{"id":1498,"date":"2021-12-09T17:43:50","date_gmt":"2021-12-09T20:43:50","guid":{"rendered":"https:\/\/verocontents.com.br\/?p=1498"},"modified":"2023-06-03T17:05:33","modified_gmt":"2023-06-03T20:05:33","slug":"lead-nurturing-what-is-and-why-to-do-it","status":"publish","type":"post","link":"https:\/\/verocontents.com.br\/en\/blog\/lead-nurturing-what-is-and-why-to-do-it\/","title":{"rendered":"Lead Nurturing: what it is and why you should do it"},"content":{"rendered":"<p><span style=\"font-size: large;\">Have you ever been frustrated when you realize that your company&#039;s sales team wastes a lot of time contacting people who are not ready to buy your product? <\/span><\/p>\n<p><span style=\"font-size: large;\">Often, these potential customers do not have enough money to make the purchase. Or they become afraid, because they don&#039;t know exactly if their product or service is good. And it won&#039;t even solve their problem.<\/span><\/p>\n<p><span style=\"font-size: large;\">If you are in this situation and already have at least one institutional website, consider creating a <\/span><a href=\"https:\/\/verocontents.com.br\/en\/blog\/crisis-management-how-digital-marketing-can-help\/\"><span style=\"font-size: large;\">digital marketing<\/span><\/a><span style=\"font-size: large;\"> with lead nurturing. Online communication will attract several sales opportunities, but these people will not always be able to close a deal with your company. This way, you will help these potential customers reach this stage. Want to know how? Keep reading.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-black ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Index<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/verocontents.com.br\/en\/blog\/lead-nurturing-what-is-and-why-to-do-it\/#Afinal_o_que_e_nutricao_de_leads\" >After all, what is lead nurturing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/verocontents.com.br\/en\/blog\/lead-nurturing-what-is-and-why-to-do-it\/#De_que_forma_nutrir_seus_leads_pode_beneficiar_o_seu_negocio\" >How can nurturing your leads benefit your business?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/verocontents.com.br\/en\/blog\/lead-nurturing-what-is-and-why-to-do-it\/#Quais_os_primeiros_passos_para_fazer_uma_boa_nutricao_de_leads\" >What are the first steps to good lead nurturing?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Afinal_o_que_e_nutricao_de_leads\"><\/span><span style=\"color: #ff9900;\">After all, what is lead nurturing?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-size: large;\">Potential customers who come to your company are called <\/span><a href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-lead\/\"><span style=\"font-size: large;\">leads<\/span><\/a><span style=\"font-size: large;\">, and need to be nourished with relevant content about your business and your market niche. This way, as the lead is \u201ceducated\u201d, they become more qualified to purchase your product or service. Basically, these contents fulfill four roles:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-size: large;\">they are sources of learning for people who are interested in your product;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-size: large;\">they need to create trust between your lead and your company;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-size: large;\">should take your lead to the end of the <\/span><a href=\"https:\/\/verocontents.com.br\/en\/blog\/sales-funnel-what-it-is-and-how-it-helps-marketing\/\"><span style=\"font-weight: 400;\">sales funnel<\/span><\/a><span style=\"font-size: large;\">;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-size: large;\">Don&#039;t let your potential client forget you. <\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: large;\">In short, lead nurturing is the process of sending content that will provide knowledge to your leads. This should generate an exchange of information between him and your company, and this way both can get to know each other better. After all, when providing rich material, the company may ask for some information from the lead to grant access to the material. <\/span><\/p>\n<p><span style=\"font-size: large;\">For example: if you want to access more complete material made by us, such as the e-book <\/span><a href=\"https:\/\/verocontents.com\/como-mensurar-e-otimizar-canais\"><span style=\"font-size: large;\">\u201cHow to Measure and Optimize Digital Marketing Channels\u201d<\/span><\/a><span style=\"font-size: large;\">, you will need to provide us with some information about yourself so that we can get to know you better.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"De_que_forma_nutrir_seus_leads_pode_beneficiar_o_seu_negocio\"><\/span><span style=\"color: #ff9900;\">How can nurturing your leads benefit your business?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-size: large;\">When the lead knows more about your market niche and the solutions offered by your company, it will be easier to close a deal. After all, it is simpler to sell to those who already know your company well and want to purchase your products.<\/span><\/p>\n<p><span style=\"font-size: large;\">Of course, when deciding to contact the lead, your team will not only take the potential client&#039;s interests into consideration. Do you remember that information he gave about his profile to have access to the materials? With them, you will be able to analyze that person&#039;s profile and determine whether there really is a sales opportunity with them.<\/span><\/p>\n<p><span style=\"font-size: large;\">When approaching the lead, with a call or email, you will already know who you are talking to and will be able to provide a much more personalized service. Through the lead nurturing process, your sales team will be able to dedicate much more attention to those who really have the ideal profile and are interested in your product or service.<\/span><\/p>\n<p><span style=\"font-size: large;\">Furthermore, it is important to highlight that nurturing already interested leads so that they become qualified is cheaper than attracting more people to your contact base, just as retaining a customer is cheaper than acquiring new ones. <\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Quais_os_primeiros_passos_para_fazer_uma_boa_nutricao_de_leads\"><\/span><span style=\"color: #ff9900;\">What are the first steps to good lead nurturing?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-size: large;\">Lead nurturing occurs mainly through sending email marketing. Knowing this, pay attention to some tips:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/verocontents.com.br\/en\/blog\/content-production-is-important\/\"><span style=\"font-size: large;\">Produce content<\/span><\/a><span style=\"font-size: large;\"> relevant to your <\/span><a href=\"https:\/\/verocontents.com.br\/en\/blog\/why-have-a-corporate-blog\/\"><span style=\"font-size: large;\">blog<\/span><\/a><span style=\"font-size: large;\"> before sending any email;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-size: large;\">When producing this content, keep in mind which stage of the sales funnel it is aimed at;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-size: large;\">Instead of sending emails manually, create automation flows for sending email marketing. Consider hiring a <\/span><a href=\"https:\/\/www.rdstation.com\/\"><span style=\"font-size: large;\">tool that includes this function<\/span><\/a><span style=\"font-size: large;\">;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-size: large;\">Don&#039;t send emails every day, do <\/span><a href=\"https:\/\/verocontents.com.br\/en\/blog\/what-are-ab-tests-and-how-to-use-them\/\"><span style=\"font-size: large;\">tests<\/span><\/a><span style=\"font-size: large;\"> to determine how often they need to be sent and use common sense;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-size: large;\">Always send content in a segmented manner according to the interests of each lead;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-size: large;\">In your messages, be as personal as possible. The closer to dialogue, the better.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-size: large;\">Remember that lead nurturing has the main objective of developing an exchange of information over time. Your lead will need to know more about your company and your market segment, and you will need to know more about their characteristics, profile and level of interest. <\/span><\/p>\n<p><span style=\"font-size: large;\">Only then will you be able to see which of them are good sales opportunities, and thus direct your team&#039;s contact to optimize your employees&#039; time and effectively focus on sales.<\/span><\/p>\n<p><span style=\"font-size: large;\">Did you like this content about lead nurturing? Do you know people who are facing the same problem? So share this content on social media and bring more relevant information to them!<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Have you ever been frustrated when you realize that your company&#039;s sales team wastes a lot of time contacting people who are not ready to buy your product? Often these prospects don&#039;t have enough money<\/p>","protected":false},"author":3,"featured_media":2133,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[19],"tags":[44,21,43,62],"class_list":["post-1498","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inbound-marketing-e-conteudo","tag-funil-de-vendas","tag-inbound-marketing","tag-jornada-de-compra","tag-leads"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Nutri\u00e7\u00e3o de Leads: o que \u00e9 e porque voc\u00ea deve fazer - Vero Contents<\/title>\n<meta name=\"description\" content=\"A nutri\u00e7\u00e3o de leads \u00e9 o processo de envio de conte\u00fados que levam conhecimento aos seus leads, gerando uma troca de informa\u00e7\u00f5es entre ele e a sua empresa.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/verocontents.com.br\/en\/blog\/lead-nurturing-what-is-and-why-to-do-it\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nutri\u00e7\u00e3o de Leads: o que \u00e9 e porque voc\u00ea deve fazer\" \/>\n<meta property=\"og:description\" content=\"A nutri\u00e7\u00e3o de leads \u00e9 o processo de envio de conte\u00fados que levam conhecimento aos seus leads, gerando uma troca de informa\u00e7\u00f5es entre ele e a sua empresa.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/verocontents.com.br\/en\/blog\/lead-nurturing-what-is-and-why-to-do-it\/\" \/>\n<meta property=\"og:site_name\" content=\"Vero Contents\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/verocontents\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-12-09T20:43:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-03T20:05:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2019\/03\/nutricao-de-leads-o-que-e-porque-fazer.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Heloisa Scarcella\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@marcelcast\" \/>\n<meta name=\"twitter:site\" content=\"@marcelcast\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Heloisa Scarcella\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/verocontents.com.br\/blog\/nutricao-de-leads-o-que-e-e-porque-fazer\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/nutricao-de-leads-o-que-e-e-porque-fazer\/\"},\"author\":{\"name\":\"Heloisa Scarcella\",\"@id\":\"https:\/\/verocontents.com.br\/#\/schema\/person\/be50cad8d8290d1d24b95ac620a49912\"},\"headline\":\"Nutri\u00e7\u00e3o de Leads: o que \u00e9 e porque voc\u00ea deve fazer\",\"datePublished\":\"2021-12-09T20:43:50+00:00\",\"dateModified\":\"2023-06-03T20:05:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/nutricao-de-leads-o-que-e-e-porque-fazer\/\"},\"wordCount\":860,\"commentCount\":7,\"publisher\":{\"@id\":\"https:\/\/verocontents.com.br\/#organization\"},\"image\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/nutricao-de-leads-o-que-e-e-porque-fazer\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2019\/03\/nutricao-de-leads-o-que-e-porque-fazer.jpg\",\"keywords\":[\"funil de vendas\",\"inbound marketing\",\"jornada de compra\",\"leads\"],\"articleSection\":[\"Inbound Marketing e Conte\u00fado\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/verocontents.com.br\/blog\/nutricao-de-leads-o-que-e-e-porque-fazer\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/verocontents.com.br\/blog\/nutricao-de-leads-o-que-e-e-porque-fazer\/\",\"url\":\"https:\/\/verocontents.com.br\/blog\/nutricao-de-leads-o-que-e-e-porque-fazer\/\",\"name\":\"Nutri\u00e7\u00e3o de Leads: o que \u00e9 e porque voc\u00ea deve fazer - 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