{"id":238,"date":"2021-11-11T17:05:01","date_gmt":"2021-11-11T20:05:01","guid":{"rendered":"https:\/\/verocontents.com.br\/?p=238"},"modified":"2024-04-17T16:08:45","modified_gmt":"2024-04-17T19:08:45","slug":"tips-to-improve-website-performance","status":"publish","type":"post","link":"https:\/\/verocontents.com.br\/en\/blog\/tips-to-improve-website-performance\/","title":{"rendered":"Tips to improve website performance"},"content":{"rendered":"<p>The website is the most important item in digital marketing strategies. Having an attractive website that receives visits but, above all, retains visitors, is a challenge.<\/p>\n<p>And more than fulfilling its objectives, the website must also provide fast, intuitive navigation that solves the user&#039;s problem. Technically, there are some factors that must be observed to improve website performance.<\/p>\n<p>In this post, we will give you some tips on what you should observe on your website so that it is well optimized and improves search performance.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-black ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Index<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/verocontents.com.br\/en\/blog\/tips-to-improve-website-performance\/#Site_responsivo_ou_com_versao_mobile\" >Responsive website or with mobile version<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/verocontents.com.br\/en\/blog\/tips-to-improve-website-performance\/#Design_do_site\" >Website Design<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/verocontents.com.br\/en\/blog\/tips-to-improve-website-performance\/#Calls_to_action\" >Calls to action<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/verocontents.com.br\/en\/blog\/tips-to-improve-website-performance\/#SEO\" >SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/verocontents.com.br\/en\/blog\/tips-to-improve-website-performance\/#Blog\" >Blog<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/verocontents.com.br\/en\/blog\/tips-to-improve-website-performance\/#Escolha_o_CMS_mais_adequado\" >Choose the most suitable CMS<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Site_responsivo_ou_com_versao_mobile\"><\/span><span style=\"color: #ff9900;\">Responsive website or with mobile version<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Have one <em>responsive website<\/em> It&#039;s a must, but we still found some resistant sites. But it&#039;s no use. The website must <a href=\"https:\/\/verocontents.com.br\/en\/blog\/worry-about-mobile-campaign-formats\/\" target=\"_blank\" rel=\"noopener noreferrer\">fit to page size<\/a>, without any information being altered or cut.<\/p>\n<p>Your website will not appear in searches <a href=\"https:\/\/verocontents.com.br\/en\/blog\/search-engine-optimization-tips\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google<\/a> if not <em>responsive<\/em>. Google&#039;s algorithms take into account, among other important items, the use of <em>smartphones. <\/em>And more than that, Google analyzes site speed on both desktop and mobile. So, if your website is not responsive, redo it immediately.<\/p>\n<p>To give you an idea, <a href=\"https:\/\/www.mobiletime.com.br\/noticias\/26\/05\/2020\/58-dos-brasileiros-que-acessam-a-internet-fazem-unicamente-pelo-celular-aponta-tic-domicilio\/\">58% of Brazilians access the web exclusively via cell phone<\/a>, according to research by Cetic.br. Therefore, we will think not only about responsiveness, but also about font sizes, images that load quickly and buttons that can be used on all screen sizes. It is important to plan the design, which will also improve the performance of the website.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Design_do_site\"><\/span><span style=\"color: #ff9900;\">Website Design<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A good website must necessarily have a <a href=\"https:\/\/verocontents.com.br\/en\/blog\/why-website-design-is-important-for-user-experience\/\" target=\"_blank\" rel=\"noopener noreferrer\">cool design<\/a>. If attraction is achieved through technical strategies, retention is achieved through content and visuals. No one can stand to spend a long time browsing a poorly designed, ugly or polluted website. The importance of design on a website is directly linked to three factors: <em>usability<\/em>, <em>navigability<\/em> e <em>credibility<\/em>.<\/p>\n<p>Usability is related to items such as efficiency, errors and user satisfaction. Making him see how much the site meets his expectations, offering the solutions he is looking for, is the first item for him to stay there.<\/p>\n<p>Navigability goes hand in hand with usability. Making sure the user has a good browsing experience (preferably intuitive) will be one of the differences between them staying or leaving your website.<\/p>\n<p>Credibility, our third factor, is what the visual conveys without us realizing it. Most users tend to <a href=\"https:\/\/brasil.uxdesign.cc\/como-saber-se-meu-site-tem-credibilidade-d7c54573f20f\" target=\"_blank\" rel=\"noopener noreferrer\">assess the credibility of a website<\/a> by design. Creating a website with a cool look, conveying what your company\/brand\/service wants to the visitor will make them build your image in their mind. Leave a great visual impression, this will improve your website&#039;s performance.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Calls_to_action\"><\/span><span style=\"color: #ff9900;\">Calls to action<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The time spent on a website is getting shorter and shorter these days. You must take every chance for the visitor to contact you. Create what we call\u00a0<a href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-conversion-rate\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em>calls to action<\/em><\/a>\u00a0(or calls to action) is an essential task so that you can have good conversions of visitors to <a href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-lead\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em>leads<\/em><\/a>\u00a0(registrations) on your website.<\/p>\n<p>And we&#039;re not just talking about calls and buttons. Placing them in the appropriate place also makes all the difference. <em>Call to action<\/em>, in clearer terms, means making it clear to the user where they should click and what they should do within your website. And even more, capturing this visitor&#039;s registration, transforming it into a\u00a0<em>lead<\/em>.<\/p>\n<p>Therefore, the forms must be in visible places so that visitors can easily register.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"SEO\"><\/span><span style=\"color: #ff9900;\">SEO<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Your website must be <a href=\"https:\/\/verocontents.com.br\/en\/blog\/tips-on-how-to-improve-your-websites-positioning-2\/\">as optimized as possible<\/a>. Optimization ranges from the structural and programming part, to the content that will be included in it.<\/p>\n<p>The important thing here is to plan the <a href=\"https:\/\/verocontents.com.br\/en\/blog\/search-engine-optimization-tips\/\" target=\"_blank\" rel=\"noopener noreferrer\">SEO<\/a> before starting to program the website. This strategy must also be aligned with the use of ads on Adwords, if applicable, which we call a marketing strategy. <a href=\"https:\/\/verocontents.com.br\/en\/blog\/what-and-without\/\" target=\"_blank\" rel=\"noopener noreferrer\">WITHOUT<\/a> (Search Engine Marketing).<\/p>\n<p>Some tools help you identify whether your website is well optimized or not and others give tips on the best keywords you should use.<\/p>\n<p>And to improve your website&#039;s performance, it\u00a0<a href=\"https:\/\/verocontents.com.br\/en\/blog\/why-have-a-corporate-blog\/\" target=\"_blank\" rel=\"noopener noreferrer\">must have a <em>blog<\/em><\/a> to increase your rankings in organic search. This is the best way to attract and retain visitors and also improve SEO.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Blog\"><\/span><span style=\"color: #ff9900;\">Blog<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The <em>blog<\/em> is the key to the success of a corporate website. It is the gateway to SEO, in addition to being the focus of interest for visitors to return to your website.<\/p>\n<p>In addition to allowing interaction with others <em>blogs<\/em> and citations from other sites, which increases the relevance of your site, is the most important tool in <em>content marketing<\/em>\u00a0because, through the blog, your company publishes relevant information, which conveys the concept of your company&#039;s authority in its area of activity.<\/p>\n<p>Improving website performance is a very important task, as you can see. Browse our blog and see more tips on these items, which are so important for results-driven digital marketing.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Escolha_o_CMS_mais_adequado\"><\/span><span style=\"color: #ff9900;\">Choose the most suitable CMS<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The CMS or Content Management System is the system that allows you to create, edit, manage and publish content on digital platforms. Thus, the CMS allows you to create your own website with a blog using the platform.<\/p>\n<p>It is important that the CMS has tools that allow you to optimize SEO, adjust the design and improve performance, especially in the mobile version of the website. Here at Vero Contents, we use several CMS, such as Joomla and <a href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-wordpress-2\/\" target=\"_blank\" rel=\"noopener noreferrer\">WordPress<\/a>, which allow us to create fast websites, with a structured design for all versions, including mobile and with management for the blog.<\/p>\n<p>Did you like this post? Sign up for the Newsletter and receive our updates!<\/p>","protected":false},"excerpt":{"rendered":"<p>The website is the most important item in digital marketing strategies. Having an attractive website that receives visits but, above all, retains visitors, is a challenge. And more than fulfilling its objectives, the website must also provide a<\/p>","protected":false},"author":1,"featured_media":2145,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[333],"tags":[28,29,27,26],"class_list":["post-238","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-calls-to-action","tag-design","tag-site-responsivo","tag-website"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Dicas para melhorar o desempenho do site - Vero Contents<\/title>\n<meta name=\"description\" content=\"O site \u00e9 o item mais importante no marketing digital. Temos algumas dicas para melhorar o desempenho do site, fazendo-o mais atrativo e funcional.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/verocontents.com.br\/en\/blog\/tips-to-improve-website-performance\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dicas para melhorar o desempenho do site\" \/>\n<meta property=\"og:description\" content=\"O site \u00e9 o item mais importante no marketing digital. Temos algumas dicas para melhorar o desempenho do site, fazendo-o mais atrativo e funcional.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/verocontents.com.br\/en\/blog\/tips-to-improve-website-performance\/\" \/>\n<meta property=\"og:site_name\" content=\"Vero Contents\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/verocontents\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-11T20:05:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-17T19:08:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2019\/02\/dicas-para-melhorar-o-desempenho-do-site.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marcel Castilho\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@marcelcast\" \/>\n<meta name=\"twitter:site\" content=\"@marcelcast\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marcel Castilho\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/verocontents.com.br\/blog\/dicas-para-melhorar-o-desempenho-do-site\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/dicas-para-melhorar-o-desempenho-do-site\/\"},\"author\":{\"name\":\"Marcel Castilho\",\"@id\":\"https:\/\/verocontents.com.br\/#\/schema\/person\/bd2c94994384cf33451ed8cd98b183a9\"},\"headline\":\"Dicas para melhorar o desempenho do site\",\"datePublished\":\"2021-11-11T20:05:01+00:00\",\"dateModified\":\"2024-04-17T19:08:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/dicas-para-melhorar-o-desempenho-do-site\/\"},\"wordCount\":1041,\"publisher\":{\"@id\":\"https:\/\/verocontents.com.br\/#organization\"},\"image\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/dicas-para-melhorar-o-desempenho-do-site\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2019\/02\/dicas-para-melhorar-o-desempenho-do-site.jpg\",\"keywords\":[\"calls to action\",\"design\",\"site responsivo\",\"website\"],\"articleSection\":[\"SEO\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/verocontents.com.br\/blog\/dicas-para-melhorar-o-desempenho-do-site\/\",\"url\":\"https:\/\/verocontents.com.br\/blog\/dicas-para-melhorar-o-desempenho-do-site\/\",\"name\":\"Dicas para melhorar o desempenho do site - Vero Contents\",\"isPartOf\":{\"@id\":\"https:\/\/verocontents.com.br\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/dicas-para-melhorar-o-desempenho-do-site\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/dicas-para-melhorar-o-desempenho-do-site\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2019\/02\/dicas-para-melhorar-o-desempenho-do-site.jpg\",\"datePublished\":\"2021-11-11T20:05:01+00:00\",\"dateModified\":\"2024-04-17T19:08:45+00:00\",\"description\":\"O site \u00e9 o item mais importante no marketing digital. 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