{"id":2630,"date":"2021-04-21T19:32:00","date_gmt":"2021-04-21T22:32:00","guid":{"rendered":"https:\/\/verocontents.com.br\/?p=2630"},"modified":"2025-03-05T15:42:55","modified_gmt":"2025-03-05T18:42:55","slug":"what-is-big-data-and-how-to-apply-it-to-your-company","status":"publish","type":"post","link":"https:\/\/verocontents.com.br\/en\/blog\/o-que-e-big-data-e-como-aplicar-em-sua-empresa\/","title":{"rendered":"What is Big Data and how to apply it in your company"},"content":{"rendered":"<p>One of the topics of the moment is, without a doubt, the <strong>big data<\/strong>. Although there is a lot of talk about the subject, few people really know what it is.<\/p>\n<p>But it is important to point out that the <strong>big data<\/strong> is calling the shots at the moment, so it&#039;s essential to understand what it&#039;s all about. In this post, we will address this subject and you will be able to learn what Big Data is and how to apply it to your company.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-black ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Index<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/verocontents.com.br\/en\/blog\/o-que-e-big-data-e-como-aplicar-em-sua-empresa\/#O_que_e_Big_Data\" >What is Big Data<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/verocontents.com.br\/en\/blog\/o-que-e-big-data-e-como-aplicar-em-sua-empresa\/#Qual_a_Importancia_do_Big_Data\" >How Important is Big Data<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/verocontents.com.br\/en\/blog\/o-que-e-big-data-e-como-aplicar-em-sua-empresa\/#Estruturacao_de_Dados\" >Data Structuring<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/verocontents.com.br\/en\/blog\/o-que-e-big-data-e-como-aplicar-em-sua-empresa\/#Tipos_de_dados_existentes\" >Existing data types<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/verocontents.com.br\/en\/blog\/o-que-e-big-data-e-como-aplicar-em-sua-empresa\/#Personal_Data_ou_Data_of_Things\" >Personal Data or Data of Things<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/verocontents.com.br\/en\/blog\/o-que-e-big-data-e-como-aplicar-em-sua-empresa\/#Enterprise_data\" >Enterprise data<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/verocontents.com.br\/en\/blog\/o-que-e-big-data-e-como-aplicar-em-sua-empresa\/#Social_data\" >Social data<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/verocontents.com.br\/en\/blog\/o-que-e-big-data-e-como-aplicar-em-sua-empresa\/#Big_Data_Analytics\" >Big Data Analytics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/verocontents.com.br\/en\/blog\/o-que-e-big-data-e-como-aplicar-em-sua-empresa\/#Como_aplicar_o_Big_Data\" >How to apply Big Data<\/a><\/li><\/ul><\/nav><\/div>\n<h4><span class=\"ez-toc-section\" id=\"O_que_e_Big_Data\"><\/span><span style=\"color: #ff9900;\"><strong>What is Big Data<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Think about the amount of <a href=\"https:\/\/economia.uol.com.br\/noticias\/redacao\/2019\/04\/01\/com-39-bilhoes-de-usuarios-no-mundo-o-que-acontece-na-web-em-um-minuto.htm\">data that is generated daily<\/a>. This ranges from an exchange of emails, information on the web, such as posts, videos and images and the exchange of messages through applications, such as Telegram, WhatsApp and Facebook Messenger.<\/p>\n<p>Let&#039;s take all this data, we will organize it, we will analyze it and we will study behaviors and trends. Then it becomes easier to understand <strong>big data<\/strong>.<\/p>\n<p><strong>big data<\/strong> they are <strong>structured data<\/strong> e <strong>unstructured<\/strong> that are generated daily by companies, in other words, these are enormous volumes of data that are generated every second.<\/p>\n<p>Organizing this data is what makes <strong>big data<\/strong> A great move, as the combination of technologies makes it possible to manage this volume of data to achieve real-time analysis, which can bring numerous benefits to companies.<\/p>\n<p>The <strong>big data<\/strong> It is thus characterized by three \u201cVs\u201d:<\/p>\n<ul>\n<li><strong>Volume:<\/strong> amount of data captured. Reference sources can be diverse, such as social networks, message exchanges, purchase information, bank details, etc.<\/li>\n<li><strong>Speed: <\/strong>speed at which data is processed and transmitted. This process must be agile so that this information is processed as quickly as possible, in real time so that decisions can be made quickly.<\/li>\n<li><strong>Variety:<\/strong> It is related to the generation of data, which can be structured or unstructured.<\/li>\n<\/ul>\n<p>There are businesses that take other points into account, such as variability, value, veracity (authenticity) and complexity.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Qual_a_Importancia_do_Big_Data\"><\/span><span style=\"color: #ff9900;\"><strong>How Important is Big Data<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Cross-checking data allows us to obtain several <em>insights<\/em>. Today&#039;s consumer is increasingly demanding and has a much greater choice of products and services. The better the data analysis, the better this consumer will be met with their needs.<\/p>\n<p>The <strong>big data<\/strong> allows obtaining accurate information, extracting customers&#039; needs, dissatisfactions and desires, generating value for the business.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Estruturacao_de_Dados\"><\/span><span style=\"color: #ff9900;\"><strong>Data Structuring<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>As we mentioned, there are two types of data: structured and unstructured. You <strong>structured data<\/strong> are those that have a defined structure, with categories and definitions, such as location and customer profile.<\/p>\n<p>Already the <strong>unstructured data<\/strong> must be prepared, it is the raw data. This could be data from social media, for example, such as <a href=\"https:\/\/verocontents.com.br\/en\/blog\/strategies-for-facebook-ads\/\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook<\/a>, <a href=\"https:\/\/verocontents.com.br\/en\/blog\/tips-for-growing-on-instagram-2\/\" target=\"_blank\" rel=\"noopener noreferrer\">Instagram<\/a>, <a href=\"https:\/\/verocontents.com.br\/en\/blog\/tips-on-how-to-promote-your-brand-on-youtube\/\" target=\"_blank\" rel=\"noopener noreferrer\">YouTube<\/a> e <a href=\"https:\/\/verocontents.com.br\/en\/blog\/communication-strategy-tips-on-linkedin\/\" target=\"_blank\" rel=\"noopener noreferrer\">LinkedIn<\/a>, which require the processing of complex data, such as videos, texts and images.<\/p>\n<p>An example of this is monitoring mentions in <a href=\"https:\/\/verocontents.com.br\/en\/blog\/social-media-because-we-need-it\/\" target=\"_blank\" rel=\"noopener noreferrer\">social media<\/a>, where a certain keyword can show a feeling or opinion of followers in relation to a certain brand. This data must undergo analysis, as a simple robot will not be able to give a definition to a given comment.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Tipos_de_dados_existentes\"><\/span><span style=\"color: #ff9900;\"><strong>Existing data types<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Basically, there are three types of data in <strong>big data<\/strong>: <em>personal data <\/em>or <em>data of things <\/em>(remember the internet of things?), <em>enterprise data <\/em>e <em>social date<\/em>.<\/p>\n<h5><span class=\"ez-toc-section\" id=\"Personal_Data_ou_Data_of_Things\"><\/span><strong><em>Personal Data <\/em>or <em>Data of Things<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>In our post <a href=\"https:\/\/verocontents.com.br\/en\/blog\/internet-of-things-why-keep-an-eye\/\" target=\"_blank\" rel=\"noopener noreferrer\">Internet of Things: why keep an eye on this trend<\/a>, we show how technology is close to our daily lives and how it can impact marketing data.<\/p>\n<p>This data can generate important information, making people&#039;s lives easier and helping to understand their needs.<\/p>\n<h5><span class=\"ez-toc-section\" id=\"Enterprise_data\"><\/span><em>Enterprise data<\/em><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>These are data generated by companies, such as financial data, purchase and sales operations, human resources, etc.<\/p>\n<h5><span class=\"ez-toc-section\" id=\"Social_data\"><\/span><em>Social data<\/em><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>This type of data is closely associated with behaviors. In addition to social media, we have other channels, such as search engines and cross-browsing habits.<\/p>\n<p>Crossing these three types of data can result in the generation of essential information for business.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Big_Data_Analytics\"><\/span><span style=\"color: #ff9900;\"><strong>Big Data Analytics<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>This is where the <strong>big data<\/strong> Analytics. The transformation of this data into useful information, using technology as a backdrop, is what will transform these <em>insights<\/em> in results.<\/p>\n<p>It is important to highlight that the strategic part must be aligned with technology, which must process the data and transform it into information that can be understood by those who will carry out the analysis.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Como_aplicar_o_Big_Data\"><\/span><span style=\"color: #ff9900;\"><strong>How to apply Big Data<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>The application of data will depend on each company. A company, even a small one, that works in a certain region, can collect data by zip code, for example, and cross-reference it with information from Google Maps, for example, understanding customer needs in relation to services and products.<\/p>\n<p>A marketing department can study consumer behavior to apply specific actions or even to make changes and tests on your product. The analysis can be done by region, gender, age group, seasonality and other items that can be taken from social media, for example.<\/p>\n<p>As we can see, the <strong>big data<\/strong> It can be applied to any type of business, regardless of the area of activity and size. It is extremely important to take advantage of the amount of information currently available, as it allows us to better understand what consumers and our clients need.<\/p>\n<p>Your company cannot be left out! If you liked this content, sign up to receive notifications of new posts.<\/p>","protected":false},"excerpt":{"rendered":"<p>One of the topics of the moment is, without a doubt, Big Data. Although there is a lot of talk about the subject, few people really know what it is. But it&#039;s important to point out that Big Data is calling the shots at the moment, so<\/p>","protected":false},"author":1,"featured_media":2631,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[337,15],"tags":[144,143,68,53,37],"class_list":["post-2630","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics","category-marketing-e-vendas","tag-analytics","tag-big-data","tag-metricas","tag-planejamento-estrategico","tag-web-analytics"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>O que \u00e9 Big Data e como aplicar em sua empresa - Vero Contents<\/title>\n<meta name=\"description\" content=\"Big Data s\u00e3o dados estruturados e n\u00e3o estruturados que s\u00e3o gerados diariamente pelas empresas a cada segundo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-big-data-and-how-to-apply-it-to-your-company\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"O que \u00e9 Big Data e como aplicar em sua empresa\" \/>\n<meta property=\"og:description\" content=\"Big Data s\u00e3o dados estruturados e n\u00e3o estruturados que s\u00e3o gerados diariamente pelas empresas a cada segundo.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-big-data-and-how-to-apply-it-to-your-company\/\" \/>\n<meta property=\"og:site_name\" content=\"Vero Contents\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/verocontents\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-21T22:32:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-05T18:42:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2020\/01\/o-que-e-big-data.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marcel Castilho\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@marcelcast\" \/>\n<meta name=\"twitter:site\" content=\"@marcelcast\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marcel Castilho\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/verocontents.com.br\\\/blog\\\/o-que-e-big-data-e-como-aplicar-em-sua-empresa\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/verocontents.com.br\\\/blog\\\/o-que-e-big-data-e-como-aplicar-em-sua-empresa\\\/\"},\"author\":{\"name\":\"Marcel Castilho\",\"@id\":\"https:\\\/\\\/verocontents.com.br\\\/#\\\/schema\\\/person\\\/bd2c94994384cf33451ed8cd98b183a9\"},\"headline\":\"O que \u00e9 Big Data e como aplicar em sua empresa\",\"datePublished\":\"2021-04-21T22:32:00+00:00\",\"dateModified\":\"2025-03-05T18:42:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/verocontents.com.br\\\/blog\\\/o-que-e-big-data-e-como-aplicar-em-sua-empresa\\\/\"},\"wordCount\":960,\"publisher\":{\"@id\":\"https:\\\/\\\/verocontents.com.br\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/verocontents.com.br\\\/blog\\\/o-que-e-big-data-e-como-aplicar-em-sua-empresa\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/verocontents.com.br\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/o-que-e-big-data.jpg\",\"keywords\":[\"Analytics\",\"Big Data\",\"m\u00e9tricas\",\"planejamento estrat\u00e9gico\",\"web-analytics\"],\"articleSection\":[\"Analytics\",\"Marketing e Vendas\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/verocontents.com.br\\\/blog\\\/o-que-e-big-data-e-como-aplicar-em-sua-empresa\\\/\",\"url\":\"https:\\\/\\\/verocontents.com.br\\\/blog\\\/o-que-e-big-data-e-como-aplicar-em-sua-empresa\\\/\",\"name\":\"O que \u00e9 Big Data e como aplicar em sua empresa - 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