{"id":2460,"date":"2020-01-24T19:32:57","date_gmt":"2020-01-24T22:32:57","guid":{"rendered":"https:\/\/verocontents.com.br\/?p=2460"},"modified":"2024-07-22T08:33:50","modified_gmt":"2024-07-22T11:33:50","slug":"internet-of-things-why-keep-an-eye","status":"publish","type":"post","link":"https:\/\/verocontents.com.br\/en\/blog\/internet-of-things-why-keep-an-eye\/","title":{"rendered":"Internet of Things: why keep an eye on this trend?"},"content":{"rendered":"<p>Anyone who works in the marketing area knows how busy the routine is and suffers from the constant pressure for results. In other words, these professionals must always be up to date, follow market trends and know the benefits of investing in more efficient processes.<\/p>\n<p>In this sense, the future of marketing is directly linked to the web. And that&#039;s where the <a href=\"https:\/\/verocontents.com.br\/en\/blog\/results-digital-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">Inbound Marketing<\/a> and the <a href=\"https:\/\/verocontents.com.br\/en\/blog\/how-to-improve-customer-segmentation\/\" target=\"_blank\" rel=\"noopener noreferrer\">digital content strategies<\/a> become powerful tools. Many companies significantly increased their sales by investing in actions like these. Given this scenario, the Internet of Things \u2014 or Internet of Things (IoT) \u2014 is already a reality.<\/p>\n<p>This innovative technology is infinitely changing the behavior of brands. And it can help you optimize your time, have greater agility to develop actions, solve problems and achieve determined goals. Did you like the possibilities? So, keep reading this post to learn more about this trend!<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-black ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Index<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/verocontents.com.br\/en\/blog\/internet-of-things-why-keep-an-eye\/#O_que_e_Internet_das_Coisas\" >What is the Internet of Things?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/verocontents.com.br\/en\/blog\/internet-of-things-why-keep-an-eye\/#Quais_sao_seus_objetivos\" >What are your goals?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/verocontents.com.br\/en\/blog\/internet-of-things-why-keep-an-eye\/#Quais_sao_suas_aplicacoes\" >What are its applications?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/verocontents.com.br\/en\/blog\/internet-of-things-why-keep-an-eye\/#Quais_sao_suas_vantagens_no_marketing\" >What are your advantages in marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/verocontents.com.br\/en\/blog\/internet-of-things-why-keep-an-eye\/#Quais_as_acoes_do_Governo_Federal\" >What are the actions of the Federal Government?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"O_que_e_Internet_das_Coisas\"><\/span><span style=\"color: #ff9900;\">What is the Internet of Things?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>First of all, IoT is an immense technological revolution. It allows any device with an on\/off switch to be connected to the internet. In this way, physical objects (or things) used in everyday life can exchange information with each other and with people, being accessed through the web, on computers and smartphones.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Quais_sao_seus_objetivos\"><\/span><span style=\"color: #ff9900;\">What are your goals?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The increasing time constraints and stressful routines will make people connect to the internet more frequently. Even those who don&#039;t usually expose themselves much on social media use the platform to keep in touch with people in their circle of friends or professionals. The main objective of the Internet of Things is to collect information about your lives and use it intelligently.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Quais_sao_suas_aplicacoes\"><\/span><span style=\"color: #ff9900;\">What are its applications?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Currently, it is possible to accumulate data on the movement of the human body with incredible precision. And there are already countless connected objects, such as cars, elevators, refrigerators and glasses. Furthermore, monitoring and managing devices allows you to improve quality of life, increase the efficiency of systems and processes, enable new services, optimize and save natural and energy resources, among countless other benefits.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Quais_sao_suas_vantagens_no_marketing\"><\/span><span style=\"color: #ff9900;\">What are your advantages in marketing?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>IoT makes it possible for you to obtain real-time consumer insights to optimize results. For example, when your potential customer approaches a sales point <a href=\"https:\/\/verocontents.com.br\/en\/blog\/transform-company-with-digital-coaching\/\" target=\"_blank\" rel=\"noopener noreferrer\">your company<\/a>, you may receive a message reminding you to purchase one of their products. This means that promotional campaigns can be more specific and personalized. Consequently, there is an increase in <a href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-conversion-rate\/\" target=\"_blank\" rel=\"noopener noreferrer\">conversion<\/a> of leads, which leads to the achievement of sales goals.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Quais_as_acoes_do_Governo_Federal\"><\/span><span style=\"color: #ff9900;\">What are the actions of the Federal Government?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>With the aim of promoting the growth of this innovative technology in the country, the Federal Government created the National Internet of Things Plan. In addition, a public consultation was held in order to receive subsidies for the construction of this project.<\/p>\n<p>The results will be discussed by the Internet of Things Chamber. Therefore, the suggestions sent will help to build a national policy with specific actions for the development of the IoT market in Brazil by 2022.<\/p>\n<p>Was this information useful to you? So help your friends to also understand more about the subject. Share this content on social media!<\/p>","protected":false},"excerpt":{"rendered":"<p>Anyone who works in marketing knows how busy the routine is and how much pressure they have to put on to achieve results. In other words, these professionals must always be up to date, follow market trends and understand the benefits of investing.<\/p>","protected":false},"author":1,"featured_media":2259,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[15],"tags":[21,69,12],"class_list":["post-2460","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-e-vendas","tag-inbound-marketing","tag-internet-das-coisas","tag-marketing-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Internet das coisas: por que ficar de olho nessa tend\u00eancia?<\/title>\n<meta name=\"description\" content=\"A Internet das Coisas ou Internet of Things (IoT) \u00e9 uma realidade torna-se cada vez mais importante em mundo totalmente ligado na web.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/verocontents.com.br\/en\/blog\/internet-of-things-why-keep-an-eye\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Internet das coisas: por que ficar de olho nessa tend\u00eancia?\" \/>\n<meta property=\"og:description\" content=\"A Internet das Coisas ou Internet of Things (IoT) \u00e9 uma realidade torna-se cada vez mais importante em mundo totalmente ligado na web.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/verocontents.com.br\/en\/blog\/internet-of-things-why-keep-an-eye\/\" \/>\n<meta property=\"og:site_name\" content=\"Vero Contents\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/verocontents\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-24T22:32:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-22T11:33:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/08\/internet-das-coisas-por-que-ficar-de-olho-nessa-tendencia-2.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marcel Castilho\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@marcelcast\" \/>\n<meta name=\"twitter:site\" content=\"@marcelcast\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marcel Castilho\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/verocontents.com.br\/blog\/internet-das-coisas-por-que-ficar-de-olho\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/internet-das-coisas-por-que-ficar-de-olho\/\"},\"author\":{\"name\":\"Marcel Castilho\",\"@id\":\"https:\/\/verocontents.com.br\/#\/schema\/person\/bd2c94994384cf33451ed8cd98b183a9\"},\"headline\":\"Internet das coisas: por que ficar de olho nessa tend\u00eancia?\",\"datePublished\":\"2020-01-24T22:32:57+00:00\",\"dateModified\":\"2024-07-22T11:33:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/internet-das-coisas-por-que-ficar-de-olho\/\"},\"wordCount\":584,\"publisher\":{\"@id\":\"https:\/\/verocontents.com.br\/#organization\"},\"image\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/internet-das-coisas-por-que-ficar-de-olho\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/08\/internet-das-coisas-por-que-ficar-de-olho-nessa-tendencia-2.jpeg\",\"keywords\":[\"inbound marketing\",\"internet das coisas\",\"marketing digital\"],\"articleSection\":[\"Marketing e Vendas\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/verocontents.com.br\/blog\/internet-das-coisas-por-que-ficar-de-olho\/\",\"url\":\"https:\/\/verocontents.com.br\/blog\/internet-das-coisas-por-que-ficar-de-olho\/\",\"name\":\"Internet das coisas: por que ficar de olho nessa tend\u00eancia?\",\"isPartOf\":{\"@id\":\"https:\/\/verocontents.com.br\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/internet-das-coisas-por-que-ficar-de-olho\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/internet-das-coisas-por-que-ficar-de-olho\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/08\/internet-das-coisas-por-que-ficar-de-olho-nessa-tendencia-2.jpeg\",\"datePublished\":\"2020-01-24T22:32:57+00:00\",\"dateModified\":\"2024-07-22T11:33:50+00:00\",\"description\":\"A Internet das Coisas ou Internet of Things (IoT) \u00e9 uma realidade torna-se cada vez mais importante em mundo totalmente ligado na web.\",\"breadcrumb\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/internet-das-coisas-por-que-ficar-de-olho\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/verocontents.com.br\/blog\/internet-das-coisas-por-que-ficar-de-olho\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/verocontents.com.br\/blog\/internet-das-coisas-por-que-ficar-de-olho\/#primaryimage\",\"url\":\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/08\/internet-das-coisas-por-que-ficar-de-olho-nessa-tendencia-2.jpeg\",\"contentUrl\":\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/08\/internet-das-coisas-por-que-ficar-de-olho-nessa-tendencia-2.jpeg\",\"width\":1000,\"height\":400,\"caption\":\"Internet das coisas: por que ficar de olho nessa tend\u00eancia? Vero Contents\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/verocontents.com.br\/blog\/internet-das-coisas-por-que-ficar-de-olho\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/verocontents.com.br\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Internet das coisas: por que ficar de olho nessa tend\u00eancia?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/verocontents.com.br\/#website\",\"url\":\"https:\/\/verocontents.com.br\/\",\"name\":\"Vero Contents\",\"description\":\"Ag\u00eancia de Marketing Digital e Inbound Marketing\",\"publisher\":{\"@id\":\"https:\/\/verocontents.com.br\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/verocontents.com.br\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/verocontents.com.br\/#organization\",\"name\":\"Vero Contents\",\"url\":\"https:\/\/verocontents.com.br\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/verocontents.com.br\/#\/schema\/logo\/image\/\",\"url\":\"http:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/02\/logo-vero-contents.png\",\"contentUrl\":\"http:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/02\/logo-vero-contents.png\",\"width\":240,\"height\":70,\"caption\":\"Vero Contents\"},\"image\":{\"@id\":\"https:\/\/verocontents.com.br\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/verocontents\/\",\"https:\/\/x.com\/marcelcast\",\"https:\/\/www.instagram.com\/verocommkt\/\",\"https:\/\/www.linkedin.com\/company\/vero-comunica-o-e-marketing\",\"http:\/\/www.pinterest.com\/marcelcsouza\",\"https:\/\/www.youtube.com\/channel\/UC0HHv6AQKtsUWqa21C5gX9Q\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/verocontents.com.br\/#\/schema\/person\/bd2c94994384cf33451ed8cd98b183a9\",\"name\":\"Marcel Castilho\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/verocontents.com.br\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/verocontents.com.br\/wp-content\/litespeed\/avatar\/8ff3e640d3f2f1ea324d691e4322e604.jpg?ver=1775734092\",\"contentUrl\":\"https:\/\/verocontents.com.br\/wp-content\/litespeed\/avatar\/8ff3e640d3f2f1ea324d691e4322e604.jpg?ver=1775734092\",\"caption\":\"Marcel Castilho\"},\"description\":\"Marcel Castilho \u00e9 especialista em marketing digital, neuromarketing, neuroci\u00eancia, mindfulness e psicologia positiva. Al\u00e9m de publicit\u00e1rio, tamb\u00e9m \u00e9 Master em Programa\u00e7\u00e3o Neurolingu\u00edstica. \u00c9 fundador, propriet\u00e1rio e CEO da Vero Contentes e da ag\u00eancia offline VeroCom.\",\"sameAs\":[\"https:\/\/verocontents.com.br\",\"https:\/\/www.instagram.com\/marcel.castilho.souza\/\",\"https:\/\/br.linkedin.com\/in\/marcel-castilho-e-souza\",\"https:\/\/x.com\/marcelcast\"],\"gender\":\"Masculino\",\"knowsAbout\":[\"Marketing Digital\",\"Inbound Marketing\",\"SEO\",\"SEM\",\"Psicologia Positiva\",\"Mindfulness\",\"Neuromarketing\",\"Neuroci\u00eancia\"],\"knowsLanguage\":[\"Portugu\u00eas\",\"Ingl\u00eas\"],\"jobTitle\":\"Propriet\u00e1rio\",\"worksFor\":\"Vero Contents\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Internet of Things: why keep an eye on this trend?","description":"The Internet of Things (IoT) is a reality that is becoming increasingly important in a world fully connected to the web.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/verocontents.com.br\/en\/blog\/internet-of-things-why-keep-an-eye\/","og_locale":"en_US","og_type":"article","og_title":"Internet das coisas: por que ficar de olho nessa tend\u00eancia?","og_description":"A Internet das Coisas ou Internet of Things (IoT) \u00e9 uma realidade torna-se cada vez mais importante em mundo totalmente ligado na web.","og_url":"https:\/\/verocontents.com.br\/en\/blog\/internet-of-things-why-keep-an-eye\/","og_site_name":"Vero Contents","article_publisher":"https:\/\/www.facebook.com\/verocontents\/","article_published_time":"2020-01-24T22:32:57+00:00","article_modified_time":"2024-07-22T11:33:50+00:00","og_image":[{"width":1000,"height":400,"url":"https:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/08\/internet-das-coisas-por-que-ficar-de-olho-nessa-tendencia-2.jpeg","type":"image\/jpeg"}],"author":"Marcel Castilho","twitter_card":"summary_large_image","twitter_creator":"@marcelcast","twitter_site":"@marcelcast","twitter_misc":{"Written by":"Marcel Castilho","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/verocontents.com.br\/blog\/internet-das-coisas-por-que-ficar-de-olho\/#article","isPartOf":{"@id":"https:\/\/verocontents.com.br\/blog\/internet-das-coisas-por-que-ficar-de-olho\/"},"author":{"name":"Marcel Castilho","@id":"https:\/\/verocontents.com.br\/#\/schema\/person\/bd2c94994384cf33451ed8cd98b183a9"},"headline":"Internet das coisas: por que ficar de olho nessa tend\u00eancia?","datePublished":"2020-01-24T22:32:57+00:00","dateModified":"2024-07-22T11:33:50+00:00","mainEntityOfPage":{"@id":"https:\/\/verocontents.com.br\/blog\/internet-das-coisas-por-que-ficar-de-olho\/"},"wordCount":584,"publisher":{"@id":"https:\/\/verocontents.com.br\/#organization"},"image":{"@id":"https:\/\/verocontents.com.br\/blog\/internet-das-coisas-por-que-ficar-de-olho\/#primaryimage"},"thumbnailUrl":"https:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/08\/internet-das-coisas-por-que-ficar-de-olho-nessa-tendencia-2.jpeg","keywords":["inbound marketing","internet das coisas","marketing digital"],"articleSection":["Marketing e Vendas"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/verocontents.com.br\/blog\/internet-das-coisas-por-que-ficar-de-olho\/","url":"https:\/\/verocontents.com.br\/blog\/internet-das-coisas-por-que-ficar-de-olho\/","name":"Internet of Things: why keep an eye on this trend?","isPartOf":{"@id":"https:\/\/verocontents.com.br\/#website"},"primaryImageOfPage":{"@id":"https:\/\/verocontents.com.br\/blog\/internet-das-coisas-por-que-ficar-de-olho\/#primaryimage"},"image":{"@id":"https:\/\/verocontents.com.br\/blog\/internet-das-coisas-por-que-ficar-de-olho\/#primaryimage"},"thumbnailUrl":"https:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/08\/internet-das-coisas-por-que-ficar-de-olho-nessa-tendencia-2.jpeg","datePublished":"2020-01-24T22:32:57+00:00","dateModified":"2024-07-22T11:33:50+00:00","description":"The Internet of Things (IoT) is a reality that is becoming increasingly important in a world fully connected to the web.","breadcrumb":{"@id":"https:\/\/verocontents.com.br\/blog\/internet-das-coisas-por-que-ficar-de-olho\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/verocontents.com.br\/blog\/internet-das-coisas-por-que-ficar-de-olho\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/verocontents.com.br\/blog\/internet-das-coisas-por-que-ficar-de-olho\/#primaryimage","url":"https:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/08\/internet-das-coisas-por-que-ficar-de-olho-nessa-tendencia-2.jpeg","contentUrl":"https:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/08\/internet-das-coisas-por-que-ficar-de-olho-nessa-tendencia-2.jpeg","width":1000,"height":400,"caption":"Internet das coisas: por que ficar de olho nessa tend\u00eancia? Vero Contents"},{"@type":"BreadcrumbList","@id":"https:\/\/verocontents.com.br\/blog\/internet-das-coisas-por-que-ficar-de-olho\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/verocontents.com.br\/"},{"@type":"ListItem","position":2,"name":"Internet das coisas: por que ficar de olho nessa tend\u00eancia?"}]},{"@type":"WebSite","@id":"https:\/\/verocontents.com.br\/#website","url":"https:\/\/verocontents.com.br\/","name":"Vero Contents","description":"Digital Marketing and Inbound Marketing Agency","publisher":{"@id":"https:\/\/verocontents.com.br\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/verocontents.com.br\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/verocontents.com.br\/#organization","name":"Vero Contents","url":"https:\/\/verocontents.com.br\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/verocontents.com.br\/#\/schema\/logo\/image\/","url":"http:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/02\/logo-vero-contents.png","contentUrl":"http:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/02\/logo-vero-contents.png","width":240,"height":70,"caption":"Vero Contents"},"image":{"@id":"https:\/\/verocontents.com.br\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/verocontents\/","https:\/\/x.com\/marcelcast","https:\/\/www.instagram.com\/verocommkt\/","https:\/\/www.linkedin.com\/company\/vero-comunica-o-e-marketing","http:\/\/www.pinterest.com\/marcelcsouza","https:\/\/www.youtube.com\/channel\/UC0HHv6AQKtsUWqa21C5gX9Q"]},{"@type":"Person","@id":"https:\/\/verocontents.com.br\/#\/schema\/person\/bd2c94994384cf33451ed8cd98b183a9","name":"Marcel Castilho","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/verocontents.com.br\/#\/schema\/person\/image\/","url":"https:\/\/verocontents.com.br\/wp-content\/litespeed\/avatar\/8ff3e640d3f2f1ea324d691e4322e604.jpg?ver=1775734092","contentUrl":"https:\/\/verocontents.com.br\/wp-content\/litespeed\/avatar\/8ff3e640d3f2f1ea324d691e4322e604.jpg?ver=1775734092","caption":"Marcel Castilho"},"description":"Marcel Castilho is a specialist in digital marketing, neuromarketing, neuroscience, mindfulness and positive psychology. In addition to being an advertiser, he also has a Master&#039;s degree in Neurolinguistic Programming. He is the founder, owner and CEO of Vero Contentes and the offline agency VeroCom.","sameAs":["https:\/\/verocontents.com.br","https:\/\/www.instagram.com\/marcel.castilho.souza\/","https:\/\/br.linkedin.com\/in\/marcel-castilho-e-souza","https:\/\/x.com\/marcelcast"],"gender":"Masculino","knowsAbout":["Marketing Digital","Inbound Marketing","SEO","SEM","Psicologia Positiva","Mindfulness","Neuromarketing","Neuroci\u00eancia"],"knowsLanguage":["Portugu\u00eas","Ingl\u00eas"],"jobTitle":"Propriet\u00e1rio","worksFor":"Vero Contents"}]}},"_links":{"self":[{"href":"https:\/\/verocontents.com.br\/en\/wp-json\/wp\/v2\/posts\/2460","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/verocontents.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/verocontents.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/verocontents.com.br\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/verocontents.com.br\/en\/wp-json\/wp\/v2\/comments?post=2460"}],"version-history":[{"count":1,"href":"https:\/\/verocontents.com.br\/en\/wp-json\/wp\/v2\/posts\/2460\/revisions"}],"predecessor-version":[{"id":5226,"href":"https:\/\/verocontents.com.br\/en\/wp-json\/wp\/v2\/posts\/2460\/revisions\/5226"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/verocontents.com.br\/en\/wp-json\/wp\/v2\/media\/2259"}],"wp:attachment":[{"href":"https:\/\/verocontents.com.br\/en\/wp-json\/wp\/v2\/media?parent=2460"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/verocontents.com.br\/en\/wp-json\/wp\/v2\/categories?post=2460"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/verocontents.com.br\/en\/wp-json\/wp\/v2\/tags?post=2460"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}