{"id":1903,"date":"2019-07-28T15:01:18","date_gmt":"2019-07-28T18:01:18","guid":{"rendered":"https:\/\/verocontents.com.br\/?page_id=1903"},"modified":"2024-05-20T23:31:30","modified_gmt":"2024-05-21T02:31:30","slug":"content-generation-brazilian-papaya-project","status":"publish","type":"page","link":"https:\/\/verocontents.com.br\/en\/cases\/content-generation-brazilian-papaya-project\/","title":{"rendered":"Content Generation | Brazilian Papaya Project"},"content":{"rendered":"<p>Vero Contents was in charge of publicizing the Brazilian Papaya Project through content generation for Brazil and other international markets. Prepared for Brapex, the project focused, in addition to Brazil, on countries such as the United States, Spain and Russia.<\/p>\n<h4><span style=\"font-size: large; color: #ff9900;\"><strong>Responsive Website<\/strong><\/span><\/h4>\n<p><span style=\"font-size: medium;\">Developing a hotsite as a way to promote Brazilian papaya was the main focus of the project. Therefore, the first step was to set up the responsive hotsite in four languages: Portuguese, Spanish, English and Russian. Developed using HTML5\/PHP technology, the website www.brazilianpapaya.com served as a point of attraction and registration for customers and potential distributors of Brazilian fruit.<\/span><\/p>\n<figure id=\"attachment_1904\" aria-describedby=\"caption-attachment-1904\" style=\"width: 1000px\" class=\"wp-caption alignnone\"><a href=\"http:\/\/verocontents.com.br\/wp-content\/uploads\/2019\/07\/hotsite-e-midias-sociais-brazilian-papaya1.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"zoooom wp-image-1904 size-full\" title=\"Content Generation - Brazilian Papaya - Vero Contents\" src=\"http:\/\/verocontents.com.br\/wp-content\/uploads\/2019\/07\/hotsite-e-midias-sociais-brazilian-papaya1.jpg\" alt=\"Brazilian Papaya website\" width=\"1000\" height=\"527\" srcset=\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2019\/07\/hotsite-e-midias-sociais-brazilian-papaya1.jpg 1000w, https:\/\/verocontents.com.br\/wp-content\/uploads\/2019\/07\/hotsite-e-midias-sociais-brazilian-papaya1-300x158.jpg 300w, https:\/\/verocontents.com.br\/wp-content\/uploads\/2019\/07\/hotsite-e-midias-sociais-brazilian-papaya1-768x405.jpg 768w, https:\/\/verocontents.com.br\/wp-content\/uploads\/2019\/07\/hotsite-e-midias-sociais-brazilian-papaya1-600x316.jpg 600w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><figcaption id=\"caption-attachment-1904\" class=\"wp-caption-text\">Brazilian Papaya website<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_1905\" aria-describedby=\"caption-attachment-1905\" style=\"width: 1000px\" class=\"wp-caption alignnone\"><a href=\"http:\/\/verocontents.com.br\/wp-content\/uploads\/2019\/07\/hotsite-e-midias-sociais-brazilian-papaya2.jpg\"><img decoding=\"async\" class=\"zoooom wp-image-1905 size-full\" title=\"Content Generation - Brazilian Papaya - Vero Contents\" src=\"http:\/\/verocontents.com.br\/wp-content\/uploads\/2019\/07\/hotsite-e-midias-sociais-brazilian-papaya2.jpg\" alt=\"Content Generation - Brazilian Papaya\" width=\"1000\" height=\"527\" srcset=\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2019\/07\/hotsite-e-midias-sociais-brazilian-papaya2.jpg 1000w, https:\/\/verocontents.com.br\/wp-content\/uploads\/2019\/07\/hotsite-e-midias-sociais-brazilian-papaya2-300x158.jpg 300w, https:\/\/verocontents.com.br\/wp-content\/uploads\/2019\/07\/hotsite-e-midias-sociais-brazilian-papaya2-768x405.jpg 768w, https:\/\/verocontents.com.br\/wp-content\/uploads\/2019\/07\/hotsite-e-midias-sociais-brazilian-papaya2-600x316.jpg 600w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><figcaption id=\"caption-attachment-1905\" class=\"wp-caption-text\">Content Generation \u2013 Brazilian Papaya<\/figcaption><\/figure>\n<p><span style=\"font-size: large; color: #ff9900;\"><strong>Content Generation<\/strong><\/span><\/p>\n<p>Vero Contents developed the content in partnership with <em>chef<\/em> Marcelo Pinheiro. In this way, the awardee <em>chef<\/em> prepared several recipes using Brazilian fruit, showing all its diversity. The objective, therefore, was to show their preparation methods, for better acceptance in the international market.<\/p>\n<p>The project had a strategy of <em>crossmedia<\/em>, with point-of-sale and printed materials, developed by Vero Comunica\u00e7\u00e3o e Marketing. The materials were distributed in various markets, including the distribution of a recipe book from <em>chef<\/em> in Brazil. Finally, the project also included social media work in English and traffic generation via Google Ads.<\/p>\n<p>See also the inbound marketing and content generation project <a href=\"https:\/\/verocontents.com.br\/en\/cases\/inbound-marketing-dan-solucao\/\">developed for Dan Solution<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Vero Contents was in charge of publicizing the Brazilian Papaya Project through content generation for Brazil and other international markets. Developed for Brapex, the project focused, in addition to Brazil, on countries such as the United States, Spain<\/p>","protected":false},"author":1,"featured_media":0,"parent":1959,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-1903","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Gera\u00e7\u00e3o de Conte\u00fado | Projeto Brazilian Papaya - Vero Contents<\/title>\n<meta name=\"description\" content=\"Veja como a Vero Contents divulgou o Projeto Brazilian Papaya atrav\u00e9s de Gera\u00e7\u00e3o de Conte\u00fado para todo o Brasil e outros mercados internacionais.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/verocontents.com.br\/en\/cases\/content-generation-brazilian-papaya-project\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gera\u00e7\u00e3o de Conte\u00fado | Projeto Brazilian Papaya\" \/>\n<meta property=\"og:description\" content=\"Veja como a Vero Contents divulgou o Projeto Brazilian Papaya atrav\u00e9s de Gera\u00e7\u00e3o de Conte\u00fado para todo o Brasil e outros mercados internacionais.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/verocontents.com.br\/en\/cases\/content-generation-brazilian-papaya-project\/\" \/>\n<meta property=\"og:site_name\" content=\"Vero Contents\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/verocontents\/\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-21T02:31:30+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/verocontents.com.br\/wp-content\/uploads\/2019\/07\/hotsite-e-midias-sociais-brazilian-papaya1.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@marcelcast\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/verocontents.com.br\/cases\/geracao-de-conteudo-projeto-brazilian-papaya\/\",\"url\":\"https:\/\/verocontents.com.br\/cases\/geracao-de-conteudo-projeto-brazilian-papaya\/\",\"name\":\"Gera\u00e7\u00e3o de Conte\u00fado | Projeto Brazilian Papaya - 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