{"id":1010,"date":"2021-07-08T14:28:27","date_gmt":"2021-07-08T17:28:27","guid":{"rendered":"https:\/\/verocontents.com.br\/?p=1010"},"modified":"2024-07-22T08:31:31","modified_gmt":"2024-07-22T11:31:31","slug":"instagram-for-companies-my-organization-must-have","status":"publish","type":"post","link":"https:\/\/verocontents.com.br\/en\/blog\/instagram-for-companies-my-organization-must-have\/","title":{"rendered":"Instagram for companies: after all, should my organization have an account?"},"content":{"rendered":"<p>Is it increasingly difficult to capture the attention of your target audience on the internet? You may need to review your operating channels. And if you&#039;re thinking about social media, the hot one is Instagram.<\/p>\n<p>Originally created in 2010, Instagram was just an image sharing app. Over time and the eventual acquisition by Facebook, it became one of the main platforms today, incorporating different functions.<\/p>\n<p>For marketing, Instagram offers several very attractive possibilities for\u00a0<a href=\"https:\/\/verocontents.com.br\/en\/blog\/copywriting-learn-about-writing-techniques-focused-on-conversions\/\" target=\"_blank\" rel=\"noopener noreferrer\">impact the public<\/a>. Furthermore, its focus on visual content allows for a high degree of immersion in the brand&#039;s universe. Even more so when Instagram Stories were incorporated into the tool, which gave the application more dynamics.<\/p>\n<p>Discover, below, the main advantages of adopting an Instagram strategy for companies:<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-black ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Index<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/verocontents.com.br\/en\/blog\/instagram-for-companies-my-organization-must-have\/#1_Ampla_base_de_usuarios\" >1. Wide user base<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/verocontents.com.br\/en\/blog\/instagram-for-companies-my-organization-must-have\/#2_Maior_taxa_de_engajamento\" >2. Higher engagement rate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/verocontents.com.br\/en\/blog\/instagram-for-companies-my-organization-must-have\/#3_Diversos_tipos_de_publicacao\" >3. Various types of publication<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/verocontents.com.br\/en\/blog\/instagram-for-companies-my-organization-must-have\/#4_Estrutura_completa_para_anuncios_pagos\" >4. Complete structure for paid ads<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Ampla_base_de_usuarios\"><\/span><span style=\"color: #ff9900;\">1. Wide user base<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Instagram has\u00a0<a href=\"https:\/\/exame.com\/tecnologia\/instagram-superou-1-bilhao-de-usuarios-ativos\/\" target=\"_blank\" rel=\"noopener noreferrer\">more than 1 billion<\/a>\u00a0of users worldwide, being <a href=\"https:\/\/pt.slideshare.net\/DataReportal\/digital-2019-brazil-january-2019-v01\" target=\"_blank\" rel=\"noopener noreferrer\">69 million of these in Brazil<\/a>. This is a large volume audience for your company to leverage and implement a marketing strategy.<\/p>\n<p>There is a lot of value in the various segments that exist within Instagram. This way, there is not just one type of audience there, which allows companies from the most varied markets to take advantage of it.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Maior_taxa_de_engajamento\"><\/span><span style=\"color: #ff9900;\">2. Higher engagement rate<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Facebook may have the largest number of users, but Instagram is where the most engagement is achieved. Therefore, for any brand, positively impacting the public is essential and receiving feedback is even more important.<\/p>\n<p>According to a 2018 study, the <a href=\"https:\/\/www.terra.com.br\/noticias\/dino\/instagram-15-vezes-mais-interacoes-que-outras-redes-sociais,c31da371c007feff0b322a2d31fe0dc5f6so27a8.html\">Instagram gets 15 times more interactions than other social networks<\/a>. These numbers are not expected to drop until the end of 2019, even with <a href=\"https:\/\/www.techtudo.com.br\/noticias\/2019\/07\/instagram-sem-likes-dicas-mostram-como-voltar-a-ver-o-numero-de-curtidas.ghtml\">Recent changes to the app<\/a>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Diversos_tipos_de_publicacao\"><\/span><span style=\"color: #ff9900;\">3. Various types of publication<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Instagram hasn&#039;t just been a photo social network for a long time. Nowadays, it has several post formats that can provide very attractive possibilities for your brand&#039;s digital marketing strategy.<\/p>\n<p>In addition to photos and videos, you can explore the Instagram Stories format to give your audience a feeling of exclusivity. All such content disappears after 24 hours. Therefore, plan your material correctly.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Estrutura_completa_para_anuncios_pagos\"><\/span><span style=\"color: #ff9900;\">4. Complete structure for paid ads<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In addition to having several possible types of publications, Instagram also has a\u00a0<a href=\"https:\/\/verocontents.com.br\/en\/blog\/worry-about-mobile-campaign-formats\/\" target=\"_blank\" rel=\"noopener noreferrer\">ad platform<\/a>. Here, you can sponsor content and target it to highly specific segments of the audience.<\/p>\n<p>This is very valuable, as it allows your Instagram strategy for companies to only reach those who have the profile to become your company&#039;s customers. This is a focus on saving resources and improving results.<\/p>\n<p>As you can see, a\u00a0<a href=\"https:\/\/verocontents.com.br\/en\/blog\/develop-a-strategy-with-a-lean-budget\/\" target=\"_blank\" rel=\"noopener noreferrer\">Instagram strategy<\/a>\u00a0for companies it can bring a series of benefits. It is a very strong advertising channel, which is capable of reaching several different audience segments.<\/p>\n<p>The network offers a greater level of proximity to the audience, which is decisive for increasing business visibility. However, it is important to remember that you can only obtain good results on Instagram when a quality campaign is implemented.<\/p>\n<p>Now, after learning more about Instagram strategy, stay up to date with everything that is relevant in the digital environment:\u00a0<a href=\"https:\/\/www.facebook.com\/verocontents\/\" target=\"_blank\" rel=\"noopener noreferrer\">like Vero Contents on Facebook<\/a>!<\/p>","protected":false},"excerpt":{"rendered":"<p>Is it increasingly difficult to capture the attention of your target audience on the internet? You may need to review your operating channels. And if you&#039;re thinking about social media, the hot one is Instagram. Originally created<\/p>","protected":false},"author":1,"featured_media":2153,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[335],"tags":[80,12,41,40],"class_list":["post-1010","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-redes-sociais","tag-instagram","tag-marketing-digital","tag-midias-sociais","tag-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Instagram para empresas: minha organiza\u00e7\u00e3o deve ter uma conta?<\/title>\n<meta name=\"description\" content=\"O Instagram para empresas permite que as marcas se posicionem na m\u00eddia social e criem um di\u00e1logo com seus clientes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/verocontents.com.br\/en\/blog\/instagram-for-companies-my-organization-must-have\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Instagram para empresas: afinal, minha organiza\u00e7\u00e3o deve ter uma conta?\" \/>\n<meta property=\"og:description\" content=\"O Instagram para empresas permite que as marcas se posicionem na m\u00eddia social e criem um di\u00e1logo com seus clientes.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/verocontents.com.br\/en\/blog\/instagram-for-companies-my-organization-must-have\/\" \/>\n<meta property=\"og:site_name\" content=\"Vero Contents\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/verocontents\/\" \/>\n<meta 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