{"id":2697,"date":"2021-07-17T17:23:50","date_gmt":"2021-07-17T20:23:50","guid":{"rendered":"https:\/\/verocontents.com.br\/?p=2697"},"modified":"2024-04-17T13:42:17","modified_gmt":"2024-04-17T16:42:17","slug":"how-to-sell-on-instagram-shopping-2","status":"publish","type":"post","link":"https:\/\/verocontents.com.br\/en\/blog\/how-to-sell-on-instagram-shopping-2\/","title":{"rendered":"How to sell through Instagram Shopping"},"content":{"rendered":"<p>The <a href=\"https:\/\/verocontents.com.br\/en\/blog\/instagram-for-companies-my-organization-must-have\/\" target=\"_blank\" rel=\"noopener noreferrer\">Instagram<\/a> It&#039;s booming in Brazil and that&#039;s nothing new. And for those who want to make the most of the application, the <strong>Instagram Shopping<\/strong> It\u2019s a great option for selling products.<\/p>\n<p>If you already promote your products on Instagram, in addition to the possibility of exposure, you can use the direct sales feature on the platform, as a <a href=\"https:\/\/verocontents.com.br\/en\/blog\/why-open-an-online-store\/\" target=\"_blank\" rel=\"noopener noreferrer\">Virtual store<\/a>. This will make your profile attract visitors to discover your products, but also to buy them directly. Find out more about the <strong>Instagram Shopping<\/strong> in this post!<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-black ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Index<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/verocontents.com.br\/en\/blog\/how-to-sell-on-instagram-shopping-2\/#O_que_e_o_Instagram_Shopping\" >What is Instagram Shopping<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/verocontents.com.br\/en\/blog\/how-to-sell-on-instagram-shopping-2\/#Como_montar_a_loja_no_Instagram_Shopping\" >How to set up a store on Instagram Shopping<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/verocontents.com.br\/en\/blog\/how-to-sell-on-instagram-shopping-2\/#Como_cadastrar_os_produtos\" >How to register products<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"O_que_e_o_Instagram_Shopping\"><\/span><span style=\"color: #ff9900;\">What is Instagram Shopping<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The <strong>Instagram Shopping<\/strong> is a platform feature that allows product links to be applied directly to photos within the profile.<\/p>\n<p>Instead of tagging a user, for example, you can tag your products, including a price tag on each item in the photo, with the name of each product. It is a small product store that now has a different profile.<\/p>\n<p>The tool offers different types of visualization, such as in the feed, where products are tagged \u2013 when clicking on the tags, the user is directed to a page within Instagram with more photos of the product, or in stories. You can even use augmented reality resources, simulating the use of the product.<\/p>\n<figure id=\"attachment_2706\" aria-describedby=\"caption-attachment-2706\" style=\"width: 331px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-2706\" src=\"http:\/\/verocontents.com.br\/wp-content\/uploads\/2020\/04\/como-vender-pelo-Instagram-Shopping-detalhe-231x300.jpg\" alt=\"Sell through Instagram Shopping - detail\" width=\"331\" height=\"429\" srcset=\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2020\/04\/como-vender-pelo-Instagram-Shopping-detalhe-231x300.jpg 231w, https:\/\/verocontents.com.br\/wp-content\/uploads\/2020\/04\/como-vender-pelo-Instagram-Shopping-detalhe.jpg 640w\" sizes=\"(max-width: 331px) 100vw, 331px\" \/><figcaption id=\"caption-attachment-2706\" class=\"wp-caption-text\">Instagram Shopping Post Example in Feed<\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"Como_montar_a_loja_no_Instagram_Shopping\"><\/span><span style=\"color: #ff9900;\">How to set up a store on Instagram Shopping<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>To have your store on Instagram Shopping, you need to meet some requirements:<\/p>\n<ul>\n<li>Firstly, you need to have a business account;<\/li>\n<li>the store must sell material goods;<\/li>\n<li>you must have your account connected to a page on <a href=\"https:\/\/verocontents.com.br\/en\/blog\/how-to-generate-leads-with-facebook\/\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook<\/a>.<\/li>\n<\/ul>\n<p>The first step then is to connect the Instagram profile to the Facebook catalog, as follows:<\/p>\n<ul>\n<li>on your Facebook business page profile, click set up store;<\/li>\n<li>enter the store address and choose the billing currency;<\/li>\n<li>enter the email used on the Facebook page and select the rates used in the country and state;<\/li>\n<li>Register your products.<\/li>\n<\/ul>\n<p>After the above steps on Facebook, Instagram will review the products entered before enabling the tagging tool. You must wait for the resource to become available to start selling. This may take a few days, and a store tab will appear on your profile.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Como_cadastrar_os_produtos\"><\/span><span style=\"color: #ffcc00;\">How to register products<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>As soon as Instagram releases the feature, you will be able to start including products in posts. To do this, simply choose the photo and in the space to insert tags for places and people, you will have a new option for product tags. Enter name, price and additional photos.<\/p>\n<p>In stories, the process is very similar. Instead of inserting stickers and gifs, you will have a \u201cProduct\u201d option with the shopping bag symbol.<\/p>\n<p>Integrating your online store<\/p>\n<p>If you already have an online store, you can integrate it with the Facebook product catalog and, consequently, with your e-commerce. Thus, instead of the checkout being carried out using the Instagram Shopping tool, it will be carried out in your own online store, with the customer accessing the redirected Instagram product page.<\/p>\n<p>It is an important tool, as you control inventory in a unique way and gain an additional sales channel.<\/p>\n<p>Therefore, it is essential to understand the need to have such a resource at hand. Firstly, because Instagram grows every day. Secondly, as it is very practical to make the purchase directly, which increases shipping rates. <a href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-conversion-rate\/\" target=\"_blank\" rel=\"noopener noreferrer\">conversion<\/a>.<\/p>\n<p>Did you like this post? Sign up to receive our newsletter with updates from our blog!<\/p>","protected":false},"excerpt":{"rendered":"<p>Instagram is booming in Brazil and this is nothing new. And for those who want to make the most of the app, Instagram Shopping is a great option for selling products. If you already promote your products on Instagram,<\/p>","protected":false},"author":1,"featured_media":2703,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[339],"tags":[80,43,41,40],"class_list":["post-2697","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","tag-instagram","tag-jornada-de-compra","tag-midias-sociais","tag-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Como vender pelo Instagram Shopping - Vero Contents<\/title>\n<meta name=\"description\" content=\"Para quem quer explorar o m\u00e1ximo do Instagram, o Instagram Shopping \u00e9 uma \u00f3tima op\u00e7\u00e3o para venda de produtos online. Veja como fazer o seu!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/verocontents.com.br\/en\/blog\/how-to-sell-on-instagram-shopping-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Como vender pelo Instagram Shopping\" \/>\n<meta property=\"og:description\" content=\"Para quem quer explorar o m\u00e1ximo do Instagram, o Instagram Shopping \u00e9 uma \u00f3tima op\u00e7\u00e3o para venda de produtos online. 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