{"id":2474,"date":"2020-03-10T15:56:59","date_gmt":"2020-03-10T18:56:59","guid":{"rendered":"https:\/\/verocontents.com.br\/?p=2474"},"modified":"2023-06-03T17:07:57","modified_gmt":"2023-06-03T20:07:57","slug":"why-have-a-corporate-blog","status":"publish","type":"post","link":"https:\/\/verocontents.com.br\/en\/blog\/why-have-a-corporate-blog\/","title":{"rendered":"Having a corporate blog is essential for business"},"content":{"rendered":"<p>Do you have a corporate blog? It does not have? Do you know how important it is to appear on Google pages? So, don&#039;t waste time and read the post below.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-black ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Index<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/verocontents.com.br\/en\/blog\/why-have-a-corporate-blog\/#Blog_corporativo_uma_estrategia_necessaria\" >Corporate blog: a necessary strategy<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/verocontents.com.br\/en\/blog\/why-have-a-corporate-blog\/#O_blog_e_o_inbound_marketing\" >The blog and inbound marketing<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/verocontents.com.br\/en\/blog\/why-have-a-corporate-blog\/#Como_comecar_um_blog_corporativo\" >How to start a corporate blog<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/verocontents.com.br\/en\/blog\/why-have-a-corporate-blog\/#Definindo_o_conteudo_do_seu_blog_corporativo\" >Defining the content of your corporate blog<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/verocontents.com.br\/en\/blog\/why-have-a-corporate-blog\/#Tamanho_e_relevancia_dos_textos\" >Size and relevance of texts<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Blog_corporativo_uma_estrategia_necessaria\"><\/span><span style=\"color: #ff9900;\">Corporate blog: a necessary strategy<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The\u00a0<em>corporate blog\u00a0<\/em>It is a more than necessary item for the content strategy. As we said in our post <a href=\"https:\/\/verocontents.com.br\/en\/blog\/content-production-is-important\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em>\u201cContent production: why it is so important\u201d<\/em><\/a>, having a blog is one of the most important points to explore in\u00a0<em>content marketing<\/em>.<\/p>\n<p>According to research carried out by <a href=\"http:\/\/contentmarketinginstitute.com\/2012\/10\/2013-b2b-content-marketing-research\/\" target=\"_blank\" rel=\"noopener noreferrer\">Content Marketing Institute, in 2013<\/a>, 60% of companies already had, at that time, a <em>corporate blog<\/em>. Therefore, if your company is in 40%, imagine that your competitor is already ahead of you. Combined with social media strategies, the\u00a0<em>blog<\/em> it becomes the meeting and return point for visitors to your website, making them become regular readers and, subsequently, customers.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"O_blog_e_o_inbound_marketing\"><\/span><span style=\"color: #ffcc00;\">The blog and inbound marketing<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In inbound marketing, the blog is the center of attention. It will help you maintain a captive audience that will become a <a href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-lead\/\">lead<\/a> to be worked on.<\/p>\n<p>Furthermore, the content of your corporate blog allows you to make your knowledge available to your visitor, who can evaluate how far it goes. This brings security to those who consume your product\/brand\/service and positions your company as an expert on the subject. After all, it is written on your blog how much you know about the subject. Content is your added value.<\/p>\n<p>Several points in favor make the blog essential. So let&#039;s see:<\/p>\n<ul>\n<li>the blog helps you <a href=\"https:\/\/verocontents.com.br\/en\/blog\/tips-on-how-to-appear-on-google\/\" target=\"_blank\" rel=\"noopener noreferrer\">company to be found on Google<\/a>, even more so if you have a good <a href=\"https:\/\/verocontents.com.br\/en\/blog\/search-engine-optimization-tips\/\" target=\"_blank\" rel=\"noopener noreferrer\">SEO optimization<\/a>;<\/li>\n<li>It is a simple to use and inexpensive tool. You just need to dedicate your time (or someone willing to publish consistently and with quality);<\/li>\n<li>is interactive \u2013 a visitor can comment on the blog itself or share it in a <a href=\"https:\/\/verocontents.com.br\/en\/blog\/social-media-because-we-need-it\/\" target=\"_blank\" rel=\"noopener noreferrer\">social media<\/a>;<\/li>\n<li>it is dynamic and evergreen \u2013 after all, internet content remains for a long time;<\/li>\n<li>allows you to exchange links and citations with other blogs, which means you can generate traffic and more relevance on Google.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Como_comecar_um_blog_corporativo\"><\/span><span style=\"color: #ff9900;\">How to start a corporate blog<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The first step is to know whether the blog should be linked to your website or not. According to the strategy, it can always be on your website, so that the visitor continues browsing it. There is also the option of placing it outside your website, if the strategy is to centralize traffic on the blog and not on the website itself.<\/p>\n<p>In the case of corporate blogs, the most common strategy is to keep it on the website itself, so that it interacts with all the information there and keeps the visitor browsing and seeing information about your product\/brand\/service.<\/p>\n<p>To publish on a blog, you need a content management system, called CMS (Content Management System). This CMS can be installed by several tools, such as <a href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-wordpress-2\/\" target=\"_blank\" rel=\"noopener noreferrer\">WordPress.org<\/a> (not the .com), Joomla or Ghost, depending on how your site was programmed. You can check this information with your programmer or webmaster.<\/p>\n<p>Regardless of which language your CMS is used in, some items on your blog must be observed:<\/p>\n<ul>\n<li>option to subscribe to the blog \u2013 readers must be able to sign up to receive new updates;<\/li>\n<li>search or sections \u2013 help the reader find themselves, so your blog can have a high reading rate;<\/li>\n<li>sharing \u2013 include buttons for posts to be shared on social media;<\/li>\n<li>web analytics \u2013 both your website and your blog must have Analytics installed.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Definindo_o_conteudo_do_seu_blog_corporativo\"><\/span><span style=\"color: #ff9900;\">Defining the content of your corporate blog<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The first step is to define who you will be talking to. We have already talked here about the <a href=\"https:\/\/verocontents.com.br\/en\/blog\/what-are-personas\/\">personas<\/a> and now is the time to have them at your pencil and fingertips. This will help define the type of language to be used in the texts and also the topics covered. The second step is to know exactly what your blog will be used for.<\/p>\n<p>It has to have a goal (beyond SEO and relevance on Google). It can be focused on generating more\u00a0<em>leads<\/em>, with various\u00a0<em><a href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-a-call-to-action\/\" target=\"_blank\" rel=\"noopener noreferrer\">calls-to-action<\/a>,<\/em>\u00a0or for relationships, or even for sales support. Ultimately, defining the objective and the persona will define how to write, when to write and what to say.<\/p>\n<p>With these points defined, you will have to draw a <a href=\"https:\/\/verocontents.com.br\/en\/blog\/how-to-put-together-a-keyword-strategy\/\" target=\"_blank\" rel=\"noopener noreferrer\">keyword strategy<\/a>. By looking for those that are most relevant to your business, you will attract your audience to your website. Also look for the subjects that interest you most, using the <a href=\"https:\/\/verocontents.com.br\/en\/blog\/how-to-use-google-trends\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Trends<\/a>.<\/p>\n<p>Regarding periodicity, this is a really important topic. Typically, there is talk about posting once a week. The latest research on\u00a0<em>content marketing\u00a0<\/em>show that quality is essential, but quantity is also important. After all, content production is increasingly increasing within companies, which adopt content strategies to boost their businesses. Therefore, having consistency and discipline will be very important to keep your blog in the spotlight. We recommend at least three posts per week. But pay attention to your competitors!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tamanho_e_relevancia_dos_textos\"><\/span><span style=\"color: #ff9900;\">Size and relevance of texts<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As for the size of the texts, the thought is the same. Analyze what your competitors who are on the first page are doing. To compete for good positions you must write a post the same size or larger than your competitors. Google analyzes several factors, including how much you are diving into the subject. Google&#039;s aim is to always provide the best answer to the user&#039;s question. And if your competitors delve deeper into the subject, you should do the same.<\/p>\n<p>The most important thing of all is that your blog does not lose focus and is always relevant. Bad content drives visitors away and does nothing to help your company&#039;s image. The secret is to always write. Practice makes perfect, as we already know.<\/p>","protected":false},"excerpt":{"rendered":"<p>Do you have a corporate blog? Don&#039;t you? Do you know how important it is to appear on Google&#039;s pages? Then, don&#039;t waste time and read the post below. Corporate blog: a necessary strategy A corporate blog is a more than necessary item for<\/p>","protected":false},"author":1,"featured_media":2195,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[19],"tags":[30,21,13],"class_list":["post-2474","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inbound-marketing-e-conteudo","tag-blog-corporativo","tag-inbound-marketing","tag-marketing-de-conteudo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Ter um blog corporativo \u00e9 essencial para os neg\u00f3cios - Vero Contents<\/title>\n<meta name=\"description\" content=\"O blog corporativo \u00e9 um item mais do que necess\u00e1rio para a estrat\u00e9gia de conte\u00fado. 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