{"id":2487,"date":"2025-07-17T10:00:03","date_gmt":"2025-07-17T13:00:03","guid":{"rendered":"https:\/\/verocontents.com.br\/?p=2487"},"modified":"2025-07-18T09:16:29","modified_gmt":"2025-07-18T12:16:29","slug":"tips-on-how-to-appear-on-google","status":"publish","type":"post","link":"https:\/\/verocontents.com.br\/en\/blog\/tips-on-how-to-appear-on-google\/","title":{"rendered":"Tips on how to appear on Google"},"content":{"rendered":"<p>Let&#039;s be honest: appearing on Google is no longer a differentiator. Quite the opposite. It&#039;s a basic necessity for any company that wants to generate qualified leads and scale sales with predictability. But despite this urgency, many people are still struggling. Why? Because they lack strategy, consistency, and, above all, knowledge about how the world&#039;s largest search engine works.<\/p>\n<p>In this article, you&#039;ll learn how to appear on Google organically and sustainably, using accessible tools, applying good SEO practices, and, of course, avoiding shortcuts that hinder more than they help. Let&#039;s dive in!<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-black ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Index<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/verocontents.com.br\/en\/blog\/tips-on-how-to-appear-on-google\/#Planejamento_a_base_para_aparecer_no_Google\" >Planning: the basis for appearing on Google<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/verocontents.com.br\/en\/blog\/tips-on-how-to-appear-on-google\/#Conheca_as_ferramentas_que_fazem_a_diferenca\" >Discover the tools that make a difference<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/verocontents.com.br\/en\/blog\/tips-on-how-to-appear-on-google\/#O_que_e_SEO_e_por_que_ele_e_essencial\" >What is SEO and why is it essential?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/verocontents.com.br\/en\/blog\/tips-on-how-to-appear-on-google\/#SEO_On_Page\" >On-Page SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/verocontents.com.br\/en\/blog\/tips-on-how-to-appear-on-google\/#SEO_Off_Page\" >Off Page SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/verocontents.com.br\/en\/blog\/tips-on-how-to-appear-on-google\/#SEO_Tecnico\" >Technical SEO<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/verocontents.com.br\/en\/blog\/tips-on-how-to-appear-on-google\/#Crie_conteudo_que_resolve_dores_reais\" >Create content that solves real pain points<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/verocontents.com.br\/en\/blog\/tips-on-how-to-appear-on-google\/#Conquiste_backlinks_com_autoridade_e_com_proposito\" >Earn authoritative (and purposeful) backlinks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/verocontents.com.br\/en\/blog\/tips-on-how-to-appear-on-google\/#Mantenha_sua_presenca_no_Google_Meu_Negocio_mesmo_no_B2B\" >Maintain your presence on Google My Business (even in B2B)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/verocontents.com.br\/en\/blog\/tips-on-how-to-appear-on-google\/#Atualize_e_otimize_seus_conteudos_constantemente\" >Update and optimize your content constantly<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/verocontents.com.br\/en\/blog\/tips-on-how-to-appear-on-google\/#Como_o_Google_esta_se_adaptando_as_buscas_com_IA_e_o_que_isso_muda_para_voce\" >How Google is adapting to AI-powered search (and what it means for you)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/verocontents.com.br\/en\/blog\/tips-on-how-to-appear-on-google\/#Decisoes_que_prejudicam_sua_visibilidade_no_Google\" >Decisions that harm your visibility on Google<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/verocontents.com.br\/en\/blog\/tips-on-how-to-appear-on-google\/#Conclusao\" >Conclusion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/verocontents.com.br\/en\/blog\/tips-on-how-to-appear-on-google\/#FAQ-_Perguntas_e_Respostas_sobre_como_aparecer_no_Google\" >FAQ - Questions and Answers about how to appear on Google<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/verocontents.com.br\/en\/blog\/tips-on-how-to-appear-on-google\/#1_O_que_e_preciso_fazer_para_aparecer_no_Google\" >1. What do you need to do to appear on Google?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/verocontents.com.br\/en\/blog\/tips-on-how-to-appear-on-google\/#2_Quanto_tempo_leva_para_um_site_aparecer_no_Google\" >2. How long does it take for a website to appear on Google?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/verocontents.com.br\/en\/blog\/tips-on-how-to-appear-on-google\/#3_Qual_a_diferenca_entre_SEO_On_Page_e_Off_Page\" >3. What is the difference between On-Page and Off-Page SEO?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/verocontents.com.br\/en\/blog\/tips-on-how-to-appear-on-google\/#4_Preciso_pagar_para_aparecer_no_Google\" >4. Do I need to pay to appear on Google?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/verocontents.com.br\/en\/blog\/tips-on-how-to-appear-on-google\/#5_Como_saber_se_meu_site_esta_sendo_encontrado_no_Google\" >5. How do I know if my website is being found on Google?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Planejamento_a_base_para_aparecer_no_Google\"><\/span>Planning: the basis for appearing on Google<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Before you think about keywords or plugins, the first thing you need to understand is this: are you solving the right problem for the right person?<\/p>\n<p>SEO planning begins with defining your audience and their search intent. What do these people type into Google when they have a question or need? What kind of solution do they expect to find? What questions do they ask?<\/p>\n<p>This work requires empathy and analysis. Therefore, use tools like Google <a href=\"https:\/\/business.google.com\/br\/ad-tools\/keyword-planner\/\">Keyword Planner<\/a>, Google Trends, Keyword.io, and AnswerThePublic to understand your prospect&#039;s real pain points. And remember: good SEO starts outside of Google, with your ear to the ground.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conheca_as_ferramentas_que_fazem_a_diferenca\"><\/span>Discover the tools that make a difference<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Now that you know who you&#039;re talking to and what they&#039;re looking for, it&#039;s time to get started with the right tools:<\/p>\n<ul>\n<li><strong>Google Search Console<\/strong>: Shows which pages are showing up in searches, which keywords are driving clicks, and how your site is performing.<\/li>\n<li><strong>Google Analytics<\/strong>: Reveals visitor behavior, traffic source, and which content is performing best.<\/li>\n<li><strong>Yoast SEO<\/strong> (for WordPress users): helps optimize each page with technical and readability guidelines.<\/li>\n<li><strong>Google Keyword Planner<\/strong>: ideal for finding keywords with good volume and viable competition.<\/li>\n<li><strong>Google Trends<\/strong>: Shows what&#039;s trending, allowing you to adjust content to the moment.<\/li>\n<\/ul>\n<blockquote><p><strong><em>\u201cThe main tools for appearing on Google are free and can be implemented by any company with a minimum of strategic planning.\u201d<\/em><\/strong><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"O_que_e_SEO_e_por_que_ele_e_essencial\"><\/span>What is SEO and why is it essential?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>SEO, or <a href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-seo-and-why-you-should-do-it\/\">Search Engine Optimization<\/a>, is the set of techniques to optimize your website and its content, making them appear on the first pages of Google.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"SEO_On_Page\"><\/span>On-Page SEO<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>It encompasses everything you do within your pages: text structure, keyword usage, headings (H1, H2), meta descriptions, internal links, optimized images, and responsiveness. It&#039;s your complete control over what goes live.<\/p>\n<p>Therefore, it is essential <a href=\"https:\/\/verocontents.com.br\/en\/blog\/search-engine-optimization-tips\/\">optimize your website<\/a> for search engines (in this case, we&#039;re focusing on Google). Some technical tips:<\/p>\n<ul>\n<li>Use keywords that are related to your business, but that make sense to visitors. These keywords should be included on your website, both in the text and in the structure;<\/li>\n<li>Post titles (or website page titles) and images should contain the keywords you&#039;ll be using. Therefore, use the keyword in your image&#039;s alt attribute;<\/li>\n<li>Create optimized URLs using your chosen topic and keyword. This will help people immediately understand what the page is about. On the other hand, don&#039;t make the URL too long;<\/li>\n<li>Develop the <em>meta description<\/em> of each page using the chosen keyword in both the title and the text. The <em>meta description<\/em>, for clarification title, is that structured text with title, link and description of 160 characters that appears in the SERP;<\/li>\n<li>The content of your website and blog should also consider keyword usage. Therefore, keywords should be present in the titles and subtitles of your posts or core pages, but always within the context of relevant content. In other words, you shouldn&#039;t overuse keywords in your text or place them out of context. User experience and quality content always come first.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"SEO_Off_Page\"><\/span>Off Page SEO<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This refers to your digital reputation. Therefore, the more relevant websites link to yours, the greater your authority in Google&#039;s eyes. This is achieved through <a href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-link-building\/\">backlinks<\/a>, guest posts, quotes and references on social media.<\/p>\n<p>In summary, we have the following points:<\/p>\n<ul>\n<li>Which sites link to your site \u2013 and their relevance;<\/li>\n<li>The number of links pointing to your site \u2013 there is no point in having a lot of low-quality links;<\/li>\n<li>How long has your website had these notes;<\/li>\n<li>The quality of these links that point to your site (whether the site is well ranked and has good authority);<\/li>\n<li>The popularity of these links, which can be checked on sites such as <a href=\"https:\/\/moz.com\/researchtools\/ose\/\">Open Site Explorer<\/a>.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"SEO_Tecnico\"><\/span>Technical SEO<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This includes site structure, loading speed, sitemap.xml, robots.txt file, structured data, and Core Web Vitals. It&#039;s the invisible foundation that supports everything else.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Crie_conteudo_que_resolve_dores_reais\"><\/span>Create content that solves real pain points<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google doesn&#039;t just want to show you anything. In this sense, it wants to show you the best result. This means answering the user&#039;s question as clearly, thoroughly, and objectively as possible.<\/p>\n<p>To do this, you need to create content that solves problems. Think comprehensive guides, articles over 1,500 words, with a well-defined structure, questions and answers, data, opinions, and real-world examples. <a href=\"https:\/\/verocontents.com.br\/en\/blog\/why-have-a-corporate-blog\/\">Have a blog<\/a> well structured and that fulfills this role.<\/p>\n<p>And remember: Google is increasingly semantic. This way, it understands context, synonyms, and intent. So, don&#039;t just focus on keyword repetition. Focus on depth and clarity.<\/p>\n<p>Additionally, when creating content, consider your visitor&#039;s Buyer&#039;s Journey. They may be looking for a product or service, but not necessarily ready to make a purchase. Don&#039;t forget to choose keywords based on their position in your funnel. Use the concepts of <a href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-long-tail\/\">Long Tail<\/a> and Short Tail, according to the characteristics of the searches.<\/p>\n<blockquote><p><strong><em>\u201cThe best way to appear on Google is to create content that in-depth answers your audience&#039;s real questions.\u201d<\/em><\/strong><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"Conquiste_backlinks_com_autoridade_e_com_proposito\"><\/span>Earn authoritative (and purposeful) backlinks<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Now that you understand the role of Off-Page SEO, let&#039;s get practical. Backlinks aren&#039;t bought\u2014they&#039;re earned. And that requires relevance.<\/p>\n<p>How to get it:<\/p>\n<ul>\n<li>Write <a href=\"https:\/\/verocontents.com.br\/en\/blog\/guest-post-what-and-how-to-do-it\/\">guest posts<\/a> for blogs in your segment.<\/li>\n<li>Participate in interviews and podcasts.<\/li>\n<li>Publish original data (benchmarks, research).<\/li>\n<li>Create content that serves as a reference for other producers.<\/li>\n<\/ul>\n<p>When another site links to yours, it&#039;s like saying, &quot;I trust this content.&quot; And Google takes this very seriously.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Mantenha_sua_presenca_no_Google_Meu_Negocio_mesmo_no_B2B\"><\/span>Maintain your presence on Google My Business (even in B2B)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Many people think that Google My Business is only for those with physical stores. They&#039;re wrong. Having a well-optimized profile helps showcase your business to those searching for services in your area, generates more clicks, and increases your local relevance.<\/p>\n<p>Include:<\/p>\n<ul>\n<li>Full address<\/li>\n<li>Real photos<\/li>\n<li>Opening hours<\/li>\n<li>Customer reviews<\/li>\n<li>Link to website and social media<\/li>\n<\/ul>\n<p>This also increases your credibility, even in purely digital markets.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Atualize_e_otimize_seus_conteudos_constantemente\"><\/span>Update and optimize your content constantly<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The work doesn&#039;t end when the article goes live. After all, Google values up-to-date content with recent data and relevant information.<\/p>\n<p>So, use Search Console to identify pages with impressions but few clicks. Also, update the title, improve the snippet, and add new data or sections.<\/p>\n<blockquote><p><strong><em>\u201cUpdating your content regularly shows Google that your site remains alive and relevant to the user.\u201d<\/em><\/strong><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"Como_o_Google_esta_se_adaptando_as_buscas_com_IA_e_o_que_isso_muda_para_voce\"><\/span>How Google is adapting to AI-powered search (and what it means for you)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>With the advancement of generative artificial intelligence, such as ChatGPT and Google Gemini, the way we search the internet has changed. Above all, people want complete, personalized, and effortless answers. And Google has recognized this.<\/p>\n<p>Today, it doesn&#039;t just deliver a list of links\u2014it actually tries to respond directly, with AI. In other words, if your content isn&#039;t structured for AI, you risk not even appearing in the top results.<\/p>\n<p>How to prepare:<\/p>\n<ul>\n<li>Use natural language, as if you were answering a real question.<\/li>\n<li>Create short, to-the-point response paragraphs after common questions.<\/li>\n<li>Structure your content with H2, H3, lists, and highlights, making it easier for both humans and machines to read.<\/li>\n<li>Include real-world examples and experiences, something that AI values and can&#039;t always generate on its own.<\/li>\n<li>Optimize for <a href=\"https:\/\/verocontents.com.br\/en\/blog\/search-by-ai-and-geo\/\">SGE<\/a>: Be helpful, trustworthy, and to the point \u2014 this increases your chances of being displayed in the automatically generated snippets.<\/li>\n<\/ul>\n<blockquote><p><strong><em>\u201cTo appear in Google results with AI, your content needs to be structured with clarity, depth, and focus on real audience questions.\u201d<\/em><\/strong><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"Decisoes_que_prejudicam_sua_visibilidade_no_Google\"><\/span>Decisions that harm your visibility on Google<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The problem isn&#039;t always a lack of action. Often, it&#039;s the wrong choices. Here&#039;s what might be holding you back without you even realizing it:<\/p>\n<ul>\n<li>Betting everything on paid traffic and abandoning organic traffic<\/li>\n<li>Ignoring technical SEO because it seems complicated<\/li>\n<li>Creating content based solely on guesswork<\/li>\n<li>Do not review what has already been published<\/li>\n<li>Using keywords without context<\/li>\n<\/ul>\n<p>After all, Google wants relevance and a positive experience. So, forcing things, copying competitors, or publishing for the sake of publishing will only sink you further in the rankings.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusao\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Appearing on Google isn&#039;t magic; it&#039;s strategy. It involves planning, tools, consistent execution, and continuous improvement. Follow the steps we&#039;ve explored here. This way, you&#039;ll not only increase your digital visibility\u2014you&#039;ll position yourself as a market leader.<\/p>\n<p>Need help structuring an SEO strategy that generates real, predictable results? <a href=\"https:\/\/verocontents.com.br\/en\/talk-to-an-expert\/\">Talk to Vero Contents<\/a>Together, let&#039;s get your company on the first pages of Google.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"FAQ-_Perguntas_e_Respostas_sobre_como_aparecer_no_Google\"><\/span>FAQ - Questions and Answers about how to appear on Google<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1_O_que_e_preciso_fazer_para_aparecer_no_Google\"><\/span>1. What do you need to do to appear on Google?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You need to optimize your website with SEO techniques, create relevant content for your audience, and use tools like Search Console and Google My Business.<\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"2_Quanto_tempo_leva_para_um_site_aparecer_no_Google\"><\/span>2. How long does it take for a website to appear on Google?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>It can range from days to months, depending on SEO quality, domain authority, and update frequency.<\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"3_Qual_a_diferenca_entre_SEO_On_Page_e_Off_Page\"><\/span>3. What is the difference between On-Page and Off-Page SEO?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>On-page SEO involves internal website optimizations; Off-page SEO is related to external factors such as backlinks and online reputation.<\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"4_Preciso_pagar_para_aparecer_no_Google\"><\/span>4. Do I need to pay to appear on Google?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Not necessarily. Organic traffic is free, but it requires investment in strategy and time.<\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"5_Como_saber_se_meu_site_esta_sendo_encontrado_no_Google\"><\/span>5. How do I know if my website is being found on Google?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Use Google Search Console to monitor your indexed pages, keywords, and search performance.<\/p>\n<hr \/>\n<p>Article originally published on 04\/10\/2020 and updated on that date.<\/p>","protected":false},"excerpt":{"rendered":"<p>Let&#039;s be honest: appearing on Google is no longer a differentiator. Quite the opposite. It&#039;s a basic necessity for any company that wants to generate qualified leads and scale sales with predictability. But despite this urgency, many people are still struggling.<\/p>","protected":false},"author":1,"featured_media":2230,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[333],"tags":[67,43,64,63,31],"class_list":["post-2487","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-guest-posts","tag-jornada-de-compra","tag-long-tail-e-head-tail","tag-palavra-chave","tag-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Dicas de como aparecer no Google - Vero Contents<\/title>\n<meta name=\"description\" content=\"Aparecer em destaque na SERP \u00e9 uma combina\u00e7\u00e3o de diversos fatores. Nesse post, vamos ver algumas dicas de como aparecer no Google.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/verocontents.com.br\/en\/blog\/tips-on-how-to-appear-on-google\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dicas de como aparecer no Google\" \/>\n<meta property=\"og:description\" content=\"Aparecer em destaque na SERP \u00e9 uma combina\u00e7\u00e3o de diversos fatores. Nesse post, vamos ver algumas dicas de como aparecer no Google.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/verocontents.com.br\/en\/blog\/tips-on-how-to-appear-on-google\/\" \/>\n<meta property=\"og:site_name\" content=\"Vero Contents\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/verocontents\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-17T13:00:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-18T12:16:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/10\/dicas-de-como-aparecer-no-google2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marcel Castilho\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@marcelcast\" \/>\n<meta name=\"twitter:site\" content=\"@marcelcast\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marcel Castilho\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/verocontents.com.br\/blog\/dicas-de-como-aparecer-no-google\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/dicas-de-como-aparecer-no-google\/\"},\"author\":{\"name\":\"Marcel Castilho\",\"@id\":\"https:\/\/verocontents.com.br\/#\/schema\/person\/bd2c94994384cf33451ed8cd98b183a9\"},\"headline\":\"Dicas de como aparecer no Google\",\"datePublished\":\"2025-07-17T13:00:03+00:00\",\"dateModified\":\"2025-07-18T12:16:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/dicas-de-como-aparecer-no-google\/\"},\"wordCount\":1908,\"publisher\":{\"@id\":\"https:\/\/verocontents.com.br\/#organization\"},\"image\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/dicas-de-como-aparecer-no-google\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/10\/dicas-de-como-aparecer-no-google2.jpg\",\"keywords\":[\"guest posts\",\"jornada de compra\",\"long tail e head tail\",\"palavra-chave\",\"SEO\"],\"articleSection\":[\"SEO\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/verocontents.com.br\/blog\/dicas-de-como-aparecer-no-google\/\",\"url\":\"https:\/\/verocontents.com.br\/blog\/dicas-de-como-aparecer-no-google\/\",\"name\":\"Dicas de como aparecer no Google - Vero Contents\",\"isPartOf\":{\"@id\":\"https:\/\/verocontents.com.br\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/dicas-de-como-aparecer-no-google\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/dicas-de-como-aparecer-no-google\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/10\/dicas-de-como-aparecer-no-google2.jpg\",\"datePublished\":\"2025-07-17T13:00:03+00:00\",\"dateModified\":\"2025-07-18T12:16:29+00:00\",\"description\":\"Aparecer em destaque na SERP \u00e9 uma combina\u00e7\u00e3o de diversos fatores. Nesse post, vamos ver algumas dicas de como aparecer no Google.\",\"breadcrumb\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/dicas-de-como-aparecer-no-google\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/verocontents.com.br\/blog\/dicas-de-como-aparecer-no-google\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/verocontents.com.br\/blog\/dicas-de-como-aparecer-no-google\/#primaryimage\",\"url\":\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/10\/dicas-de-como-aparecer-no-google2.jpg\",\"contentUrl\":\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/10\/dicas-de-como-aparecer-no-google2.jpg\",\"width\":1000,\"height\":400,\"caption\":\"Dicas de Como Aparecer no Google - Vero Contents\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/verocontents.com.br\/blog\/dicas-de-como-aparecer-no-google\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/verocontents.com.br\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Dicas de como aparecer no Google\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/verocontents.com.br\/#website\",\"url\":\"https:\/\/verocontents.com.br\/\",\"name\":\"Vero Contents\",\"description\":\"Ag\u00eancia de Marketing Digital e Inbound Marketing\",\"publisher\":{\"@id\":\"https:\/\/verocontents.com.br\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/verocontents.com.br\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/verocontents.com.br\/#organization\",\"name\":\"Vero Contents\",\"url\":\"https:\/\/verocontents.com.br\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/verocontents.com.br\/#\/schema\/logo\/image\/\",\"url\":\"http:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/02\/logo-vero-contents.png\",\"contentUrl\":\"http:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/02\/logo-vero-contents.png\",\"width\":240,\"height\":70,\"caption\":\"Vero Contents\"},\"image\":{\"@id\":\"https:\/\/verocontents.com.br\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/verocontents\/\",\"https:\/\/x.com\/marcelcast\",\"https:\/\/www.instagram.com\/verocommkt\/\",\"https:\/\/www.linkedin.com\/company\/vero-comunica-o-e-marketing\",\"http:\/\/www.pinterest.com\/marcelcsouza\",\"https:\/\/www.youtube.com\/channel\/UC0HHv6AQKtsUWqa21C5gX9Q\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/verocontents.com.br\/#\/schema\/person\/bd2c94994384cf33451ed8cd98b183a9\",\"name\":\"Marcel Castilho\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/verocontents.com.br\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/verocontents.com.br\/wp-content\/litespeed\/avatar\/8ff3e640d3f2f1ea324d691e4322e604.jpg?ver=1775734092\",\"contentUrl\":\"https:\/\/verocontents.com.br\/wp-content\/litespeed\/avatar\/8ff3e640d3f2f1ea324d691e4322e604.jpg?ver=1775734092\",\"caption\":\"Marcel Castilho\"},\"description\":\"Marcel Castilho \u00e9 especialista em marketing digital, neuromarketing, neuroci\u00eancia, mindfulness e psicologia positiva. Al\u00e9m de publicit\u00e1rio, tamb\u00e9m \u00e9 Master em Programa\u00e7\u00e3o Neurolingu\u00edstica. \u00c9 fundador, propriet\u00e1rio e CEO da Vero Contentes e da ag\u00eancia offline VeroCom.\",\"sameAs\":[\"https:\/\/verocontents.com.br\",\"https:\/\/www.instagram.com\/marcel.castilho.souza\/\",\"https:\/\/br.linkedin.com\/in\/marcel-castilho-e-souza\",\"https:\/\/x.com\/marcelcast\"],\"gender\":\"Masculino\",\"knowsAbout\":[\"Marketing Digital\",\"Inbound Marketing\",\"SEO\",\"SEM\",\"Psicologia Positiva\",\"Mindfulness\",\"Neuromarketing\",\"Neuroci\u00eancia\"],\"knowsLanguage\":[\"Portugu\u00eas\",\"Ingl\u00eas\"],\"jobTitle\":\"Propriet\u00e1rio\",\"worksFor\":\"Vero Contents\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Tips on how to appear on Google - Vero Contents","description":"Appearing prominently on SERPs is a combination of several factors. In this post, we will look at some tips on how to appear on Google.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/verocontents.com.br\/en\/blog\/tips-on-how-to-appear-on-google\/","og_locale":"en_US","og_type":"article","og_title":"Dicas de como aparecer no Google","og_description":"Aparecer em destaque na SERP \u00e9 uma combina\u00e7\u00e3o de diversos fatores. Nesse post, vamos ver algumas dicas de como aparecer no Google.","og_url":"https:\/\/verocontents.com.br\/en\/blog\/tips-on-how-to-appear-on-google\/","og_site_name":"Vero Contents","article_publisher":"https:\/\/www.facebook.com\/verocontents\/","article_published_time":"2025-07-17T13:00:03+00:00","article_modified_time":"2025-07-18T12:16:29+00:00","og_image":[{"width":1000,"height":400,"url":"https:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/10\/dicas-de-como-aparecer-no-google2.jpg","type":"image\/jpeg"}],"author":"Marcel Castilho","twitter_card":"summary_large_image","twitter_creator":"@marcelcast","twitter_site":"@marcelcast","twitter_misc":{"Written by":"Marcel Castilho","Est. reading time":"10 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/verocontents.com.br\/blog\/dicas-de-como-aparecer-no-google\/#article","isPartOf":{"@id":"https:\/\/verocontents.com.br\/blog\/dicas-de-como-aparecer-no-google\/"},"author":{"name":"Marcel Castilho","@id":"https:\/\/verocontents.com.br\/#\/schema\/person\/bd2c94994384cf33451ed8cd98b183a9"},"headline":"Dicas de como aparecer no Google","datePublished":"2025-07-17T13:00:03+00:00","dateModified":"2025-07-18T12:16:29+00:00","mainEntityOfPage":{"@id":"https:\/\/verocontents.com.br\/blog\/dicas-de-como-aparecer-no-google\/"},"wordCount":1908,"publisher":{"@id":"https:\/\/verocontents.com.br\/#organization"},"image":{"@id":"https:\/\/verocontents.com.br\/blog\/dicas-de-como-aparecer-no-google\/#primaryimage"},"thumbnailUrl":"https:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/10\/dicas-de-como-aparecer-no-google2.jpg","keywords":["guest posts","jornada de compra","long tail e head tail","palavra-chave","SEO"],"articleSection":["SEO"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/verocontents.com.br\/blog\/dicas-de-como-aparecer-no-google\/","url":"https:\/\/verocontents.com.br\/blog\/dicas-de-como-aparecer-no-google\/","name":"Tips on how to appear on Google - Vero Contents","isPartOf":{"@id":"https:\/\/verocontents.com.br\/#website"},"primaryImageOfPage":{"@id":"https:\/\/verocontents.com.br\/blog\/dicas-de-como-aparecer-no-google\/#primaryimage"},"image":{"@id":"https:\/\/verocontents.com.br\/blog\/dicas-de-como-aparecer-no-google\/#primaryimage"},"thumbnailUrl":"https:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/10\/dicas-de-como-aparecer-no-google2.jpg","datePublished":"2025-07-17T13:00:03+00:00","dateModified":"2025-07-18T12:16:29+00:00","description":"Appearing prominently on SERPs is a combination of several factors. In this post, we will look at some tips on how to appear on Google.","breadcrumb":{"@id":"https:\/\/verocontents.com.br\/blog\/dicas-de-como-aparecer-no-google\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/verocontents.com.br\/blog\/dicas-de-como-aparecer-no-google\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/verocontents.com.br\/blog\/dicas-de-como-aparecer-no-google\/#primaryimage","url":"https:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/10\/dicas-de-como-aparecer-no-google2.jpg","contentUrl":"https:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/10\/dicas-de-como-aparecer-no-google2.jpg","width":1000,"height":400,"caption":"Dicas de Como Aparecer no Google - Vero Contents"},{"@type":"BreadcrumbList","@id":"https:\/\/verocontents.com.br\/blog\/dicas-de-como-aparecer-no-google\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/verocontents.com.br\/"},{"@type":"ListItem","position":2,"name":"Dicas de como aparecer no Google"}]},{"@type":"WebSite","@id":"https:\/\/verocontents.com.br\/#website","url":"https:\/\/verocontents.com.br\/","name":"Vero Contents","description":"Digital Marketing and Inbound Marketing Agency","publisher":{"@id":"https:\/\/verocontents.com.br\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/verocontents.com.br\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/verocontents.com.br\/#organization","name":"Vero Contents","url":"https:\/\/verocontents.com.br\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/verocontents.com.br\/#\/schema\/logo\/image\/","url":"http:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/02\/logo-vero-contents.png","contentUrl":"http:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/02\/logo-vero-contents.png","width":240,"height":70,"caption":"Vero Contents"},"image":{"@id":"https:\/\/verocontents.com.br\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/verocontents\/","https:\/\/x.com\/marcelcast","https:\/\/www.instagram.com\/verocommkt\/","https:\/\/www.linkedin.com\/company\/vero-comunica-o-e-marketing","http:\/\/www.pinterest.com\/marcelcsouza","https:\/\/www.youtube.com\/channel\/UC0HHv6AQKtsUWqa21C5gX9Q"]},{"@type":"Person","@id":"https:\/\/verocontents.com.br\/#\/schema\/person\/bd2c94994384cf33451ed8cd98b183a9","name":"Marcel Castilho","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/verocontents.com.br\/#\/schema\/person\/image\/","url":"https:\/\/verocontents.com.br\/wp-content\/litespeed\/avatar\/8ff3e640d3f2f1ea324d691e4322e604.jpg?ver=1775734092","contentUrl":"https:\/\/verocontents.com.br\/wp-content\/litespeed\/avatar\/8ff3e640d3f2f1ea324d691e4322e604.jpg?ver=1775734092","caption":"Marcel Castilho"},"description":"Marcel Castilho is a specialist in digital marketing, neuromarketing, neuroscience, mindfulness and positive psychology. In addition to being an advertiser, he also has a Master&#039;s degree in Neurolinguistic Programming. He is the founder, owner and CEO of Vero Contentes and the offline agency VeroCom.","sameAs":["https:\/\/verocontents.com.br","https:\/\/www.instagram.com\/marcel.castilho.souza\/","https:\/\/br.linkedin.com\/in\/marcel-castilho-e-souza","https:\/\/x.com\/marcelcast"],"gender":"Masculino","knowsAbout":["Marketing Digital","Inbound Marketing","SEO","SEM","Psicologia Positiva","Mindfulness","Neuromarketing","Neuroci\u00eancia"],"knowsLanguage":["Portugu\u00eas","Ingl\u00eas"],"jobTitle":"Propriet\u00e1rio","worksFor":"Vero Contents"}]}},"_links":{"self":[{"href":"https:\/\/verocontents.com.br\/en\/wp-json\/wp\/v2\/posts\/2487","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/verocontents.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/verocontents.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/verocontents.com.br\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/verocontents.com.br\/en\/wp-json\/wp\/v2\/comments?post=2487"}],"version-history":[{"count":5,"href":"https:\/\/verocontents.com.br\/en\/wp-json\/wp\/v2\/posts\/2487\/revisions"}],"predecessor-version":[{"id":6012,"href":"https:\/\/verocontents.com.br\/en\/wp-json\/wp\/v2\/posts\/2487\/revisions\/6012"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/verocontents.com.br\/en\/wp-json\/wp\/v2\/media\/2230"}],"wp:attachment":[{"href":"https:\/\/verocontents.com.br\/en\/wp-json\/wp\/v2\/media?parent=2487"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/verocontents.com.br\/en\/wp-json\/wp\/v2\/categories?post=2487"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/verocontents.com.br\/en\/wp-json\/wp\/v2\/tags?post=2487"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}