{"id":2455,"date":"2025-05-05T07:30:50","date_gmt":"2025-05-05T10:30:50","guid":{"rendered":"https:\/\/verocontents.com.br\/?p=2455"},"modified":"2025-05-05T07:40:33","modified_gmt":"2025-05-05T10:40:33","slug":"what-is-kpi-and-why-is-it-important-2","status":"publish","type":"post","link":"https:\/\/verocontents.com.br\/en\/blog\/what-is-kpi-and-why-is-it-important-2\/","title":{"rendered":"What is KPI and why is it important?"},"content":{"rendered":"<p>Everyone knows today how important digital marketing is to a company&#039;s strategy. After all, those who are not present on digital channels end up falling behind the competition.<\/p>\n<p>At this point, it is not only important to be present (this is a must), but to understand <a href=\"https:\/\/verocontents.com.br\/en\/blog\/measure-results-online\/\">how to measure results<\/a> It is essential to know what is working and what is not. That\u2019s where we get into the subject of this post: <strong>What is KPI (Key Performance Indicator)<\/strong> and what is its importance?<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-black ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Index<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-kpi-and-why-is-it-important-2\/#O_que_e_KPI\" >What is KPI?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-kpi-and-why-is-it-important-2\/#A_diferenca_entre_KPI_e_metrica\" >The difference between KPI and metric<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-kpi-and-why-is-it-important-2\/#Por_que_os_KPIs_sao_importantes_no_marketing_digital\" >Why are KPIs important in digital marketing?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-kpi-and-why-is-it-important-2\/#Direcionamento_estrategico\" >Strategic direction<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-kpi-and-why-is-it-important-2\/#Tomada_de_decisoes_baseadas_em_dados\" >Data-driven decision making<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-kpi-and-why-is-it-important-2\/#Como_definir_KPIs_relevantes_para_sua_empresa\" >How to define relevant KPIs for your company<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-kpi-and-why-is-it-important-2\/#Defina_um_objetivo\" >Set a goal<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-kpi-and-why-is-it-important-2\/#Defina_quando_medir\" >Define when to measure<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-kpi-and-why-is-it-important-2\/#O_que_considerar\" >What to consider<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-kpi-and-why-is-it-important-2\/#KPIs_para_diferentes_areas_e_etapas_do_funil\" >KPIs for different areas and stages of the funnel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-kpi-and-why-is-it-important-2\/#Exemplos_de_KPIs\" >Examples of KPIs<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-kpi-and-why-is-it-important-2\/#Como_acompanhar_seus_KPIs_na_pratica\" >How to track your KPIs in practice<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-kpi-and-why-is-it-important-2\/#Erros_mais_comuns_ao_trabalhar_com_KPIs\" >Most common mistakes when working with KPIs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-kpi-and-why-is-it-important-2\/#Resumindo%E2%80%A6\" >In short\u2026<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-kpi-and-why-is-it-important-2\/#Perguntas_Frequentes_sobre_KPI_FAQ\" >KPI Frequently Asked Questions (FAQ)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-kpi-and-why-is-it-important-2\/#1_O_que_e_KPI_em_termos_simples\" >1. What is KPI, in simple terms?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-kpi-and-why-is-it-important-2\/#2_Qual_a_diferenca_entre_metrica_e_KPI\" >2. What is the difference between a metric and a KPI?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-kpi-and-why-is-it-important-2\/#3_Quantos_KPIs_devo_ter\" >3. How many KPIs should I have?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-kpi-and-why-is-it-important-2\/#4_Como_saber_se_um_KPI_e_eficiente\" >4. How do you know if a KPI is efficient?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-kpi-and-why-is-it-important-2\/#5_Quais_ferramentas_posso_usar_para_acompanhar_meus_KPIs\" >5. What tools can I use to track my KPIs?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"O_que_e_KPI\"><\/span>What is KPI?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>KPI is the acronym for <strong>Key Performance Indicator<\/strong>, or, in good Portuguese, <strong>Key Performance Indicator<\/strong>. This is a strategic metric used to evaluate the performance of an action, process or area of the company in relation to a specific objective. And they are essential for the <a href=\"https:\/\/verocontents.com.br\/en\/blog\/strategic-planning\/\">strategic planning<\/a> of your company.<\/p>\n<p>A KPI can be a number or a percentage, depending on the information that needs to be displayed. In digital, a bounce rate, for example, might be 60% and a unique visitor is measured by quantity. Both can be important KPIs, depending on the company&#039;s goals.<\/p>\n<blockquote><p><strong><em>\u201cKPI is an indicator that shows, objectively, whether your strategy is working. It answers the question: are we on the right track to achieve our goals?\u201d<\/em><\/strong><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"A_diferenca_entre_KPI_e_metrica\"><\/span>The difference between KPI and metric<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>It is important to highlight <strong>what is not KPI<\/strong>. Or what may not be. In this sense, a metric may become a KPI, but it may not be either. A metric is anything that can be measured. In other words, a metric is data that may or may not be relevant to your business and decision-making. A KPI, on the other hand, is essential to your business. So, if a metric becomes essential, it becomes a KPI.<\/p>\n<p>For example, the number of followers on Instagram is a metric, while the conversion rate of leads into customers is a KPI \u2014 it shows whether your strategy is actually generating results.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Por_que_os_KPIs_sao_importantes_no_marketing_digital\"><\/span>Why are KPIs important in digital marketing?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Direcionamento_estrategico\"><\/span>Strategic direction<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Without metrics, everything becomes trial and error. KPIs help you see what works and what needs to change. They are the GPS of your digital marketing plan. Without them, you\u2019re driving in the dark.<\/p>\n<p>Additionally, KPIs help maintain focus. When each action has a number attached to it, it becomes easier to align teams and avoid wasting time and money.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Tomada_de_decisoes_baseadas_em_dados\"><\/span>Data-driven decision making<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In modern marketing, there is no longer any room for guesswork. Therefore, decisions need to be based on real, up-to-date and objective data. This is exactly what a good KPI offers.<\/p>\n<p>Want to know if your investment in paid media is worth it? Analyze your CAC (Customer Acquisition Cost). Need to understand if your blog content is performing? Look at the conversion rate of visitors into leads.<\/p>\n<p>KPI is the translator between result and action.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Como_definir_KPIs_relevantes_para_sua_empresa\"><\/span>How to define relevant KPIs for your company<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Defina_um_objetivo\"><\/span>Set a goal<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Relevance is the buzzword when talking about KPIs. But you will only know how to define a KPI if you have a clear objective for your digital marketing. After all, the KPI will be responsible for measuring whether you are on track to achieve your goals. And if you don&#039;t have goals...<\/p>\n<p>Therefore, before defining KPIs, answer: what is your business objective? Increase sales? Reduce acquisition costs? Improve customer retention?<\/p>\n<p>From there, define KPIs that are clear, accessible, and actionable. A good KPI shows what needs to be done.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Defina_quando_medir\"><\/span>Define when to measure<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A very important point is to define how often to measure your KPIs. If there is no frequency, there will be no way to compare the results. Likewise, there will be no impact on decision-making.<\/p>\n<p>Another important point is that you can categorize your KPIs, a practice that has been adopted quite frequently. You can have a primary or main KPI, or even several primary ones. And have secondary KPIs. This can also help in data analysis. Also, always keep in mind that the primary KPI (or primary KPIs) must always be aligned with the main objective.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"O_que_considerar\"><\/span>What to consider<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>When choosing a KPI, keep in mind that it must be objective and that it must be checked regularly. Therefore, discuss with other members of your team whether these KPIs are in line with what your company needs to grow.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"KPIs_para_diferentes_areas_e_etapas_do_funil\"><\/span>KPIs for different areas and stages of the funnel<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>However, you can (and should) have different KPIs for each area of the company and for each stage of the customer journey. Here are some examples:<\/p>\n<ul>\n<li><strong>Top of the funnel<\/strong>: organic traffic, campaign reach.<\/li>\n<li><strong>Middle of the funnel<\/strong>: leads generated, email open rate.<\/li>\n<li><strong>Bottom of the funnel<\/strong>: conversion rate, CAC, LTV.<\/li>\n<\/ul>\n<p>Therefore, each KPI must accompany the customer throughout their journey \u2014 from the first click to after-sales.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Exemplos_de_KPIs\"><\/span>Examples of KPIs<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>As we have already said, it will depend on your objective which will be the primary, secondary KPIs, etc... but to help you define these KPIs, we have listed some that may be important:<\/p>\n<ul>\n<li>CAC (Customer Acquisition Cost): how much you spend to acquire each customer;<\/li>\n<li><a href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-important-in-digital-marketing\/\">ROI (Return on Investment)<\/a>: how much your campaign returns for each real invested;<\/li>\n<li>CPL (Cost Per Lead): How much you invest to get a conversion from a visitor to a <a href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-lead\/\">lead<\/a>;<\/li>\n<li>LTV (Lifetime Value): total value that a customer generates during their relationship with the brand;<\/li>\n<li>CTR (Click Through Rate): click rate in media campaigns.<\/li>\n<li>CVR (Conversion Rate) <a href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-conversion-rate\/\">conversion<\/a>): percentage of visitors or users who performed a desired action, such as a purchase, download, filling out a form, etc.;<\/li>\n<li>Engagement on social media: likes, comments, shares (when linked to goals).<\/li>\n<\/ul>\n<p>See a list of KPIs that can be secondary and support primary KPIs:<\/p>\n<ul>\n<li>Traffic;<\/li>\n<li>Blog\/newsletter subscribers;<\/li>\n<li>Origin of traffic;<\/li>\n<li>Bounce rate;<\/li>\n<li>Pageviews;<\/li>\n<li>Likes;<\/li>\n<li>New visitors.<\/li>\n<\/ul>\n<p>Of course there are many more. We just gave some examples so that those who are just starting out can get a sense of direction and start measuring results.<\/p>\n<p>Additionally, these KPIs can be tracked in tools such as RD Station, Google Analytics, <a href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-mautic\/\">Mautic<\/a>, HubSpot and paid media platforms.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Como_acompanhar_seus_KPIs_na_pratica\"><\/span>How to track your KPIs in practice<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Having the right KPIs is not enough. You need to monitor them continuously, understand their variations and act based on the data.<\/p>\n<p>For that:<\/p>\n<ul>\n<li>Use <a href=\"https:\/\/verocontents.com.br\/en\/blog\/google-data-studio-what-and-how-to-use\/\">visual dashboards<\/a> with automatic update.<\/li>\n<li>Perform periodic analyses (weekly, monthly or per campaign).<\/li>\n<li>Create an analysis process: KPI \u2192 Diagnosis \u2192 Action \u2192 Test \u2192 Evaluation.<\/li>\n<\/ul>\n<p>Tracking KPIs without gaining insights is the same as having a compass in your pocket and continuing to go around in circles.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Erros_mais_comuns_ao_trabalhar_com_KPIs\"><\/span>Most common mistakes when working with KPIs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li>Measure everything: too many indicators confuse more than they help.<\/li>\n<li>Not acting on data: having numbers and not making decisions is a waste of time.<\/li>\n<li>KPIs that are too generic: using indicators that don\u2019t say anything about your specific goal.<\/li>\n<li>Focusing on vanity: likes and followers can boost your ego, but they don\u2019t always impact sales.<\/li>\n<\/ol>\n<p><strong>Remember:<\/strong> A good KPI is one that generates action.<\/p>\n<p><a href=\"https:\/\/youtu.be\/lJxVZNncR1E\">https:\/\/youtu.be\/lJxVZNncR1E<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Resumindo%E2%80%A6\"><\/span>In short\u2026<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Knowing what KPIs are and how to use them strategically can completely transform your digital marketing results. It\u2019s the difference between sailing aimlessly or with a map, compass and a well-defined destination.<\/p>\n<p>At Vero Contents, we believe that data is just as important as creativity. Amazing content only makes sense if it\u2019s aligned with metrics that show its real performance.<\/p>\n<p>And don\u2019t forget that it\u2019s essential to define a KPI and measure it regularly. In addition, set clear objectives and goals so that these KPIs can generate practical results. Our experience shows that companies that define clear objectives and measure their KPIs tend to be more successful than their competitors.<\/p>\n<p>So, do you already know which KPIs guide your company&#039;s growth?<\/p>\n<p><a href=\"https:\/\/verocontents.com.br\/en\/talk-to-an-expert\/\">Talk to a Vero Contents expert now<\/a>!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Perguntas_Frequentes_sobre_KPI_FAQ\"><\/span>KPI Frequently Asked Questions (FAQ)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1_O_que_e_KPI_em_termos_simples\"><\/span>1. What is KPI, in simple terms?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>KPI is a strategic metric used to measure a company&#039;s progress toward a goal. It is a number that shows whether the strategy is working.<\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"2_Qual_a_diferenca_entre_metrica_e_KPI\"><\/span>2. What is the difference between a metric and a KPI?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Every KPI is a metric, but not every metric is a KPI. KPIs are metrics that have a direct impact on business goals.<\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"3_Quantos_KPIs_devo_ter\"><\/span>3. How many KPIs should I have?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The ideal is to work with a few good KPIs. On average, 3 to 5 KPIs per area or campaign are enough to direct actions.<\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"4_Como_saber_se_um_KPI_e_eficiente\"><\/span>4. How do you know if a KPI is efficient?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A good KPI is specific, measurable, relevant to the goal, and actionable. It needs to answer a clear strategic question.<\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"5_Quais_ferramentas_posso_usar_para_acompanhar_meus_KPIs\"><\/span>5. What tools can I use to track my KPIs?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You can use tools like Google Analytics, RD Station, Mautic, HubSpot, Looker Studio (Google Data Studio), among others.<\/p>\n<p>Article originally published on 05\/22\/2022 and updated on that date.<\/p>","protected":false},"excerpt":{"rendered":"<p>Everyone knows these days how important digital marketing is to a company&#039;s strategy. After all, those who are not present on digital channels end up falling behind the competition. At this point, it is not only important to be present (that is,<\/p>","protected":false},"author":1,"featured_media":2457,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[337],"tags":[38,51,68,53,52],"class_list":["post-2455","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics","tag-avaliar-e-evoluir","tag-kpis","tag-metricas","tag-planejamento-estrategico","tag-roi"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>O que \u00e9 KPI e qual sua import\u00e2ncia - Vero Contents<\/title>\n<meta name=\"description\" content=\"O que \u00e9 KPI ou indicadores-chave de performance: s\u00e3o indicadores que nos mostram os desempenhos dos nossos canais e campanhas dentro do marketing digital.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-kpi-and-why-is-it-important-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"O que \u00e9 KPI e qual sua import\u00e2ncia\" \/>\n<meta property=\"og:description\" content=\"O que \u00e9 KPI ou indicadores-chave de performance: s\u00e3o indicadores que nos mostram os desempenhos dos nossos canais e campanhas dentro do marketing digital.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-kpi-and-why-is-it-important-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Vero Contents\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/verocontents\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-05T10:30:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-05T10:40:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2019\/09\/o-que-e-kpi-e-qual-sua-importancia.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marcel Castilho\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@marcelcast\" \/>\n<meta name=\"twitter:site\" content=\"@marcelcast\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marcel Castilho\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/verocontents.com.br\/blog\/o-que-e-kpi-e-qual-sua-importancia\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/o-que-e-kpi-e-qual-sua-importancia\/\"},\"author\":{\"name\":\"Marcel Castilho\",\"@id\":\"https:\/\/verocontents.com.br\/#\/schema\/person\/bd2c94994384cf33451ed8cd98b183a9\"},\"headline\":\"O que \u00e9 KPI e qual sua import\u00e2ncia\",\"datePublished\":\"2025-05-05T10:30:50+00:00\",\"dateModified\":\"2025-05-05T10:40:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/o-que-e-kpi-e-qual-sua-importancia\/\"},\"wordCount\":1604,\"publisher\":{\"@id\":\"https:\/\/verocontents.com.br\/#organization\"},\"image\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/o-que-e-kpi-e-qual-sua-importancia\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2019\/09\/o-que-e-kpi-e-qual-sua-importancia.jpg\",\"keywords\":[\"avaliar e evoluir\",\"kpis\",\"m\u00e9tricas\",\"planejamento estrat\u00e9gico\",\"ROI\"],\"articleSection\":[\"Analytics\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/verocontents.com.br\/blog\/o-que-e-kpi-e-qual-sua-importancia\/\",\"url\":\"https:\/\/verocontents.com.br\/blog\/o-que-e-kpi-e-qual-sua-importancia\/\",\"name\":\"O que \u00e9 KPI e qual sua import\u00e2ncia - 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