{"id":2676,"date":"2021-06-11T11:56:43","date_gmt":"2021-06-11T14:56:43","guid":{"rendered":"https:\/\/verocontents.com.br\/?p=2676"},"modified":"2024-07-22T08:39:11","modified_gmt":"2024-07-22T11:39:11","slug":"smarketing-how-to-integrate-marketing-and-sales","status":"publish","type":"post","link":"https:\/\/verocontents.com.br\/en\/blog\/smarketing-how-to-integrate-marketing-and-sales\/","title":{"rendered":"Smarketing: how to integrate marketing and sales with Inbound"},"content":{"rendered":"<p>One of the main challenges of a marketing manager is being able to develop strategies that help the sales team achieve many sales. We know that the relationship between the two sectors is not always easy. In this way, smarketing emerges as a great alternative to integrate marketing and sales.<\/p>\n<p>Still don&#039;t know this method? Don&#039;t worry. In this article, we will explain what its benefits are and how to implement it in your company. Follow along!<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-black ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Index<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/verocontents.com.br\/en\/blog\/smarketing-how-to-integrate-marketing-and-sales\/#Saiba_o_que_e_smarketing\" >Find out what smarketing is<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/verocontents.com.br\/en\/blog\/smarketing-how-to-integrate-marketing-and-sales\/#Estimule_a_comunicacao\" >Encourage communication<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/verocontents.com.br\/en\/blog\/smarketing-how-to-integrate-marketing-and-sales\/#Crie_a_persona\" >Create the persona<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/verocontents.com.br\/en\/blog\/smarketing-how-to-integrate-marketing-and-sales\/#Estabeleca_SLA_entre_as_equipes\" >Establish SLA between teams<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/verocontents.com.br\/en\/blog\/smarketing-how-to-integrate-marketing-and-sales\/#Defina_metas_em_comum\" >Set common goals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/verocontents.com.br\/en\/blog\/smarketing-how-to-integrate-marketing-and-sales\/#Integre_as_ferramentas\" >Integrate the tools<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Saiba_o_que_e_smarketing\"><\/span><span style=\"font-size: large; color: #ff9900;\"><strong>Find out what smarketing is<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The term is a combination of the words sales and marketing. Despite having a common objective, the two departments usually act separately.<\/p>\n<p>The objective of smarketing is to ensure that communication between sales and marketing is aligned at all stages of the sales funnel. This alignment will be responsible for the process of capturing and converting <a href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-lead\/\" target=\"_blank\" rel=\"noopener noreferrer\">lead<\/a> be more effective.<\/p>\n<p>Check out the main advantages:<\/p>\n<ul>\n<li>team optimization: by joining efforts, the two departments will be able to optimize the time of their activities, as they will have each other&#039;s help. Furthermore, smarketing encourages the exchange of knowledge between employees. While salespeople are more comfortable with numbers, the marketing team is more creative;<\/li>\n<li>strengthening the brand: by aligning the communication of the two departments, it is possible to send the same message to the customer. The commercial will be able to fulfill what the marketing promises. After all, they defined the strategy together.<\/li>\n<\/ul>\n<p>See now how to implement this strategy in your company.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Estimule_a_comunicacao\"><\/span><span style=\"font-size: large; color: #ff9900;\"><strong>Encourage communication<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The first step is to encourage communication between teams. Promote periodic meetings or even change the physical position of departments. Transparency in communication is fundamental at this stage.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Crie_a_persona\"><\/span><span style=\"font-size: large; color: #ff9900;\"><strong>Create the persona<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In an Inbound Marketing strategy, one of the first steps is defining a\u00a0<a href=\"https:\/\/verocontents.com.br\/en\/blog\/what-are-personas\/?utm_source=blog&amp;utm_campaign=rc_blogpost\" target=\"_blank\" rel=\"noopener noreferrer\">persona<\/a>, Is not it? This ideal customer is usually defined by the marketing team, but in smarketing the idea is that the commercial team also assists in this process.<\/p>\n<p>The experience of salespeople can contribute a lot and bring new insights to capturing leads.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Estabeleca_SLA_entre_as_equipes\"><\/span><span style=\"font-size: large; color: #ff9900;\"><strong>Establish SLA between teams<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The SLA (Service Level Agreement) is a contract established between two parties: the one who wants to offer a service and the one who will benefit from it.<\/p>\n<p>Generally carried out between companies, the document details the type of service that will be offered, the expected results, execution time, those responsible for the project, among other points.<\/p>\n<p>You can use a similar record when implementing smarketing, detailing each employee&#039;s roles to achieve the end goal. It\u2019s a way to guide teams through the process.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Defina_metas_em_comum\"><\/span><span style=\"font-size: large; color: #ff9900;\"><strong>Set common goals<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Having a shared goal is a way to encourage teams. The main objective sought by both departments is to convert the lead into a customer, right?<\/p>\n<p>Achieving this goal depends on marketing, which will develop the sales funnel, and on salespeople, who need to have a precise approach. Therefore, it is fair that the teams have the same goal, as they will work together.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Integre_as_ferramentas\"><\/span><span style=\"font-size: large; color: #ff9900;\"><strong>Integrate the tools<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When working with marketing and sales in isolation, there is a risk that many qualified leads will be lost along the way and that unqualified leads will reach the end of the funnel, making the sales approach less efficient.<\/p>\n<p>For salespeople to have access to the history of leads nurtured by marketing, there must be a <a href=\"https:\/\/verocontents.com.br\/en\/blog\/inbound-marketing-and-integration\/?utm_source=blog&amp;utm_campaign=rc_blogpost\" target=\"_blank\" rel=\"noopener noreferrer\">tool integration<\/a> used by teams.<\/p>\n<p>Therefore, it is important to have a platform (CRM, automation, marketing, among others) that integrates the sales process and optimizes the sales team&#039;s approach.<\/p>\n<p>Integrating marketing and sales is a trend that is gaining more and more strength in companies. In this article, you saw what smarketing is, the main benefits of this strategy and how to implement it.<\/p>\n<p>Did you like the post? Subscribe to our newsletter and receive more exclusive content!<\/p>","protected":false},"excerpt":{"rendered":"<p>One of the main challenges for a marketing manager is to be able to develop strategies that help the sales team achieve a lot of sales. We know that the relationship between the two sectors is not always easy. Therefore, smarketing emerges as a great way to<\/p>","protected":false},"author":1,"featured_media":2143,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[15],"tags":[38,18,12,53,54],"class_list":["post-2676","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-e-vendas","tag-avaliar-e-evoluir","tag-ferramentas-digitais","tag-marketing-digital","tag-planejamento-estrategico","tag-smarketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Smarketing: como integrar marketing e vendas com o inbound<\/title>\n<meta name=\"description\" content=\"O objetivo do smarketing \u00e9 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