{"id":2617,"date":"2021-04-14T19:31:09","date_gmt":"2021-04-14T22:31:09","guid":{"rendered":"https:\/\/verocontents.com.br\/?p=2617"},"modified":"2024-04-17T13:45:12","modified_gmt":"2024-04-17T16:45:12","slug":"why-open-an-online-store","status":"publish","type":"post","link":"https:\/\/verocontents.com.br\/en\/blog\/why-open-an-online-store\/","title":{"rendered":"Why open an online store?"},"content":{"rendered":"<p>There are many reasons to open an online store. The first is that digital marketing is constantly growing.<\/p>\n<p>The use of cell phones, iPads and laptops is growing every day, driven by the ease of purchasing a device. In addition, improvements in internet access with increased broadband speeds and the inclusion of new promotional packages mean that Brazilians are spending more and more time online.<\/p>\n<p>Given these and other reasons, we understand that the time is right to open an online store. In this post, we will analyze some more important reasons.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-black ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Index<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/verocontents.com.br\/en\/blog\/why-open-an-online-store\/#Black_Friday_consolida-se_no_Brasil\" >Black Friday consolidates in Brazil<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/verocontents.com.br\/en\/blog\/why-open-an-online-store\/#Reducao_de_custos\" >Cost reduction<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/verocontents.com.br\/en\/blog\/why-open-an-online-store\/#Consumidores_avidos_na_web\" >Eager consumers on the web<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/verocontents.com.br\/en\/blog\/why-open-an-online-store\/#A_substituicao_do_varejo_tradicional\" >The replacement of traditional retail<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/verocontents.com.br\/en\/blog\/why-open-an-online-store\/#Ferramentas_de_busca\" >Search tools<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/verocontents.com.br\/en\/blog\/why-open-an-online-store\/#A_importancia_da_estrategia_digital\" >The importance of digital strategy<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Black_Friday_consolida-se_no_Brasil\"><\/span><span style=\"color: #ff9900;\"><strong>Black Friday consolidates in Brazil<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>According to data from <a href=\"https:\/\/veja.abril.com.br\/economia\/black-friday-cresce-no-pais-e-movimenta-r-32-bi-em-vendas-online\/\">Ebit-Nielsen<\/a>, online sales on Black Friday grew 23.6% in 2019, compared to the previous year. They were more than 3.2 billion reais, showing that Black Friday, despite much criticism in relation to <a href=\"https:\/\/vejasp.abril.com.br\/blog\/pop\/black-fraude-2019\/\">false promotions<\/a>, is increasingly consolidated in the promotional calendar.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Reducao_de_custos\"><\/span><span style=\"color: #ff9900;\"><strong>Cost reduction<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Many entrepreneurs have sought to replace the high infrastructure costs of their physical stores with online storefronts. In addition, the web allows for better assessment of customer preferences, which can also reduce costs with stockpiled items.<\/p>\n<p>Opening an online store also allows for a reduction in advertising investments, as well as greater flexibility when promoting your brand.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Consumidores_avidos_na_web\"><\/span><span style=\"color: #ff9900;\"><strong>Eager consumers on the web<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>According to research carried out by Ita\u00fa BBA, <a href=\"https:\/\/epocanegocios.globo.com\/Empresa\/noticia\/2019\/09\/millennials-ja-sao-maioria-da-populacao-do-pais-e-70-da-forca-de-trabalho.html\">millennials are already the majority<\/a> of the Brazilian population. Born between 1981 and 1998, the approximately 70 million are those who consume the most online, which shows the importance of virtual commerce.<\/p>\n<p>Furthermore, Generation Y is more likely to adopt new technologies and try new things.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"A_substituicao_do_varejo_tradicional\"><\/span><span style=\"color: #ff9900;\"><strong>The replacement of traditional retail<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>With the <a href=\"https:\/\/exame.com\/economia\/colapso-de-lojas-ancora-acelera-morte-dos-shopping-centers-nos-eua\/\">recent closures of large stores in the United States<\/a>, traditional retail found itself in a very different reality. The growth of online sales ended up putting traditional commerce in a tight spot. What to do then?<\/p>\n<p>The adoption of hybrid models, such as <a href=\"https:\/\/exame.com\/economia\/colapso-de-lojas-ancora-acelera-morte-dos-shopping-centers-nos-eua\/\">Amaro<\/a>, has shown the importance of changing the way we interact with consumers. This is a time when entrepreneurs must pay attention to technology, another key point for success in today&#039;s retail sector.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Ferramentas_de_busca\"><\/span><span style=\"color: #ff9900;\"><strong>Search tools<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>To give you an idea, more than 5 billion are made <a href=\"https:\/\/www.internetlivestats.com\/\">searches per day<\/a> only on Google.<\/p>\n<p>Thus, search marketing, called <a href=\"https:\/\/verocontents.com.br\/en\/blog\/what-and-without\/\">WITHOUT<\/a> (Search Engine Marketing) is a great opportunity to make a business prosper.<\/p>\n<p>Opening an online store with a good strategy focused on Google, Yahoo and Bing will produce good organic and paid results.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"A_importancia_da_estrategia_digital\"><\/span><span style=\"color: #ff9900;\"><strong>The importance of digital strategy<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Social media is growing every day. As such, it can be used to boost store sales through well-coordinated actions. Using social media with other tools, such as searches, email marketing, blogs and content, will bring great results to your online store.<\/p>\n<p>The digital world therefore offers a great opportunity to boost your store, whether it is selling well or not.<\/p>\n<p>But for this to happen, hiring a specialized partner is an essential factor to boost an online store. Studying which are the best tools for implementing your e-commerce, in addition to the best advertising strategies, should be a priority when choosing a partner.<\/p>\n<p>A good strategy for your online store is <a href=\"https:\/\/verocontents.com.br\/en\/blog\/inbound-marketing-and-integration\/\">inbound marketing<\/a>, which is growing every day in Brazil and has been a success factor for many entrepreneurs.<\/p>","protected":false},"excerpt":{"rendered":"<p>There are many reasons to open an online store. The first of them is that digital marketing continues to grow. The use of cell phones, iPads and laptops grows every day, driven by the ease of purchasing a device.<\/p>","protected":false},"author":1,"featured_media":2619,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[339],"tags":[141,21,142,108,31],"class_list":["post-2617","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","tag-e-commerce","tag-inbound-marketing","tag-loja-virtual","tag-sem","tag-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Por que abrir uma loja virtual? - Vero Contents<\/title>\n<meta name=\"description\" content=\"Existem muitas raz\u00f5es para se abrir uma loja virtual, sendo que a primeira delas \u00e9 que o marketing digital n\u00e3o para de crescer.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/verocontents.com.br\/en\/blog\/why-open-an-online-store\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Por que abrir uma loja virtual?\" \/>\n<meta property=\"og:description\" content=\"Existem muitas raz\u00f5es para se abrir uma loja virtual, sendo que a primeira delas \u00e9 que o marketing digital n\u00e3o para de crescer.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/verocontents.com.br\/en\/blog\/why-open-an-online-store\/\" \/>\n<meta property=\"og:site_name\" content=\"Vero Contents\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/verocontents\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-14T22:31:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-17T16:45:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2020\/01\/por-que-ter-uma-loja-virtual.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marcel Castilho\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@marcelcast\" \/>\n<meta name=\"twitter:site\" content=\"@marcelcast\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marcel Castilho\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/verocontents.com.br\/es\/blog\/por-que-abrir-uma-loja-virtual\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/verocontents.com.br\/es\/blog\/por-que-abrir-uma-loja-virtual\/\"},\"author\":{\"name\":\"Marcel Castilho\",\"@id\":\"https:\/\/verocontents.com.br\/#\/schema\/person\/bd2c94994384cf33451ed8cd98b183a9\"},\"headline\":\"Por que abrir uma loja virtual?\",\"datePublished\":\"2021-04-14T22:31:09+00:00\",\"dateModified\":\"2024-04-17T16:45:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/verocontents.com.br\/es\/blog\/por-que-abrir-uma-loja-virtual\/\"},\"wordCount\":607,\"publisher\":{\"@id\":\"https:\/\/verocontents.com.br\/#organization\"},\"image\":{\"@id\":\"https:\/\/verocontents.com.br\/es\/blog\/por-que-abrir-uma-loja-virtual\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2020\/01\/por-que-ter-uma-loja-virtual.jpg\",\"keywords\":[\"e-commerce\",\"inbound marketing\",\"loja virtual\",\"SEM\",\"SEO\"],\"articleSection\":[\"E-commerce\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/verocontents.com.br\/es\/blog\/por-que-abrir-uma-loja-virtual\/\",\"url\":\"https:\/\/verocontents.com.br\/es\/blog\/por-que-abrir-uma-loja-virtual\/\",\"name\":\"Por que abrir uma loja virtual? 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