{"id":128,"date":"2021-04-25T20:33:47","date_gmt":"2021-04-25T23:33:47","guid":{"rendered":"https:\/\/verocontents.com.br\/?p=128"},"modified":"2024-06-02T19:16:38","modified_gmt":"2024-06-02T22:16:38","slug":"the-pharmaceutical-industry-and-the-content","status":"publish","type":"post","link":"https:\/\/verocontents.com.br\/en\/blog\/the-pharmaceutical-industry-and-the-content\/","title":{"rendered":"The pharmaceutical industry and content marketing"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-black ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Index<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/verocontents.com.br\/en\/blog\/the-pharmaceutical-industry-and-the-content\/#A_propaganda_farmaceutica\" >Pharmaceutical advertising<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/verocontents.com.br\/en\/blog\/the-pharmaceutical-industry-and-the-content\/#A_industria_farmaceutica_mudou_depois_de_2015\" >The pharmaceutical industry changed after 2015<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/verocontents.com.br\/en\/blog\/the-pharmaceutical-industry-and-the-content\/#O_marketing_de_conteudo\" >Content marketing<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"A_propaganda_farmaceutica\"><\/span><span style=\"font-size: large; color: #ff9900;\"><strong>Pharmaceutical advertising<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Freedom of creation within the pharmaceutical industry a few years ago was similar to other areas of advertising. We worked in many ways, always maintaining the focus on scientific information. In 2000, the market underwent strong regulation in communication with healthcare professionals. Some restrictions, which have increased over the years, have been included.<\/p>\n<p>Thus, the market underwent its first major transformation in terms of communication. Advertising became restricted in many aspects.<\/p>\n<p>Like every major sector, the pharmaceutical industry adapted well and all agencies and clients ended up finding their way. The objective of continuing to inform the main differences of its products, the result of a lot of research and investments, always with a focus on scientific information, continued as the center of communication.<\/p>\n<p>A few years ago, the second major transformation in pharmaceutical advertising took place. The contact between the sales team and the doctor has evolved, with the inclusion of digital media and the change from printed visual aid to tablets. The focus remained the same: scientific information. And yet, the biggest challenge continued to be retaining health professionals with quality information.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"A_industria_farmaceutica_mudou_depois_de_2015\"><\/span><span style=\"font-size: large; color: #ff9900;\"><strong>The pharmaceutical industry changed after 2015<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>According to data from IMS Health, pharmaceutical industry revenue in Brazil fell by around R$ 9.3 billion, reaching US$ 28.1 billion, from 2013 to 2015. Brazil went from sixth place in 2013, to seventh in the segment ranking . The unfavorable exchange rate fueled the fall.<\/p>\n<p>Although the domestic market still registered growth, the appreciation of the dollar forced the negative result. These impacts were felt in marketing budgets, with cuts and reductions in materials. The numbers in dollars made Brazil fall in the ranking in 2015, but sales in 2016 rose 13.1%, totaling R$ 85.35 billion, according to Interfarma.<\/p>\n<p>But the market grew again, according to Interfarma, with a growth of 11% in 2018, reaching a turnover of R$ 90 billion and with estimates that it could reach R$ 173 billion in 2023, which would place Brazil in fifth position in the world rankings.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"O_marketing_de_conteudo\"><\/span><span style=\"font-size: large; color: #ff9900;\"><strong>Content marketing<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In the field of marketing, the new panorama of 2015 led to a new path: <em>content marketing,\u00a0<\/em>or simply\u00a0<em>content marketing<\/em>. The new way of working, as it presents more efficiency in measurement, has gained prominence in some segments, mainly those linked to food and nutrition. The way of delivering content to opinion leaders has changed, but the basis of the relationship within the pharmaceutical industry continues to be scientific information.<\/p>\n<p>Digital materials and other service provision formats have become part of communication strategies. With a focus on information, the industry began to inform, assist and increasingly engage healthcare professionals. And now, even more so with the use of technology not only in devices, but also in its form of distribution, always focusing on content.<\/p>\n<p>Per\u00a0<strong><em>Marcel Castilho<\/em><\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Pharmaceutical advertising A few years ago, creative freedom within the pharmaceutical industry was similar to other areas of advertising. Many approaches were used, always focusing on scientific information. In 2000, the market underwent strong regulation in<\/p>","protected":false},"author":1,"featured_media":2267,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[19],"tags":[21,20,13,22],"class_list":["post-128","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inbound-marketing-e-conteudo","tag-inbound-marketing","tag-industria-farmaceutica","tag-marketing-de-conteudo","tag-propaganda-farmaceutica"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Ind\u00fastria farmac\u00eautica e o marketing de conte\u00fado - Vero Contents<\/title>\n<meta name=\"description\" content=\"A ind\u00fastria farmac\u00eautica passa por um per\u00edodo de mudan\u00e7a e adapta\u00e7\u00e3o, com o uso de ferramentas mais eficientes e mensur\u00e1veis, como o marketing de conte\u00fado.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/verocontents.com.br\/en\/blog\/the-pharmaceutical-industry-and-the-content\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A ind\u00fastria farmac\u00eautica e o marketing de conte\u00fado\" \/>\n<meta property=\"og:description\" content=\"A ind\u00fastria farmac\u00eautica passa por um per\u00edodo de mudan\u00e7a e adapta\u00e7\u00e3o, com o uso de ferramentas mais eficientes e mensur\u00e1veis, como o marketing de conte\u00fado.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/verocontents.com.br\/en\/blog\/the-pharmaceutical-industry-and-the-content\/\" \/>\n<meta property=\"og:site_name\" content=\"Vero Contents\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/verocontents\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-25T23:33:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-02T22:16:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/03\/industria-farmaceutica-e-o-marketing-de-conteudo-blog-vero-contents1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marcel Castilho\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@marcelcast\" \/>\n<meta name=\"twitter:site\" content=\"@marcelcast\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marcel Castilho\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/verocontents.com.br\/blog\/a-industria-farmaceutica-e-o-conteudo\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/a-industria-farmaceutica-e-o-conteudo\/\"},\"author\":{\"name\":\"Marcel Castilho\",\"@id\":\"https:\/\/verocontents.com.br\/#\/schema\/person\/bd2c94994384cf33451ed8cd98b183a9\"},\"headline\":\"A ind\u00fastria farmac\u00eautica e o marketing de conte\u00fado\",\"datePublished\":\"2021-04-25T23:33:47+00:00\",\"dateModified\":\"2024-06-02T22:16:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/a-industria-farmaceutica-e-o-conteudo\/\"},\"wordCount\":560,\"publisher\":{\"@id\":\"https:\/\/verocontents.com.br\/#organization\"},\"image\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/a-industria-farmaceutica-e-o-conteudo\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/03\/industria-farmaceutica-e-o-marketing-de-conteudo-blog-vero-contents1.jpg\",\"keywords\":[\"inbound marketing\",\"industria farmaceutica\",\"marketing de conte\u00fado\",\"propaganda farmaceutica\"],\"articleSection\":[\"Inbound Marketing e Conte\u00fado\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/verocontents.com.br\/blog\/a-industria-farmaceutica-e-o-conteudo\/\",\"url\":\"https:\/\/verocontents.com.br\/blog\/a-industria-farmaceutica-e-o-conteudo\/\",\"name\":\"Ind\u00fastria farmac\u00eautica e o marketing de conte\u00fado - Vero Contents\",\"isPartOf\":{\"@id\":\"https:\/\/verocontents.com.br\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/a-industria-farmaceutica-e-o-conteudo\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/a-industria-farmaceutica-e-o-conteudo\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/03\/industria-farmaceutica-e-o-marketing-de-conteudo-blog-vero-contents1.jpg\",\"datePublished\":\"2021-04-25T23:33:47+00:00\",\"dateModified\":\"2024-06-02T22:16:38+00:00\",\"description\":\"A ind\u00fastria farmac\u00eautica passa por um per\u00edodo de mudan\u00e7a e adapta\u00e7\u00e3o, com o uso de ferramentas mais eficientes e mensur\u00e1veis, como o marketing de conte\u00fado.\",\"breadcrumb\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/a-industria-farmaceutica-e-o-conteudo\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/verocontents.com.br\/blog\/a-industria-farmaceutica-e-o-conteudo\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/verocontents.com.br\/blog\/a-industria-farmaceutica-e-o-conteudo\/#primaryimage\",\"url\":\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/03\/industria-farmaceutica-e-o-marketing-de-conteudo-blog-vero-contents1.jpg\",\"contentUrl\":\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/03\/industria-farmaceutica-e-o-marketing-de-conteudo-blog-vero-contents1.jpg\",\"width\":750,\"height\":350,\"caption\":\"SONY DSC\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/verocontents.com.br\/blog\/a-industria-farmaceutica-e-o-conteudo\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/verocontents.com.br\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"A ind\u00fastria farmac\u00eautica e o marketing de conte\u00fado\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/verocontents.com.br\/#website\",\"url\":\"https:\/\/verocontents.com.br\/\",\"name\":\"Vero Contents\",\"description\":\"Ag\u00eancia de Marketing Digital e Inbound Marketing\",\"publisher\":{\"@id\":\"https:\/\/verocontents.com.br\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/verocontents.com.br\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/verocontents.com.br\/#organization\",\"name\":\"Vero Contents\",\"url\":\"https:\/\/verocontents.com.br\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/verocontents.com.br\/#\/schema\/logo\/image\/\",\"url\":\"http:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/02\/logo-vero-contents.png\",\"contentUrl\":\"http:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/02\/logo-vero-contents.png\",\"width\":240,\"height\":70,\"caption\":\"Vero Contents\"},\"image\":{\"@id\":\"https:\/\/verocontents.com.br\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/verocontents\/\",\"https:\/\/x.com\/marcelcast\",\"https:\/\/www.instagram.com\/verocommkt\/\",\"https:\/\/www.linkedin.com\/company\/vero-comunica-o-e-marketing\",\"http:\/\/www.pinterest.com\/marcelcsouza\",\"https:\/\/www.youtube.com\/channel\/UC0HHv6AQKtsUWqa21C5gX9Q\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/verocontents.com.br\/#\/schema\/person\/bd2c94994384cf33451ed8cd98b183a9\",\"name\":\"Marcel Castilho\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/verocontents.com.br\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/verocontents.com.br\/wp-content\/litespeed\/avatar\/8ff3e640d3f2f1ea324d691e4322e604.jpg?ver=1775734092\",\"contentUrl\":\"https:\/\/verocontents.com.br\/wp-content\/litespeed\/avatar\/8ff3e640d3f2f1ea324d691e4322e604.jpg?ver=1775734092\",\"caption\":\"Marcel Castilho\"},\"description\":\"Marcel Castilho \u00e9 especialista em marketing digital, neuromarketing, neuroci\u00eancia, mindfulness e psicologia positiva. Al\u00e9m de publicit\u00e1rio, tamb\u00e9m \u00e9 Master em Programa\u00e7\u00e3o Neurolingu\u00edstica. \u00c9 fundador, propriet\u00e1rio e CEO da Vero Contentes e da ag\u00eancia offline VeroCom.\",\"sameAs\":[\"https:\/\/verocontents.com.br\",\"https:\/\/www.instagram.com\/marcel.castilho.souza\/\",\"https:\/\/br.linkedin.com\/in\/marcel-castilho-e-souza\",\"https:\/\/x.com\/marcelcast\"],\"gender\":\"Masculino\",\"knowsAbout\":[\"Marketing Digital\",\"Inbound Marketing\",\"SEO\",\"SEM\",\"Psicologia Positiva\",\"Mindfulness\",\"Neuromarketing\",\"Neuroci\u00eancia\"],\"knowsLanguage\":[\"Portugu\u00eas\",\"Ingl\u00eas\"],\"jobTitle\":\"Propriet\u00e1rio\",\"worksFor\":\"Vero Contents\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Pharmaceutical industry and content marketing - Vero Contents","description":"The pharmaceutical industry is going through a period of change and adaptation, with the use of more efficient and measurable tools, such as content marketing.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/verocontents.com.br\/en\/blog\/the-pharmaceutical-industry-and-the-content\/","og_locale":"en_US","og_type":"article","og_title":"A ind\u00fastria farmac\u00eautica e o marketing de conte\u00fado","og_description":"A ind\u00fastria farmac\u00eautica passa por um per\u00edodo de mudan\u00e7a e adapta\u00e7\u00e3o, com o uso de ferramentas mais eficientes e mensur\u00e1veis, como o marketing de conte\u00fado.","og_url":"https:\/\/verocontents.com.br\/en\/blog\/the-pharmaceutical-industry-and-the-content\/","og_site_name":"Vero Contents","article_publisher":"https:\/\/www.facebook.com\/verocontents\/","article_published_time":"2021-04-25T23:33:47+00:00","article_modified_time":"2024-06-02T22:16:38+00:00","og_image":[{"width":750,"height":350,"url":"https:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/03\/industria-farmaceutica-e-o-marketing-de-conteudo-blog-vero-contents1.jpg","type":"image\/jpeg"}],"author":"Marcel Castilho","twitter_card":"summary_large_image","twitter_creator":"@marcelcast","twitter_site":"@marcelcast","twitter_misc":{"Written by":"Marcel Castilho","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/verocontents.com.br\/blog\/a-industria-farmaceutica-e-o-conteudo\/#article","isPartOf":{"@id":"https:\/\/verocontents.com.br\/blog\/a-industria-farmaceutica-e-o-conteudo\/"},"author":{"name":"Marcel Castilho","@id":"https:\/\/verocontents.com.br\/#\/schema\/person\/bd2c94994384cf33451ed8cd98b183a9"},"headline":"A ind\u00fastria farmac\u00eautica e o marketing de conte\u00fado","datePublished":"2021-04-25T23:33:47+00:00","dateModified":"2024-06-02T22:16:38+00:00","mainEntityOfPage":{"@id":"https:\/\/verocontents.com.br\/blog\/a-industria-farmaceutica-e-o-conteudo\/"},"wordCount":560,"publisher":{"@id":"https:\/\/verocontents.com.br\/#organization"},"image":{"@id":"https:\/\/verocontents.com.br\/blog\/a-industria-farmaceutica-e-o-conteudo\/#primaryimage"},"thumbnailUrl":"https:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/03\/industria-farmaceutica-e-o-marketing-de-conteudo-blog-vero-contents1.jpg","keywords":["inbound marketing","industria farmaceutica","marketing de conte\u00fado","propaganda farmaceutica"],"articleSection":["Inbound Marketing e Conte\u00fado"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/verocontents.com.br\/blog\/a-industria-farmaceutica-e-o-conteudo\/","url":"https:\/\/verocontents.com.br\/blog\/a-industria-farmaceutica-e-o-conteudo\/","name":"Pharmaceutical industry and content marketing - Vero Contents","isPartOf":{"@id":"https:\/\/verocontents.com.br\/#website"},"primaryImageOfPage":{"@id":"https:\/\/verocontents.com.br\/blog\/a-industria-farmaceutica-e-o-conteudo\/#primaryimage"},"image":{"@id":"https:\/\/verocontents.com.br\/blog\/a-industria-farmaceutica-e-o-conteudo\/#primaryimage"},"thumbnailUrl":"https:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/03\/industria-farmaceutica-e-o-marketing-de-conteudo-blog-vero-contents1.jpg","datePublished":"2021-04-25T23:33:47+00:00","dateModified":"2024-06-02T22:16:38+00:00","description":"The pharmaceutical industry is going through a period of change and adaptation, with the use of more efficient and measurable tools, such as content marketing.","breadcrumb":{"@id":"https:\/\/verocontents.com.br\/blog\/a-industria-farmaceutica-e-o-conteudo\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/verocontents.com.br\/blog\/a-industria-farmaceutica-e-o-conteudo\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/verocontents.com.br\/blog\/a-industria-farmaceutica-e-o-conteudo\/#primaryimage","url":"https:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/03\/industria-farmaceutica-e-o-marketing-de-conteudo-blog-vero-contents1.jpg","contentUrl":"https:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/03\/industria-farmaceutica-e-o-marketing-de-conteudo-blog-vero-contents1.jpg","width":750,"height":350,"caption":"SONY DSC"},{"@type":"BreadcrumbList","@id":"https:\/\/verocontents.com.br\/blog\/a-industria-farmaceutica-e-o-conteudo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/verocontents.com.br\/"},{"@type":"ListItem","position":2,"name":"A ind\u00fastria farmac\u00eautica e o marketing de conte\u00fado"}]},{"@type":"WebSite","@id":"https:\/\/verocontents.com.br\/#website","url":"https:\/\/verocontents.com.br\/","name":"Vero Contents","description":"Digital Marketing and Inbound Marketing Agency","publisher":{"@id":"https:\/\/verocontents.com.br\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/verocontents.com.br\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/verocontents.com.br\/#organization","name":"Vero Contents","url":"https:\/\/verocontents.com.br\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/verocontents.com.br\/#\/schema\/logo\/image\/","url":"http:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/02\/logo-vero-contents.png","contentUrl":"http:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/02\/logo-vero-contents.png","width":240,"height":70,"caption":"Vero Contents"},"image":{"@id":"https:\/\/verocontents.com.br\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/verocontents\/","https:\/\/x.com\/marcelcast","https:\/\/www.instagram.com\/verocommkt\/","https:\/\/www.linkedin.com\/company\/vero-comunica-o-e-marketing","http:\/\/www.pinterest.com\/marcelcsouza","https:\/\/www.youtube.com\/channel\/UC0HHv6AQKtsUWqa21C5gX9Q"]},{"@type":"Person","@id":"https:\/\/verocontents.com.br\/#\/schema\/person\/bd2c94994384cf33451ed8cd98b183a9","name":"Marcel Castilho","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/verocontents.com.br\/#\/schema\/person\/image\/","url":"https:\/\/verocontents.com.br\/wp-content\/litespeed\/avatar\/8ff3e640d3f2f1ea324d691e4322e604.jpg?ver=1775734092","contentUrl":"https:\/\/verocontents.com.br\/wp-content\/litespeed\/avatar\/8ff3e640d3f2f1ea324d691e4322e604.jpg?ver=1775734092","caption":"Marcel Castilho"},"description":"Marcel Castilho is a specialist in digital marketing, neuromarketing, neuroscience, mindfulness and positive psychology. In addition to being an advertiser, he also has a Master&#039;s degree in Neurolinguistic Programming. He is the founder, owner and CEO of Vero Contentes and the offline agency VeroCom.","sameAs":["https:\/\/verocontents.com.br","https:\/\/www.instagram.com\/marcel.castilho.souza\/","https:\/\/br.linkedin.com\/in\/marcel-castilho-e-souza","https:\/\/x.com\/marcelcast"],"gender":"Masculino","knowsAbout":["Marketing Digital","Inbound Marketing","SEO","SEM","Psicologia Positiva","Mindfulness","Neuromarketing","Neuroci\u00eancia"],"knowsLanguage":["Portugu\u00eas","Ingl\u00eas"],"jobTitle":"Propriet\u00e1rio","worksFor":"Vero Contents"}]}},"_links":{"self":[{"href":"https:\/\/verocontents.com.br\/en\/wp-json\/wp\/v2\/posts\/128","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/verocontents.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/verocontents.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/verocontents.com.br\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/verocontents.com.br\/en\/wp-json\/wp\/v2\/comments?post=128"}],"version-history":[{"count":1,"href":"https:\/\/verocontents.com.br\/en\/wp-json\/wp\/v2\/posts\/128\/revisions"}],"predecessor-version":[{"id":4942,"href":"https:\/\/verocontents.com.br\/en\/wp-json\/wp\/v2\/posts\/128\/revisions\/4942"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/verocontents.com.br\/en\/wp-json\/wp\/v2\/media\/2267"}],"wp:attachment":[{"href":"https:\/\/verocontents.com.br\/en\/wp-json\/wp\/v2\/media?parent=128"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/verocontents.com.br\/en\/wp-json\/wp\/v2\/categories?post=128"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/verocontents.com.br\/en\/wp-json\/wp\/v2\/tags?post=128"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}