{"id":2493,"date":"2020-04-20T13:52:12","date_gmt":"2020-04-20T16:52:12","guid":{"rendered":"https:\/\/verocontents.com.br\/?p=2493"},"modified":"2023-07-24T21:11:16","modified_gmt":"2023-07-25T00:11:16","slug":"tips-on-how-to-promote-your-brand-on-youtube","status":"publish","type":"post","link":"https:\/\/verocontents.com.br\/en\/blog\/tips-on-how-to-promote-your-brand-on-youtube\/","title":{"rendered":"4 tips on how to promote your brand on YouTube"},"content":{"rendered":"<p>The internet offers countless possibilities for companies that want to improve their business results. Among the main methodologies used, video marketing stands out as one of the most popular among advertisers. Promoting a brand on YouTube, however, is much more than just producing a video and hoping it goes viral.<\/p>\n<p>As we know this very well, we decided to prepare this post to show you why you should make this investment for your company. And we also present 4 killer tips to make your strategy unbeatable. Check out!<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-black ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Index<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/verocontents.com.br\/en\/blog\/tips-on-how-to-promote-your-brand-on-youtube\/#Por_que_investir_em_marketing_no_YouTube\" >Why invest in YouTube marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/verocontents.com.br\/en\/blog\/tips-on-how-to-promote-your-brand-on-youtube\/#Como_divulgar_uma_marca_no_YouTube_4_dicas_matadoras\" >How to promote a brand on YouTube? 4 killer tips!<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/verocontents.com.br\/en\/blog\/tips-on-how-to-promote-your-brand-on-youtube\/#1_Produza_conteudos_relevantes_para_seu_publico-alvo\" >1. Produce relevant content for your target audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/verocontents.com.br\/en\/blog\/tips-on-how-to-promote-your-brand-on-youtube\/#2_Mantenha_uma_interacao_com_os_seguidores\" >2. Maintain interaction with followers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/verocontents.com.br\/en\/blog\/tips-on-how-to-promote-your-brand-on-youtube\/#3_Divulgue_os_videos_em_outros_canais_para_aumentar_o_alcance\" >3. Share videos on other channels to increase reach<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/verocontents.com.br\/en\/blog\/tips-on-how-to-promote-your-brand-on-youtube\/#4_Otimize_seus_videos_para_a_busca_do_YouTube\" >4. Optimize your videos for YouTube search<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Por_que_investir_em_marketing_no_YouTube\"><\/span><span style=\"color: #ff9900;\">Why invest in YouTube marketing?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Many professionals in the field and businesspeople ask this question when they visualize the possibilities that digital marketing offers. After all, a YouTube channel is not always the right choice for your business strategy.<\/p>\n<p>First of all, it&#039;s worth remembering that, like any other digital marketing investment, it&#039;s important to evaluate your market, target audience and objectives before starting. That said, let&#039;s get to the facts.<\/p>\n<p>The <a href=\"https:\/\/www.youtube.com\/intl\/pt-BR\/yt\/about\/press\/\" target=\"_blank\" rel=\"noopener noreferrer\">YouTube is a video platform that already has more than 1 billion active users<\/a>. According to the company itself, there are more than 6 billion hours of videos consumed per month. Furthermore, the platform is already the second most used search engine \u2014 after Google, of course. These are very impressive numbers that justify your company\u2019s investment in this type of disclosure.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Como_divulgar_uma_marca_no_YouTube_4_dicas_matadoras\"><\/span><span style=\"color: #ff9900;\">How to promote a brand on YouTube? 4 killer tips!<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1_Produza_conteudos_relevantes_para_seu_publico-alvo\"><\/span><span style=\"color: #ff5500;\">1. Produce relevant content for your target audience<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Just like any channel that allows content to be published, quality and relevance are also the characteristics that make the difference when promoting your brand on YouTube. After all, there is no other way to make your company stand out among the stratospheric quantity of videos published on the platform daily.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Mantenha_uma_interacao_com_os_seguidores\"><\/span><span style=\"color: #ff5500;\">2. Maintain interaction with followers<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>As a communication tool, YouTube allows people to interact with publications by commenting, saying whether they like them or not, and also sharing them with friends and followers.<\/p>\n<p>In the same way as in the other <a href=\"https:\/\/verocontents.com.br\/en\/blog\/social-media-because-we-need-it\/\" target=\"_blank\" rel=\"noopener noreferrer\">social media<\/a>, it is very important that your company is present in these moments. Therefore, always respond to these interactions. This is what will guarantee a greater proximity and relationship between the brand and its followers.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Divulgue_os_videos_em_outros_canais_para_aumentar_o_alcance\"><\/span><span style=\"color: #ff5500;\">3. Share videos on other channels to increase reach<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Despite the large number of registered users, simply publishing videos on the platform is not enough to promote your brand on YouTube efficiently. To achieve maximum reach, the ideal is to also publish the video on other channels, such as blogs and social networks.<\/p>\n<p>As the content you produce will be useful and relevant to your target audience, it is interesting to take advantage of it. This way, you will achieve good engagement on social networks in particular, as the main ones have support for direct display of videos. Furthermore, the <a href=\"https:\/\/verocontents.com.br\/en\/blog\/email-marketing-campaigns\/\" target=\"_blank\" rel=\"noopener noreferrer\">e-mail marketing<\/a> can act as a good advertising alternative.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Otimize_seus_videos_para_a_busca_do_YouTube\"><\/span><span style=\"color: #ff5500;\">4. Optimize your videos for YouTube search<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>As we said at the beginning, YouTube is already the second most used search engine. In other words, in the same way that you optimize your blog posts for better positioning on Google results pages, you can also optimize your videos published on YouTube.<\/p>\n<p>Just like with Google, optimization on YouTube works based on <a href=\"https:\/\/verocontents.com.br\/en\/blog\/how-to-put-together-a-keyword-strategy\/\" target=\"_blank\" rel=\"noopener noreferrer\">key words<\/a>. In this case, the golden rule is to pay special attention to the video title, description and tags that the platform allows. After all, video marketing is a great alternative for those who want to have more <a href=\"https:\/\/verocontents.com.br\/en\/blog\/results-digital-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">results<\/a> with digital marketing.<\/p>\n<p>If you have any questions while planning your strategy to promote a brand on YouTube, just leave your comment below. We are ready to help you!<\/p>","protected":false},"excerpt":{"rendered":"<p>The internet offers countless possibilities for companies that want to improve their business results. Among the main methodologies used, video marketing stands out as one of the most popular among advertisers. Promoting a brand on YouTube, however,<\/p>","protected":false},"author":1,"featured_media":2257,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[15],"tags":[13,63,53,70,71],"class_list":["post-2493","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-e-vendas","tag-marketing-de-conteudo","tag-palavra-chave","tag-planejamento-estrategico","tag-videomarketing","tag-youtube"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>4 Dicas de como divulgar sua marca no Youtube - Vero Contents<\/title>\n<meta name=\"description\" content=\"Dentre as principais metodologias utilizadas na internet, divulgar uma marca no YouTube se destaca como uma das mais populares entre os anunciantes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/verocontents.com.br\/en\/blog\/tips-on-how-to-promote-your-brand-on-youtube\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 dicas de como divulgar sua marca no YouTube\" \/>\n<meta property=\"og:description\" content=\"Dentre as principais metodologias utilizadas na internet, divulgar uma marca no YouTube se destaca como uma das mais populares entre os anunciantes.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/verocontents.com.br\/en\/blog\/tips-on-how-to-promote-your-brand-on-youtube\/\" \/>\n<meta property=\"og:site_name\" content=\"Vero Contents\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/verocontents\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-20T16:52:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-25T00:11:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/08\/4-dicas-de-como-divulgar-sua-marca-no-youtube1.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"722\" \/>\n\t<meta property=\"og:image:height\" content=\"398\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marcel Castilho\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@marcelcast\" \/>\n<meta name=\"twitter:site\" content=\"@marcelcast\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marcel Castilho\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/verocontents.com.br\/blog\/dicas-de-como-divulgar-sua-marca-no-youtube\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/dicas-de-como-divulgar-sua-marca-no-youtube\/\"},\"author\":{\"name\":\"Marcel Castilho\",\"@id\":\"https:\/\/verocontents.com.br\/#\/schema\/person\/bd2c94994384cf33451ed8cd98b183a9\"},\"headline\":\"4 dicas de como divulgar sua marca no YouTube\",\"datePublished\":\"2020-04-20T16:52:12+00:00\",\"dateModified\":\"2023-07-25T00:11:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/dicas-de-como-divulgar-sua-marca-no-youtube\/\"},\"wordCount\":677,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\/\/verocontents.com.br\/#organization\"},\"image\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/dicas-de-como-divulgar-sua-marca-no-youtube\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/08\/4-dicas-de-como-divulgar-sua-marca-no-youtube1.jpeg\",\"keywords\":[\"marketing de conte\u00fado\",\"palavra-chave\",\"planejamento estrat\u00e9gico\",\"videomarketing\",\"YouTube\"],\"articleSection\":[\"Marketing e Vendas\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/verocontents.com.br\/blog\/dicas-de-como-divulgar-sua-marca-no-youtube\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/verocontents.com.br\/blog\/dicas-de-como-divulgar-sua-marca-no-youtube\/\",\"url\":\"https:\/\/verocontents.com.br\/blog\/dicas-de-como-divulgar-sua-marca-no-youtube\/\",\"name\":\"4 Dicas de como divulgar sua marca no Youtube - 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