{"id":2489,"date":"2025-03-28T10:00:57","date_gmt":"2025-03-28T13:00:57","guid":{"rendered":"https:\/\/verocontents.com.br\/?p=2489"},"modified":"2025-03-26T17:38:40","modified_gmt":"2025-03-26T20:38:40","slug":"guerrilla-and-internet-marketing","status":"publish","type":"post","link":"https:\/\/verocontents.com.br\/en\/blog\/guerrilla-and-internet-marketing\/","title":{"rendered":"Guerrilla Marketing and the Internet"},"content":{"rendered":"<p>Guerrilla marketing is a strategy that uses creativity and the use of few resources in order to surprise the public, impacting them in unconventional ways.<\/p>\n<p>Moving away from traditional marketing channels, such as TV, radio, newspapers and magazines, guerrilla marketing uses various tools to attract attention, with the aim of making a big impact and having viral effects.<\/p>\n<p>In this article, we will understand a little more about the concept of guerrilla marketing. Let&#039;s see its origins, as well as understanding its importance within the internet world.<\/p>\n<p>And, of course, see some cool examples of its use.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-black ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Index<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/verocontents.com.br\/en\/blog\/guerrilla-and-internet-marketing\/#O_que_e_e_onde_surgiu_o_marketing_de_guerrilha\" >What is guerrilla marketing and where did it come from?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/verocontents.com.br\/en\/blog\/guerrilla-and-internet-marketing\/#Exemplos_comuns_de_marketing_de_guerrilha\" >Common examples of guerrilla marketing:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/verocontents.com.br\/en\/blog\/guerrilla-and-internet-marketing\/#Vantagens\" >Advantages:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/verocontents.com.br\/en\/blog\/guerrilla-and-internet-marketing\/#Desvantagens\" >Disadvantages:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/verocontents.com.br\/en\/blog\/guerrilla-and-internet-marketing\/#O_marketing_de_guerrilha_e_a_web\" >Guerrilla marketing and the web<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/verocontents.com.br\/en\/blog\/guerrilla-and-internet-marketing\/#Por_que_investir_em_marketing_de_guerrilha\" >Why invest in guerrilla marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/verocontents.com.br\/en\/blog\/guerrilla-and-internet-marketing\/#Alguns_exemplos_de_marketing_de_guerrilha\" >Some examples of guerrilla marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/verocontents.com.br\/en\/blog\/guerrilla-and-internet-marketing\/#Dicas_para_fazer_um_marketing_de_guerrilha_bacana\" >Tips for doing cool guerrilla marketing<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/verocontents.com.br\/en\/blog\/guerrilla-and-internet-marketing\/#1_Conheca_profundamente_o_seu_publico\" >1. Know your audience deeply<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/verocontents.com.br\/en\/blog\/guerrilla-and-internet-marketing\/#2_Seja_criativo_mas_com_proposito\" >2. Be creative, but with purpose<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/verocontents.com.br\/en\/blog\/guerrilla-and-internet-marketing\/#3_Integre_com_outros_canais\" >3. Integrate with other channels<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/verocontents.com.br\/en\/blog\/guerrilla-and-internet-marketing\/#4_Use_o_elemento_surpresa\" >4. Use the element of surprise<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/verocontents.com.br\/en\/blog\/guerrilla-and-internet-marketing\/#5_Tenha_bom_senso_e_empatia\" >5. Have common sense and empathy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/verocontents.com.br\/en\/blog\/guerrilla-and-internet-marketing\/#6_Crie_acoes_replicaveis_ou_escalaveis\" >6. Create replicable or scalable actions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/verocontents.com.br\/en\/blog\/guerrilla-and-internet-marketing\/#7_Defina_objetivos_e_meca_resultados\" >7. Set goals and measure results<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"O_que_e_e_onde_surgiu_o_marketing_de_guerrilha\"><\/span>What is guerrilla marketing and where did it come from?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The name guerrilla marketing was created by the American writer and publicist Jay Conrad Levinson. The term was created in his book <em>Guerrilla Marketing<\/em>, originally released in 1983.<\/p>\n<p>The author&#039;s concept was inspired by the Vietnam War, which saw North Vietnam using strategies with few resources, but with great impact and results on its adversaries, South Vietnam and the United States.<\/p>\n<p>Guerrilla marketing is a creative, low-cost marketing strategy that seeks to make a big impact on the public, often through unexpected, unusual or even provocative actions. The idea is to \u201cbreak out of the ordinary\u201d to quickly attract attention, generate buzz (word of mouth), engagement and, often, go viral on social media.<\/p>\n<p class=\"\" data-start=\"359\" data-end=\"616\">The name comes from \u201cguerrilla warfare,\u201d where small groups use unconventional tactics to take on larger forces. In marketing, it\u2019s the same principle: smaller companies with more limited budgets use creativity to compete with larger brands.<\/p>\n<p>Guerrilla marketing is generally a strategy focused on public, high-traffic locations. Big cases are usually associated with external media, but in recent years, other strategies such as <em>flashmob<\/em> gained prominence.<\/p>\n<p>To identify a guerrilla action, we generally observe a few points, such as:<\/p>\n<ul>\n<li>high impact, surprise and creativity;<\/li>\n<li>use of unconventional channels or use of conventional channels in an original way;<\/li>\n<li>use of different formats and low-cost actions.<\/li>\n<\/ul>\n<p><a href=\"http:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/11\/esquema-marketing-de-guerrilha2.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-2198 aligncenter\" src=\"http:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/11\/esquema-marketing-de-guerrilha2.jpg\" alt=\"Guerrilla Marketing Scheme \u2013 Vero Contents\" width=\"550\" height=\"469\" srcset=\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/11\/esquema-marketing-de-guerrilha2.jpg 979w, https:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/11\/esquema-marketing-de-guerrilha2-300x256.jpg 300w, https:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/11\/esquema-marketing-de-guerrilha2-768x655.jpg 768w, https:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/11\/esquema-marketing-de-guerrilha2-600x512.jpg 600w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/a><\/p>\n<h3 class=\"\" data-start=\"618\" data-end=\"664\"><span class=\"ez-toc-section\" id=\"Exemplos_comuns_de_marketing_de_guerrilha\"><\/span>Common examples of guerrilla marketing:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul data-start=\"665\" data-end=\"1154\">\n<li class=\"\" data-start=\"665\" data-end=\"803\">\n<p class=\"\" data-start=\"667\" data-end=\"803\"><strong data-start=\"667\" data-end=\"691\">Urban interventions<\/strong>: use public spaces to create memorable experiences (such as graffiti, stairs transformed into pianos, etc.).<\/p>\n<\/li>\n<li class=\"\" data-start=\"804\" data-end=\"901\">\n<p class=\"\" data-start=\"806\" data-end=\"901\"><strong data-start=\"806\" data-end=\"820\">Flash mobs<\/strong>: flash presentations in public places that surprise those nearby.<\/p>\n<\/li>\n<li class=\"\" data-start=\"902\" data-end=\"1059\">\n<p class=\"\" data-start=\"904\" data-end=\"1059\"><strong data-start=\"904\" data-end=\"926\">Ambush actions<\/strong>: when a brand takes advantage of a high-visibility event (such as a show or game) to promote itself, without being an official sponsor.<\/p>\n<\/li>\n<li class=\"\" data-start=\"1060\" data-end=\"1154\">\n<p class=\"\" data-start=\"1062\" data-end=\"1154\"><strong data-start=\"1062\" data-end=\"1088\">Interactive advertising<\/strong>: panels that react to people&#039;s movement, speech or touch.<\/p>\n<\/li>\n<\/ul>\n<h3 class=\"\" data-start=\"1156\" data-end=\"1170\"><span class=\"ez-toc-section\" id=\"Vantagens\"><\/span>Advantages:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul data-start=\"1171\" data-end=\"1349\">\n<li class=\"\" data-start=\"1171\" data-end=\"1198\">\n<p class=\"\" data-start=\"1173\" data-end=\"1198\">Relatively low cost<\/p>\n<\/li>\n<li class=\"\" data-start=\"1199\" data-end=\"1230\">\n<p class=\"\" data-start=\"1201\" data-end=\"1230\">High potential for viralization<\/p>\n<\/li>\n<li class=\"\" data-start=\"1231\" data-end=\"1268\">\n<p class=\"\" data-start=\"1233\" data-end=\"1268\">Strong emotional appeal and engagement<\/p>\n<\/li>\n<li class=\"\" data-start=\"1269\" data-end=\"1349\">\n<p class=\"\" data-start=\"1271\" data-end=\"1349\">It can generate spontaneous media (people and media outlets publicize it on their own)<\/p>\n<\/li>\n<\/ul>\n<h3 class=\"\" data-start=\"1351\" data-end=\"1368\"><span class=\"ez-toc-section\" id=\"Desvantagens\"><\/span>Disadvantages:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul data-start=\"1369\" data-end=\"1537\">\n<li class=\"\" data-start=\"1369\" data-end=\"1404\">\n<p class=\"\" data-start=\"1371\" data-end=\"1404\">Risk of negative interpretations<\/p>\n<\/li>\n<li class=\"\" data-start=\"1405\" data-end=\"1439\">\n<p class=\"\" data-start=\"1407\" data-end=\"1439\">May not reach the right audience<\/p>\n<\/li>\n<li class=\"\" data-start=\"1440\" data-end=\"1480\">\n<p class=\"\" data-start=\"1442\" data-end=\"1480\">Difficult to measure direct results<\/p>\n<\/li>\n<li class=\"\" data-start=\"1481\" data-end=\"1537\">\n<p class=\"\" data-start=\"1483\" data-end=\"1537\">May be blocked by authorities if not authorized<\/p>\n<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"O_marketing_de_guerrilha_e_a_web\"><\/span>Guerrilla marketing and the web<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In his book, Jay Conrad argues that guerrilla marketing&#039;s main characteristic is dialogue with the public. Interactivity and relationship building, as well as <a href=\"https:\/\/verocontents.com.br\/en\/blog\/internet-of-things-why-keep-an-eye\/\" target=\"_blank\" rel=\"noopener noreferrer\">Internet<\/a>, are the basis of this strategy. This concept, as he points out in the book, goes in contrast to traditional marketing, which is a monologue.<\/p>\n<p>Currently, an important feature is the <a href=\"https:\/\/verocontents.com.br\/en\/blog\/integrated-marketing-strategies\/\" target=\"_blank\" rel=\"noopener noreferrer\">convergence with the web<\/a>. With the use of creativity, both can be low-cost strategies and can be used by small entrepreneurs. Therefore, it is not just a universe of big brands.<\/p>\n<p>But where the web and guerrilla marketing really meet is in the high power of viralization. The web even serves as a complement to disseminate great and successful guerrilla marketing campaigns.<\/p>\n<p>This goes against the most current marketing concepts, where the tripod \u201cinform, convince and motivate\u201d is no longer enough to attract the consumer. Surprising, engaging and sharing are part of everyday life on the web and guerrilla marketing allows us to strengthen this relationship with the public.<\/p>\n<p>Therefore, it is possible to combine the two strategies, taking the guerrilla marketing audience to the internet. As both allow interaction with users, it is possible to create a database to be used later on the web.<\/p>\n<p>Furthermore, the <a href=\"https:\/\/verocontents.com.br\/en\/blog\/social-media-because-we-need-it\/\" target=\"_blank\" rel=\"noopener noreferrer\">social media<\/a> can be used to boost the results of guerrilla marketing campaigns. These, in turn, can be used to boost social media results.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Por_que_investir_em_marketing_de_guerrilha\"><\/span>Why invest in guerrilla marketing?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The first point is the low-cost impact. The strategy can be used by brands of all sizes and budgets and gives the opportunity to bring the public closer to your product\/service.<\/p>\n<p>This is an important step to think about. In today&#039;s marketing, the public wants much more from brands. Being present in the consumer&#039;s mind today requires authenticity and creativity.<\/p>\n<p>Creating an immediate impact and taking this consumer to social media is a way of not needing to \u201cborrow\u201d your audience from <a href=\"https:\/\/verocontents.com.br\/en\/blog\/tips-to-improve-engagement-on-facebook\/\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook<\/a> or the <a href=\"https:\/\/verocontents.com.br\/en\/blog\/instagram-for-companies-my-organization-must-have\/\" target=\"_blank\" rel=\"noopener noreferrer\">Instagram<\/a>. In times of decreasing reach on networks, guerrilla marketing can be a great way to surprise and generate engagement on social media.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Alguns_exemplos_de_marketing_de_guerrilha\"><\/span>Some examples of guerrilla marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The actions of <em>flashmob<\/em> have already become famous on the web. We have separated two actions that went viral on the web a few years ago and were very successful. The first, from 2011, is on the Stockholm metro. The second is Tic Tac tablets, from 2012.<\/p>\n<p><iframe title=\"Guerrilla marketing - Stockholm subway piano. Piano stairs.mp4\" width=\"750\" height=\"422\" src=\"https:\/\/www.youtube.com\/embed\/Q-DbJ4M81eQ?list=PL-tIy-rBfaQh0kUmHXaiGgv2Cbmn7affp\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><iframe title=\"Guerrilla Marketing - Flashmob &quot;Tic Tac Tablets&quot;\" width=\"750\" height=\"422\" src=\"https:\/\/www.youtube.com\/embed\/12PxJtBepdQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p style=\"text-align: left;\">A very cool action, carried out in 2006 by the recruitment and selection website Jobsintown.de, used external media to impact the public (high impact, by the way).<\/p>\n<p><a href=\"http:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/11\/jobsintown-de2.png\"><img decoding=\"async\" class=\"aligncenter wp-image-2199\" src=\"http:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/11\/jobsintown-de2.png\" alt=\"Guerrilla Marketing - Jobs-in-town\" width=\"500\" height=\"361\" srcset=\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/11\/jobsintown-de2.png 631w, https:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/11\/jobsintown-de2-300x217.png 300w, https:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/11\/jobsintown-de2-600x434.png 600w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><\/p>\n<p>And how about this really cool action from a German dental implant insurance company?<\/p>\n<p><a href=\"http:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/11\/dental-care-teeth-german2.jpg\"><img decoding=\"async\" class=\"wp-image-2200 aligncenter\" src=\"http:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/11\/dental-care-teeth-german2.jpg\" alt=\"Guerrilla Marketing - Dental Implant Insurance\" width=\"499\" height=\"300\" srcset=\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/11\/dental-care-teeth-german2.jpg 1280w, https:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/11\/dental-care-teeth-german2-300x180.jpg 300w, https:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/11\/dental-care-teeth-german2-768x461.jpg 768w, https:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/11\/dental-care-teeth-german2-1024x615.jpg 1024w, https:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/11\/dental-care-teeth-german2-600x360.jpg 600w\" sizes=\"(max-width: 499px) 100vw, 499px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>One action that I think is really cool was the KitKat Banks, using public spaces.<\/p>\n<p><iframe title=\"KitKat - Breaker Benches\" width=\"750\" height=\"422\" src=\"https:\/\/www.youtube.com\/embed\/EjwQC-dxCnY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>These few examples we have shown show the power of a good guerrilla marketing campaign.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Dicas_para_fazer_um_marketing_de_guerrilha_bacana\"><\/span>Tips for doing cool guerrilla marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"\" data-start=\"0\" data-end=\"276\">If you want to create truly memorable guerrilla marketing, you need to go beyond the creative idea \u2014 you need to plan well, think about the audience\u2019s experience, and ensure that the action is aligned with your brand\u2019s values. Here are some valuable tips to help you:<\/p>\n<h3 class=\"\" data-start=\"283\" data-end=\"332\"><span class=\"ez-toc-section\" id=\"1_Conheca_profundamente_o_seu_publico\"><\/span>1. <strong data-start=\"293\" data-end=\"332\">Know your audience deeply<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"\" data-start=\"333\" data-end=\"584\">Before thinking about any action, understand who you want to impact. In this way, understand what your audience\u2019s habits, fears, desires and routines are. After all, a good guerrilla action surprises in a relevant way \u2014 and this only happens when you speak your audience\u2019s language.<\/p>\n<h3 class=\"\" data-start=\"591\" data-end=\"637\"><span class=\"ez-toc-section\" id=\"2_Seja_criativo_mas_com_proposito\"><\/span>2. <strong data-start=\"601\" data-end=\"637\">Be creative, but with purpose<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"\" data-start=\"638\" data-end=\"905\">The goal is not just to \u201cshock\u201d or \u201cmake noise\u201d. Your idea needs to be creative, but it also needs to have a reason behind it: to generate curiosity, highlight a benefit of the product, reinforce a positioning, provoke reflection, etc. Otherwise, it just becomes empty entertainment.<\/p>\n<h3 class=\"\" data-start=\"912\" data-end=\"951\"><span class=\"ez-toc-section\" id=\"3_Integre_com_outros_canais\"><\/span>3. <strong data-start=\"922\" data-end=\"951\">Integrate with other channels<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"\" data-start=\"952\" data-end=\"1209\">The action can happen in the physical world, but it must generate echoes in the digital world. Think about how it will be photographed, filmed and shared. So, use hashtags, encourage the public to post and integrate it with your social media strategy, email marketing or larger campaign.<\/p>\n<h3 class=\"\" data-start=\"1216\" data-end=\"1253\"><span class=\"ez-toc-section\" id=\"4_Use_o_elemento_surpresa\"><\/span>4. <strong data-start=\"1226\" data-end=\"1253\">Use the element of surprise<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"\" data-start=\"1254\" data-end=\"1513\">Guerrilla marketing works best when it catches people off guard. In other words, unexpected locations, unusual times, unusual interactions\u2026 all of these help to create a memorable experience. But be careful: surprising is not the same as invading or being invasive.<\/p>\n<h3 class=\"\" data-start=\"1520\" data-end=\"1559\"><span class=\"ez-toc-section\" id=\"5_Tenha_bom_senso_e_empatia\"><\/span>5. <strong data-start=\"1530\" data-end=\"1559\">Have common sense and empathy<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"\" data-start=\"1560\" data-end=\"1783\">Avoid any ideas that could offend, scare, or generate negative interpretations. After all, guerrilla marketing needs to be bold, but never irresponsible. Think about safety, legal permissions, and the emotional impact of the action.<\/p>\n<h3 class=\"\" data-start=\"1790\" data-end=\"1840\"><span class=\"ez-toc-section\" id=\"6_Crie_acoes_replicaveis_ou_escalaveis\"><\/span>6. <strong data-start=\"1800\" data-end=\"1840\">Create replicable or scalable actions<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"\" data-start=\"1841\" data-end=\"2042\">It\u2019s not always possible to do a huge campaign, but you can create smaller or replicable versions in other cities, points of sale or social networks. This helps to prolong the impact and reinforce the message.<\/p>\n<h3 class=\"\" data-start=\"2049\" data-end=\"2097\"><span class=\"ez-toc-section\" id=\"7_Defina_objetivos_e_meca_resultados\"><\/span>7. <strong data-start=\"2059\" data-end=\"2097\">Set goals and measure results<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"\" data-start=\"2098\" data-end=\"2322\">Even if it is something outside the norm, it is important to have a clear objective: do you want to generate leads? Visits? Followers? Notoriety? Define this and monitor indicators such as mentions, website traffic, engagement, media coverage, etc.<\/p>\n<p data-start=\"2098\" data-end=\"2322\">Good humor, great ideas and a lot of creativity can make a small effort a big success. But don&#039;t forget to take these campaigns to the web, where the reach and sharing will certainly make a good campaign take off.<\/p>\n<p>Receive updates on cool content like this in your email. Sign up and be part of our list!<\/p>\n<p>Article published on 04\/15\/2020 and updated on that date.<\/p>","protected":false},"excerpt":{"rendered":"<p>Guerrilla marketing is a strategy that uses creativity and the use of few resources in order to surprise the public, impacting them in unconventional ways. Avoiding traditional marketing channels, such as TV, radio, newspapers and magazines,<\/p>","protected":false},"author":1,"featured_media":2201,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[15],"tags":[13,90,53],"class_list":["post-2489","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-e-vendas","tag-marketing-de-conteudo","tag-marketing-viral","tag-planejamento-estrategico"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Marketing de Guerrilha e internet - blog da Vero Contents<\/title>\n<meta name=\"description\" content=\"O marketing de guerrilha \u00e9 uma estrat\u00e9gia que usa criatividade e poucos recursos de forma a surpreender o p\u00fablico de maneiras n\u00e3o convencionais.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/verocontents.com.br\/en\/blog\/guerrilla-and-internet-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing de Guerrilha e internet\" \/>\n<meta property=\"og:description\" content=\"O marketing de guerrilha \u00e9 uma estrat\u00e9gia que usa criatividade e poucos recursos de forma a surpreender o p\u00fablico de maneiras n\u00e3o convencionais.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/verocontents.com.br\/en\/blog\/guerrilla-and-internet-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Vero Contents\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/verocontents\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-28T13:00:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/11\/marketing-de-guerrilha-e-internet2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marcel Castilho\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@marcelcast\" \/>\n<meta name=\"twitter:site\" content=\"@marcelcast\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marcel Castilho\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/verocontents.com.br\/es\/blog\/guerrilla-y-marketing-en-internet\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/verocontents.com.br\/es\/blog\/guerrilla-y-marketing-en-internet\/\"},\"author\":{\"name\":\"Marcel Castilho\",\"@id\":\"https:\/\/verocontents.com.br\/#\/schema\/person\/bd2c94994384cf33451ed8cd98b183a9\"},\"headline\":\"Marketing de Guerrilha e internet\",\"datePublished\":\"2025-03-28T13:00:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/verocontents.com.br\/es\/blog\/guerrilla-y-marketing-en-internet\/\"},\"wordCount\":1555,\"publisher\":{\"@id\":\"https:\/\/verocontents.com.br\/#organization\"},\"image\":{\"@id\":\"https:\/\/verocontents.com.br\/es\/blog\/guerrilla-y-marketing-en-internet\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/11\/marketing-de-guerrilha-e-internet2.jpg\",\"keywords\":[\"marketing de conte\u00fado\",\"marketing viral\",\"planejamento estrat\u00e9gico\"],\"articleSection\":[\"Marketing e Vendas\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/verocontents.com.br\/es\/blog\/guerrilla-y-marketing-en-internet\/\",\"url\":\"https:\/\/verocontents.com.br\/es\/blog\/guerrilla-y-marketing-en-internet\/\",\"name\":\"Marketing de Guerrilha e internet - 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