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Setting up a website can seem daunting to anyone who has never had any experience with programming or web development. However, with WordPress, this task can become much simpler and more accessible.
The WordPress is a content management platform that allows you to create websites quickly and intuitively, without the need for advanced programming knowledge.
In this article, we will explain how to create a website using WordPress. By following these tips, you will be able to create your own website in a short time and at a low cost.
1. Choose a domain and hosting
Before you start building your website, you need to choose a domain and hosting. The domain is the address of your website on the internet (such as www.yourwebsite.com) and hosting is the service that allows you to store your website on the internet.
There are several companies that offer domain registration and hosting services, such as HostGator, Hostinger, GoDaddy and Bluehost. Therefore, it is important to choose a reliable company that offers good technical support.
The domain can be registered in the hosting control panels themselves, but the best way to register your domain is using the registry.br, an entity that manages Brazilian domains. Therefore, purchase your domain at registro.br and check with your hosting provider how to configure the domain within it.
2. Install WordPress
Once you’ve chosen your domain and hosting, it’s time to install WordPress. Many hosting companies offer an automatic installation option, which makes the process even simpler.
If your hosting doesn't offer this option, you can install it manually. Just download WordPress from the official website (https://br.wordpress.org/) and follow the installation instructions.
3. Choose a theme
The platform offers several free and paid themes (templates) to customize your website. It is important to choose a theme that is responsive (i.e. that adapts to different screen sizes) and has a design that is in line with your market niche.
To choose a theme, go to the platform’s admin panel and click on “Appearance” > “Themes”. In this section, you can search for free themes or pay for a premium theme.
It is important to note that even free themes have updates. However, the main difference is that paid themes offer more features, as well as the possibility of opening support tickets with the theme developers.
4. Install plugins
Plugins are additional features that allow you to customize your website and add new features. The application offers a wide variety of free and paid plugins, as well as themes.
Some of the most popular plugins include Yoast SEO (for SEO optimization), Jetpack (for security and backups), Contact Form 7 (for creating contact forms), and WPForms (for creating custom forms).
It is important not to overload your site with too many plugins, as this can make it slower and vulnerable to attacks.
Other important plugins are security plugins. Therefore, make sure you have installed applications that protect your system and your website from intruders and viruses. The best known are Limit Login Attempts Reloaded, Sucuri Security and Wordfence Security.
5. It is important to create a website that is optimized for search engines
Optimizing your website for Google is an important strategy to increase your website's visibility in search results.
With a few simple techniques, you can set up your WordPress website and optimize it for Google's results pages. Check it out:
Use keywords strategically
Keywords are the terms people use to search on Google. By including these keywords on your website, you increase your chances of appearing in related search results. Use keywords strategically in your titles, text, and tags.
Improve website speed
Website speed is an important factor for user experience and search engine rankings. Use caching plugins, reduce image sizes, and choose quality hosting to improve your website speed.
Use meta descriptions
Meta descriptions are short descriptions that appear in Google search results. Use keywords and create compelling, clear descriptions to encourage users to click through to your site.
Create quality content
Content is the heart of your website and is an important factor in ranking in search results. Create relevant, up-to-date, and quality content to keep users engaged and attract new visitors.
Optimize and customize images
Images are important to make your website visually appealing, but they can also affect site speed. Use optimized and appropriately sized images to improve site speed and ensure a better user experience. Additionally, you can use the alt attribute feature to identify the image by Google.
In short…
With these tips, you can quickly and easily create a website using WordPress. Remember to choose a reliable domain and hosting, choose a responsive theme, customize your site with useful plugins, and optimize it for search engines. That way, with a little creativity and dedication, you can create a website that meets your needs and goals.
Image: Freepik

Marcel Castilho is a specialist in digital marketing, neuromarketing, neuroscience, mindfulness and positive psychology. In addition to being an advertiser, he also has a Master's degree in Neurolinguistic Programming. He is the founder and owner of Vero Comunicação and also the digital agency Vero Contents.