{"id":1639,"date":"2022-07-04T14:14:44","date_gmt":"2022-07-04T17:14:44","guid":{"rendered":"https:\/\/verocontents.com.br\/?p=1639"},"modified":"2024-07-21T16:53:30","modified_gmt":"2024-07-21T19:53:30","slug":"rich-materials-they-contribute-to-the-generation-of-qualified-leads","status":"publish","type":"post","link":"https:\/\/verocontents.com.br\/en\/blog\/rich-materials-they-contribute-to-the-generation-of-qualified-leads\/","title":{"rendered":"Rich materials: do they contribute to generating qualified leads?"},"content":{"rendered":"<p>Back in the early 90s, in 1993 to be precise, the total number of users connected to the internet did not even reach 16 million worldwide. In fact, few people had access to the network. However, it was in that same year that the first e-book in history appeared:\u00a0<em>Host<\/em>, a thriller written by North American Peter James, who divided his story into two floppy disks and managed to sell an impressive 12 thousand copies (including on the web).<\/p>\n<p>Since then, people&#039;s interest in e-books has only grown. Thus, today this is one of the most established rich material formats in digital marketing. E-books, in fact, are responsible for increasing (a lot) the lead generation of any sales strategy on the web.<\/p>\n<p>Still don&#039;t know what rich materials are and how they can affect\u00a0<a href=\"https:\/\/verocontents.com.br\/en\/blog\/measure-results-online\/\" target=\"_blank\" rel=\"noopener noreferrer\">results of your digital strategy<\/a>? Continue here in the post, as we will explain all of this in detail. Check out!<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-black ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Index<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/verocontents.com.br\/en\/blog\/rich-materials-they-contribute-to-the-generation-of-qualified-leads\/#O_que_sao_materiais_ricos\" >What are rich materials<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/verocontents.com.br\/en\/blog\/rich-materials-they-contribute-to-the-generation-of-qualified-leads\/#Como_turbinar_a_geracao_de_leads_com_esses_materiais\" >How to boost lead generation with these materials<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/verocontents.com.br\/en\/blog\/rich-materials-they-contribute-to-the-generation-of-qualified-leads\/#Como_ir_alem_dos_e-books\" >How to go beyond e-books<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/verocontents.com.br\/en\/blog\/rich-materials-they-contribute-to-the-generation-of-qualified-leads\/#Downloads\" >Downloads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/verocontents.com.br\/en\/blog\/rich-materials-they-contribute-to-the-generation-of-qualified-leads\/#Webinars_e_lives\" >Webinars and lives<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/verocontents.com.br\/en\/blog\/rich-materials-they-contribute-to-the-generation-of-qualified-leads\/#Podcasts_e_audiobooks\" >Podcasts and audiobooks<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"O_que_sao_materiais_ricos\"><\/span><span style=\"color: #ff9900;\">What are rich materials<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Extremely important for the process of transforming a user into a lead, rich materials are in-depth and educational content. In addition to adding value to your brand, they serve to take a person from one part of the world to another.\u00a0<a href=\"https:\/\/verocontents.com.br\/en\/blog\/sales-funnel-what-it-is-and-how-it-helps-marketing\/\">sales funnel<\/a>\u00a0of your company.<\/p>\n<p>In other words: they exert a greater power of user interaction and conversion than the posts of <a href=\"https:\/\/verocontents.com.br\/en\/blog\/want-to-have-a-successful-blog\/\" target=\"_blank\" rel=\"noopener noreferrer\">blogs<\/a>. In this sense, see some examples of the use of rich materials:<\/p>\n<ul>\n<li>e-books (the most used currently on the web);<\/li>\n<li>infographics;<\/li>\n<li>video classes;<\/li>\n<li>exclusive downloads;<\/li>\n<li>podcasts and audiobooks.<\/li>\n<\/ul>\n<p>But, after all, how can these materials help your lead generation strategy?<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Como_turbinar_a_geracao_de_leads_com_esses_materiais\"><\/span><span style=\"color: #ff9900;\">How to boost lead generation with these materials<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>It works like this: unlike\u00a0<a href=\"https:\/\/verocontents.com.br\/en\/blog\/copywriting-learn-about-writing-techniques-focused-on-conversions\/\" target=\"_blank\" rel=\"noopener noreferrer\">blog posts<\/a>, we use the rich materials in exchange for the user&#039;s contact data (such as name, email, telephone number, etc.). Therefore, all that is required is for that person to register on your website or landing page for them to have access to these materials. In return, your company will have data from a user who has already shown interest in something relevant to your business.<\/p>\n<p>However, it is necessary to think very carefully about the best type of material to be offered to that user. Otherwise, your digital marketing strategy may end up not working as it should.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Como_ir_alem_dos_e-books\"><\/span><span style=\"color: #ff9900;\">How to go beyond e-books<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Excellent for creating brand authority, e-books are the most widespread rich material formats on the internet today. Much of this is due to the relative ease of producing them, since the creation process is one of the most simplified.<\/p>\n<p>But is your audience the type that is willing to read two thousand words on a certain topic? If not, don&#039;t worry, as there are other types of materials that can greatly help your digital marketing strategy.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Downloads\"><\/span><span style=\"color: #ff5500;\">Downloads<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Is your audience looking for an app that solves a problem? Or is your audience looking for some specific type of download (like computer wallpapers or cell phone ringtones)? So, how about betting your chips on creating products that can be downloaded?<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Webinars_e_lives\"><\/span><span style=\"color: #ff5500;\">Webinars and lives<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Creating a webinar or video class can be more efficient for your lead generation strategy. In fact, webinars and lives have been one of the most used formats today.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Podcasts_e_audiobooks\"><\/span><span style=\"color: #ff5500;\">Podcasts and audiobooks<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Is your audience the type that needs to consume certain content, but doesn&#039;t have time to read an e-book? So, how about turning the content of this book into a podcast or audiobook? This way, the user absorbs all the material, even in traffic or at the gym.<\/p>\n<p>As you&#039;ve seen so far, there&#039;s no shortage of rich types of materials that can boost your lead generation strategy. So, how about starting to create yours right now?<\/p>\n<p>Do you want to know more about what leads are and how they make a difference to the success of your business? Check out our post where we explain\u00a0<a href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-lead\/\" target=\"_blank\" rel=\"noopener noreferrer\">what is a lead and how to turn it into a customer<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Back in the early 90s, more precisely in 1993, the total number of users connected to the internet did not even reach 16 million around the world. In fact, few people had access to the network. However, it was in the same year that<\/p>","protected":false},"author":1,"featured_media":2090,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[19],"tags":[76,44,62,77],"class_list":["post-1639","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inbound-marketing-e-conteudo","tag-e-books","tag-funil-de-vendas","tag-leads","tag-materiais-ricos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Materiais ricos geram leads qualificados?<\/title>\n<meta name=\"description\" content=\"Se voc\u00ea n\u00e3o sabe o que s\u00e3o materiais ricos e como eles podem ajudar na gera\u00e7\u00e3o 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