{"id":2674,"date":"2021-06-07T21:53:43","date_gmt":"2021-06-08T00:53:43","guid":{"rendered":"https:\/\/verocontents.com.br\/?p=2674"},"modified":"2025-06-24T22:25:10","modified_gmt":"2025-06-25T01:25:10","slug":"sales-funnel-what-it-is-and-how-it-helps-marketing","status":"publish","type":"post","link":"https:\/\/verocontents.com.br\/en\/blog\/sales-funnel-what-it-is-and-how-it-helps-marketing\/","title":{"rendered":"Sales funnel: what is it and how does it help marketing?"},"content":{"rendered":"<p>You may have heard of the term sales funnel at some point. When we talk about digital marketing, knowledge of the sales funnel is mandatory.<\/p>\n<p>To find out what it is, let&#039;s illustrate the following situation: a user visits your website and starts reading about your products and services. At this moment, he is somehow thinking about whether to purchase your products or services or not.<\/p>\n<p>The knowledge of\u00a0<a href=\"https:\/\/verocontents.com.br\/en\/blog\/adwords-purchasing-journey\/?utm_source=blog&amp;utm_campaign=rc_blogpost\" target=\"_blank\" rel=\"noopener noreferrer\">purchasing journey<\/a>\u00a0of the customer is what makes it possible to plan each stage of the sale. See here the advantages of using a sales funnel and learn how to set it up. Let&#039;s go!<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-black ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Index<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/verocontents.com.br\/en\/blog\/sales-funnel-what-it-is-and-how-it-helps-marketing\/#O_que_e_um_funil_de_vendas\" >What is a sales funnel?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/verocontents.com.br\/en\/blog\/sales-funnel-what-it-is-and-how-it-helps-marketing\/#Como_funciona_o_funil_de_vendas\" >How does the sales funnel work?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/verocontents.com.br\/en\/blog\/sales-funnel-what-it-is-and-how-it-helps-marketing\/#Topo_de_funil\" >Top of funnel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/verocontents.com.br\/en\/blog\/sales-funnel-what-it-is-and-how-it-helps-marketing\/#Meio_de_funil\" >Middle of funnel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/verocontents.com.br\/en\/blog\/sales-funnel-what-it-is-and-how-it-helps-marketing\/#Fundo_de_funil\" >funnel bottom<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/verocontents.com.br\/en\/blog\/sales-funnel-what-it-is-and-how-it-helps-marketing\/#Como_monta-lo\" >How to assemble it?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/verocontents.com.br\/en\/blog\/sales-funnel-what-it-is-and-how-it-helps-marketing\/#1_Chame_a_atencao_do_seu_visitante\" >1. Grab your visitor&#039;s attention<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/verocontents.com.br\/en\/blog\/sales-funnel-what-it-is-and-how-it-helps-marketing\/#2_Capture-o\" >2. Capture it<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/verocontents.com.br\/en\/blog\/sales-funnel-what-it-is-and-how-it-helps-marketing\/#3_Nutra-o\" >3. Nourish it<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/verocontents.com.br\/en\/blog\/sales-funnel-what-it-is-and-how-it-helps-marketing\/#4_Converta\" >4. Convert<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"O_que_e_um_funil_de_vendas\"><\/span><span style=\"font-size: large; color: #ff9900;\"><strong>What is a sales funnel?<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>To begin with, it is important to keep in mind that\u00a0<a href=\"https:\/\/verocontents.com.br\/en\/blog\/results-digital-marketing\/?utm_source=blog&amp;utm_campaign=rc_blogpost\">planning is the basis of any business<\/a>, even more so in the digital world.<\/p>\n<p>A sales funnel is a model that shows a potential customer&#039;s purchasing journey from the moment they make initial contact with your company until they complete the purchase.<\/p>\n<p>The sales funnel varies depending on the type of business and, therefore, it is essential to know how to set it up and have a good understanding of what happens at each stage of the cycle.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Como_funciona_o_funil_de_vendas\"><\/span><span style=\"font-size: large; color: #ff9900;\"><strong>How does the sales funnel work?<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A sales funnel can be roughly divided into 3 parts: top, middle and bottom. Each of them has its own characteristics and, therefore, ends up requiring specific marketing strategies. See below:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Topo_de_funil\"><\/span><span style=\"font-size: large; color: #ff5500;\"><strong>Top of funnel<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In this first stage, users want to solve a problem or satisfy a need and are looking for information about a market. This user is not yet ready to consume the product or service, as they have not yet decided what they want.<\/p>\n<p>Often, at the top of the funnel, the user is not yet aware of their problem to be solved.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Meio_de_funil\"><\/span><span style=\"font-size: large; color: #ff5500;\"><strong>Middle of funnel<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The person is already more informed or educated about a certain subject and is in the process of defining the best solution to the problem. The objective now is to carry out a conversion, transforming it into a <a href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-lead\/\" target=\"_blank\" rel=\"noopener noreferrer\">lead<\/a>, by filling out a form.<\/p>\n<p>For this to happen, it is necessary to offer an incentive in return, such as a\u00a0<a href=\"https:\/\/verocontents.com.br\/en\/blog\/content-production-is-important\/?utm_source=blog&amp;utm_campaign=rc_blogpost\" target=\"_blank\" rel=\"noopener noreferrer\">interesting content material<\/a>, for example. This way, you will be helping him to obtain more information about his problem. And it will also present itself as a possible solution for it.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Fundo_de_funil\"><\/span><span style=\"font-size: large; color: #ff5500;\"><strong>funnel bottom<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The bottom of the funnel is where the lead can become a business opportunity. The user already has more information about the subject and about your company. You have probably already achieved a certain number of conversions on your website and already have several materials from your company.<\/p>\n<p>This is when you must convince your lead about hiring your services or purchasing your product.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Como_monta-lo\"><\/span><span style=\"font-size: large; color: #ff9900;\"><strong>How to assemble it?<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>We suggest that you follow the 4 steps listed below to set up your sales funnel:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Chame_a_atencao_do_seu_visitante\"><\/span><span style=\"font-size: large; color: #ff5500;\"><strong>1. Grab your visitor&#039;s attention<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Try to attract visitors to your website, <a href=\"https:\/\/verocontents.com.br\/en\/blog\/landing-pages-what-they-are-and-how-to-use-them\/\" target=\"_blank\" rel=\"noopener noreferrer\">landing page<\/a>,\u00a0<a href=\"https:\/\/verocontents.com.br\/en\/blog\/why-have-a-corporate-blog\/?utm_source=blog&amp;utm_campaign=rc_blogpost\" target=\"_blank\" rel=\"noopener noreferrer\">blog<\/a>\u00a0or social network profile through digital marketing strategies.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Capture-o\"><\/span><span style=\"font-size: large; color: #ff5500;\"><strong>2. Capture it<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>After catching your visitor&#039;s attention, it&#039;s time to get them to provide contact information so you can start interacting with them.<\/p>\n<p>A commonly used way to do this is to give in exchange a free e-book, with well-thought-out content! There are also other very efficient ways, such as holding webinars, for example, which can also help convert visitors into leads.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Nutra-o\"><\/span><span style=\"font-size: large; color: #ff5500;\"><strong>3. Nourish it<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Nurturing a potential customer means convincing them that your product\/service can be the solution to a problem.<\/p>\n<p>Consumer testimonials and videos are often an efficient way to build company credibility. Techniques such as promotion and free offering of other products are also often used.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Converta\"><\/span><span style=\"font-size: large; color: #ff5500;\"><strong>4. Convert<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Finally, make your potential customer pay the value of your product\/service to solve their problem.<\/p>\n<p>There is no secret: for you to understand your potential customer&#039;s behavior, you need to dedicate time to setting up your business&#039;s sales funnel and, of course, study each part in detail so that it advances through all the stages.<\/p>\n<p>A very common mistake is to focus only on the top of the funnel and then not be clear about what to do until the purchase is completed.<\/p>\n<p>The tip is to observe how much each step costs, what the possible bottlenecks are and the points for improving the process. And don&#039;t forget to review your sales funnel periodically!<\/p>\n<p>Did you like this text about sales funnel? Take advantage of your visit to subscribe to our newsletter!<\/p>\n<div class=\"banner_wrapper\" style=\"\"><div class=\"banner  banner-5437 bottom vert custom-banners-theme-default_style\" style=\"\"><img decoding=\"async\" width=\"215\" height=\"215\" src=\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2025\/02\/Banner-Marketing-Digital-Descomplicado-215x215-1.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2025\/02\/Banner-Marketing-Digital-Descomplicado-215x215-1.jpg 215w, https:\/\/verocontents.com.br\/wp-content\/uploads\/2025\/02\/Banner-Marketing-Digital-Descomplicado-215x215-1-150x150.jpg 150w, https:\/\/verocontents.com.br\/wp-content\/uploads\/2025\/02\/Banner-Marketing-Digital-Descomplicado-215x215-1-12x12.jpg 12w, https:\/\/verocontents.com.br\/wp-content\/uploads\/2025\/02\/Banner-Marketing-Digital-Descomplicado-215x215-1-45x45.jpg 45w\" sizes=\"(max-width: 215px) 100vw, 215px\" \/><a class=\"custom_banners_big_link\"  href=\"https:\/\/materiais.verocontents.com.br\/ebook-marketing-digital-descomplicado\/#utm_source=(direct)&utm_medium=(none)&utm_campaign=(none)&utm_content=&utm_term=&utm_referrer=banner-site\"><\/a><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>You may have heard the term sales funnel at some point. When we talk about digital marketing, knowledge of the sales funnel is mandatory. To understand what it is, let&#039;s illustrate the following situation: a user visits<\/p>","protected":false},"author":1,"featured_media":2157,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[15],"tags":[44,21,43],"class_list":["post-2674","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-e-vendas","tag-funil-de-vendas","tag-inbound-marketing","tag-jornada-de-compra"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Funil de vendas: o que \u00e9 e como ele ajuda o marketing? - Vero Contents<\/title>\n<meta name=\"description\" content=\"O funil de vendas \u00e9 um modelo que mostra a jornada de compra de um cliente potencial desde o momento em que \u00e9 feito um contato inicial at\u00e9 a compra.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/verocontents.com.br\/en\/blog\/sales-funnel-what-it-is-and-how-it-helps-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Funil de vendas: o que \u00e9 e como ele ajuda o marketing?\" \/>\n<meta property=\"og:description\" content=\"O funil de vendas \u00e9 um modelo que mostra a jornada de compra de um cliente potencial desde o momento em que \u00e9 feito um contato inicial at\u00e9 a compra.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/verocontents.com.br\/en\/blog\/sales-funnel-what-it-is-and-how-it-helps-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Vero Contents\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/verocontents\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-08T00:53:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-25T01:25:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2019\/01\/funil-de-vendas-o-que-e-e-como-ele-ajuda-o-marketing-1000x400.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marcel Castilho\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@marcelcast\" \/>\n<meta name=\"twitter:site\" content=\"@marcelcast\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marcel Castilho\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/verocontents.com.br\/blog\/funil-de-vendas-o-que-e-e-como-ele-ajuda-o-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/funil-de-vendas-o-que-e-e-como-ele-ajuda-o-marketing\/\"},\"author\":{\"name\":\"Marcel Castilho\",\"@id\":\"https:\/\/verocontents.com.br\/#\/schema\/person\/bd2c94994384cf33451ed8cd98b183a9\"},\"headline\":\"Funil de vendas: o que \u00e9 e como ele ajuda o marketing?\",\"datePublished\":\"2021-06-08T00:53:43+00:00\",\"dateModified\":\"2025-06-25T01:25:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/funil-de-vendas-o-que-e-e-como-ele-ajuda-o-marketing\/\"},\"wordCount\":833,\"publisher\":{\"@id\":\"https:\/\/verocontents.com.br\/#organization\"},\"image\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/funil-de-vendas-o-que-e-e-como-ele-ajuda-o-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2019\/01\/funil-de-vendas-o-que-e-e-como-ele-ajuda-o-marketing-1000x400.jpeg\",\"keywords\":[\"funil de vendas\",\"inbound marketing\",\"jornada de compra\"],\"articleSection\":[\"Marketing e Vendas\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/verocontents.com.br\/blog\/funil-de-vendas-o-que-e-e-como-ele-ajuda-o-marketing\/\",\"url\":\"https:\/\/verocontents.com.br\/blog\/funil-de-vendas-o-que-e-e-como-ele-ajuda-o-marketing\/\",\"name\":\"Funil de vendas: o que \u00e9 e como ele ajuda o marketing? 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