{"id":2834,"date":"2025-08-25T10:00:34","date_gmt":"2025-08-25T13:00:34","guid":{"rendered":"https:\/\/verocontents.com.br\/?p=2834"},"modified":"2025-08-25T11:35:35","modified_gmt":"2025-08-25T14:35:35","slug":"similarweb-what-is-and-how-to-use-it-to-analyze-the-competition","status":"publish","type":"post","link":"https:\/\/verocontents.com.br\/en\/blog\/similarweb-what-is-and-how-to-use-it-to-analyze-the-competition\/","title":{"rendered":"SimilarWeb: what it is and how to use it to analyze the competition"},"content":{"rendered":"<p data-start=\"1033\" data-end=\"1426\">SimilarWeb is an essential tool for using digital marketing. It offers various information and statistics about a website, helping marketers analyze competitors.<\/p>\n<p data-start=\"1033\" data-end=\"1426\">After all, understanding your own digital performance is essential \u2014 but knowing what your competitors are doing can be even more strategic. If you\u2019ve ever wondered how some players in your market manage to get constant traffic, qualified leads, and dominate search results, know that it\u2019s not magic. It\u2019s analysis. And SimilarWeb is one of the most complete tools for that.<\/p>\n<p data-start=\"1428\" data-end=\"1604\">In the digital world, those who have data are ahead. But those who know what to do with it are the ones who truly lead. Let\u2019s explore how to turn data into a competitive advantage.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-black ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Index<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/verocontents.com.br\/en\/blog\/similarweb-what-is-and-how-to-use-it-to-analyze-the-competition\/#O_que_e_o_SimilarWeb\" >What is SimilarWeb<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/verocontents.com.br\/en\/blog\/similarweb-what-is-and-how-to-use-it-to-analyze-the-competition\/#Para_que_serve_o_SimilarWeb\" >What is SimilarWeb for?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/verocontents.com.br\/en\/blog\/similarweb-what-is-and-how-to-use-it-to-analyze-the-competition\/#Como_funciona_o_SimilarWeb\" >How does SimilarWeb work?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/verocontents.com.br\/en\/blog\/similarweb-what-is-and-how-to-use-it-to-analyze-the-competition\/#Principais_metricas_analisadas_pela_plataforma\" >Main metrics analyzed by the platform<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/verocontents.com.br\/en\/blog\/similarweb-what-is-and-how-to-use-it-to-analyze-the-competition\/#Como_usar_o_SimilarWeb_para_analisar_a_concorrencia\" >How to use SimilarWeb to analyze your competition<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/verocontents.com.br\/en\/blog\/similarweb-what-is-and-how-to-use-it-to-analyze-the-competition\/#Trafego_organico_e_pago\" >Organic and paid traffic<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/verocontents.com.br\/en\/blog\/similarweb-what-is-and-how-to-use-it-to-analyze-the-competition\/#Fontes_de_trafego_e_canais\" >Traffic sources and channels<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/verocontents.com.br\/en\/blog\/similarweb-what-is-and-how-to-use-it-to-analyze-the-competition\/#Principais_palavras-chave\" >Main keywords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/verocontents.com.br\/en\/blog\/similarweb-what-is-and-how-to-use-it-to-analyze-the-competition\/#Publico-alvo_e_comportamento\" >Target audience and behavior<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/verocontents.com.br\/en\/blog\/similarweb-what-is-and-how-to-use-it-to-analyze-the-competition\/#Analise_de_benchmarks\" >Benchmark analysis<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/verocontents.com.br\/en\/blog\/similarweb-what-is-and-how-to-use-it-to-analyze-the-competition\/#Recursos_avancados_do_SimilarWeb\" >SimilarWeb Advanced Features<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/verocontents.com.br\/en\/blog\/similarweb-what-is-and-how-to-use-it-to-analyze-the-competition\/#Como_interpretar_os_dados_e_transformar_em_estrategia\" >How to interpret data and transform it into strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/verocontents.com.br\/en\/blog\/similarweb-what-is-and-how-to-use-it-to-analyze-the-competition\/#Limitacoes_da_versao_gratuita\" >Limitations of the free version<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/verocontents.com.br\/en\/blog\/similarweb-what-is-and-how-to-use-it-to-analyze-the-competition\/#Comparacao_com_outras_ferramentas\" >Comparison with other tools<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/verocontents.com.br\/en\/blog\/similarweb-what-is-and-how-to-use-it-to-analyze-the-competition\/#Exemplo_pratico_aplicado\" >Practical example applied<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/verocontents.com.br\/en\/blog\/similarweb-what-is-and-how-to-use-it-to-analyze-the-competition\/#SEO_e_Inteligencia_Artificial\" >SEO and Artificial Intelligence<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/verocontents.com.br\/en\/blog\/similarweb-what-is-and-how-to-use-it-to-analyze-the-competition\/#Onde_a_maioria_erra_ao_usar_ferramentas_como_o_SimilarWeb\" >Where most people go wrong when using tools like SimilarWeb<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/verocontents.com.br\/en\/blog\/similarweb-what-is-and-how-to-use-it-to-analyze-the-competition\/#Conclusao_inteligencia_competitiva_para_tomar_decisoes_com_seguranca\" >Conclusion: competitive intelligence to make decisions safely<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/verocontents.com.br\/en\/blog\/similarweb-what-is-and-how-to-use-it-to-analyze-the-competition\/#FAQ_%E2%80%93_Perguntas_Frequentes_sobre_o_SimilarWeb\" >FAQ \u2013 Frequently Asked Questions about SimilarWeb<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/verocontents.com.br\/en\/blog\/similarweb-what-is-and-how-to-use-it-to-analyze-the-competition\/#1_O_que_e_o_SimilarWeb\" >1. What is SimilarWeb?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/verocontents.com.br\/en\/blog\/similarweb-what-is-and-how-to-use-it-to-analyze-the-competition\/#2_Como_o_SimilarWeb_coleta_dados\" >2. How does SimilarWeb collect data?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/verocontents.com.br\/en\/blog\/similarweb-what-is-and-how-to-use-it-to-analyze-the-competition\/#3_O_SimilarWeb_e_confiavel\" >3. Is SimilarWeb trustworthy?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/verocontents.com.br\/en\/blog\/similarweb-what-is-and-how-to-use-it-to-analyze-the-competition\/#4_O_SimilarWeb_mostra_dados_do_meu_proprio_site\" >4. Does SimilarWeb show data from my own website?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/verocontents.com.br\/en\/blog\/similarweb-what-is-and-how-to-use-it-to-analyze-the-competition\/#5_O_SimilarWeb_e_gratuito\" >5. Is SimilarWeb free?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"O_que_e_o_SimilarWeb\"><\/span><span style=\"color: #000000;\">What is SimilarWeb<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"1638\" data-end=\"1817\"><a href=\"https:\/\/www.similarweb.com\/pt\/\">SimilarWeb<\/a> is a market intelligence and digital traffic analysis platform that allows you to view detailed data about websites and applications \u2014 including those of competitors.<\/p>\n<blockquote>\n<p data-start=\"1819\" data-end=\"2007\"><strong><em data-start=\"1841\" data-end=\"2007\">\u201cSimilarWeb is a tool that shows how visitors arrive at a website, how long they stay, which channels they use, and which keywords drive traffic.\u201d<\/em><\/strong><\/p>\n<\/blockquote>\n<p data-start=\"2009\" data-end=\"2145\">With it, you can find out where your brand stands in relation to the market and find growth opportunities based on real data. After all, <a href=\"https:\/\/verocontents.com.br\/en\/blog\/strategic-planning\/\" target=\"_blank\" rel=\"noopener noreferrer\">digital marketing planning<\/a> It must necessarily include a market analysis.<\/p>\n<h2 data-start=\"2152\" data-end=\"2186\"><span class=\"ez-toc-section\" id=\"Para_que_serve_o_SimilarWeb\"><\/span>What is SimilarWeb for?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"2188\" data-end=\"2317\">The tool serves several purposes within a digital marketing strategy. But, mainly, it helps you to:<\/p>\n<ul data-start=\"2319\" data-end=\"2579\">\n<li data-start=\"2319\" data-end=\"2362\">\n<p data-start=\"2321\" data-end=\"2362\">Analyze the traffic of competing websites;<\/p>\n<\/li>\n<li data-start=\"2363\" data-end=\"2399\">\n<p data-start=\"2365\" data-end=\"2399\">Identify market trends;<\/p>\n<\/li>\n<li data-start=\"2400\" data-end=\"2455\">\n<p data-start=\"2402\" data-end=\"2455\">Evaluate your own company\u2019s digital performance;<\/p>\n<\/li>\n<li data-start=\"2456\" data-end=\"2491\">\n<p data-start=\"2458\" data-end=\"2491\">Optimize paid media campaigns;<\/p>\n<\/li>\n<li data-start=\"2492\" data-end=\"2532\">\n<p data-start=\"2494\" data-end=\"2532\">Discover strategic keywords;<\/p>\n<\/li>\n<li data-start=\"2533\" data-end=\"2579\">\n<p data-start=\"2535\" data-end=\"2579\">Understand the behavior of the target audience.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2581\" data-end=\"2763\">For marketing managers who live under pressure to generate results and justify investments, SimilarWeb becomes a true strategic ally, as it is essential to know how competitors are working, making <a href=\"https:\/\/verocontents.com.br\/en\/blog\/benchmarking-what-and-how-to-do-it-2\/\" target=\"_blank\" rel=\"noopener noreferrer\">benchmarking<\/a>. Plus, your competition will definitely be checking out your work.<\/p>\n<h2 data-start=\"2770\" data-end=\"2803\"><span class=\"ez-toc-section\" id=\"Como_funciona_o_SimilarWeb\"><\/span>How does SimilarWeb work?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"2805\" data-end=\"3071\">SimilarWeb collects data from multiple sources: browser extensions, crawlers, ISP data, partnerships with providers, and proprietary machine learning algorithms. In this way, it estimates traffic and user behavior with a high level of accuracy.<\/p>\n<p data-start=\"3073\" data-end=\"3308\">It&#039;s as if you had access to an x-ray of your competitors&#039; digital backstage. Using this data, you can compare your performance, adjust your planning and attack points that you may not have even known existed.<\/p>\n<h2 data-start=\"3315\" data-end=\"3367\"><span class=\"ez-toc-section\" id=\"Principais_metricas_analisadas_pela_plataforma\"><\/span>Main metrics analyzed by the platform<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"3369\" data-end=\"3453\">When you access a website&#039;s dashboard on SimilarWeb, you will find the following metrics:<\/p>\n<ul data-start=\"3455\" data-end=\"3987\">\n<li data-start=\"3455\" data-end=\"3510\">\n<p data-start=\"3457\" data-end=\"3510\"><strong data-start=\"3457\" data-end=\"3476\">Monthly visits<\/strong>: estimate of unique visitors;<\/p>\n<\/li>\n<li data-start=\"3511\" data-end=\"3573\">\n<p data-start=\"3513\" data-end=\"3573\"><strong data-start=\"3513\" data-end=\"3540\">Average visit duration<\/strong>: how long users stay;<\/p>\n<\/li>\n<li data-start=\"3574\" data-end=\"3630\">\n<p data-start=\"3576\" data-end=\"3630\"><strong data-start=\"3576\" data-end=\"3598\">Pages per visit<\/strong>: how much they explore the site;<\/p>\n<\/li>\n<li data-start=\"3631\" data-end=\"3710\">\n<p data-start=\"3633\" data-end=\"3710\"><strong data-start=\"3633\" data-end=\"3667\">Bounce rate<\/strong>: percentage of those who leave immediately after entering;<\/p>\n<\/li>\n<li data-start=\"3711\" data-end=\"3760\">\n<p data-start=\"3713\" data-end=\"3760\"><strong data-start=\"3713\" data-end=\"3740\">Traffic by device<\/strong>: desktop vs mobile;<\/p>\n<\/li>\n<li data-start=\"3761\" data-end=\"3835\">\n<p data-start=\"3763\" data-end=\"3835\"><strong data-start=\"3763\" data-end=\"3784\">Traffic origin<\/strong>: direct, organic, paid, social, referral, email;<\/p>\n<\/li>\n<li data-start=\"3836\" data-end=\"3888\">\n<p data-start=\"3838\" data-end=\"3888\"><strong data-start=\"3838\" data-end=\"3856\">Key words<\/strong>: terms that generate the most visits;<\/p>\n<\/li>\n<li data-start=\"3889\" data-end=\"3987\">\n<p data-start=\"3891\" data-end=\"3987\"><strong data-start=\"3891\" data-end=\"3927\">Reference and destination sites<\/strong>: who sends traffic to the site and where it goes next.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"3989\" data-end=\"4102\">This data helps you understand not only what\u2019s working, but also where the gaps are to exploit.<\/p>\n<h2 data-start=\"4109\" data-end=\"4166\"><span class=\"ez-toc-section\" id=\"Como_usar_o_SimilarWeb_para_analisar_a_concorrencia\"><\/span>How to use SimilarWeb to analyze your competition<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 data-start=\"4168\" data-end=\"4199\"><span class=\"ez-toc-section\" id=\"Trafego_organico_e_pago\"><\/span>Organic and paid traffic<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"4201\" data-end=\"4483\">You can find out if your competitors are investing in <a href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-seo-and-why-you-should-do-it\/\">SEO<\/a>, Google Ads or other paid media. In this sense, if 70% of their traffic comes from organic search, it&#039;s time to strengthen your <a href=\"https:\/\/verocontents.com.br\/en\/blog\/what-are-the-objectives-of-content-marketing-2\/\">content<\/a>. If the majority is paid traffic, there may be a window to compete with <a href=\"https:\/\/verocontents.com.br\/en\/blog\/how-to-improve-customer-segmentation\/\">more targeted ads<\/a>.<\/p>\n<h3 data-start=\"4485\" data-end=\"4519\"><span class=\"ez-toc-section\" id=\"Fontes_de_trafego_e_canais\"><\/span>Traffic sources and channels<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"4521\" data-end=\"4710\">By analyzing channels, you can see whether they are strong in Instagram, YouTube, email marketing, or backlinks. This can then guide your investment in the channels that are most effective for your audience.<\/p>\n<h3 data-start=\"4712\" data-end=\"4745\"><span class=\"ez-toc-section\" id=\"Principais_palavras-chave\"><\/span>Main keywords<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"4747\" data-end=\"4937\">The tool shows you the keywords that bring in the most traffic \u2014 both organic and paid. This way, you can discover overlooked opportunities or terms that you didn\u2019t even consider relevant.<\/p>\n<blockquote>\n<p data-start=\"4747\" data-end=\"4937\"><strong><em data-start=\"1841\" data-end=\"2007\">\u201cWith SimilarWeb, you can see which keywords drive the most traffic to a website, helping you identify SEO and PPC opportunities.\u201d<\/em><\/strong><\/p>\n<\/blockquote>\n<h3 data-start=\"5103\" data-end=\"5139\"><span class=\"ez-toc-section\" id=\"Publico-alvo_e_comportamento\"><\/span>Target audience and behavior<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"5141\" data-end=\"5382\">You can view demographic data such as age, location, and interests. In addition, dwell time and bounce rate reveal the quality of traffic. This allows you to model more assertive strategies, optimizing the funnel.<\/p>\n<h3 data-start=\"5384\" data-end=\"5413\"><span class=\"ez-toc-section\" id=\"Analise_de_benchmarks\"><\/span>Benchmark analysis<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"5415\" data-end=\"5647\">You can compare up to five websites at once and see how you\u2019re positioning yourself in your industry. This is a great way to put together a strategic report to present to your board of directors \u2014 especially when they\u2019re demanding tangible ROI.<\/p>\n<p data-start=\"5415\" data-end=\"5647\">Above all, analyzing the competition also helps in determining metrics. <a href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-kpi-and-why-is-it-important-2\/\" target=\"_blank\" rel=\"noopener noreferrer\">KPIs<\/a> that will be important for your business can be better analyzed when compared with data from competitors.<\/p>\n<h2 data-start=\"5654\" data-end=\"5692\"><span class=\"ez-toc-section\" id=\"Recursos_avancados_do_SimilarWeb\"><\/span>SimilarWeb Advanced Features<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"5694\" data-end=\"5768\">In addition to basic traffic analysis, SimilarWeb Pro (paid version) offers:<\/p>\n<ul data-start=\"5770\" data-end=\"6089\">\n<li data-start=\"5770\" data-end=\"5841\">\n<p data-start=\"5772\" data-end=\"5841\"><strong data-start=\"5772\" data-end=\"5798\">Mobile app analysis<\/strong>: user behavior in applications;<\/p>\n<\/li>\n<li data-start=\"5842\" data-end=\"5902\">\n<p data-start=\"5844\" data-end=\"5902\"><strong data-start=\"5844\" data-end=\"5868\">Country targeting<\/strong>: for international strategies;<\/p>\n<\/li>\n<li data-start=\"5903\" data-end=\"5954\">\n<p data-start=\"5905\" data-end=\"5954\"><strong data-start=\"5905\" data-end=\"5933\">Trends and Market Analysis<\/strong>: niche insights;<\/p>\n<\/li>\n<li data-start=\"5955\" data-end=\"6009\">\n<p data-start=\"5957\" data-end=\"6009\"><strong data-start=\"5957\" data-end=\"6008\">Data export and custom dashboards<\/strong>;<\/p>\n<\/li>\n<li data-start=\"6010\" data-end=\"6089\">\n<p data-start=\"6012\" data-end=\"6089\"><strong data-start=\"6012\" data-end=\"6058\">Sales Tools (Sales Intelligence)<\/strong> to map B2B opportunities.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"6091\" data-end=\"6233\">If you are in a medium-sized company, pressed for results and short on time, these resources can speed up decisions without guesswork.<\/p>\n<h2 data-start=\"6240\" data-end=\"6299\"><span class=\"ez-toc-section\" id=\"Como_interpretar_os_dados_e_transformar_em_estrategia\"><\/span>How to interpret data and transform it into strategy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"6301\" data-end=\"6381\">Data is worthless without interpretation. The secret, primarily, is to cross-reference the information:<\/p>\n<ul data-start=\"6383\" data-end=\"6639\">\n<li data-start=\"6383\" data-end=\"6457\">\n<p data-start=\"6385\" data-end=\"6457\">High traffic with high bounce rate? Maybe the content is not relevant.<\/p>\n<\/li>\n<li data-start=\"6458\" data-end=\"6541\">\n<p data-start=\"6460\" data-end=\"6541\">Lots of social media traffic but few conversions? Time to review your funnel.<\/p>\n<\/li>\n<li data-start=\"6542\" data-end=\"6639\">\n<p data-start=\"6544\" data-end=\"6639\">High volume keywords but you\u2019re out of the top 20? Clear opportunity for optimization.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"6641\" data-end=\"6793\">Also, create routines. A monthly report on SimilarWeb can reveal unseen fluctuations, trends, and threats \u2014 before they become serious problems.<\/p>\n<h2 data-start=\"146\" data-end=\"182\"><span class=\"ez-toc-section\" id=\"Limitacoes_da_versao_gratuita\"><\/span>Limitations of the free version<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"185\" data-end=\"662\">While SimilarWeb has a very useful free version, it&#039;s important to understand its limitations. The free version only provides an overview of traffic, with more superficial data and monthly query limits. This is helpful for quick analyses, but for strategic reports and more in-depth comparisons\u2014especially when the goal is to justify marketing investments to management\u2014the Pro version becomes practically indispensable.<\/p>\n<h2 data-start=\"185\" data-end=\"662\"><span class=\"ez-toc-section\" id=\"Comparacao_com_outras_ferramentas\"><\/span>Comparison with other tools<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"712\" data-end=\"1247\">Many professionals ask themselves: <em data-start=\"747\" data-end=\"811\">\u201cIs it worth using SimilarWeb if I already have Semrush or Ahrefs?\u201d<\/em>The answer depends on the objective. While Semrush and Ahrefs are more SEO-focused tools\u2014focusing on keyword analysis, backlinks, and technical audits\u2014SimilarWeb takes a broader approach to competitive intelligence, showing the complete journey of competitors&#039; traffic and channels. Therefore, they are not substitutes, but rather complementary: using both together can generate even more powerful insights.<\/p>\n<h2 data-start=\"712\" data-end=\"1247\"><span class=\"ez-toc-section\" id=\"Exemplo_pratico_aplicado\"><\/span>Practical example applied<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"1295\" data-end=\"1859\">Imagine the scenario: you&#039;re a marketing manager in a mid-sized industry and need to understand why your competitor is capturing so many qualified leads. So, when you use SimilarWeb, you discover that 40% of their traffic comes from LinkedIn\u2014while you&#039;re still investing almost all of your money in Google Ads.<\/p>\n<p data-start=\"1295\" data-end=\"1859\">In this sense, this information completely changes your strategy: instead of insisting on increasingly expensive ads, you can strengthen your presence on <a href=\"https:\/\/verocontents.com.br\/en\/blog\/communication-strategy-tips-on-linkedin\/\">LinkedIn<\/a> and create targeted content to attract exactly the same audience that is converting for the competitor.<\/p>\n<h2 data-start=\"1866\" data-end=\"1902\"><span class=\"ez-toc-section\" id=\"SEO_e_Inteligencia_Artificial\"><\/span>SEO and Artificial Intelligence<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"1905\" data-end=\"2438\">With the rise of <a href=\"https:\/\/verocontents.com.br\/en\/blog\/search-by-ai-and-geo\/\">searches made by Artificial Intelligence<\/a> (like ChatGPT and Perplexity), tools like SimilarWeb take on an even more strategic role. After all, you can identify emerging keywords and topics that are already generating traffic for competitors and transform them into content designed for both Google and LLM answers.<\/p>\n<p data-start=\"1905\" data-end=\"2438\">In other words: by anticipating search trends, you increase your chances of appearing not only at the top of Google, but also in AI-powered answers.<\/p>\n<h2 data-start=\"6800\" data-end=\"6863\"><span class=\"ez-toc-section\" id=\"Onde_a_maioria_erra_ao_usar_ferramentas_como_o_SimilarWeb\"><\/span>Where most people go wrong when using tools like SimilarWeb<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"6865\" data-end=\"6977\">Many professionals look at the number of visits and stop there. But traffic alone doesn&#039;t mean success. After all, more visits don&#039;t mean more sales.<\/p>\n<p data-start=\"6979\" data-end=\"7197\">Others make the mistake of comparing their own website to much larger players, which leads to frustration. In other words, it is more productive to analyze direct competitors and find strategic gaps than to target unattainable giants.<\/p>\n<p data-start=\"7199\" data-end=\"7346\">It\u2019s also common to use data without context. For example, a drop in traffic in July could be seasonal \u2014 not the fault of a poorly executed campaign.<\/p>\n<p data-start=\"7199\" data-end=\"7346\">Furthermore, ignoring geographic segmentation and analyzing only global traffic can mask performance in the local market.<\/p>\n<p data-start=\"7199\" data-end=\"7346\">And if you want more accuracy, always compare SimilarWeb insights with tools like Google Analytics and Google Search Console.<\/p>\n<h2 data-start=\"7353\" data-end=\"7429\"><span class=\"ez-toc-section\" id=\"Conclusao_inteligencia_competitiva_para_tomar_decisoes_com_seguranca\"><\/span>Conclusion: competitive intelligence to make decisions safely<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"7431\" data-end=\"7613\">SimilarWeb is not just a tool: it\u2019s a competitive radar. In a scenario where every click matters, understanding where your competitors are getting it right (and wrong) is a huge advantage.<\/p>\n<p data-start=\"7615\" data-end=\"7873\">Using SimilarWeb is like entering a race with a map of the route and the performance data of your opponents. If you don\u2019t use it, you\u2019re running in the dark. For the marketing manager who needs to justify every penny, this could be the difference between keeping their job or not.<\/p>\n<p data-start=\"7875\" data-end=\"8036\">So the next time you\u2019re wondering why your competition is ahead, remember: the data is out there \u2014 you just need to know where and how to look.<\/p>\n<h2 data-start=\"8043\" data-end=\"8072\"><span class=\"ez-toc-section\" id=\"FAQ_%E2%80%93_Perguntas_Frequentes_sobre_o_SimilarWeb\"><\/span>FAQ \u2013 Frequently Asked Questions about SimilarWeb<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 data-start=\"8074\" data-end=\"8253\"><span class=\"ez-toc-section\" id=\"1_O_que_e_o_SimilarWeb\"><\/span><strong data-start=\"8074\" data-end=\"8102\">1. What is SimilarWeb?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"8074\" data-end=\"8253\">SimilarWeb is a digital traffic intelligence tool that allows you to analyze the performance of websites and applications, including those of competitors.<\/p>\n<hr \/>\n<h3 data-start=\"8255\" data-end=\"8450\"><span class=\"ez-toc-section\" id=\"2_Como_o_SimilarWeb_coleta_dados\"><\/span><strong data-start=\"8255\" data-end=\"8293\">2. How does SimilarWeb collect data?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"8255\" data-end=\"8450\">The tool uses data from ISPs, browser extensions, crawlers, partners and machine learning algorithms to estimate user behavior.<\/p>\n<hr \/>\n<h3 data-start=\"8452\" data-end=\"8623\"><span class=\"ez-toc-section\" id=\"3_O_SimilarWeb_e_confiavel\"><\/span><strong data-start=\"8452\" data-end=\"8484\">3. Is SimilarWeb trustworthy?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"8452\" data-end=\"8623\">Yes. Although it uses estimates, the accuracy is high and provides a solid basis for strategic decisions, especially in digital marketing.<\/p>\n<hr \/>\n<h3 data-start=\"8625\" data-end=\"8842\"><span class=\"ez-toc-section\" id=\"4_O_SimilarWeb_mostra_dados_do_meu_proprio_site\"><\/span><strong data-start=\"8625\" data-end=\"8678\">4. Does SimilarWeb show data from my own website?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"8625\" data-end=\"8842\">Yes, it shows estimates for your website and competitors. For more accurate data for your own domain, it&#039;s best to integrate tools like Google Analytics.<\/p>\n<hr \/>\n<h3 data-start=\"8844\" data-end=\"9023\"><span class=\"ez-toc-section\" id=\"5_O_SimilarWeb_e_gratuito\"><\/span><strong data-start=\"8844\" data-end=\"8875\">5. Is SimilarWeb free?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"8844\" data-end=\"9023\">There is a free version with limited data, while SimilarWeb Pro offers advanced features and deeper data for strategic analysis.<\/p>\n<hr \/>\n<p>How about a complete analysis of your digital marketing and that of your competitors? <a href=\"https:\/\/verocontents.com\/fale-com-um-especialista\" target=\"_blank\" rel=\"noopener noreferrer\">Speak to one of our experts<\/a>!<\/p>\n<p>Article originally published on 04\/23\/2021 and updated on that date.<\/p>","protected":false},"excerpt":{"rendered":"<p>SimilarWeb is an essential tool for digital marketing. It provides a wealth of information and statistics about a website, helping marketers analyze competitors. Ultimately, understanding your own performance<\/p>","protected":false},"author":1,"featured_media":2842,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[15],"tags":[156,18,51,12,68,53],"class_list":["post-2834","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-e-vendas","tag-benchmarking","tag-ferramentas-digitais","tag-kpis","tag-marketing-digital","tag-metricas","tag-planejamento-estrategico"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>SimilarWeb: o que \u00e9 e como usar para analisar a concorr\u00eancia<\/title>\n<meta name=\"description\" content=\"O SimilarWeb 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