{"id":1891,"date":"2019-07-28T14:42:48","date_gmt":"2019-07-28T17:42:48","guid":{"rendered":"https:\/\/verocontents.com.br\/?page_id=1891"},"modified":"2025-04-11T16:55:15","modified_gmt":"2025-04-11T19:55:15","slug":"inbound-marketing-for-building-maintenance-provides-a-solution","status":"publish","type":"page","link":"https:\/\/verocontents.com.br\/en\/cases\/inbound-marketing-for-building-maintenance-provides-a-solution\/","title":{"rendered":"Inbound Marketing | Dan Solution"},"content":{"rendered":"

Inbound Marketing | Content Marketing<\/span><\/h3>\n

The inbound marketing strategy for Dan Solu\u00e7\u00e3o began in 2016. The company, which specializes in solutions for leaks in condominium buildings, invested in digital marketing to acquire customers. First, a new responsive website was implemented, with a corporate blog. Traffic sources were divided into three main points: paid media, organic media, and social media. The blog focused on personas related to condominiums, such as building managers, caretakers, board members, and residents.<\/span><\/p>\n

\"Inbound<\/a>
Inbound Marketing | Blog Dan Solution<\/figcaption><\/figure>\n

 <\/p>\n

\"Inbound<\/a>
Inbound Marketing | Landing Page and Marketing Automation | Dan Solution<\/figcaption><\/figure>\n

Traffic Acquisition<\/strong><\/p>\n

Traffic acquisition was set up using Google Adwords, SEO techniques and social media work (Facebook and Instagram). A customer mailing list was built through lead generation, which started from scratch, to set up a lead nurturing flow, via RD Station<\/a>.<\/p>\n

Lead Generation<\/strong><\/span><\/h3>\n

Vero Contents also developed several digital offers for Dan Solu\u00e7\u00e3o, with materials aimed at the personas. The marketing funnel was set up and, with constant lead generation and nurturing flows in place, the first sales were made via digital marketing in the inbound marketing project.<\/p>","protected":false},"excerpt":{"rendered":"

Inbound Marketing | Content Marketing The inbound marketing strategy for Dan Solu\u00e7\u00e3o began in 2016. The company, specialized in solutions for infiltration in condominium buildings, invested in digital for customer acquisition. First, it implemented<\/p>","protected":false},"author":1,"featured_media":0,"parent":1959,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-1891","page","type-page","status-publish","hentry"],"yoast_head":"\nInbound Marketing | Dan Solu\u00e7\u00e3o - Vero Contents<\/title>\n<meta name=\"description\" content=\"Case de Inbound Marketing da Dan Solu\u00e7\u00e3o. O trabalho foi focado em Marketing de Conte\u00fado, Aquisi\u00e7\u00e3o de Tr\u00e1fego e Gera\u00e7\u00e3o de Leads.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/verocontents.com.br\/en\/cases\/inbound-marketing-for-building-maintenance-provides-a-solution\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Inbound Marketing | Dan Solu\u00e7\u00e3o\" \/>\n<meta property=\"og:description\" content=\"Case de Inbound Marketing da Dan Solu\u00e7\u00e3o. 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