{"id":108,"date":"2022-10-05T15:56:22","date_gmt":"2022-10-05T18:56:22","guid":{"rendered":"https:\/\/verocontents.com.br\/?p=108"},"modified":"2025-05-05T10:40:50","modified_gmt":"2025-05-05T13:40:50","slug":"inbound-marketing-and-integration","status":"publish","type":"post","link":"https:\/\/verocontents.com.br\/en\/blog\/inbound-marketing-and-integration\/","title":{"rendered":"Inbound marketing is the integration of digital tools"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-black ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Index<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/verocontents.com.br\/en\/blog\/inbound-marketing-and-integration\/#Inbound_marketing_x_resultados\" >Inbound marketing x results<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/verocontents.com.br\/en\/blog\/inbound-marketing-and-integration\/#Email_marketing\" >E-mail marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/verocontents.com.br\/en\/blog\/inbound-marketing-and-integration\/#Blogs_corporativos\" >Corporate blogs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/verocontents.com.br\/en\/blog\/inbound-marketing-and-integration\/#Sites_responsivos\" >Responsive websites<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/verocontents.com.br\/en\/blog\/inbound-marketing-and-integration\/#SEO_e_Google_Ads_Google_Adwords\" >SEO and Google Ads (Google Adwords)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/verocontents.com.br\/en\/blog\/inbound-marketing-and-integration\/#Facebook\" >Facebook<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/verocontents.com.br\/en\/blog\/inbound-marketing-and-integration\/#Linkedin\" >Linkedin<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/verocontents.com.br\/en\/blog\/inbound-marketing-and-integration\/#Instagram\" >Instagram<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/verocontents.com.br\/en\/blog\/inbound-marketing-and-integration\/#Afinal_o_que_e_o_inbound_marketing\" >After all, what is inbound marketing?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Inbound_marketing_x_resultados\"><\/span><span style=\"color: #ff9900;\">Inbound marketing x results<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The <em><strong>inbound marketing<\/strong><\/em> It is the most complete digital marketing strategy. The results obtained by integrating all the tools can be felt in practice. It is very common to hear some considerations regarding digital tools that are not real, such as:<\/p>\n<ul>\n<li>The <a href=\"https:\/\/verocontents.com.br\/en\/blog\/email-marketing-dicas\/\" target=\"_blank\" rel=\"noopener noreferrer\">e-mail marketing<\/a> does not work; the results are bad;<\/li>\n<li>Blog is not for companies, it is only for B2C;<\/li>\n<li>My <a href=\"https:\/\/verocontents.com.br\/en\/blog\/tips-to-improve-website-performance\/\" target=\"_blank\" rel=\"noopener noreferrer\">site<\/a> It&#039;s great, it doesn&#039;t need to be responsive;<\/li>\n<li><a href=\"https:\/\/verocontents.com.br\/en\/blog\/search-engine-optimization-tips\/\" target=\"_blank\" rel=\"noopener noreferrer\">SEO doesn&#039;t work<\/a>;<\/li>\n<li>Google Ads is only for those who have money;<\/li>\n<li>I don&#039;t know what to do with people who like my page on <a href=\"https:\/\/verocontents.com.br\/en\/blog\/strategies-for-facebook-ads\/\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook<\/a>; or no one likes my posts;<\/li>\n<li>The <a href=\"https:\/\/verocontents.com.br\/en\/blog\/instagram-for-companies-my-organization-must-have\/\">Instagram<\/a> does not give results;<\/li>\n<li>I don&#039;t use the <a href=\"https:\/\/verocontents.com.br\/en\/blog\/social-media-because-we-need-it\/\" target=\"_blank\" rel=\"noopener noreferrer\">Linkedin<\/a>, almost no access.<\/li>\n<\/ul>\n<p>Well, all these tools work, and very well. There are good practices for them but, most importantly, there is the correct way to use them. They all have their pros and cons, but we can say, without fear of making mistakes, that they work even better in <strong><em>inbound marketing<\/em><\/strong>.<\/p>\n<p>Below is a general overview of each tool with some tips:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Email_marketing\"><\/span><span style=\"color: #ff5500;\"><strong>E-mail marketing<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The <a href=\"https:\/\/sendpulse.com\/br\/blog\/5-fatos-sobre-emails-que-muitos-pensam-verdade\">e-mail marketing<\/a> It is still the best customer or prospect relationship tool. If you think that buying a mailing list and sending it to this list several times will certainly fail.<\/p>\n<p>Firstly, because buying listings can be a headache. After all, you do not have these people&#039;s authorization to send emails, and you could fall into a trap. <em>blacklist<\/em> because of that.<\/p>\n<p>The best way is to create your own list, either via registration on the website or on social media, for example. The important thing is to acquire this data legitimately. After all, anyone interested in your product\/service will be interested in receiving your information.<\/p>\n<p>In the context of inbound marketing, email marketing has its place in the spotlight. It is this that, after converting visitors into <a href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-lead\/\" target=\"_blank\" rel=\"noopener noreferrer\">leads<\/a>, will be responsible for making the <a href=\"https:\/\/verocontents.com.br\/en\/blog\/lead-nurturing-what-is-and-why-to-do-it\/\" target=\"_blank\" rel=\"noopener noreferrer\">nutrition flow<\/a>, until this lead becomes a customer.<\/p>\n<p>To give you an idea, when the <strong><em>inbound marketing<\/em> <\/strong>is used correctly, opening rates are higher than 20%.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Blogs_corporativos\"><\/span><span style=\"color: #ff5500;\">Corporate blogs<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Corporate blogs are a great tool for building authority, whether in B2B or B2C. Sharing relevant content brings an audience to the blog and, consequently, to your website. A correctly written article helps with SEO and can also help with lead generation.<\/p>\n<p>In inbound, the presence of a blog is mandatory. He will be responsible for building the relationship with your persona and keeping your audience returning.<\/p>\n<p>Additionally, a blog will help your business rank well on search pages. It is essential to be present in the top positions, both on Google and Yahoo. And this will only be possible if you have a fully functioning one.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Sites_responsivos\"><\/span><span style=\"color: #ff5500;\">Responsive websites<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>I still see a lot of resistance from some clients when it comes to redoing the website. If the website is not responsive, it will not be attractive for organic searches. Since April 2015, Google has changed the rules and, prioritizing the increasing trends of adapting to the mobile world, started to consider responsiveness as crucial in searches. So, let&#039;s think about this when analyzing your website.<\/p>\n<p>It&#039;s incredible that we still talk about this subject but it&#039;s a reality that still exists. Around 75% of traffic comes from mobile devices. If you don&#039;t have a responsive website, you won&#039;t get results.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"SEO_e_Google_Ads_Google_Adwords\"><\/span><span style=\"color: #ff5500;\">SEO and Google Ads (Google Adwords)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>I&#039;ve seen a lot of clients looking for me because the Google Ads campaign is getting expensive. Have you heard of optimization? Or in quality index? It is completely related to some key points of the campaign, such as the wording of the ad and its relevance to your website.<\/p>\n<p>And yes, with the texts that are on your website, that is, with the good use of On-Page SEO. Your campaign may have a much lower cost per click (CPC) than it currently has. And you can spend much less on your Adwords campaign.<\/p>\n<p>The SEO strategy added to Google Adwords is nothing more than <a href=\"https:\/\/verocontents.com.br\/en\/blog\/what-and-without\/\" target=\"_blank\" rel=\"noopener noreferrer\">WITHOUT<\/a> (Search Marketing Engine). At the <em><strong>inbound marketing<\/strong><\/em>, both go together. In fact, in any digital marketing strategy both must go together. But if you don&#039;t have good keyword planning, which must be aligned with your blog, you won&#039;t get very far.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Facebook\"><\/span><span style=\"color: #ff5500;\">Facebook<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Facebook is a great relationship tool. And generating traffic and leads. If used correctly, it can generate a good demand for visits to your website and blog.<\/p>\n<p>I see many Facebook pages being managed passively, not actively. So, whenever your audience speaks, be sure to respond. Respond, relate. This audience could become regular visitors to your website\/blog and could become an important lead.<\/p>\n<p>In terms of a drop in organic reach, think about boosting and Facebook Ads strategies. But have an integrated strategy with the other tools we mentioned here. After all, this is the spirit of inbound marketing.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Linkedin\"><\/span><span style=\"color: #ff5500;\">Linkedin<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Linkedin already <a href=\"http:\/\/link.estadao.com.br\/noticias\/empresas,linkedin-chega-a-500-milhoes-de-usuarios,70001749859\" target=\"_blank\" rel=\"noopener noreferrer\">exceeds 500 million users<\/a> In all world. In Brazil, this number already reaches 25 million, showing the weight of an extremely focused social network. Here, I don&#039;t need to say much, as 94% of recruitment companies use the tool. If your company works with B2B, Linkedin must be included in your strategy.<\/p>\n<p>These are some tips regarding the tools mentioned. There are others, each with its own characteristics.<\/p>\n<p>Now imagine the potential of all of them when used together, with the same purpose, pointing to the same location. That&#039;s the plan. To create a <a href=\"https:\/\/verocontents.com.br\/en\/blog\/sales-funnel-what-it-is-and-how-it-helps-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">sales funnel<\/a> that generates visits and leads, the <em><strong>inbound marketing<\/strong><\/em> used all the tools mentioned (and a few more) in an orderly manner and within an integrated plan, which revolves around content.<\/p>\n<p>In all simulations and comparisons of the use of these tools separately and together, the results were always much better when we used them together, using what each one has to offer and respecting the inherent characteristics of each one.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Instagram\"><\/span><span style=\"color: #ff5500;\">Instagram<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Focused on mobile devices, Instagram is the social network that has grown the most in recent years. With the Stories feature, the network grew both abroad and here in Brazil and became essential for leveraging results. Another very interesting feature is Instagram Shopping, which allows you to insert product sales links directly from posts.<\/p>\n<p>To give you an idea, Instagram already occupies the fourth position in the ranking of social networks in Brazil, which shows its importance in current digital marketing.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Afinal_o_que_e_o_inbound_marketing\"><\/span><span style=\"color: #ff9900;\">After all, what is inbound marketing?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The\u00a0<em><strong>inbound marketing<\/strong><\/em> It is, therefore, an integrated digital marketing strategy, which uses content generation as a starting point. Broadly speaking, inbound marketing uses digital tools to attract, convert, relate and sell products and services. And all this considering the <a href=\"https:\/\/verocontents.com.br\/en\/blog\/adwords-purchasing-journey\/\" target=\"_blank\" rel=\"noopener noreferrer\">purchasing journey<\/a> of the customer, in order to make them move down the sales funnel.<\/p>\n<p>As the word inbound (attraction) says, the objective is <a href=\"https:\/\/verocontents.com.br\/en\/blog\/attract-more-customers-with-inbound-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">bring more visitors to your website<\/a>, through a blog, enriching them with relevant information and quality materials. These visitors will become a captive audience that, with each action coordinated by your strategy, will go down this funnel, until they become a customer.<\/p>\n<p>The results obtained with well-structured inbound marketing strategies have a visible impact not only on companies&#039; revenues, but also on the way they view customers. And one of the strengths is precisely the <a href=\"https:\/\/verocontents.com.br\/en\/blog\/smarketing-how-to-integrate-marketing-and-sales\/\" target=\"_blank\" rel=\"noopener noreferrer\">integration between marketing and sales<\/a>, which become closer.<\/p>\n<p>Think about implementing inbound in your company. Vero Contents can help you with this task, as we are specialized in the subject.<\/p>\n<p>If you want, <a href=\"https:\/\/verocontents.com.br\/en\/talk-to-an-expert\/\" target=\"_blank\" rel=\"noopener noreferrer\">contact an expert<\/a> and we help you boost your business!<\/p>","protected":false},"excerpt":{"rendered":"<p>Inbound marketing x results Inbound marketing is the most complete digital marketing strategy. The results obtained by integrating all the tools can be felt in practice. It is very common to hear some considerations regarding tools<\/p>","protected":false},"author":1,"featured_media":2168,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[19],"tags":[30,39,18,21,12,41],"class_list":["post-108","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inbound-marketing-e-conteudo","tag-blog-corporativo","tag-e-mail-marketing","tag-ferramentas-digitais","tag-inbound-marketing","tag-marketing-digital","tag-midias-sociais"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Inbound marketing \u00e9 a integra\u00e7\u00e3o das ferramentas digitais<\/title>\n<meta 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