. Do not leave any information blank, as this will be very important for optimization. Note that in the services tab, a list of services related to your area of activity will appear, which was chosen previously. For each service you can choose to add a description. The more information you include, the better.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2989\" src=\"http:\/\/verocontents.com.br\/wp-content\/uploads\/2020\/06\/google-meu-negocio-tela4.jpg\" alt=\"Google My Business - screen 4\" width=\"500\" height=\"272\" srcset=\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2020\/06\/google-meu-negocio-tela4.jpg 1367w, https:\/\/verocontents.com.br\/wp-content\/uploads\/2020\/06\/google-meu-negocio-tela4-300x163.jpg 300w, https:\/\/verocontents.com.br\/wp-content\/uploads\/2020\/06\/google-meu-negocio-tela4-1024x557.jpg 1024w, https:\/\/verocontents.com.br\/wp-content\/uploads\/2020\/06\/google-meu-negocio-tela4-768x418.jpg 768w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<p>When you&#039;re editing service information, you can always go back to the beginning and view the plan, where Google will tell you what information you need to include.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2990\" src=\"http:\/\/verocontents.com.br\/wp-content\/uploads\/2020\/06\/google-meu-negocio-tela5.jpg\" alt=\"Google My Business - screen 5\" width=\"500\" height=\"272\" srcset=\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2020\/06\/google-meu-negocio-tela5.jpg 1367w, https:\/\/verocontents.com.br\/wp-content\/uploads\/2020\/06\/google-meu-negocio-tela5-300x163.jpg 300w, https:\/\/verocontents.com.br\/wp-content\/uploads\/2020\/06\/google-meu-negocio-tela5-1024x557.jpg 1024w, https:\/\/verocontents.com.br\/wp-content\/uploads\/2020\/06\/google-meu-negocio-tela5-768x418.jpg 768w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<p>Include photos so that people can identify with your company\/service, including the logo. This will be very important for your company&#039;s visibility on the internet to increase your branding work.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2991\" src=\"http:\/\/verocontents.com.br\/wp-content\/uploads\/2020\/06\/google-meu-negocio-tela6.jpg\" alt=\"Google My Business - screen 6\" width=\"500\" height=\"272\" srcset=\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2020\/06\/google-meu-negocio-tela6.jpg 1367w, https:\/\/verocontents.com.br\/wp-content\/uploads\/2020\/06\/google-meu-negocio-tela6-300x163.jpg 300w, https:\/\/verocontents.com.br\/wp-content\/uploads\/2020\/06\/google-meu-negocio-tela6-1024x557.jpg 1024w, https:\/\/verocontents.com.br\/wp-content\/uploads\/2020\/06\/google-meu-negocio-tela6-768x418.jpg 768w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<p>Other information can be included whenever you want, including posts. Just navigate to the menu on the left and you will have two options.<\/p>\n<p>Did you like this post? Subscribe to our blog to stay up to date with digital marketing.<\/p>","protected":false},"excerpt":{"rendered":"<p>Google My Business is a free and very important tool for companies to be found easily on the internet. After all, the internet is the main tool for location search. If your company is not yet registered<\/p>","protected":false},"author":1,"featured_media":2992,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[339,15],"tags":[43,108,31],"class_list":["post-2978","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","category-marketing-e-vendas","tag-jornada-de-compra","tag-sem","tag-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Google Meu Neg\u00f3cio, o que \u00e9, porque usar e como cadastrar<\/title>\n<meta name=\"description\" content=\"O Google Meu Neg\u00f3cio \u00e9 uma ferramenta gratuita e muito importante para as 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