{"id":2664,"date":"2025-06-19T10:00:10","date_gmt":"2025-06-19T13:00:10","guid":{"rendered":"https:\/\/verocontents.com.br\/?p=2664"},"modified":"2025-06-26T23:13:59","modified_gmt":"2025-06-27T02:13:59","slug":"what-is-link-building","status":"publish","type":"post","link":"https:\/\/verocontents.com.br\/en\/blog\/what-is-link-building\/","title":{"rendered":"What is link building and why you should do it"},"content":{"rendered":"<p data-start=\"1846\" data-end=\"2123\">If you\u2019ve ever wondered why some websites appear at the top of Google even without advertising, the answer may lie in one powerful word: link building. But be careful \u2014 we\u2019re not talking about just any links. We\u2019re talking about relevance, authority, and digital trust.<\/p>\n<p data-start=\"2125\" data-end=\"2468\">Yes, links are like votes. But just like in real life, not every vote carries the same weight. So in this article, we\u2019ll dive deep into this essential SEO strategy and show you why it should be part of your digital marketing plan \u2014 especially if you\u2019re a marketing manager looking to scale results with predictability.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-black ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Index<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-link-building\/#O_que_e_link_building\" >What is link building?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-link-building\/#Tipos_de_links\" >Link types<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-link-building\/#Por_que_o_link_building_e_tao_importante_para_o_SEO\" >Why is link building so important for SEO?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-link-building\/#Autoridade_de_dominio\" >Domain Authority<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-link-building\/#Trafego_qualificado_e_SEO_off-page\" >Qualified traffic and off-page SEO<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-link-building\/#Como_funciona_o_algoritmo_do_Google_em_relacao_aos_links\" >How does Google&#039;s algorithm work in relation to links?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-link-building\/#O_papel_do_PageRank_ainda_hoje\" >The role of PageRank today<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-link-building\/#Relevancia_e_contexto\" >Relevance and context<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-link-building\/#Como_analisar_links_externos\" >How to analyze external links<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-link-building\/#Domain_Authority_ou_Autoridade_de_Dominio\" >Domain Authority or Domain Authority<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-link-building\/#Ancor_Text_ou_Texto_Ancora\" >Anchor Text<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-link-building\/#Nofollow\" >Nofollow<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-link-building\/#Outbound\" >Outbound<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-link-building\/#Ferramentas_de_Analise\" >Analysis Tools<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-link-building\/#Estrategias_eficazes_de_link_building\" >Effective link building strategies<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-link-building\/#Conteudo_de_valor_e_guest_posts\" >Valuable content and guest posts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-link-building\/#Link_bait_e_campanhas_de_Digital_PR\" >Link bait and Digital PR campaigns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-link-building\/#Parcerias_e_citacoes_organicas\" >Partnerships and organic citations<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-link-building\/#Tecnicas_praticas_para_gerar_backlinks_de_qualidade\" >Practical techniques for generating quality backlinks<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-link-building\/#Como_prospectar_oportunidades_reais\" >How to prospect real opportunities<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-link-building\/#Ferramentas_uteis_para_encontrar_backlinks\" >Useful tools for finding backlinks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-link-building\/#Como_fazer_um_bom_pitch_para_guest_post\" >How to make a good pitch for a guest post<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-link-building\/#O_que_nao_fazer_para_obter_links_externos\" >What not to do to get external links<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-link-building\/#Black_Hat\" >Black Hat<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-link-building\/#Links_toxicos_e_sobrecarga_de_otimizacao\" >Toxic links and optimization overload<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-link-building\/#Estrategias_ultrapassadas_e_ineficientes\" >Outdated and inefficient strategies<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-link-building\/#Link_building_para_empresas_medias_e_marketing_B2B\" >Link building for medium-sized companies and B2B marketing<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-link-building\/#Casos_comuns_enfrentados_por_gerentes_de_marketing\" >Common Cases Faced by Marketing Managers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-link-building\/#Como_escalar_sem_sobrecarregar_a_equipe\" >How to scale without overwhelming your team<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-link-building\/#Inbound_marketing_e_link_building_lado_a_lado\" >Inbound marketing and link building side by side<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-link-building\/#Conclusao\" >Conclusion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-link-building\/#FAQ_%E2%80%93_Perguntas_Frequentes_sobre_Link_Building\" >FAQ \u2013 Frequently Asked Questions about Link Building<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-link-building\/#1_O_que_e_link_building\" >1. What is link building?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-link-building\/#2_Link_building_ainda_funciona_em_2025\" >2. Does link building still work in 2025?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-35\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-link-building\/#3_E_possivel_fazer_link_building_sem_agencia\" >3. Is it possible to do link building without an agency?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-36\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-link-building\/#4_Quantos_backlinks_preciso_para_ranquear\" >4. How many backlinks do I need to rank?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-37\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-link-building\/#5_Quais_sao_os_riscos_do_link_building_mal_feito\" >5. What are the risks of poorly done link building?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 data-start=\"2125\" data-end=\"2468\"><span class=\"ez-toc-section\" id=\"O_que_e_link_building\"><\/span>What is link building?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"2529\" data-end=\"2756\"><strong data-start=\"2529\" data-end=\"2625\">Link building is the practice of gaining external links from other websites pointing to yours.<\/strong> These links are called \u201c<a href=\"https:\/\/verocontents.com.br\/en\/blog\/how-to-build-quality-backlinks\/\">backlinks<\/a>\u201d and function as recommendations that reinforce your authority in search engines.<\/p>\n<h3 data-start=\"2758\" data-end=\"2776\"><span class=\"ez-toc-section\" id=\"Tipos_de_links\"><\/span>Link types<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul data-start=\"2778\" data-end=\"3045\">\n<li data-start=\"2778\" data-end=\"2840\">\n<p data-start=\"2780\" data-end=\"2840\">Internal links: Connect pages within the website itself.<\/p>\n<\/li>\n<li data-start=\"2841\" data-end=\"2900\">\n<p data-start=\"2843\" data-end=\"2900\">External links: Take the visitor to another domain.<\/p>\n<\/li>\n<li data-start=\"2901\" data-end=\"3045\">\n<p data-start=\"2903\" data-end=\"3045\">Backlinks (or inbound links): These are the links that other websites point to yours. And they are exactly what makes the magic of link building.<\/p>\n<\/li>\n<\/ul>\n<p>To reinforce this authority, Google considers three factors for <strong>link building<\/strong>: relevance, quantity and quality. Thus, traffic generation is an important point in the marketing strategy. <strong>link building<\/strong>. On the other hand, the better this link is, the more qualified the audience of your blog\/website will be and the greater the weight of this link will be for the ranking of your website in relation to external links.<\/p>\n<p>Therefore, the more relevant these links are, the better for your site&#039;s ranking. And also without forgetting that you must have a good number of links.<\/p>\n<h2 data-start=\"3052\" data-end=\"3110\"><span class=\"ez-toc-section\" id=\"Por_que_o_link_building_e_tao_importante_para_o_SEO\"><\/span>Why is link building so important for SEO?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 data-start=\"3112\" data-end=\"3137\"><span class=\"ez-toc-section\" id=\"Autoridade_de_dominio\"><\/span>Domain Authority<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"3139\" data-end=\"3367\">Google interprets backlinks as a signal that your content is trustworthy and relevant. The more quality links you receive, the higher your <strong data-start=\"3284\" data-end=\"3309\">domain authority<\/strong>, and the greater the chance of appearing well positioned in searches.<\/p>\n<blockquote><p><strong><em>\u201cLink building is one of the main factors that determine a website\u2019s ranking in Google results.\u201d<\/em><\/strong><\/p><\/blockquote>\n<h3 data-start=\"3500\" data-end=\"3538\"><span class=\"ez-toc-section\" id=\"Trafego_qualificado_e_SEO_off-page\"><\/span>Qualified traffic and off-page SEO<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"3540\" data-end=\"3742\">In addition to positioning, a well-placed backlink can attract qualified visitors, increase time spent on the site and even generate leads \u2014 especially in inbound marketing strategies.<\/p>\n<h2 data-start=\"3749\" data-end=\"3812\"><span class=\"ez-toc-section\" id=\"Como_funciona_o_algoritmo_do_Google_em_relacao_aos_links\"><\/span>How does Google&#039;s algorithm work in relation to links?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 data-start=\"3814\" data-end=\"3848\"><span class=\"ez-toc-section\" id=\"O_papel_do_PageRank_ainda_hoje\"><\/span>The role of PageRank today<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"3850\" data-end=\"4078\">PageRank, <a href=\"https:\/\/verocontents.com.br\/en\/blog\/google-algorithm-changed-in-2024-find-out-the-details-2\/\">algorithm<\/a> Created by Larry Page (founder of Google), it still influences the way links are evaluated. Although it has evolved, the principle remains: <strong data-start=\"4016\" data-end=\"4077\">each link is a vote, but not all votes are worth the same<\/strong>.<\/p>\n<h3 data-start=\"4080\" data-end=\"4105\"><span class=\"ez-toc-section\" id=\"Relevancia_e_contexto\"><\/span>Relevance and context<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"4107\" data-end=\"4241\">It\u2019s not enough to have lots of links \u2014 they need to come from sites that are relevant to your niche, have related content, and are an authority on the topic.<\/p>\n<h2 data-start=\"4107\" data-end=\"4241\"><span class=\"ez-toc-section\" id=\"Como_analisar_links_externos\"><\/span>How to analyze external links<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>To understand the relevance of external links and know where to look for quality links, you must know how to analyze some metrics. Let&#039;s check them:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Domain_Authority_ou_Autoridade_de_Dominio\"><\/span>Domain Authority or Domain Authority<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This metric determines the potential that a given page has for good positioning in search results. There are several points that the metric takes into account, such as quality and quantity of outgoing links, diversity of these links and proportion of follow and nofollow links (see below).<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Ancor_Text_ou_Texto_Ancora\"><\/span><span style=\"color: #000000;\">Anchor Text<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Anchor text is the text that appears in a hyperlink. Generally, it appears in a different color and underlined, as we are used to. This text is extremely important, as search engines \u201csee\u201d it to define the relevance of the landing page.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Nofollow\"><\/span><span style=\"color: #000000;\">Nofollow<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Nofollow links are those that are not considered by robots, in order to avoid SPAM. They are generally used on social networking sites, blog comments, etc. Thus, this attribute will tell the search engine that this link should not influence the ranking of the destination to which it points.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Outbound\"><\/span><span style=\"color: #000000;\">Outbound<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The number of external links on a page is called outbound.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Ferramentas_de_Analise\"><\/span>Analysis Tools<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>There are several tools for analyzing external links. O <a href=\"https:\/\/verocontents.com.br\/en\/blog\/tips-to-make-the-most-of-google-search-console\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Search Console<\/a> is one of the main ones and can be used in conjunction with Google Analytics and Google Ads, which will make your SEM work more assertive. In addition, it is free, and Search Console allows you to manage problems on your website and carry out important optimizations.<\/p>\n<p>The <a href=\"https:\/\/moz.com\/link-explorer\" target=\"_blank\" rel=\"noopener noreferrer\">Link Explorer<\/a>, from the company Moz, a reference in the SEO market, offers some tools that are also free. The tool provides reports on broken links, competitors, backlinks, anchor texts and link building opportunities.<\/p>\n<p>The <a href=\"https:\/\/pt.majestic.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Majestic SEO<\/a> focuses on backlink analysis, with indicators such as citation flow and trust flow, which estimate backlink scores.<\/p>\n<h2 data-start=\"4248\" data-end=\"4291\"><span class=\"ez-toc-section\" id=\"Estrategias_eficazes_de_link_building\"><\/span>Effective link building strategies<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 data-start=\"4293\" data-end=\"4328\"><span class=\"ez-toc-section\" id=\"Conteudo_de_valor_e_guest_posts\"><\/span>Valuable content and guest posts<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"4330\" data-end=\"4615\">Creating useful, in-depth, and original content is the first step. When you do this consistently, other sites will naturally want to cite you. Additionally, guest posting \u2014 articles published on partner blogs \u2014 is a powerful way to build authority and backlinks.<\/p>\n<blockquote>\n<p data-start=\"4330\" data-end=\"4615\"><strong><em data-start=\"4620\" data-end=\"4737\">\u201cGuest posts are one of the safest and most effective strategies for gaining quality backlinks.\u201d<\/em><\/strong><\/p>\n<\/blockquote>\n<h3 data-start=\"4739\" data-end=\"4778\"><span class=\"ez-toc-section\" id=\"Link_bait_e_campanhas_de_Digital_PR\"><\/span>Link bait and Digital PR campaigns<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"4780\" data-end=\"5032\">Content that goes viral or brings new data works as \u201clink bait\u201d \u2014 the famous link bait. On the other hand, <a href=\"https:\/\/verocontents.com.br\/en\/blog\/digital-what-is-it\/\">Digital PR<\/a> seeks to insert your brand in news, mentions and strategic portals. This generates valuable backlinks and increases brand recognition.<\/p>\n<h3 data-start=\"5034\" data-end=\"5068\"><span class=\"ez-toc-section\" id=\"Parcerias_e_citacoes_organicas\"><\/span>Partnerships and organic citations<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"5070\" data-end=\"5245\">Establishing relationships with influencers, experts and other players in your market can generate spontaneous links, in addition to strengthening your digital authority network.<\/p>\n<h2 data-start=\"5252\" data-end=\"5309\"><span class=\"ez-toc-section\" id=\"Tecnicas_praticas_para_gerar_backlinks_de_qualidade\"><\/span>Practical techniques for generating quality backlinks<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 data-start=\"5311\" data-end=\"5350\"><span class=\"ez-toc-section\" id=\"Como_prospectar_oportunidades_reais\"><\/span>How to prospect real opportunities<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"5352\" data-end=\"5548\">Use tools like Ahrefs, SEMrush, or Ubersuggest to identify sites that already mention your topic but haven\u2019t linked to you. Approach these publishers with a well-crafted pitch and offer value.<\/p>\n<h3 data-start=\"5550\" data-end=\"5596\"><span class=\"ez-toc-section\" id=\"Ferramentas_uteis_para_encontrar_backlinks\"><\/span>Useful tools for finding backlinks<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul data-start=\"5598\" data-end=\"5786\">\n<li data-start=\"5598\" data-end=\"5646\">\n<p data-start=\"5600\" data-end=\"5646\"><strong data-start=\"5600\" data-end=\"5610\">Ahrefs<\/strong>: Analyzes competitors&#039; backlinks.<\/p>\n<\/li>\n<li data-start=\"5647\" data-end=\"5710\">\n<p data-start=\"5649\" data-end=\"5710\"><strong data-start=\"5649\" data-end=\"5660\">SEMrush<\/strong>: Monitors keywords and link opportunities.<\/p>\n<\/li>\n<li data-start=\"5711\" data-end=\"5786\">\n<p data-start=\"5713\" data-end=\"5786\"><strong data-start=\"5713\" data-end=\"5726\">Hunter.io<\/strong>: Discover contact emails for guest post approaches.<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"5788\" data-end=\"5831\"><span class=\"ez-toc-section\" id=\"Como_fazer_um_bom_pitch_para_guest_post\"><\/span>How to make a good pitch for a guest post<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"5833\" data-end=\"6019\">Be direct, show that you have studied the site, suggest relevant titles and send an example of an article that has already been published. Avoid generic models. The secret is to generate value for both parties.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"O_que_nao_fazer_para_obter_links_externos\"><\/span><span style=\"color: #000000;\">What not to do to get external links<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Black_Hat\"><\/span>Black Hat<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A few years ago, with the aim of creating relevance, some websites used a strategy that Google came to understand as SEO cheating: Black Hat SEO. After all, Google&#039;s objective is to provide the best answer to a specific question asked by the user, leading to a results display page (<a href=\"https:\/\/verocontents.com.br\/en\/blog\/after-all-what-is-serp\/\" target=\"_blank\" rel=\"noopener noreferrer\">SERP<\/a>). Therefore, it became necessary to understand how these links were generated and whether or not they were relevant to the user.<\/p>\n<p>Black Hat consists of including dozens or hundreds of links within the website to create false relevance within the website&#039;s pages, creating a network of links. This was not always done as a \u201ctrick\u201d. It was an SEO technique that ended up being penalized with the evolution of Google&#039;s algorithms.<\/p>\n<p>Therefore, it is a technique to be avoided, as it can have bad consequences for your SEO strategy. The best thing is to always produce good content and bring good external links to your website.<\/p>\n<h3 data-start=\"6261\" data-end=\"6305\"><span class=\"ez-toc-section\" id=\"Links_toxicos_e_sobrecarga_de_otimizacao\"><\/span>Toxic links and optimization overload<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"6307\" data-end=\"6504\">Links from spammy or shady websites can hurt your authority. Also, focusing only on backlinks without looking at the rest of your SEO (on-page, technical, and content) is a strategic mistake.<\/p>\n<h3 data-start=\"6506\" data-end=\"6550\"><span class=\"ez-toc-section\" id=\"Estrategias_ultrapassadas_e_ineficientes\"><\/span>Outdated and inefficient strategies<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"6552\" data-end=\"6742\">Copying old techniques that don\u2019t consider user experience and context can waste time and energy. In this sense, link building needs to be smart, relevant and aligned with your funnel.<\/p>\n<h2 data-start=\"6749\" data-end=\"6805\"><span class=\"ez-toc-section\" id=\"Link_building_para_empresas_medias_e_marketing_B2B\"><\/span>Link building for medium-sized companies and B2B marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 data-start=\"6807\" data-end=\"6861\"><span class=\"ez-toc-section\" id=\"Casos_comuns_enfrentados_por_gerentes_de_marketing\"><\/span>Common Cases Faced by Marketing Managers<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"6863\" data-end=\"7085\">It\u2019s common to see medium-sized companies trying to do SEO on their own, hiring freelancers without a clear strategy, or creating isolated posts that don\u2019t bring results. After all, without link building, digital authority simply doesn\u2019t grow.<\/p>\n<h3 data-start=\"7087\" data-end=\"7130\"><span class=\"ez-toc-section\" id=\"Como_escalar_sem_sobrecarregar_a_equipe\"><\/span>How to scale without overwhelming your team<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"7132\" data-end=\"7359\">Automating part of the process, relying on a strategic agency and prioritizing high-authority channels can reduce the burden on the internal team, which is often lean and overworked.<\/p>\n<blockquote>\n<p data-start=\"7361\" data-end=\"7511\"><strong><em data-start=\"7364\" data-end=\"7511\">\u201cFor medium-sized companies, well-executed link building accelerates the return on inbound marketing without requiring an internal team for everything.\u201d<\/em><\/strong><\/p>\n<\/blockquote>\n<h3 data-start=\"7513\" data-end=\"7562\"><span class=\"ez-toc-section\" id=\"Inbound_marketing_e_link_building_lado_a_lado\"><\/span>Inbound marketing and link building side by side<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"7564\" data-end=\"7806\">Content created to nurture leads can also be designed to attract links. A good example of this is comprehensive guides, glossaries, and case studies \u2014 materials with high citation and sharing potential.<\/p>\n<h2 data-start=\"7813\" data-end=\"7828\"><span class=\"ez-toc-section\" id=\"Conclusao\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"7830\" data-end=\"8306\">Link building is not an outdated tactic, nor is it a cheap trick to get higher on Google. As such, it is an essential part of any true SEO strategy \u2014 especially for companies that need to justify their investments with a tangible ROI.<\/p>\n<p data-start=\"7830\" data-end=\"8306\">Therefore, invest in valuable content and digital relationships. This way, you will build a solid reputation, improve your organic positioning and, consequently, attract qualified visitors. And the best part: without relying exclusively on paid media.<\/p>\n<h2 data-start=\"8313\" data-end=\"8371\"><span class=\"ez-toc-section\" id=\"FAQ_%E2%80%93_Perguntas_Frequentes_sobre_Link_Building\"><\/span>FAQ \u2013 Frequently Asked Questions about Link Building<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 data-start=\"8373\" data-end=\"8539\"><span class=\"ez-toc-section\" id=\"1_O_que_e_link_building\"><\/span><strong data-start=\"8373\" data-end=\"8402\">1. What is link building?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"8373\" data-end=\"8539\">Link building is the strategy of getting other websites to link to yours, increasing your authority and ranking on Google.<\/p>\n<hr \/>\n<h3 data-start=\"8541\" data-end=\"8701\"><span class=\"ez-toc-section\" id=\"2_Link_building_ainda_funciona_em_2025\"><\/span><strong data-start=\"8541\" data-end=\"8585\">2. Does link building still work in 2025?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"8541\" data-end=\"8701\">Yes. Google continues to value backlinks as long as they are natural and come from reliable and relevant websites.<\/p>\n<hr \/>\n<h3 data-start=\"8703\" data-end=\"8900\"><span class=\"ez-toc-section\" id=\"3_E_possivel_fazer_link_building_sem_agencia\"><\/span><strong data-start=\"8703\" data-end=\"8753\">3. Is it possible to do link building without an agency?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"8703\" data-end=\"8900\">It is possible, but it requires time, strategy and specific tools. Many medium-sized companies prefer to delegate the task to a specialized agency.<\/p>\n<hr \/>\n<h3 data-start=\"8902\" data-end=\"9060\"><span class=\"ez-toc-section\" id=\"4_Quantos_backlinks_preciso_para_ranquear\"><\/span><strong data-start=\"8902\" data-end=\"8949\">4. How many backlinks do I need to rank?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"8902\" data-end=\"9060\">It depends on the competition for your keyword. In competitive niches, quality matters more than quantity.<\/p>\n<hr \/>\n<h3 data-start=\"9062\" data-end=\"9222\"><span class=\"ez-toc-section\" id=\"5_Quais_sao_os_riscos_do_link_building_mal_feito\"><\/span><strong data-start=\"9062\" data-end=\"9116\">5. What are the risks of poorly done link building?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"9062\" data-end=\"9222\">Google penalties, loss of authority, drop in traffic and tarnishing the company&#039;s digital reputation.<\/p>\n<hr \/>\n<p>It is important to work on link building within a complete SEO strategy, always carrying out the necessary analysis and adjustments. This way, define which metrics are important within your strategy and make the necessary improvements.<\/p>\n<p>How about boosting your SEO strategies? <a href=\"http:\/\/verocontents.com.br\/en\/talk-to-an-expert\/\">Speak to a Vero Contents expert<\/a>!<\/p>\n<p>Article originally published on 7\/21\/2021 and updated on that date.<\/p>","protected":false},"excerpt":{"rendered":"<p>If you\u2019ve ever wondered why some websites appear at the top of Google even without advertising, the answer may lie in one powerful little word: link building. But be careful \u2014 we\u2019re not talking about just any links. We\u2019re talking about<\/p>","protected":false},"author":1,"featured_media":2728,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[19],"tags":[149,53,108,31],"class_list":["post-2664","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inbound-marketing-e-conteudo","tag-google-search-console","tag-planejamento-estrategico","tag-sem","tag-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>O que \u00e9 link building e porque voc\u00ea deve fazer - Vero Contents<\/title>\n<meta name=\"description\" content=\"O SEO se faz de duas etapas: a interna e a externa. 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