{"id":2665,"date":"2021-06-03T18:22:59","date_gmt":"2021-06-03T21:22:59","guid":{"rendered":"https:\/\/verocontents.com.br\/?p=2665"},"modified":"2025-02-17T16:40:57","modified_gmt":"2025-02-17T19:40:57","slug":"measure-results-online","status":"publish","type":"post","link":"https:\/\/verocontents.com.br\/en\/blog\/measure-results-online\/","title":{"rendered":"Why is it important to measure results online and how to do it?"},"content":{"rendered":"<p><span style=\"font-size: large;\">Let&#039;s get straight to the point: it is impossible to have a successful digital marketing strategy without knowing how to measure online results. <\/span><\/p>\n<p><span style=\"font-size: large;\">After all, it is from this type of analysis that the company can assess what is working. And what&#039;s going wrong. By measuring results, we can make the necessary adjustments.<\/span><\/p>\n<p><span style=\"font-size: large;\">Don&#039;t forget that one of the main advantages of digital platforms is precisely the use of tools. If it is so obvious, why do many companies fail to take advantage of this information to optimize their investments? The explanation is simple: there is often a lack of knowledge on how to properly use data.<\/span><\/p>\n<p><span style=\"font-size: large;\">Did the subject pique your interest? Then you&#039;re in the right place, because in today&#039;s article we&#039;ll explain what to do to better explore the potential of digital platforms!<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-black ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Index<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/verocontents.com.br\/en\/blog\/measure-results-online\/#Por_que_e_fundamental_definir_KPIs\" >Why is it essential to define KPIs?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/verocontents.com.br\/en\/blog\/measure-results-online\/#Quais_sao_os_KPIs_mais_importantes\" >What are the most important KPIs?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/verocontents.com.br\/en\/blog\/measure-results-online\/#Engajamento\" >Engagement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/verocontents.com.br\/en\/blog\/measure-results-online\/#Alcance\" >Range<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/verocontents.com.br\/en\/blog\/measure-results-online\/#Leads\" >Leads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/verocontents.com.br\/en\/blog\/measure-results-online\/#Clientes\" >Clients<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Por_que_e_fundamental_definir_KPIs\"><\/span><span style=\"font-size: large; color: #ff9900;\"><strong>Why is it essential to define KPIs?<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-size: large;\">The first step to having a successful strategy is to define the most appropriate KPIs (Key Performance Indicator). It is from these Key Performance Indicators that you will be able to extract the information that is most relevant to your business.<\/span><\/p>\n<p><span style=\"font-size: large;\">Note that we are not just talking about knowing how to use metrics and monitoring the performance of your initiatives. Absolute numbers say very little about the actual results obtained by the company. So keep in mind that metrics reports should be used to arrive at the most relevant KPIs for your business.<\/span><\/p>\n<p><span style=\"font-size: large;\">To make this decision, you will need to take into account the objectives set for the venture. And it\u2019s also important to understand what\u2019s behind each indicator! Measuring results online is an art that requires constant dedication and analysis. Check out!<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Quais_sao_os_KPIs_mais_importantes\"><\/span><span style=\"font-size: large; color: #ff9900;\"><strong>What are the most important KPIs?<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Engajamento\"><\/span><span style=\"font-size: large; color: #ff5500;\"><strong>Engagement<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-size: large;\">This is one of the most important KPIs for digital platforms, as it tells us the level of engagement that the brand can obtain with the public. This indicator is calculated by dividing the number of visits received by the volume of interaction.<\/span><\/p>\n<p><span style=\"font-size: large;\">Thus, if we evaluate the <a href=\"https:\/\/verocontents.com.br\/en\/blog\/tips-to-improve-website-performance\/?utm_source=blog&amp;utm_campaign=rc_blogpost\" target=\"_blank\" rel=\"noopener noreferrer\">website performance<\/a>, we will be able to measure our efficiency in order to provoke the user. If we manage to have a high reach, but continue to register low engagement, it is a sign that the page needs adjustments.<\/span><\/p>\n<p><span style=\"font-size: large;\">In social media, then, engagement is the main thermometer of results. There&#039;s no point in having a huge amount of followers if they don&#039;t react to your content. So, pay attention to this KPI.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Alcance\"><\/span><span style=\"font-size: large; color: #ff5500;\"><strong>Range<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-size: large;\">If you work in marketing, you know that reach is a relevant indicator not just for the digital environment. After all, it is by measuring this data that the company knows who received its message.<\/span><\/p>\n<p><span style=\"font-size: large;\">On digital platforms, we use more basic metrics to measure reach, such as those that indicate volume of impressions, traffic, followers, fans or subscribers on a given page.<\/span><\/p>\n<p><span style=\"font-size: large;\">Remember that these measures must be analyzed within a certain context. For example, having a large number of followers on <a href=\"https:\/\/verocontents.com.br\/en\/blog\/why-have-a-corporate-blog\/?utm_source=blog&amp;utm_campaign=rc_blogpost\">corporate blog<\/a> It&#039;s good, but as a business result, we must have a strategy to exploit this brand performance.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Leads\"><\/span><span style=\"font-size: large; color: #ff5500;\"><strong>Leads<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-size: large;\">No matter the objectives set for the digital marketing strategy, everyone wants to reach the <a href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-lead\/\">lead<\/a>. In other words, establish contact with a person who has already shown interest in that product or service.<\/span><\/p>\n<p><span style=\"font-size: large;\">In this case, in addition to being an indicator of the success of the action, we have information at hand that helps guide business initiatives on several fronts. Again: is it worth having a large number of fans on Facebook if the company finds that it cannot generate leads on that channel?<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Clientes\"><\/span><span style=\"font-size: large; color: #ff5500;\"><strong>Clients<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-size: large;\">Customer volume is another indicator that every brand manager knows well. In the case of digital marketing, which has countless options to be worked on, it is essential to analyze this index to understand which alternatives have been more efficient in conversion.<\/span><\/p>\n<p><span style=\"font-size: large;\">Still in relation to this KPI, keep in mind that it is from this that the enterprise can arrive at another essential measure for marketing: ROI \u2014 return obtained on investment.<\/span><\/p>\n<p><span style=\"font-size: large;\">Each company will measure results online depending on the diagnosis of the brand&#039;s situation. However, as you may have noticed, it is not possible to work without defining the appropriate KPIs for the business.<\/span><\/p>\n<p><span style=\"font-size: large;\">Interested in doing this type of monitoring of your <a href=\"https:\/\/verocontents.com.br\/en\/blog\/offline-or-online-which-strategy-is-best\/?utm_source=blog&amp;utm_campaign=rc_blogpost\" target=\"_blank\" rel=\"noopener noreferrer\">strategies<\/a>? Then subscribe to our <a href=\"https:\/\/verocontents.com.br\/en\/?utm_source=blog&amp;utm_campaign=rc_blogpost\" target=\"_blank\" rel=\"noopener noreferrer\">newsletter<\/a> and have access to exclusive content on the subject!<\/span><\/p>\n<div style=\"position: relative; height: 0; padding-bottom: 56.25%;\"><div class=\"banner_wrapper\" style=\"\"><div class=\"banner  banner-285 bottom vert custom-banners-theme-default_style\" style=\"\"><img decoding=\"async\" width=\"215\" height=\"215\" src=\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/03\/Banner-Como-Mensurar-e-Otimizar-Canais-215x215-1.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/03\/Banner-Como-Mensurar-e-Otimizar-Canais-215x215-1.jpg 215w, https:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/03\/Banner-Como-Mensurar-e-Otimizar-Canais-215x215-1-150x150.jpg 150w, https:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/03\/Banner-Como-Mensurar-e-Otimizar-Canais-215x215-1-12x12.jpg 12w, https:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/03\/Banner-Como-Mensurar-e-Otimizar-Canais-215x215-1-45x45.jpg 45w\" sizes=\"(max-width: 215px) 100vw, 215px\" \/><a class=\"custom_banners_big_link\"  href=\"https:\/\/materiais.verocontents.com.br\/ebook-canais-de-marketing-digital\/#utm_source=(direct)&utm_medium=(none)&utm_campaign=(none)&utm_content=&utm_term=&utm_referrer=banner-site\"><\/a><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Let&#039;s get straight to the point: it&#039;s impossible to have a successful digital marketing strategy without knowing how to measure online results. After all, it&#039;s through this type of analysis that the company can assess what&#039;s working. And what&#039;s not working?<\/p>","protected":false},"author":1,"featured_media":2164,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[337,15],"tags":[38,51,12,52],"class_list":["post-2665","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics","category-marketing-e-vendas","tag-avaliar-e-evoluir","tag-kpis","tag-marketing-digital","tag-roi"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Por que \u00e9 importante mensurar resultados online e como fazer isso?<\/title>\n<meta name=\"description\" content=\"Vamos direto ao ponto: \u00e9 imposs\u00edvel ter uma estrat\u00e9gia de marketing digital bem-sucedida sem saber como mensurar resultados online.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/verocontents.com.br\/en\/blog\/measure-results-online\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Por que \u00e9 importante mensurar resultados online e como fazer isso?\" \/>\n<meta property=\"og:description\" content=\"Vamos direto ao ponto: \u00e9 imposs\u00edvel ter uma estrat\u00e9gia de marketing digital bem-sucedida sem saber como mensurar resultados online.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/verocontents.com.br\/en\/blog\/measure-results-online\/\" \/>\n<meta property=\"og:site_name\" content=\"Vero Contents\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/verocontents\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-03T21:22:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-17T19:40:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2019\/01\/por-que-e-importante-mensurar-resultados-online-e-como-fazer-isso-1000x400.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marcel Castilho\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@marcelcast\" \/>\n<meta name=\"twitter:site\" content=\"@marcelcast\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marcel Castilho\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/verocontents.com.br\/blog\/mensurar-resultados-online\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/mensurar-resultados-online\/\"},\"author\":{\"name\":\"Marcel Castilho\",\"@id\":\"https:\/\/verocontents.com.br\/#\/schema\/person\/bd2c94994384cf33451ed8cd98b183a9\"},\"headline\":\"Por que \u00e9 importante mensurar resultados online e como fazer isso?\",\"datePublished\":\"2021-06-03T21:22:59+00:00\",\"dateModified\":\"2025-02-17T19:40:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/mensurar-resultados-online\/\"},\"wordCount\":803,\"publisher\":{\"@id\":\"https:\/\/verocontents.com.br\/#organization\"},\"image\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/mensurar-resultados-online\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2019\/01\/por-que-e-importante-mensurar-resultados-online-e-como-fazer-isso-1000x400.jpeg\",\"keywords\":[\"avaliar e evoluir\",\"kpis\",\"marketing digital\",\"ROI\"],\"articleSection\":[\"Analytics\",\"Marketing e Vendas\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/verocontents.com.br\/blog\/mensurar-resultados-online\/\",\"url\":\"https:\/\/verocontents.com.br\/blog\/mensurar-resultados-online\/\",\"name\":\"Por que \u00e9 importante mensurar resultados online e como fazer isso?\",\"isPartOf\":{\"@id\":\"https:\/\/verocontents.com.br\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/mensurar-resultados-online\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/mensurar-resultados-online\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2019\/01\/por-que-e-importante-mensurar-resultados-online-e-como-fazer-isso-1000x400.jpeg\",\"datePublished\":\"2021-06-03T21:22:59+00:00\",\"dateModified\":\"2025-02-17T19:40:57+00:00\",\"description\":\"Vamos direto ao ponto: \u00e9 imposs\u00edvel ter uma estrat\u00e9gia de marketing digital bem-sucedida sem saber como mensurar resultados online.\",\"breadcrumb\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/mensurar-resultados-online\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/verocontents.com.br\/blog\/mensurar-resultados-online\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/verocontents.com.br\/blog\/mensurar-resultados-online\/#primaryimage\",\"url\":\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2019\/01\/por-que-e-importante-mensurar-resultados-online-e-como-fazer-isso-1000x400.jpeg\",\"contentUrl\":\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2019\/01\/por-que-e-importante-mensurar-resultados-online-e-como-fazer-isso-1000x400.jpeg\",\"width\":1000,\"height\":400,\"caption\":\"Porque \u00e9 importante mensurar resultados online - Vero Contents\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/verocontents.com.br\/blog\/mensurar-resultados-online\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/verocontents.com.br\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Por que \u00e9 importante mensurar resultados online e como fazer isso?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/verocontents.com.br\/#website\",\"url\":\"https:\/\/verocontents.com.br\/\",\"name\":\"Vero Contents\",\"description\":\"Ag\u00eancia de Marketing Digital e Inbound Marketing\",\"publisher\":{\"@id\":\"https:\/\/verocontents.com.br\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/verocontents.com.br\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/verocontents.com.br\/#organization\",\"name\":\"Vero Contents\",\"url\":\"https:\/\/verocontents.com.br\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/verocontents.com.br\/#\/schema\/logo\/image\/\",\"url\":\"http:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/02\/logo-vero-contents.png\",\"contentUrl\":\"http:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/02\/logo-vero-contents.png\",\"width\":240,\"height\":70,\"caption\":\"Vero Contents\"},\"image\":{\"@id\":\"https:\/\/verocontents.com.br\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/verocontents\/\",\"https:\/\/x.com\/marcelcast\",\"https:\/\/www.instagram.com\/verocommkt\/\",\"https:\/\/www.linkedin.com\/company\/vero-comunica-o-e-marketing\",\"http:\/\/www.pinterest.com\/marcelcsouza\",\"https:\/\/www.youtube.com\/channel\/UC0HHv6AQKtsUWqa21C5gX9Q\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/verocontents.com.br\/#\/schema\/person\/bd2c94994384cf33451ed8cd98b183a9\",\"name\":\"Marcel Castilho\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/verocontents.com.br\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/verocontents.com.br\/wp-content\/litespeed\/avatar\/8ff3e640d3f2f1ea324d691e4322e604.jpg?ver=1775128862\",\"contentUrl\":\"https:\/\/verocontents.com.br\/wp-content\/litespeed\/avatar\/8ff3e640d3f2f1ea324d691e4322e604.jpg?ver=1775128862\",\"caption\":\"Marcel Castilho\"},\"description\":\"Marcel Castilho \u00e9 especialista em marketing digital, neuromarketing, neuroci\u00eancia, mindfulness e psicologia positiva. Al\u00e9m de publicit\u00e1rio, tamb\u00e9m \u00e9 Master em Programa\u00e7\u00e3o Neurolingu\u00edstica. \u00c9 fundador, propriet\u00e1rio e CEO da Vero Contentes e da ag\u00eancia offline VeroCom.\",\"sameAs\":[\"https:\/\/verocontents.com.br\",\"https:\/\/www.instagram.com\/marcel.castilho.souza\/\",\"https:\/\/br.linkedin.com\/in\/marcel-castilho-e-souza\",\"https:\/\/x.com\/marcelcast\"],\"gender\":\"Masculino\",\"knowsAbout\":[\"Marketing Digital\",\"Inbound Marketing\",\"SEO\",\"SEM\",\"Psicologia Positiva\",\"Mindfulness\",\"Neuromarketing\",\"Neuroci\u00eancia\"],\"knowsLanguage\":[\"Portugu\u00eas\",\"Ingl\u00eas\"],\"jobTitle\":\"Propriet\u00e1rio\",\"worksFor\":\"Vero Contents\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Why is it important to measure results online and how to do it?","description":"Let&#039;s get straight to the point: it is impossible to have a successful digital marketing strategy without knowing how to measure online results.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/verocontents.com.br\/en\/blog\/measure-results-online\/","og_locale":"en_US","og_type":"article","og_title":"Por que \u00e9 importante mensurar resultados online e como fazer isso?","og_description":"Vamos direto ao ponto: \u00e9 imposs\u00edvel ter uma estrat\u00e9gia de marketing digital bem-sucedida sem saber como mensurar resultados online.","og_url":"https:\/\/verocontents.com.br\/en\/blog\/measure-results-online\/","og_site_name":"Vero Contents","article_publisher":"https:\/\/www.facebook.com\/verocontents\/","article_published_time":"2021-06-03T21:22:59+00:00","article_modified_time":"2025-02-17T19:40:57+00:00","og_image":[{"width":1000,"height":400,"url":"https:\/\/verocontents.com.br\/wp-content\/uploads\/2019\/01\/por-que-e-importante-mensurar-resultados-online-e-como-fazer-isso-1000x400.jpeg","type":"image\/jpeg"}],"author":"Marcel Castilho","twitter_card":"summary_large_image","twitter_creator":"@marcelcast","twitter_site":"@marcelcast","twitter_misc":{"Written by":"Marcel Castilho","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/verocontents.com.br\/blog\/mensurar-resultados-online\/#article","isPartOf":{"@id":"https:\/\/verocontents.com.br\/blog\/mensurar-resultados-online\/"},"author":{"name":"Marcel Castilho","@id":"https:\/\/verocontents.com.br\/#\/schema\/person\/bd2c94994384cf33451ed8cd98b183a9"},"headline":"Por que \u00e9 importante mensurar resultados online e como fazer isso?","datePublished":"2021-06-03T21:22:59+00:00","dateModified":"2025-02-17T19:40:57+00:00","mainEntityOfPage":{"@id":"https:\/\/verocontents.com.br\/blog\/mensurar-resultados-online\/"},"wordCount":803,"publisher":{"@id":"https:\/\/verocontents.com.br\/#organization"},"image":{"@id":"https:\/\/verocontents.com.br\/blog\/mensurar-resultados-online\/#primaryimage"},"thumbnailUrl":"https:\/\/verocontents.com.br\/wp-content\/uploads\/2019\/01\/por-que-e-importante-mensurar-resultados-online-e-como-fazer-isso-1000x400.jpeg","keywords":["avaliar e evoluir","kpis","marketing digital","ROI"],"articleSection":["Analytics","Marketing e Vendas"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/verocontents.com.br\/blog\/mensurar-resultados-online\/","url":"https:\/\/verocontents.com.br\/blog\/mensurar-resultados-online\/","name":"Why is it important to measure results online and how to do it?","isPartOf":{"@id":"https:\/\/verocontents.com.br\/#website"},"primaryImageOfPage":{"@id":"https:\/\/verocontents.com.br\/blog\/mensurar-resultados-online\/#primaryimage"},"image":{"@id":"https:\/\/verocontents.com.br\/blog\/mensurar-resultados-online\/#primaryimage"},"thumbnailUrl":"https:\/\/verocontents.com.br\/wp-content\/uploads\/2019\/01\/por-que-e-importante-mensurar-resultados-online-e-como-fazer-isso-1000x400.jpeg","datePublished":"2021-06-03T21:22:59+00:00","dateModified":"2025-02-17T19:40:57+00:00","description":"Let&#039;s get straight to the point: it is impossible to have a successful digital marketing strategy without knowing how to measure online results.","breadcrumb":{"@id":"https:\/\/verocontents.com.br\/blog\/mensurar-resultados-online\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/verocontents.com.br\/blog\/mensurar-resultados-online\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/verocontents.com.br\/blog\/mensurar-resultados-online\/#primaryimage","url":"https:\/\/verocontents.com.br\/wp-content\/uploads\/2019\/01\/por-que-e-importante-mensurar-resultados-online-e-como-fazer-isso-1000x400.jpeg","contentUrl":"https:\/\/verocontents.com.br\/wp-content\/uploads\/2019\/01\/por-que-e-importante-mensurar-resultados-online-e-como-fazer-isso-1000x400.jpeg","width":1000,"height":400,"caption":"Porque \u00e9 importante mensurar resultados online - Vero Contents"},{"@type":"BreadcrumbList","@id":"https:\/\/verocontents.com.br\/blog\/mensurar-resultados-online\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/verocontents.com.br\/"},{"@type":"ListItem","position":2,"name":"Por que \u00e9 importante mensurar resultados online e como fazer isso?"}]},{"@type":"WebSite","@id":"https:\/\/verocontents.com.br\/#website","url":"https:\/\/verocontents.com.br\/","name":"Vero Contents","description":"Digital Marketing and Inbound Marketing Agency","publisher":{"@id":"https:\/\/verocontents.com.br\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/verocontents.com.br\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/verocontents.com.br\/#organization","name":"Vero Contents","url":"https:\/\/verocontents.com.br\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/verocontents.com.br\/#\/schema\/logo\/image\/","url":"http:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/02\/logo-vero-contents.png","contentUrl":"http:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/02\/logo-vero-contents.png","width":240,"height":70,"caption":"Vero Contents"},"image":{"@id":"https:\/\/verocontents.com.br\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/verocontents\/","https:\/\/x.com\/marcelcast","https:\/\/www.instagram.com\/verocommkt\/","https:\/\/www.linkedin.com\/company\/vero-comunica-o-e-marketing","http:\/\/www.pinterest.com\/marcelcsouza","https:\/\/www.youtube.com\/channel\/UC0HHv6AQKtsUWqa21C5gX9Q"]},{"@type":"Person","@id":"https:\/\/verocontents.com.br\/#\/schema\/person\/bd2c94994384cf33451ed8cd98b183a9","name":"Marcel Castilho","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/verocontents.com.br\/#\/schema\/person\/image\/","url":"https:\/\/verocontents.com.br\/wp-content\/litespeed\/avatar\/8ff3e640d3f2f1ea324d691e4322e604.jpg?ver=1775128862","contentUrl":"https:\/\/verocontents.com.br\/wp-content\/litespeed\/avatar\/8ff3e640d3f2f1ea324d691e4322e604.jpg?ver=1775128862","caption":"Marcel Castilho"},"description":"Marcel Castilho is a specialist in digital marketing, neuromarketing, neuroscience, mindfulness and positive psychology. In addition to being an advertiser, he also has a Master&#039;s degree in Neurolinguistic Programming. He is the founder, owner and CEO of Vero Contentes and the offline agency VeroCom.","sameAs":["https:\/\/verocontents.com.br","https:\/\/www.instagram.com\/marcel.castilho.souza\/","https:\/\/br.linkedin.com\/in\/marcel-castilho-e-souza","https:\/\/x.com\/marcelcast"],"gender":"Masculino","knowsAbout":["Marketing Digital","Inbound Marketing","SEO","SEM","Psicologia Positiva","Mindfulness","Neuromarketing","Neuroci\u00eancia"],"knowsLanguage":["Portugu\u00eas","Ingl\u00eas"],"jobTitle":"Propriet\u00e1rio","worksFor":"Vero Contents"}]}},"_links":{"self":[{"href":"https:\/\/verocontents.com.br\/en\/wp-json\/wp\/v2\/posts\/2665","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/verocontents.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/verocontents.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/verocontents.com.br\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/verocontents.com.br\/en\/wp-json\/wp\/v2\/comments?post=2665"}],"version-history":[{"count":2,"href":"https:\/\/verocontents.com.br\/en\/wp-json\/wp\/v2\/posts\/2665\/revisions"}],"predecessor-version":[{"id":5446,"href":"https:\/\/verocontents.com.br\/en\/wp-json\/wp\/v2\/posts\/2665\/revisions\/5446"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/verocontents.com.br\/en\/wp-json\/wp\/v2\/media\/2164"}],"wp:attachment":[{"href":"https:\/\/verocontents.com.br\/en\/wp-json\/wp\/v2\/media?parent=2665"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/verocontents.com.br\/en\/wp-json\/wp\/v2\/categories?post=2665"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/verocontents.com.br\/en\/wp-json\/wp\/v2\/tags?post=2665"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}