{"id":2497,"date":"2020-04-30T16:16:34","date_gmt":"2020-04-30T19:16:34","guid":{"rendered":"https:\/\/verocontents.com.br\/?p=2497"},"modified":"2024-04-17T13:45:20","modified_gmt":"2024-04-17T16:45:20","slug":"how-to-use-google-trends","status":"publish","type":"post","link":"https:\/\/verocontents.com.br\/en\/blog\/how-to-use-google-trends\/","title":{"rendered":"How to use Google Trends"},"content":{"rendered":"<p>Many people don\u2019t use or have even heard of Google Trends. So, let\u2019s delve deeper into the subject in this post, since the tool is very useful for digital marketing strategies.<\/p>\n<p>Of all media, the internet is the one that provides the greatest assertiveness when we want to speak to our audience. This fact becomes even more evident when we work with <a href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-inbound-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">inbound marketing<\/a>. This is because the web allows us to identify what our persona is looking for. This way, we can adjust our focus and be much more assertive in relation to our audience.<\/p>\n<p>Let&#039;s understand how it works <a href=\"https:\/\/trends.google.com.br\/trends\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Trends<\/a>, why to use it and how to use it.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-black ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Index<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/verocontents.com.br\/en\/blog\/how-to-use-google-trends\/#O_que_e_e_como_funciona_o_Google_Trends\" >What is Google Trends and how does it work?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/verocontents.com.br\/en\/blog\/how-to-use-google-trends\/#Por_que_usar_o_Google_Trends\" >Why use Google Trends<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/verocontents.com.br\/en\/blog\/how-to-use-google-trends\/#Como_usar_o_Google_Trends\" >How to use Google Trends<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/verocontents.com.br\/en\/blog\/how-to-use-google-trends\/#Outros_itens_do_Menu\" >Other Menu Items<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/verocontents.com.br\/en\/blog\/how-to-use-google-trends\/#Quais_dados_consigo_extrair_do_Google_Trends\" >What data can I extract from Google Trends?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"O_que_e_e_como_funciona_o_Google_Trends\"><\/span><span style=\"color: #ff9900;\"><strong>What is Google Trends and how does it work?<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google Trends is a trend research tool (<em>trends<\/em>) free from Google. It allows us to follow the subjects and articles most searched for by users on its network.<\/p>\n<p>On its homepage, we can follow the most popular searches in the last few hours. In addition, we can see what the audience&#039;s interest has been over the last few days, creating a ranking of topics. Filtered by country, it also shows interests by sub-region, highlighting the main queries and topics related to the highlighted topic.<\/p>\n<p>The search can be refined using various filters, such as country and category (there are several, such as Science\/Technology, Entertainment, Sports, among others). You can also filter by time period, separating the most searched and those that are highlighted. In the details of each search, it brings the most relevant articles on that particular subject.<\/p>\n<p>These results come from Google&#039;s own search, which scans and categorizes data over a period of time. Data from 2004 to the present is available there.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Por_que_usar_o_Google_Trends\"><\/span><span style=\"color: #ff9900;\"><strong>Why use Google Trends<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The first step of any campaign involving <a href=\"https:\/\/verocontents.com.br\/en\/blog\/content-production-is-important\/\" target=\"_blank\" rel=\"noopener noreferrer\">content generation<\/a> is understanding what your audience is searching for. That&#039;s where Google Trends comes in. With several filters, it allows you to build your planning according to the trends in the searches carried out.<\/p>\n<p>Although it is a very simple tool, it allows for several <em>insights<\/em> for your <a href=\"https:\/\/verocontents.com.br\/en\/blog\/results-digital-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">digital marketing planning<\/a>, notably the content:<\/p>\n<ul>\n<li>You can analyze what the search trends are and you can separate them by region, evaluating regionalities, for example;<\/li>\n<li>You can filter your market niche and understand what people are looking for the most, better targeting your <a href=\"https:\/\/verocontents.com.br\/en\/blog\/strategic-planning\/\" target=\"_blank\" rel=\"noopener noreferrer\">strategies<\/a>;<\/li>\n<li>Search trends can help you focus your content more, bringing ideas and better organizing your next topics;<\/li>\n<li>Comparing terms allows you to understand which topics or keywords you can use and what interests there are in relation to the topic.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Como_usar_o_Google_Trends\"><\/span><span style=\"color: #ff9900;\"><strong>How to use Google Trends<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You can use the tool without having to be logged into a Google account. Of course, if you are logged in, Google will always save your main settings, which is always a good thing (both for Google, which saves your history, and for you, which will have maximum customization).<\/p>\n<p>Entering Google Trends (<a href=\"https:\/\/trends.google.com.br\/trends\/\">https:\/\/trends.google.com.br\/trends\/<\/a>) you will find the main screen, which shows the ranking of trending articles.<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/11\/google-trends1a.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-2205\" src=\"http:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/11\/google-trends1a.jpg\" alt=\"How to use Google Trends1 - Vero Contents\" width=\"701\" height=\"328\" srcset=\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/11\/google-trends1a.jpg 1000w, https:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/11\/google-trends1a-300x140.jpg 300w, https:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/11\/google-trends1a-768x359.jpg 768w, https:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/11\/google-trends1a-750x350.jpg 750w, https:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/11\/google-trends1a-642x300.jpg 642w, https:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/11\/google-trends1a-600x281.jpg 600w\" sizes=\"(max-width: 701px) 100vw, 701px\" \/><\/a><\/p>\n<p>This main screen shows how <em>default<\/em> the country where you are located or the one configured in your account, if you are logged in. In the top left corner, you have the Navigation Menu, which will give you the options \u201cExplore\u201d, \u201cTop searches\u201d, \u201cMost searched\u201d and \u201cSubscriptions\u201d.<\/p>\n<p><a href=\"http:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/11\/google-trends2a.jpg\"><img decoding=\"async\" class=\"wp-image-2206 aligncenter\" src=\"http:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/11\/google-trends2a.jpg\" alt=\"How to use Google Trends2 - Vero Contents\" width=\"701\" height=\"328\" srcset=\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/11\/google-trends2a.jpg 1000w, https:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/11\/google-trends2a-300x140.jpg 300w, https:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/11\/google-trends2a-768x359.jpg 768w, https:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/11\/google-trends2a-750x350.jpg 750w, https:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/11\/google-trends2a-642x300.jpg 642w, https:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/11\/google-trends2a-600x281.jpg 600w\" sizes=\"(max-width: 701px) 100vw, 701px\" \/><\/a><\/p>\n<p>By typing in \u201cExplore\u201d, you can choose the desired search term, in your location, period, category and search type (Image Search, News Search, Google Shopping and YouTube Search).<\/p>\n<p><a href=\"http:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/11\/google-trends3a.jpg\"><img decoding=\"async\" class=\"wp-image-2207 aligncenter\" src=\"http:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/11\/google-trends3a.jpg\" alt=\"How to use Google Trends3 - Vero Contents\" width=\"701\" height=\"328\" srcset=\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/11\/google-trends3a.jpg 1000w, https:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/11\/google-trends3a-300x140.jpg 300w, https:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/11\/google-trends3a-768x359.jpg 768w, https:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/11\/google-trends3a-750x350.jpg 750w, https:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/11\/google-trends3a-642x300.jpg 642w, https:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/11\/google-trends3a-600x281.jpg 600w\" sizes=\"(max-width: 701px) 100vw, 701px\" \/><\/a><\/p>\n<p>At the bottom, you can evaluate the interest by sub-region, which topics are related and then, one of the most powerful parts of the tool, the queries related to the searched term, which can still be classified into \u201cTop\u201d and \u201cRising\u201d.<\/p>\n<p>Another really cool feature is to compare terms. You can evaluate the interest in each one over time and see which ones are trending the most. But always remember to evaluate the <a href=\"https:\/\/verocontents.com.br\/en\/blog\/sales-funnel-what-it-is-and-how-it-helps-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">sales funnel<\/a> and if the terms are <a href=\"https:\/\/verocontents.com.br\/en\/blog\/tips-on-how-to-appear-on-google\/\" target=\"_blank\" rel=\"noopener noreferrer\">long-tail or head-tail<\/a>.<\/p>\n<p><a href=\"http:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/11\/google-trends4a.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2208 aligncenter\" src=\"http:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/11\/google-trends4a.jpg\" alt=\"How to use Google Trends4 - Vero Contents\" width=\"701\" height=\"328\" srcset=\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/11\/google-trends4a.jpg 1000w, https:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/11\/google-trends4a-300x140.jpg 300w, https:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/11\/google-trends4a-768x359.jpg 768w, https:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/11\/google-trends4a-750x350.jpg 750w, https:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/11\/google-trends4a-642x300.jpg 642w, https:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/11\/google-trends4a-600x281.jpg 600w\" sizes=\"(max-width: 701px) 100vw, 701px\" \/><\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Outros_itens_do_Menu\"><\/span><span style=\"color: #ff5500;\">Other Menu Items<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The \u201cTop searches\u201d item brings the content that has been most searched for in the last few hours, as well as those that have been searched for in the last few days.<\/p>\n<p>The \u201cMost Searched\u201d item shows searches from previous months and previous years, separated into categories. The country that provides the most details is the United States, which shows searches month by month. In the case of other countries, it is possible to follow the searches that stood out in previous years.<\/p>\n<p>An important point for those who work with videos is being able to research the most searched terms within the <a href=\"https:\/\/verocontents.com.br\/en\/blog\/tips-on-how-to-promote-your-brand-on-youtube\/\" target=\"_blank\" rel=\"noopener noreferrer\">YouTube<\/a> in the \u201cTrending on YouTube\u201d tab. Note that you will be redirected to YouTube itself, which has the same tool for checking the most popular videos.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Quais_dados_consigo_extrair_do_Google_Trends\"><\/span><span style=\"color: #ff5500;\">What data can I extract from Google Trends?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In addition to comparing keywords and understanding which topics are most searched for, you can not only extract data from each item, but also cross-reference them with each other.<\/p>\n<p>It is important to understand that the scale goes from 0 to 100 and it does not mark the absolute data of the searches. It is a reference scale, where 100 is the most common result found in each filter.<\/p>\n<p>Using Google Trends allows us to understand a little more about our audience. Working with the tool helps marketing strategies <a href=\"https:\/\/verocontents.com.br\/en\/blog\/what-and-without\/\" target=\"_blank\" rel=\"noopener noreferrer\">WITHOUT<\/a> (Search Engine Marketing) and guides us towards improving the content to be generated. Always with the aim of evaluating and evolving within digital marketing.<\/p>\n<p>Did you like this post? How about learning how to measure your results in digital marketing, with <a href=\"https:\/\/verocontents.com\/web-analytics-na-pratica\" target=\"_blank\" rel=\"noopener noreferrer\">Free e-book Web Analytics in Practice<\/a>?<\/p>\n<div class=\"banner_wrapper\" style=\"\"><div class=\"banner  banner-287 bottom vert custom-banners-theme-default_style\" style=\"\"><img loading=\"lazy\" decoding=\"async\" width=\"215\" height=\"215\" src=\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/03\/Banner-Web-Analytics-na-Pratica-215x215-1.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/03\/Banner-Web-Analytics-na-Pratica-215x215-1.jpg 215w, https:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/03\/Banner-Web-Analytics-na-Pratica-215x215-1-150x150.jpg 150w, https:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/03\/Banner-Web-Analytics-na-Pratica-215x215-1-12x12.jpg 12w, https:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/03\/Banner-Web-Analytics-na-Pratica-215x215-1-45x45.jpg 45w\" sizes=\"(max-width: 215px) 100vw, 215px\" \/><a class=\"custom_banners_big_link\"  href=\"https:\/\/materiais.verocontents.com.br\/ebook-web-analytics\/#utm_source=(direct)&utm_medium=(none)&utm_campaign=(none)&utm_content=&utm_term=&utm_referrer=banner-site\"><\/a><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Many people don&#039;t use or have even heard of Google Trends. So, let&#039;s delve deeper into the subject in this post, as the tool is very useful for digital marketing strategies. Among all media, the internet<\/p>","protected":false},"author":1,"featured_media":2203,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[19],"tags":[38,21,64,13,12,53,89,31],"class_list":["post-2497","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inbound-marketing-e-conteudo","tag-avaliar-e-evoluir","tag-inbound-marketing","tag-long-tail-e-head-tail","tag-marketing-de-conteudo","tag-marketing-digital","tag-planejamento-estrategico","tag-search-engine-marketing","tag-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Como usar o Google Trends - Blog da Vero Contents<\/title>\n<meta name=\"description\" content=\"O Google Trends \u00e9 uma ferramenta muito \u00fatil para as estrat\u00e9gias de marketing digital, principalmente para quem trabalha com inbound marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/verocontents.com.br\/en\/blog\/how-to-use-google-trends\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Como usar o Google Trends\" \/>\n<meta property=\"og:description\" content=\"O Google Trends \u00e9 uma ferramenta muito \u00fatil para as estrat\u00e9gias de marketing digital, principalmente para quem trabalha com inbound marketing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/verocontents.com.br\/en\/blog\/how-to-use-google-trends\/\" \/>\n<meta property=\"og:site_name\" content=\"Vero Contents\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/verocontents\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-30T19:16:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-17T16:45:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/11\/como-usar-o-google-trends2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marcel Castilho\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@marcelcast\" \/>\n<meta name=\"twitter:site\" content=\"@marcelcast\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marcel Castilho\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/verocontents.com.br\/es\/blog\/como-usar-o-google-trends\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/verocontents.com.br\/es\/blog\/como-usar-o-google-trends\/\"},\"author\":{\"name\":\"Marcel Castilho\",\"@id\":\"https:\/\/verocontents.com.br\/#\/schema\/person\/bd2c94994384cf33451ed8cd98b183a9\"},\"headline\":\"Como usar o Google Trends\",\"datePublished\":\"2020-04-30T19:16:34+00:00\",\"dateModified\":\"2024-04-17T16:45:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/verocontents.com.br\/es\/blog\/como-usar-o-google-trends\/\"},\"wordCount\":1041,\"publisher\":{\"@id\":\"https:\/\/verocontents.com.br\/#organization\"},\"image\":{\"@id\":\"https:\/\/verocontents.com.br\/es\/blog\/como-usar-o-google-trends\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/11\/como-usar-o-google-trends2.jpg\",\"keywords\":[\"avaliar e evoluir\",\"inbound marketing\",\"long tail e head tail\",\"marketing de conte\u00fado\",\"marketing digital\",\"planejamento estrat\u00e9gico\",\"search engine marketing\",\"SEO\"],\"articleSection\":[\"Inbound Marketing e Conte\u00fado\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/verocontents.com.br\/es\/blog\/como-usar-o-google-trends\/\",\"url\":\"https:\/\/verocontents.com.br\/es\/blog\/como-usar-o-google-trends\/\",\"name\":\"Como usar o Google Trends - 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