{"id":2424,"date":"2019-10-03T13:46:23","date_gmt":"2019-10-03T16:46:23","guid":{"rendered":"https:\/\/verocontents.com.br\/?p=2424"},"modified":"2024-04-17T14:52:09","modified_gmt":"2024-04-17T17:52:09","slug":"tips-for-growing-on-instagram-2","status":"publish","type":"post","link":"https:\/\/verocontents.com.br\/en\/blog\/tips-for-growing-on-instagram-2\/","title":{"rendered":"Tips for growing on Instagram"},"content":{"rendered":"<p>Nowadays, it is essential to grow on Instagram, since the network is one of the fastest growing in the world. And in Brazil it is no different. According to <a href=\"https:\/\/pt.slideshare.net\/DataReportal\/digital-2019-brazil-january-2019-v01\">annual study<\/a> According to a study by Hootsuite in partnership with We Are Social, of the approximately 140 million social media users in Brazil, 71% use Instagram. In other words, 99.4 million users are present on the social network here in Brazil.<\/p>\n<p>So, you can&#039;t stay away from Instagram, as there are several business opportunities there. How about some tips for growing on Instagram?<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-black ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Index<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/verocontents.com.br\/en\/blog\/tips-for-growing-on-instagram-2\/#1_Tenha_objetivos_claros_e_monte_um_plano\" >1. Have clear goals and make a plan<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/verocontents.com.br\/en\/blog\/tips-for-growing-on-instagram-2\/#2_Construa_sua_persona\" >2. Build your persona<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/verocontents.com.br\/en\/blog\/tips-for-growing-on-instagram-2\/#3_Defina_seu_tom_de_voz\" >3. Define your tone of voice<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/verocontents.com.br\/en\/blog\/tips-for-growing-on-instagram-2\/#4_Nunca_compre_seguidores\" >4. Never buy followers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/verocontents.com.br\/en\/blog\/tips-for-growing-on-instagram-2\/#5_Monte_uma_estrategia_de_postagens\" >5. Create a posting strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/verocontents.com.br\/en\/blog\/tips-for-growing-on-instagram-2\/#6_Use_e_abuse_do_Stories\" >6. Use and abuse Stories<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/verocontents.com.br\/en\/blog\/tips-for-growing-on-instagram-2\/#7_Nao_deixe_de_responder_seja_no_Direct_ou_no_Feed\" >7. Don&#039;t forget to respond (whether in Direct or in the Feed)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/verocontents.com.br\/en\/blog\/tips-for-growing-on-instagram-2\/#8_Use_hashtags\" >8. Use hashtags<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Tenha_objetivos_claros_e_monte_um_plano\"><\/span><span style=\"color: #ff9900;\">1. Have clear goals and make a plan<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>First, you must know exactly what <a href=\"https:\/\/verocontents.com.br\/en\/blog\/instagram-for-companies-my-organization-must-have\/\" target=\"_blank\" rel=\"noopener noreferrer\">why be present on Instagram<\/a>. It seems obvious, but it isn\u2019t. Do you want to promote an online course? Do you want to sell products? Do you want to promote your brand or improve your relationship with potential customers?<\/p>\n<p>There are several options. Therefore, it is essential to define a clear objective and create an action plan. One of the first tips is to fill out your bio correctly, without leaving out any information and positioning your profile according to the objective you have set.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Construa_sua_persona\"><\/span><span style=\"color: #ff9900;\">2. Build your persona<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Now that you have clearly and objectively outlined your goals, you need to know who your target audience is. On the web, we call it <a href=\"https:\/\/verocontents.com.br\/en\/blog\/what-are-personas\/\" target=\"_blank\" rel=\"noopener noreferrer\">persona<\/a>. The persona is the ideal customer. What is he like? What do he like? What are his habits and desires? Where is he?<\/p>\n<p>If necessary, do some research and talk to your sales team. Start building this persona with impressions and opinions, but refine it with real information. Getting your persona (or multiple personas) right is essential to a successful Instagram profile.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Defina_seu_tom_de_voz\"><\/span><span style=\"color: #ff9900;\">3. Define your tone of voice<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Know your persona\u2019s pain. Understanding what they need is key to success, not just to growing on Instagram. Based on your persona\u2019s pain points, you define the tone of voice for your profile. But what is the tone of voice?<\/p>\n<p>The tone of voice is the way you communicate with your audience. The content you generate and the way it is transmitted is the tone of voice that will be used. This tone will then depend on the first two items (objectives and persona), in addition to your customer&#039;s pain. After all, you have the remedy for them, don&#039;t you?<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Nunca_compre_seguidores\"><\/span><span style=\"color: #ff9900;\">4. Never buy followers<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>This one seems obvious, right? But it\u2019s not quite like that\u2026 there are still a lot of people who buy followers. One of Instagram\u2019s updates limited the reach of profiles that bought followers. A lot of people complained, but it was a necessary evil.<\/p>\n<p>But what about accelerator apps? You see, some of them really work, because they really target your audience (if you know how to set it up correctly), but others don&#039;t.<\/p>\n<p>In our opinion, what really works is creating engaging content, using good hashtag strategies and other tips below. Let&#039;s go!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Monte_uma_estrategia_de_postagens\"><\/span><span style=\"color: #ff9900;\">5. Create a posting strategy<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You&#039;ve followed the 4 tips above and now comes the usual question. How often should I post? When we talk about the Feed, it depends on the moment. If you&#039;re just starting out on your profile or your audience has dropped for any reason, post every day.<\/p>\n<p>Depending on the type of service or product you are promoting, it is even worth posting more than once a day. This will vary from case to case, but the situation is there. If there has been a decline or you are just starting out, you have to grab people&#039;s attention and appear as much as possible in the Feed. To do this, you have to post.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"6_Use_e_abuse_do_Stories\"><\/span><span style=\"color: #ff9900;\">6. Use and abuse Stories<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>This one is always worth it. Use and abuse Stories. The feature is one of the ways Instagram&#039;s algorithm uses to increase your reach on the app. After all, it&#039;s what keeps your audience coming back to the app frequently, which is good for the platform.<\/p>\n<p>So, create relevant content on Stories. Use it to build relationships with your audience by telling your story and that of your company\/product. How often? We&#039;re talking about at least six stories a day. And leave at least two hours between each one.<\/p>\n<p>But if you ask what we think is an ideal volume, I&#039;ll tell you: if you have good content to put on Stories, do a lot.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"7_Nao_deixe_de_responder_seja_no_Direct_ou_no_Feed\"><\/span><span style=\"color: #ff9900;\">7. Don&#039;t forget to respond (whether in Direct or in the Feed)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>One of the highlights of any social media is connecting with your audience. So don\u2019t leave your audience waiting for your responses.<\/p>\n<p>In addition to being polite, you can gather information and discover your persona&#039;s pain points. And, of course, the more likes and interactions you have, the more reach the platform will give you.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"8_Use_hashtags\"><\/span><span style=\"color: #ff9900;\">8. Use hashtags<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Anyway, let&#039;s go to <a href=\"https:\/\/verocontents.com.br\/en\/blog\/the-best-tools-for-using-hashtags\/\" target=\"_blank\" rel=\"noopener noreferrer\">hashtags<\/a>\u2026 use the ones that make sense for your business and mix them with some that have a lot of volume. Hashtags also help with the reach of posts and can attract new likes to your profile. In addition, hashtags help position your profile with your persona and give it visibility.<\/p>\n<p>Regarding the number, don&#039;t overdo it. The algorithm limits the reach of those who use too many hashtags. Some people advocate using five hashtags, but experience has shown that you can use up to ten hashtags per post. Use common sense and monitor your results.<\/p>\n<p>A tip: you can use hashtags in the first comment to avoid polluting the post.<\/p>\n<p>Did you like this post? How about subscribing to our newsletter to stay up to date with digital marketing?<\/p>","protected":false},"excerpt":{"rendered":"<p>Nowadays it is essential to grow on Instagram, as the network is one of the fastest growing in the world. And in Brazil it is no different. According to Hootsuite&#039;s annual study in partnership with We Are<\/p>","protected":false},"author":1,"featured_media":2425,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[335],"tags":[80,13,41,40],"class_list":["post-2424","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-redes-sociais","tag-instagram","tag-marketing-de-conteudo","tag-midias-sociais","tag-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Dicas para crescer no Instagram - Vero Contents<\/title>\n<meta name=\"description\" content=\"Hoje em dia \u00e9 essencial crescer no Instagram, j\u00e1 que a rede \u00e9 uma das que mais crescem no mundo. 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