{"id":2407,"date":"2019-09-14T14:56:54","date_gmt":"2019-09-14T17:56:54","guid":{"rendered":"https:\/\/verocontents.com.br\/?p=2407"},"modified":"2024-06-02T18:23:24","modified_gmt":"2024-06-02T21:23:24","slug":"what-is-a-call-to-action","status":"publish","type":"post","link":"https:\/\/verocontents.com.br\/en\/blog\/what-is-a-call-to-action\/","title":{"rendered":"What is a call to action?"},"content":{"rendered":"

Call to action (or CTA), translated into Portuguese, literally, means \u201ccall to action\u201d. This is a very important concept in the digital world (I would say essential) and very easy to understand. To do this, we just need to put ourselves in the position of a visitor to a website or e-commerce.<\/p>\n

Let's say you are browsing a website and in the corner there is a window with a form. It says \u201cSign up and receive our news\u201d. Or, you are on an e-commerce website and next to the product you are viewing, there is a \u201cBuy\u201d button. Both are calls to action.<\/p>\n

In fact, we can say that a call to action appears everywhere, to be honest. In the example of websites or e-commerce, it could be a request to complete registration, make a purchase, download an e-book, request a quote or speak to an expert... the possibilities are countless.<\/p>\n

The call to action is nothing more than the call to carry out these actions. It can be in text with a link or a button and will take the user to the next step within a pre-determined strategy. See in this article how to put together the best call to action for each action you want and what are the best practices surrounding its use.<\/p>\n

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