{"id":2416,"date":"2022-04-19T14:28:27","date_gmt":"2022-04-19T17:28:27","guid":{"rendered":"https:\/\/verocontents.com.br\/?p=2416"},"modified":"2024-04-17T13:32:42","modified_gmt":"2024-04-17T16:32:42","slug":"how-to-use-google-tag-manager-2","status":"publish","type":"post","link":"https:\/\/verocontents.com.br\/en\/blog\/how-to-use-google-tag-manager-2\/","title":{"rendered":"How to use Google Tag Manager"},"content":{"rendered":"<p>Don&#039;t know Google Tag Manager? Then read this article.<\/p>\n<p>Are you part of your company&#039;s marketing team? Are you the coordinator of the marketing and communications team? So, you may have already come across the following situation: at some point, you need to monitor and evaluate visits, conversions or tests on your website or <a href=\"https:\/\/verocontents.com.br\/en\/blog\/why-have-a-corporate-blog\/\">corporate blog<\/a>. To do this, you needed to install some code \u2014 and of course, you needed the IT team.<\/p>\n<p>This dependence can considerably delay the digital marketing actions of an entire company. So, so that the marketer doesn&#039;t depend so much on the programmer, Google brought this great tool: Google Tag Manager.<\/p>\n<p>Therefore, if you want to permanently get rid of the difficulties with codes and programming and, at the same time, have the power to enhance your website using different tools on your own, this is the right content for you. Let&#039;s go?<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-black ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Index<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/verocontents.com.br\/en\/blog\/how-to-use-google-tag-manager-2\/#Crie_uma_conta_no_Google_Tag_Manager\" >Create an account on Google Tag Manager<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/verocontents.com.br\/en\/blog\/how-to-use-google-tag-manager-2\/#Instale_diversos_tipos_de_tags_facilmente\" >Install different types of tags easily<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/verocontents.com.br\/en\/blog\/how-to-use-google-tag-manager-2\/#Acionadores\" >Triggers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/verocontents.com.br\/en\/blog\/how-to-use-google-tag-manager-2\/#Variaveis\" >Variables<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/verocontents.com.br\/en\/blog\/how-to-use-google-tag-manager-2\/#O_Google_Tag_Manager_possui_outras_funcionalidades\" >Google Tag Manager has other features<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Crie_uma_conta_no_Google_Tag_Manager\"><\/span><span style=\"color: #ff9900;\">Create an account on Google Tag Manager<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Launched in 2012, Google Tag Manager is a feature that helps you install Tags quickly and easily. But what actually is a tag?<\/p>\n<p>To connect some tools and resources to your website, such as <a href=\"https:\/\/verocontents.com.br\/en\/blog\/all-about-google-analytics-4-or-ga4\/\">Google Analytics<\/a>, the remarketing function of <a href=\"https:\/\/verocontents.com.br\/en\/blog\/mistakes-that-can-destroy-a-google-adwords-campaign\/\">Google Ads<\/a> and Facebook retargeting, you need to add a few pieces of code, which can be a complicated task for someone who doesn&#039;t have extensive programming knowledge.<\/p>\n<p>The first step to solving this problem is <a href=\"https:\/\/www.google.com\/intl\/pt-BR\/tagmanager\/\" target=\"_blank\" rel=\"noopener noreferrer\">create your account<\/a> on the Google Tag Manager website. If you already have a Google account, just log in. Right after this, you will need to create a container. To simplify, the container would correspond to a case, while the tags would be the pens and pencils that would be stored. It&#039;s recommended that you create a container for each site that you administer.<\/p>\n<p>Once you finish this process, you will have created the container tag, that is, the piece of programming code for the tool itself. This script will be the only one you will need to install in your website&amp;#039;s code, right after the tag &lt;body&gt; of all pages.<\/p>\n<p>If you have a website built in <a href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-wordpress-2\/\" target=\"_blank\" rel=\"noopener noreferrer\">WordPress<\/a>, you can use a plugin. One tip is <a href=\"https:\/\/wordpress.org\/plugins\/duracelltomi-google-tag-manager\/\">DuracellTomi&#039;s<\/a> Google Tag Manager, which installs GTM without directly modifying the template.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Instale_diversos_tipos_de_tags_facilmente\"><\/span><span style=\"color: #ff9900;\">Install different types of tags easily<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Once this procedure is complete, you can add tags from other tools within your container. Just click on \u201cTags\u201d and \u201cNew\u201d. Once done, create a name for it, choose the type of tag and apply the indicated settings, including the trigger.<\/p>\n<p>When you finish making the adjustments, click \u201cpublish\u201d to insert the configured tags on the website. This way, they will start working. When configuring tags, it is necessary to pay attention to some important points.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Acionadores\"><\/span><span style=\"color: #ffcc00;\">Triggers<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In addition to tags, in Google Tag Manager you will need to configure triggers. In other words, what will be the conditions under which the tag will be activated. These triggers can be clicks, loading specific pages or all pages, submitting forms, among others.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Variaveis\"><\/span><span style=\"color: #ffcc00;\">Variables<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Most of the variables serve to improve the creation of triggers and to simplify the tag creation process. For example, when creating the Google Analytics tracking tag, at a certain point it is necessary to insert the Analytics tracking code.<\/p>\n<p>So that this insertion does not need to be done every time you need to create an identical tag, you can save this information as a permanent variable.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"O_Google_Tag_Manager_possui_outras_funcionalidades\"><\/span><span style=\"color: #ff9900;\">Google Tag Manager has other features<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There are other very useful features within GTM. If you need to create integrations with programs that are not on the tool&#039;s list of options, simply use the custom HTML function. This way, you connect your website to other tools that allow you to do and measure <a href=\"https:\/\/verocontents.com.br\/en\/blog\/what-are-ab-tests-and-how-to-use-them\/\">A\/B testing<\/a> and analyze data, for example.<\/p>\n<p>We saw, then, that the great thing about Google Tag Manager is to help you not miss opportunities to optimize your website and your campaigns due to a lack of technical programming knowledge. So, the best thing you can do is enjoy it, right?<\/p>\n<p>If you liked this content and want to receive updates on the topic, subscribe to our newsletter.<\/p>","protected":false},"excerpt":{"rendered":"<p>Don&#039;t know Google Tag Manager? Then read this article. Are you part of your company&#039;s marketing team? Are you the coordinator of the marketing and communications team? So, you may have already come across the following situation: in<\/p>","protected":false},"author":1,"featured_media":2417,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[336],"tags":[18,36,133,37],"class_list":["post-2416","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ferramentas","tag-ferramentas-digitais","tag-google-analytics","tag-google-tag-manager","tag-web-analytics"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Como usar o Google Tag Manager - Vero Contents<\/title>\n<meta name=\"description\" content=\"A maneira mais pr\u00e1tica de instalar c\u00f3digos no seu site, como pixel do Facebook, tag do Google Ads e Analytics \u00e9 o Google Tag Manager.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/verocontents.com.br\/en\/blog\/how-to-use-google-tag-manager-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Como usar o Google Tag Manager\" \/>\n<meta property=\"og:description\" content=\"A maneira mais pr\u00e1tica de instalar c\u00f3digos no seu site, como pixel do Facebook, tag do Google Ads e Analytics \u00e9 o Google Tag Manager.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/verocontents.com.br\/en\/blog\/how-to-use-google-tag-manager-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Vero Contents\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/verocontents\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-19T17:28:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-17T16:32:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2019\/08\/como-usar-o-google-tag-manager.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marcel Castilho\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@marcelcast\" \/>\n<meta name=\"twitter:site\" content=\"@marcelcast\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marcel Castilho\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/verocontents.com.br\/blog\/como-usar-o-google-tag-manager\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/como-usar-o-google-tag-manager\/\"},\"author\":{\"name\":\"Marcel Castilho\",\"@id\":\"https:\/\/verocontents.com.br\/#\/schema\/person\/bd2c94994384cf33451ed8cd98b183a9\"},\"headline\":\"Como usar o Google Tag Manager\",\"datePublished\":\"2022-04-19T17:28:27+00:00\",\"dateModified\":\"2024-04-17T16:32:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/como-usar-o-google-tag-manager\/\"},\"wordCount\":765,\"publisher\":{\"@id\":\"https:\/\/verocontents.com.br\/#organization\"},\"image\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/como-usar-o-google-tag-manager\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2019\/08\/como-usar-o-google-tag-manager.jpg\",\"keywords\":[\"ferramentas digitais\",\"google analytics\",\"google tag manager\",\"web-analytics\"],\"articleSection\":[\"Ferramentas\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/verocontents.com.br\/blog\/como-usar-o-google-tag-manager\/\",\"url\":\"https:\/\/verocontents.com.br\/blog\/como-usar-o-google-tag-manager\/\",\"name\":\"Como usar o Google Tag Manager - 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